Batman v Superman: Dawn of Justice director Zach Snyder revealed the first image of Gal Gadot as Wonder Woman at ComicCon.
People immediately started making jokes about how Snyder's Wonder Woman looks exactly like Xena, Warrior Princess. (Because it does.)
The monochromatic brown armor is definitely a far cry from the bold primary colors of Wonder Woman's iconic costume from the '70s TV show, several animated series, and over 70 years of comics.
But the new look certainly fits in with the extremely grim aesthetic of Snyder's take on the DC Universe, which started with his Superman movie, Man of Steel.
In the abstract, it makes sense for the cinematic DC Universe to run with the ultra-serious, drab Nolan style.
The problem is that while this approach makes perfect sense for Batman, it's all wrong for very different characters like Superman and Wonder Woman.
But this is all part of an ongoing trend in which Wonder Woman has been repositioned as an armored, sword-wielding warrior in an attempt to appeal to men who conflate "realism" with seriousness and violence.
But in terms of movies and the broader potential audience for the character, this approach is entirely tone deaf.
The conventional wisdom in the comics world is that Wonder Woman is a difficult character to write and market, but this is because creators only think in terms of selling products to boys, and overthink everything.
But it's really quite simple. Wonder Woman is a PRINCESS who is also a SUPERHERO.
Princesses and superheroes are the most popular and profitable things in entertainment today.
Imagine for a moment that Wonder Woman belonged to Marvel and Disney, and not Warner Bros. Consider what they, or their corporate sibling Pixar, might do with a SUPERHERO PRINCESS.