Unless you've been living in a cave with no internet the past few months, you know we are currently in the middle of a war, and that war is the War Of Sparkling Alcoholic Beverages.™
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The first shots were fired by White Claw, and Four Loko quickly followed suit.
And now, there's another competitor in the ring: Sparkling Tequila.
That's right: SPARKLING. TEQUILA.
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I'm sorry, but where are the laws???
Azulana, an LA-based tequila company, plans to roll out a line of beverages made with 100% agave tequila, sparkling water, essence of fruit, and "a subtle hint of agave nectar," according to their website.
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It will be the first-ever canned drink to offer such a deliciously dangerous combination.
Now, as someone who's had MANY a regretful night drinking tequila, I'm a little terrified. And as someone who thoroughly enjoys spending time sipping a crisp, sparkling beverage by the pool, I'm even more terrified.
Bravo
But also, pretty intrigued.
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Azulana's creation will be available in three flavors: Original, Pineapple Rosemary, and Lime. They'll have an ABV (alcohol by volume) of 4.3%, which is less than White Claw and WAY LESS than Four Loko.
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Maybe I won't be blacking out at the pool after all...
Does it have what it takes to dethrone White Claw? Only time will tell. Until then, the war rages on.
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