A few months ago Chip Zdarsky saw his parents interacting on Facebook with his local Applebee's. He noticed the Applebee's Facebook page — the specific identity of which he's asked to keep secret — was only talking to itself.
And that's when he decided to start up a friendship with the Facebook page.
Chip says he loves that the Facebook page is just really wonderfully positive about anything you post on it.
"I love this Facebook page and I'm extremely protective of them," he says. "If I see someone slagging them off I immediately send an email telling them to back off."