We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    27 Beauty Products You Won't Regret Buying

    Time to get a heart tattoo with "eyeliner stamp" on the banner.

    1. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment whose titular eight second working time gets your tresses moisturized and shining bright. That's basically the blink of an eye! OK, eight blinks of the eye. 

    Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, 2–3 doses for thick- to curly-textured hair, and add one more dose if you have long hair.

    Promising reviews: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    "It does exactly what it says...makes your hair soft, shiny, and cooperative! I have given this to two of my friends ALREADY — one with thick and curly hair, the other with limp and fine hair — and THEY BOTH swear by this product! Just can't think of enough good things to say! I have short bleached hair, so am getting excellent results using less than half as much as they recommend. Buy this stuff — you'll thank yourself later!!!!!" —enamelcamel

    Get it from Amazon for $8.20.

    2. Levoir Winged Eyeliner Stamp because even if you think you don't need this it can probably help you out. Pride won't make your wings any sharper, but this stamp sure will!

    reviewer showing both the stamp and pen ends eyeliner
    reviewer showing their perfectly winged eyeliner

    Promising review: "Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

    Get it from Amazon for $14.98 (available in three sizes).

    3. Youthforia BYO Blush Oil that reacts to your pH level and creates a hue that's unique to you. And with a super light liquid formula packed with hydrating oils, reviewers report it gives you a dewy look that really stays put.

    model before and after wearing pink blush
    Youthforia

    It's also made with skincare ingredients so just in case you *gasp* sleep in it, you'll still wake up with good skin! It's suitable for all skin types, fragrance-free, vegan, and cruelty-free.

    Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.

    Promising review: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look. I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" —Elena P.

    Get it from Youthforia for $36.

    4. E.l.f.'s Poreless Putty Primer because makeup is your art and you deserve a finely prepped canvas. This beloved primer, which boasts over 29,000 5-star ratings, ensures your skin is ready to go. 

    reviewer with a full face of makeup after using the primer
    reviewer holding the tin of beige colored primer

    Promising reviews: "Trust me, believe the hype with this primer! I have used a lot of different brands of primers, especially the higher end ones, and this one seems to take the cake over all of them. It goes on smooth, and it's easy to apply. It covers your pores and makes your face matte for really easy foundation application." —Courtney

    Get it from Amazon for $9.95 (available in three versions).

    5. Freck's Beauty Slimelight for the makeup-lover who simply loves to stand out. Dab a bit of this on your cheekbones, and BAM! It's giving Most Beautiful Alien In The Universe. 

    GIF of Jasmin with swatches of the three shades demonstrating their shimmering quality
    model wearing the big bang shade
    Jasmin Sandal / BuzzFeed, @Freck / Via www.instagram.com

    Remi Brixton is the founder of OG faux freckle cosmetic company, Freck Beauty. Her brand is a clean, vegan makeup line based in Los Angeles. Remi, along with her team behind Freck Beauty, is known for creating an attitude, in which she prides herself on creating holy grail products that are made for anyone who: "Cares about ingredients, respects the process, but doesn’t care about the rules."

    Jasmin Sandal: I consider myself *blessed* to have been able to try out this powerful, feels-so-good-on-the-skin beauty product. It comes in three highly pigmented shades that complement different skin tones. And depending on the occasion, all three really do work for my darker complexion. Big Bang features a green/gold shimmer, Beam Machine a bronze/pink, and Space Face has a violet/purple hue. I like to think Beam Machine is perfect for an everyday glow, Big Bang is for a fancy dinner party, and Space Face for when I know I'm going out out.

    Promising review: "Okay, so I bought this because I love a good highlighter. I mean, I want to GLOW. I want to SPARKLE. I want the sun to catch my cheekbone and BLIND people. This does that. Fine glitter is placed into this easy applicable and buildable highlighter. I usually try not to wear foundation and just some highlighter and blush and it plays very nicely with blush too. I apply it with my fingers and it goes on great it probably works well with a brush or sponge too! I love this." —Sephora Customer

    Get it from Sephora for $14 (originally $28, available in two shades).

    6. LilyAna Naturals Eye Cream to wake up the skin under those peepers so you look bright-eyed, bushy-tailed, and ready to take on the day. 

    a reviewer holding up a 1.7 ounce bottle
    reviewer's before and after photo showing their eye bags disappearing over time

    Check out this TikToker's review after a year of using this magic sauce!

    Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim and it is SO WORTH IT! Major game changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings

    "I’m OBSESSED! I always have trouble with eye creams because my skin in general is very sensitive and dry. Usually I get a bad rash or my eyes tear up when using eye creams so I just stopped using them. I decided to give this one a try with all the great reviews and I’m so glad I did! Super hydrating, doesn’t make me tear up, and sits well under makeup! It did instantly hydrate my under eyes with no reaction and had a brightening effect that made me look less tired! Can’t beat the price of this either, definitely worth a try!" —D

    Get it from Amazon for $13.70+ (available in three sizes or a two-pack).

    7. Korean skincare exfoliating mittens that is the pièce de résistance of ~everything~ showers, removing dead cells and giving your skin a clean, smooth finish. Ahhhh, that's gonna feel good. 

    Jasmin Sandal: I can attest, this thing is like witchcraft in a mitt. I use this weekly to rid my skin of dullness and dryness. And I'm not joking, my arms, legs, tummy, bum, literally everywhere this thing graces becomes 10x smoother. It's now part of my routine before I shave — and if you think a razor can give you slick skin...paired with THIS, oh boy, you haven't seen (or felt) anything yet. Is it gross to see a week of skin trickle off your body and into the tub with you? Yes. But is it oh-so satisfying to get a closer shave? You betcha. Oh, and for me, I feel like this has stopped ingrowns in their tracks, too, because it lifts layers of skin before they harden and become more of an ish'. Basically, if you're looking to up your shower time routine, give this a go. Being gentle for the first couple of uses is key, and then once your skin becomes more tolerant you can increase the pressure you apply. I can't wait for you to see how you and your skin like it!

    Promising review: "I have always had skin issues. Itchy, flaky skin, lotion won't absorb, no product really helps remove the gross dead skin in high-friction areas. These changed my life! Remove dead skin with ease, and aren't as coarse as those gloves you see in big box stores! I'm significantly less itchy, lotion absorbs better, and I feel better when I wear tank tops or even less! These things are a lifesaver. Most gross and satisfying, while scrubbing, I noticed the water turning gray in the tub as I scrubbed away all those dead skin cells. My allergies aren't half of what they were a week ago, and I can use all those cute soaps and lotions! I feel great. I'd buy these a million times more. I had no idea how much body soil I was retaining. I feel great after a shower and for once, I feel truly clean." —Rachel Anschuetz

    Get it from Amazon for $8.99.

    8. An eyebrow soap kit to keep your brow hairs right where you want 'em all day long with little to no effort. Just fluff and go. Aren't you so happy the natural brow look is back?

    And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with a pack of soap and two wands.

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get it from Amazon for $4.99+ (also available in a two-pack).

    9. Zombie face masks that aren't just for the undead. In fact, it's for people who want to look more fresh and alive than ever! Made with albumin, it claims to help tighten pores, hydrate, promote elasticity, remove dead skin, and balance pH. The afterlife never sounded so luxurious.

    reviewer showing the wrinkles and texture of the zombie face mask on their skin
    Reviewer's before and after and you can see that the mask has tightened their skin and reduced the appearance of lines on the forehead, around the eyes, and around the mouth

    Promising reviews: "I like using this about once a week, when I feel tired or haven't gotten enough sleep. It makes me look a bit more energized and rejuvenated." —Amazon Customer

     "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is smoother compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted LOL. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

    Get a pack of eight from Amazon for $18.96.

    10. A bottle of OGX Argan Oil of Morocco Curl-Defining Cream so keep your beloved curls looking as shiny, bouncy, and smooth as they deserve (and for under $10 no less). 

    reviewer with images of
    another reviewer with big voluminous curls

    A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.

    Jasmin Sandal: My hair is the ~perfect~ combo of wavy, curly, and frizzy, and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.

    Promising reviews: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly hair over the years and have loved this on all hairstyles." —Bunco Queen of the Universe

    "I ended up using this product as more of a daily hair 'moisturizer' because it leaves it so wonderfully hydrated and soft. This product has made my natural, 4c hair so much easier to style. I really can't say enough good things about it. It's a great product that I will definitely purchase again. I hope they never stop making this stuff! It's as if it was made just for me!!" —razgirl67

    Get it from Amazon for $7.97.

    11. A tube of Essence Lash Princess Mascara for lifting your lashes to the heavens with just a few swipes. Have fun batting your eyes all day like a dang Disney princess showing off your miraculous new beauty product!

    BuzzFeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    And this is cruelty-free!

    BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

    12. Maybelline Age Rewind Concealer to easily cover anything you want with its round sponge applicator. Under-eye circles? Little breakouts? Consider them tackled. 

    a gif of a buzzfeed editor applying the concealer under her eyes
    reviewer before and after applying concealer with dark circles reduced after
    Kayla Suazo / BuzzFeed, www.amazon.com

    Promising review: "I swear by this neutralizer! It covers my dark circles incredibly well (and instantly!), and the coverage is still light and never cakey. I love that it dries and sets very fast as well. This will not crease if you are applying it properly on the area. I have tried EVERY under eye-circle product that exists, and this is now my one and only. I can never find it anywhere except for Amazon, and I'm happy that they offer it." —Jasmine

    Get it from Amazon for $5.95+ (available in 74 shades).

    Want to know more? Check out our full Maybelline Instant Age Rewind Eraser Concealer review (#4).

    13. SoCozy Leave-In Curl Conditioning Spray formulated without parabens, sulfates, and phthalates for making detangling after bath time less stinky all around for your little one *and* you. Oh, how the brush will flow! Oh, how both of your curls will shine!

    Reviewer's before photo showing their child's curly hair before using the spray and after photo showing glossy curls with the spray
    reviewer pointing to their curly hair

    Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!

    Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and I. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland

    Get it from Amazon for $8.26.

    14. Alleyoop's Pen Pal that includes two eyeliners/brow pencils, a lip liner, and a highlighter so you can touch up your makeup on the go and get a good dose of nostalgia for the writing implements of your youth while you're at it.

    GIF of Jasmin pushing down the lip liner function of the  pen
    Model holding the pen after using it to create her full face
    Jasmin Sandal / BuzzFeed, Alleyoop

    Alleyoop is a woman-owned biz that specializes in a line of beauty built on efficiency. Their makeup and skincare products are multifunctional and designed to save you time (and space!).

    Jasmin Sandal: I didn't realize I'd ever use a makeup product in my 20s that had the ability to transport me back to a piece of stationery I used in sixth grade, but here we are; and here I am using a multitool pen...for my face. I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touch-ups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already-overflowing makeup bag!

    Get it from Alleyoop for $25 (available in three shades).

    15. The Colossal Foot File for giving yourself an at-home pedicure you can be proud of. Will cheese-grating your own foot be kind of gross? Yes. But the results speak for themselves. 

    A reviewer's dry calloused heel
    The same reviewer's heel looking smooth and callous-free after using the file

    Promising review: "AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did the job in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson

    Get it from Amazon for $9.95.

    16. A unique 2-ounce turmeric hair detox mask that uses organic apple cider vinegar, charcoal, turmeric, and green tea to remove pesky buildup from your luscious locks. Your itchy scalp will be super grateful. 

    Tumeric hair detox mask in a mini bottle
    Someone running the tumeric hair detox mask through their curls
    Bounce Curl

    Recommended use is biweekly or monthly.

    Promising reviews: "This treatment is amazing! I’m def getting the bigger bottle next order! I also used it on my boyfriends locs and it did wonders." —Sarah

    "The only thing that works. I have been having a problem with buildup on my scalp for awhile now. I had tried every product that had good reviews before…Olaplex…scalp scrubbers...treatments…I bought this product on a whim because it was only $10. So happy I did. This product really works. I will continue to purchase this. Please never discontinue this product!!!!!" —Jaimee Lee Winkler

    Bounce Curl is an Assyrian-owned hair care company specializing in curly hair. Their products are cruelty-free, use safe ingredients, and are inspired by the founder's ancestors' traditional remedies for hair care.

    Get it from Bounce Curl for $11.

    17. Lawless Forget The Filler Overnight Lip Mask formulated with shea butter, berry extract, and hyaluronic acid to hydrate, plump, and smooth your pout as you slumber. Sweet dreams forever, chapped lips!

    Jasmin showing chapped lips before applying the mask
    Jasmin the next morning with visibly softer, fuller lips
    Jasmin Sandal/BuzzFeed

    Jasmin Sandal: Team up harsh acne medication with fierce winds and you've got the perfect formula for lizard-like dryness. AKA what I'm currently dealing with — especially around my mouth. Enter: the Lawless Forget The Filler Overnight Lip Mask, which has been saving my chapped lips for the past few months. It's cooling, it's soothing. It's thick without feeling tacky. It's hydrating without feeling sticky. And I don't have to do a darn thing except liberally apply it each night and wake up with softer, fuller, less painful-feeling lips!

    *And* this is vegan and cruelty-free!

    Lawless Beauty is a woman-owned beauty brand from Annie Lawless. She makes clean, nontoxic makeup and skincare that doesn't skimp on pigment or coverage.

    Promising review: "As someone who is skeptical about overnight products like this, I was pleasantly shocked and surprised to see results the next morning after my first use! My lips not only felt hydrated and smooth, but definitely looked more plump (without that tingling sensation most plumping products provide which I don't like!)." —JuliaFromPhilly

    Get it from Sephora for $22 (available in four shades).

    18. Revlon One-Step Hairdryer and Volumizer Brush so you can continue to skip the blowout bar forever and give yourself a killer style in the comfort of your own home.

    reviewer with 4a hair showing half with natural hair and other half straightened using the brush
    A hand holding the brush that has bristles all around it.

    Jasmin Sandal: Folks, one of my favorite quarantine purchases has to be this godsend from Revlon. I've never been much of a blow-dryer — I never had the patience, energy, or the technique for that matter. But then in swoops this two-in-one tool to give my hair the glam of Jackie O in just about 20 minutes. I have relatively thick, wavy, shoulder-length locks and I've never enjoyed witnessing a transformation quite like the one I'm able to achieve with this styler. Giving myself a quick, ~salon-worthy~ blowout for morning meetings has been my new way to feel a little less disheveled for the day.

    Promising reviews: "It's a must-have!!! I'm IN LOVE! I'm kicking myself for not getting one sooner. I have fine, shoulder-length hair that is wavy when it air dries. It's not a pretty wave, more like a frizzy mess, so I always dried and used a straightener. It was time consuming, hair was all over the bathroom, and some days I wasn't happy with the results. It was a vicious cycle. Now my hair is done in half the time, it's smooth and I barely lose any hair in the process. I let my hair air dry a little before I use the One-Step Dryer on low and the results are amazing. I could never master the hair dryer and brush technique so this is a game changer." —A. Kyle

    "I have 4c African American kinky-coily hair. This dryer cuts my drying and straightening time to just 20–25 minutes! I part my hair in four sections, apply my heat protectant, and use this dryer, and in no time my hair is straightened! This hairdryer is comfortable and practical to use. Highly recommend for Black/AA or textured hair!" —Lisa

    Get it from Amazon for $40.10+ (available in three styles).

    19. A set of flexible curling wands that deliver picture-perfect heatless curls overnight and reviewers like the one below report are comfortable to sleep in. Waking up with your hair already done? Amazing.

    reviewer with whole head of hair wrapped around the curling rods
    same reviewer with short 4C curled hair after using the curling rods

    Just so ya know, they vary in size so you can pick which is best for your hair length!

    Promising review: "I have thick 4c hair and I love this set. I usually have the smaller rods at the ends of my hair and have the bigger rods at the top of my hair. My hair came out so curly. It really reminded me of the movie star curls, because it has been such a long time since I have seen my hair curl without having to use heat to do it. " —Marisa Fields-Williams

    Get a pack of 42 from Amazon for $13.99.

    Learn more in our Tifara Flexible Foam Curling Rod deep dive here.

    20. L'Oréal Paris Infallible Fresh Powder Foundation for anyone who's over liquid foundation and wants to opt for something lighter and lower maintenance but still long-wearing. 

    reviewer before and after wearing the foundation
    reviewer photo of the compact open showing the product, with the sponge with product on it

    Promising review: "I swear, I'm straight shook! I never believe the hype on social media or even makeup in general, but this product lives up to it. It is lightweight and outperforms my expensive concealers and foundation. I did not receive this product as part of a promotion and I am not being paid to make this review, nor do I work in the makeup industry. This is the real deal." —mmix1423

    Get it from Amazon for $10.88+ (available in 17 shades).

    21. Tower 28's SOS Daily Rescue Facial Spray to calm skin that's — to put it lightly — over it. Sunburns, breakouts, rashes, and flare-ups will be happy to meet the hypochlorous acid, which is anti-inflammatory and antibacterial. 

    A model holding the mini and the full size bottles in one hand.
    a before and after of a person using the spray with less facial redness in the after
    Sephora

    Tower 28 is an Asian woman-owned small clean beauty brand designed for sensitive skin. Their products are nontoxic, nonirritating, vegan, and cruelty-free, so you can rest easy when applying.

    Promising review: "HOLY GRAIL!! I tried this spray for the first time about a year and a half ago. I had moved from a dry climate to a humid climate and my acne was out of control! I tried so many products before SOS. When I tell you my acne cleared up within a week….SHEESH! I haven’t been without this spray since! I keep a mini with me at all times and for travel and recommend to all friends with skin concerns. Don’t walk, RUN to Sephora to get it!" —KuhKristen

    Get it from Sephora for $12+ (available in two sizes).

    22. A bottle of Fanola No Yellow Shampoo for preventing all the platinum QTs of the world from getting brassy. Fanola users not only love their icy look, but are stoked to rarely have to return to the salon for expensive toning sessions.

    Reviewer with blonde hair showing before
    Same reviewer with toned white blonde hair

    Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.

    Get it from Amazon for $18.45

    And check out our Fanola No Yellow shampoo deep dive.

    23. And John Frieda's Brilliant Brunette Shampoo that deepens your dark hair, whether its naturally a luscious chocolate shade or color-treated thanks to cocoa and primrose oil. 

    BuzzFeed Shopping editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"

    Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans

    Get it from Amazon for $10.15.

    24. Benefit Cosmetics Porefessional Super Setter spray because you worked so hard on your makeup look — ya gotta make sure it stays put! This spray is basically an all night wear insurance policy. 

    the blue setting spray
    a model showing their skin before and after using the spray
    Sephora

    Promising review: "This is the best setting spray that I’ve ever used. I’ve tried several high-end sprays and they never truly work. My face gets sweaty, especially with the mask, and this spray has helped me the most as far as keeping my makeup in place. The mist is very fine and it smells amazing. I’m obsessed with this stuff." —Sephora Customer

    Get it from Sephora for $16+ (available in two sizes).

    25. Sevích Hairline Shadow you can simply dab onto your part if you've noticed some thinning or have a harsh grey line coming in. Both totally normal, but for under $10, you can always keep this is in the drawer if you feel like reaching for it!

    reviewer before showing a thinning hairline
    same reviewer after using the powder with scalp completely filled in

    This stuff is cruelty-free and contains nontoxic plant fibers and beeswax so it's safe to use on your skin.

    Promising review: "This product is AMAZING! If you have thinning hair or graying hair, this powder is a must-have. It even creates a bit of volume to my very thin hair. I've purchased many different hair products to conceal my thinning hair; most are ineffective, messy, or leave my hair feeling greasy. This is super easy to use; I even use it for my sparse eyebrows. I simply use a soft, small lip liner brush to fill in my brows for a natural look. I also love that it lasts till your next shampoo. At first I didn't like the built-in sponge, but I've grown to really like it. The powder sticks to the sponge, making it easy to apply to whatever area you want to cover up, and the powder doesn't come off on pillows if you leave it on overnight." —Amazon Customer

    Get it from Amazon for $8.98 (available in 12 shades).

    26. La Pure Gold Collagen Eye Masks featuring hyaluronic acid and collagen for anyone who would consider cooling eye treatment a luxurious and enlivening start or end of their day. And at just over $1 per pair, I think we can count this as a practical purchase as well. It just makes good business sense to treat yourself to these, and you can quote me on that.

    Jasmin Sandal: I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and...w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my under-eyes appeared brighter and any fine lines that were once lingering had vanished! After wearing these I didn't feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day. Now, I find that I integrate these into my routine anytime I want to de-puff and refresh.

    Promising review: "I was searching for some really good treatments for my under-eye puffiness and I liked the reviews and ingredient lists for this product. I have used one set a week for three weeks and have noticed a lot fewer puffy/dark areas under my eyes. I use them at room temperature and chilled and find that I enjoy them chilled a lot better. They were also very budget-friendly; I've seen other brands charging a lot more without having as many good reviews. I'm looking forward to more improvements as I use the rest of the product." —Kai Charles

    Get a pack of 15 pairs from Amazon for $15.72.

    27. A pack of hydrocolloid pimple patches to suck the gunk out of your pimples as you slumber, leaving breakouts majorly improved. You'll also have fodder for some gross but great before-and-after photos. Score!

    Promising review: "I’ve bought this product several times over the last couple of years because they really, truly work. I’m a (now) 37-year-old who still fights with hormonal breakouts, including painful cystic acne at times. I sleep with these babies on, and in the morning, the size and redness is usually 50%-75% better. If it’s a larger breakout or a cyst, I repeat the process and have been known to wear these to work — depending on location of the pimple. They really are great and makes having acne in your mid-late 30s less stressful. They’re usually gone in one to two days with these patches! Highly recommend!" —Lauren Kerley

    Get a pack of three (72 pimple patches total) from Amazon for $11.

    The reviews in this post have been edited for length and clarity.