A Team Of Hot Guys In Bathrobes Are Hugging Japanese Women To Promote A Bubble Bath Company

And the ladies of Japan do not seem to mind at all.

1. This is Yoann, Phillip, Justin, Julian, and Sebastian. They’re models promoting Bubccino bubble bath.

2. Kao, one of Japan’s leading makers of bath products, hired the “ikemen” (hotties) to hang out and take photos with ladies in major cities all around Japan.

3. The hotties have “three ways to make the women of Japan happy”: Hugging…

4. The “wall grab”…

5. And a position called “there, there”…

6. According to Japanese culture blog Rocket News, the campaign has been going on since mid-October.

7. And apparently, the hotties have been a pretty big hit.

8. Never change, Japan!

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Contributions

    Hot Buzz

    Adults Tried On Power Ranger Suits And It Was A Dream Come True

    One-Pan Shrimp Fajitas

    Now Buzzing