Skip To Content

    18 Bizarre Celebrity Endorsements That I Actually Can't Believe Existed

    Why do I really want some butter right now?

    No judgement here (we all gotta pay the bills somehow) but it does have to be said that celebs often strike up some pretty odd endorsement deals that, let's just say, don't entirely fit their brand. Here are just a few bizarre examples...

    NBC / Via

    1. Remember when The X Factor runners-up and British boyband sensation JLS released a range of custom Durex condoms that featured their faces on the packet?

    Durex, Nick Harvey, WireImage / Via Getty Images

    2. Or perhaps you recall the time when Academy Award-winning actor Penélope Cruz brought her sizzling and sultry intensity to an ad for the Nintendo 3DS, in which she dressed up as Mario?

    Steve Granitz, WireImage, Nintendo / Via Getty Images,

    3. Did you know that English footballer and famous metrosexual David Beckham once fronted a brand of healthy fish fingers?

    The Findus Group, Zak Hussein, PA Images / Via Getty Images

    4. And you'll undoubtedly remember the period when Neighbours darling and noughties pop icon Holly Valance dominated the British TV advert space as the face of reverse charge call service, 0800Reverse!

    David M. Benett / Via Getty Images, Reverse Corp Ltd. / Via

    5. She's queen of my life, but Jamie Lee Curtis's spots on those Activia yoghurt commercials were ripe for parody. And it's not just me who thought so – SNL even produced a hilarious skit of them starring Amy Poehler, Ashton Kutcher, and Kristen Wiig as Jamie Lee!

    Activia, Dana Edeleson, NBCU Photo Bank, NBCUniversal / Via Getty Images

    6. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. His latest endorsement is the UK takeaway app, Just Eat, for which he raps the annoyingly catchy theme song.

    Gary Miller, Just Eat / Via Getty Images

    7. Far from "going electric", Bob Dylan's most audacious career move was actually his musical guest spot on a 2004 Victoria's Secret commercial featuring iconic angel, Adriana Lima.

    Kevin Winter, Victoria's Secret / Via Getty Images for AFI,

    8. In 2014, Cristiano Ronaldo became the face of the Facial Fitness Pao, a Japanese device that is designed to exercise and strengthen your facial muscles to keep you looking young and ~ smiley ~.

    MTG / Via

    9. You might've thought that former Sex Pistol John Lydon was selling out when he began to promote Country Life butter, but he's actually just here to inform us all that butter is punk AF. So there.

    Jo Hale, Saputo / Via Getty Images

    10. Another musician-turned-butter-advocate is legendary Black Sabbath frontman Ozzy Osbourne, who starred in a 2006 ad for popular spread, I Can't Believe It's Not Butter!

    John Shearer, AMA2019, Upfield / Via Getty Images for dcp,

    11. Did you know that Kim Kardashian once ceremoniously opened up a holiday pop-up in Times Square for the toilet-roll brand Charmin? It was basically a glamorous public toilet with a lounge area, a dance stage, and a social media kiosk.

    Henry S. Dziekan III, D Dipasupil, FilmMagic / Via Getty Images

    12. Back in the '60s, Winston cigarettes landed a sponsorship of several episodes of The Flintstones, in which many of the main characters were seen smoking and extolling the many benefits of the product.

    ABC, ITG Brands, Japan Tobacco

    13. Punk icon and lead singer of The Stooges, Iggy Pop, once appeared very much as his on-stage persona in a slew of ads for insurance provider, Swiftcover.

    Swiftcover, Ian Dickson, Redferns / Via Getty Images

    14. Chinese actor and martial arts legend Jackie Chan once endorsed our beloved Woolworths, the British high street department store that went bust back in 2008 – nothing to do with Jackie, of course!

    Woolworths, George Pimentel, WireImage / Via Getty Images

    15. Serious British actor Malcolm McDowell is well known for his edgy roles in films such as A Clockwork Orange and If, but there's another role he's been known to play – himself in commercials for American snack food, Lunchables Uploaded!

    Kraft Heinz, Warner Bros.

    16. You'd be forgiven for not knowing that boxing legend Muhammad Ali once randomly endorsed D-Con roach traps for trapping vermin in your home. It was one of Muhammad's earlier commercial sponsorships... obviously.

    d-CON, Sports Memorabilia, Stanley Weston, / Via Getty Images,

    17. We all knew Paris Hilton would be somewhere on this list! Ms. Hilton is well known for having her fingers in all of the pies – and burgers, if this 2005 commercial for hamburger chain Carl's Jr. is anything to go by!

    Daniele Venturelli, Carl's Jr. Restaurants LLC / Via Getty Images

    18. And lastly, who knew that former Soviet president Mikhail Gorbachev had appeared in an ad as himself for Pizza Hut!? The statesman agreed to be in the internationally televised commercial to support his research foundation and because he apparently loves pizza!

    Pizza Hut, Mikhail Metzel, TASS / Via Getty Images

    Are there any celebrity endorsements you've seen which have thrown you for a loop? Share 'em in the comments below!

    BuzzFeed Daily

    Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

    Newsletter signup form