Coca-Cola’s Multilingual Super Bowl Ad Inspired A Complete Meltdown Online

Some of these might be jokes, but it’s so hard to tell anymore. Most of the people upset about the advertisement didn’t even seem to notice the gay couple in it.

1. Last night during the Super Bowl, Coca-Cola debuted its “It’s Beautiful” commercial, which included a rendition of “America the Beautiful” in various languages.

2. It quickly set off a firestorm on Twitter with users who were live-tweeting the event. Many claimed they were switching over to Pepsi.

5. Others insisted that Coke as a brand was now un-American, or even communist.

@CocaCola. How the fuck r u gonna have foreigners sing the our national

— Ezra Gober (@votv1987)

@CocaCola That commercial PISSED me off. We speak English in this Country!

— Patricia Wood (@PWEnt)

@CocaCola way to encourage the country to get further from our English language! #americaisbeautiful speak English or get out!

— (@JabetaWeb)

9. While many others were furious that an American brand would release a Super Bowl commercial in any language other than English.

@CocaCola I speak English. I understand that is wrong in your eyes. No thanks.

— Jolene (@JoleneAL)

Big mistake Coca-Cola, big mistake #speakamerican

— Steve Joyce (@irican)

11. Others took it even further, calling Coca-Cola terrorists.

@CocaCola Whats with the Superbowl commercial? Do you all support Terrorists or what, bad choice in taste. I love America personally.

— That Carta Guy (@1WiseAlien)

@CocaCola fuck you guys. You're some goddamn terrorists. You're shit is rank.

— Earl Williams Jr. (@dmillionaire1)

@CocaCola Fuck you and your shitty commercial #terrorists

— Jacob Henry (@JacobHenry21)

I am no longer drinking Coke because they used terrorists in their commercials. #TeamPepsi

— Ryan (@RafidSpeaks421)

When did coke get bought out by terrorists?..

— Cody Kauffman (@ckauffman21)

16. It also inspired a handful of hashtags, including #SpeakAmerican…


— BRUNO MARS (@laxcutie14XoXo)

The commercial with America the Beautiful being sung in so many different languages??? #speakAmerican

— YA BOY TUCKER (@tuckerdavis72)

18. And the #boycottcoke.

You can't sing an American song in another language! #boycottcoke

— spencinator (@taylorspencer3)

No wonder I am a Pepsi man. #boycottcoke

— CUZ_55 (@Cuz_55)

Fuck you coke #thanksobama #boycottcoke #cocacola #cocacolaisunamerican

— Perki (@CalebPerkinsZ)

21. Interestingly enough, very few people noticed the fact that the commercial also included a gay couple.

Coke loses my respect for putting a gay couple in the video. I couldn't give a fuck about the Spanish song

— Christian Porter (@theCPthree)

22. Outside of predominantly conservative pockets of Twitter and on Coke’s Facebook page, most commenters are supportive of the commercial, with many of the top comments lauding it.

23. Judge for yourself:

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