Skip To Content
    Nov 14, 2014

    The Evolution Of The Victoria's Secret Fantasy Bra

    From 1996-2014 and more glamorous by the year.

    Initially the feature of the Victoria's Secret catalogue, the Fantasy Bra has since become the centrepiece of the annual Victoria's Secret fashion show.

    Designed by renowned jewellers like Damiani and advertised as the "ultimate" holiday gift, the bras are available for purchase for one year after their debut, although to date, only the bras from 2004 and 2012 have found buyers. If no buyer is found, the bras are dismantled.

    1996 - Claudia Schiffer models the Million Dollar Miracle Bra.

    Victoria's Secret / Via victoriassecret.com

    Value: $1,000,000.

    1997 - Tyra Banks models the Diamond Dream Bra.

    Jon Levy / Getty

    Value - $3,000,000

    1998 - Daniela Pestova models the Dream Angel Fantasy Bra.

    Victoria's Secret / Via victoriassecret.com

    Value: $5,000,000

    1999 - Heidi Klum models the Millennium Bra.

    Victoria's Secret / Via victoriassecret.com

    Value: $10,000,000

    2000 - Gisele Bündchen models the Red Hot Fantasy Bra and Panties.

    Getty Images

    Value: $15,000,000

    2001 - Heidi Klum models the Heavenly Star Bra.

    Stephen Chernin / AP Images

    Value: $12,500,000

    2002 - Karolina Kurkova models the Star of Victoria Fantasy Bra

    Matthew Peyton / Getty Images

    Value: $10,000,000

    2003 - Heidi Klum models the Very Sexy Fantasy Bra

    Mike Segar / Reuters

    Value: $11,000,000

    2004 - Tyra Banks models the Heavenly "70" Fantasy Bra

    GREG KIDEL/REX USA

    Value: $10,000,000

    2005 - Gisele Bündchen models the Sexy Splendor Fantasy Bra.

    Shannon Stapleton / Reuters

    Value: $12,500,000

    2006 - Karolina Kurkova models the Hearts On Fire Diamond Fantasy Bra

    Arun Nevader / Getty Images

    Value: $6,500,000

    2007 - Selita Ebanks models the Holiday Fantasy Bra Set

    Mario Anzuoni / Reuters

    Value: $4,500,000

    2008 - Adriana Lima models the Black Diamond Fantasy Miracle Bra.

    Getty Images / Alexander Tamargo

    Value: $5,000,000

    2009 - Marisa Miller models the Harlequin Fantasy Bra

    Marion Curtis / AP

    Value: $3,000,000

    2010 - Adriana Lima models the Bombshell Fantasy Bra.

    Getty Images / Theo Wargo

    Value: $2,000,000

    2011 - Miranda Kerr models the Fantasy Treasure Bra.

    Brad Barket / AP

    Value: $2,500,000

    2012 - Alessandra Ambrosio models the Floral Fantasy Bra.

    AFP / Getty Images TIMOTHY A. CLARY

    Value: $2,500,000

    2013 - Candice Swanepoel models the Royal Fantasy Bra.

    Getty Images / Jamie McCarthy

    Value: $10,000,000

    2014 - Alessandra Ambrosio and Adriana Lima model the Dream Angels Fantasy Bras

    Victoria's Secret / Via victoriassecret.com

    Value: $2,000,000 each.

    BuzzFeed Daily

    Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

    Newsletter signup form