Skip To Content

    Here's Why Justin Bieber's Chin Looks So Long In His "Yummy" Music Video

    There's a perfectly good explanation, guys.

    So Justin Bieber dropped the music video for his new song, "Yummy," yesterday:

    View this video on YouTube

    The lyrics include, "Yeah, you got that yummy-yum / That yummy-yum, that yummy-yummy." 🎶 Try getting that out of your head now.

    I actually think the song is kinda catchy — don't @ me — so I was excited to watch the video. However, midway through the clip, THIS happened:

    Def Jam Recordings

    Wait, what?

    Like, I was legit confused for a hot second.

    Def Jam Recordings

    As far as I remember, Justin's chin has never been that elongated.

    And then THIS happened, and I just knew something was up:

    Def Jam Recordings

    Turns out, Justin used face filters in the video. One fan noted that the filters are an artistic style often used by director Bardia Zeinali, who directed the "Yummy" visuals:

    @YvetteXCalderon It’s a thing of the director, watch Ariana’s In My Head video, he used the same eyes filter with her

    For reference, here's Ariana Grande in her "In My Head" video:

    Vogue / Via

    However, many were initially confused about Justin's facial alterations...and the reactions were priceless:

    @Vevo @justinbieber What is happening with his chin

    Some people thought they were "hallucinating" or "seeing things." LOLOL, 🤦🏾‍♂️:

    did i hallucinate justin bieber’s chin doing that,,,,, was that just my brain,

    @DreamrJustLikeU @Vevo @justinbieber I thought I was seeing things🤣🤣🤣🤣💀

    Others thought Justin's stretched chin was "weird":

    @notcapnamerica How and why did they stretch Justin Bieber's chin like that? Just weird.

    And, of course, the memes came swiftly:

    @OliviaDEvans97 @Vevo @justinbieber Why does he have Robbie rotten’s chin?

    The Crimson Chin comparisons almost took me out:

    Justin Bieber as Crimson Chin a thread

    But this one took the cake 😩:

    @Vevo @justinbieber Why does his chin look like Eustace from courage the cowardly dog.

    Somebody take the wheel.

    Justin's chin is giving people nightmares:

    that justin bieber chin video is gonna hunt me to sleep

    Can’t stop thinking about Justin Bieber’s chin this is a nightmare

    Seriously, I couldn't stop laughing at all the tweets and reactions:

    I have nothing against Justin Bieber but that one shot of his chin decreased my life expectancy by 17 years

    my therapist: Justin Bieber’s elongated chin in the “Yummy” music video can’t hurt you Justin Bieber’s elongated chin in the “Yummy” music video:

    If you're listening, JB, maybe try some different filters next time. 😂 Until then, I'll be over here listening to "Yummy" on repeat.

    Def Jam Recordings

    Like I said, don't @ me.