Last night during the Super Bowl, Coca-Cola debuted its "It's Beautiful" commercial, which included a rendition of "America the Beautiful" in various languages.
It quickly set off a firestorm on Twitter with users who were live-tweeting the event. Many claimed they were switching over to Pepsi.
@CocaCola because of that commercial I'm switching to Pepsi. In America we speak English !!!
raiderbgirl@raiderbgirlFollow
@CocaCola because of that commercial I'm switching to Pepsi. In America we speak English !!!
08:08 PM - 2 Feb 14ReplyRetweetFavorite
@CocaCola You're done. Pepsi all the way. Go to the Middle East and sell your product.
Angelina Sclone@AngelinaScloneFollow
@CocaCola You're done. Pepsi all the way. Go to the Middle East and sell your product.
10:16 AM - 3 Feb 14ReplyRetweetFavorite
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@CocaCola go fuck yourself for the commercial last night. This is America.
Brad Fleming@BadassBrad92Follow
@CocaCola go fuck yourself for the commercial last night. This is America.
08:03 AM - 3 Feb 14ReplyRetweetFavorite
Others insisted that Coke as a brand was now un-American, or even communist.
@CocaCola Fuck outa here you communist liquid
James Scanlon@RompahStompaFollow
@CocaCola Fuck outa here you communist liquid
09:52 PM - 2 Feb 14ReplyRetweetFavorite
@CocaCola. How the fuck r u gonna have foreigners sing the our national anthem....lol
Ezra Gober@votv1987Follow
@CocaCola. How the fuck r u gonna have foreigners sing the our national anthem....lol
09:31 PM - 2 Feb 14ReplyRetweetFavorite
@CocaCola That commercial PISSED me off. We speak English in this Country! http://t.co/ffPfNrS7Dg
Patricia Wood@PWEntFollow
@CocaCola That commercial PISSED me off. We speak English in this Country! http://t.co/ffPfNrS7Dg
09:51 AM - 3 Feb 14ReplyRetweetFavorite
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@CocaCola way to encourage the country to get further from our English language! #americaisbeautiful speak English or get out!
Jabeta.com@JabetaWebFollow
@CocaCola way to encourage the country to get further from our English language! #americaisbeautiful speak English or get out!
10:05 PM - 2 Feb 14ReplyRetweetFavorite
While many others were furious that an American brand would release a Super Bowl commercial in any language other than English.
@CocaCola I speak English. I understand that is wrong in your eyes. No thanks.
Jolene@JoleneALFollow
@CocaCola I speak English. I understand that is wrong in your eyes. No thanks.
08:29 PM - 2 Feb 14ReplyRetweetFavorite
Big mistake Coca-Cola, big mistake #speakamerican
Steve Joyce@iricanFollow
Big mistake Coca-Cola, big mistake #speakamerican
08:51 PM - 2 Feb 14ReplyRetweetFavorite
Others took it even further, calling Coca-Cola terrorists.
@CocaCola Whats with the Superbowl commercial? Do you all support Terrorists or what, bad choice in taste. I love America personally.
That Carta Guy@1WiseAlienFollow
@CocaCola Whats with the Superbowl commercial? Do you all support Terrorists or what, bad choice in taste. I love America personally.
07:29 AM - 3 Feb 14ReplyRetweetFavorite
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@CocaCola fuck you guys. You're some goddamn terrorists. You're shit is rank.
Earl Williams Jr. @dmillionaire1Follow
@CocaCola fuck you guys. You're some goddamn terrorists. You're shit is rank.
09:21 PM - 2 Feb 14ReplyRetweetFavorite
@CocaCola Fuck you and your shitty commercial #terrorists
Jacob Henry@JacobHenry21Follow
@CocaCola Fuck you and your shitty commercial #terrorists
08:03 PM - 2 Feb 14ReplyRetweetFavorite
I am no longer drinking Coke because they used terrorists in their commercials. #TeamPepsi
Ryan@RafidSpeaks421Follow
I am no longer drinking Coke because they used terrorists in their commercials. #TeamPepsi
10:22 PM - 2 Feb 14ReplyRetweetFavorite
When did coke get bought out by terrorists?..
Cody Kauffman@ckauffman21Follow
When did coke get bought out by terrorists?..
07:53 PM - 2 Feb 14ReplyRetweetFavorite
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It also inspired a handful of hashtags, including #SpeakAmerican...
WHAT IS THIS TERRORIST HORSESHIT? #SPEAKAMERICAN
BRUNO MARS @laxcutie14XoXoFollow
WHAT IS THIS TERRORIST HORSESHIT? #SPEAKAMERICAN
07:49 PM - 2 Feb 14ReplyRetweetFavorite
The commercial with America the Beautiful being sung in so many different languages??? #speakAmerican
YA BOY TUCKER@tuckerdavis72Follow
The commercial with America the Beautiful being sung in so many different languages??? #speakAmerican
07:50 PM - 2 Feb 14ReplyRetweetFavorite
And the #boycottcoke.
You can't sing an American song in another language! #boycottcoke
spencinator @taylorspencer3Follow
You can't sing an American song in another language! #boycottcoke
07:50 PM - 2 Feb 14ReplyRetweetFavorite
No wonder I am a Pepsi man. #boycottcoke
CUZ_55@Cuz_55Follow
No wonder I am a Pepsi man. #boycottcoke
08:10 PM - 2 Feb 14ReplyRetweetFavorite
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Fuck you coke #thanksobama #boycottcoke #cocacola #cocacolaisunamerican
Perki@CalebPerkinsZFollow
Fuck you coke #thanksobama #boycottcoke #cocacola #cocacolaisunamerican
08:30 PM - 2 Feb 14ReplyRetweetFavorite
Interestingly enough, very few people noticed the fact that the commercial also included a gay couple.
Coke loses my respect for putting a gay couple in the video. I couldn't give a fuck about the Spanish song
Christian Porter@theCPthreeFollow
Coke loses my respect for putting a gay couple in the video. I couldn't give a fuck about the Spanish song
01:30 AM - 3 Feb 14ReplyRetweetFavorite
Outside of predominantly conservative pockets of Twitter and on Coke's Facebook page, most commenters are supportive of the commercial, with many of the top comments lauding it.
Judge for yourself:
