Buzz·Posted on May 16, 2020Jeffree Star Is Getting Dragged For His New "Cremated" Eyeshadow Palette During The Coronavirus PandemicTalk about bad timing.by Terry Carter Jr.BuzzFeed StaffFacebookPinterestTwitterMailLink Jeffree Star is no stranger to his fair share of controversy, but his latest one might be the most outrageous yet. Tap to play GIF Tap to play GIF CBS Television Distribution On Friday, the makeup artist and YouTuber announced the launch of his eyeshadow palette and collection, called Cremated, and I don't even have to tell you how well* that went over on social media. View this photo on Instagram instagram.com *Not well at all. "Introducing the CREMATED eyeshadow palette & collection!!!!...Get ready to be deceased," he wrote. View this photo on Instagram Instagram: @jeffreestar People were quick to call out the beauty guru, with many pointing out how tone-deaf it is to release a product called Cremated during the coronavirus pandemic: mags is #TeamCrystal @falsettobway j*ffree st*r releasing a palette called CREMATED in the middle of a pandemic is so fucking tone deaf 09:25 PM - 15 May 2020 Reply Retweet Favorite Some said that the product launch "could have waited until until thousands aren't dying daily": DickLux👑 @DickLux3 @JeffreeStar Um wtf people are being CREMATED because the mortuaries have run out of space. Bad timing. This could have waited until thousands aren't dying daily.smfh. 09:46 PM - 15 May 2020 Reply Retweet Favorite Others shared personal stories about family members who died from COVID-19 and called his announcement "bad timing": D'amone @HAPPYHAHAJK @JeffreeStar My grandma had to be cremated after she died from Covid. This seems like bad timing for such a product. 09:03 PM - 15 May 2020 Reply Retweet Favorite This person simply said the name was "insane": duncan @duncanmcix @JeffreeStar this is insane 09:01 PM - 15 May 2020 Reply Retweet Favorite Meanwhile, fans argued that Jeffree first trademarked the name last September, and couldn't change the packaging "in a moment's notice": Delarae @delaraexox People complaining about the name of the new @JeffreeStar collection, it's not that deep 🤦♀️ Yes we're in a pandemic but he named it forever ago and can't change packaging in a moment's notice. #cremated #crematedpalette 09:28 PM - 15 May 2020 Reply Retweet Favorite Over on Instagram, others also defended him: instagram.com However, many reiterated the sentiments that the launch was distasteful during this time: instagram.com instagram.com It's safe to say that people are NOT happy with the name: instagram.com Jeffree has yet to respond to the "Cremated" drama, but we will update you if he does. What do you think of the name? Tell us in the comments!