A Team Of Hot Guys In Bathrobes Are Hugging Japanese Women To Promote A Bubble Bath Company
And the ladies of Japan do not seem to mind at all.
This is Yoann, Phillip, Justin, Julian, and Sebastian. They're models promoting Bubccino bubble bath.
Kao, one of Japan’s leading makers of bath products, hired the "ikemen" (hotties) to hang out and take photos with ladies in major cities all around Japan.
The hotties have "three ways to make the women of Japan happy”: Hugging...
And a position called "there, there"...
According to Japanese culture blog Rocket News, the campaign has been going on since mid-October.
And apparently, the hotties have been a pretty big hit.
Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!