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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Thank us later when these become a staple in your daily beauty routine.
I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain.
Promising review: "I got mine in the shade pretty orange pink and omg it’s so cute. It’s more of a cream tint; you can build up the color and blot it to blend. It’s not drying at all and it actually feels moisturized. It lasts so long and it’s almost food proof. If you’re looking for a nice pop of color to your natural lip without having to constantly apply too much product this is the lip tint for you." —Maisie
Get them from Amazon: the lipstick for $9.89+ (available in three shades) and the lip tint for $9.90 (available in 13 shades).
Promising review: "I really liked this product because it gave me significant results in just a few days. I have tried other whitening products but I definitely think this one is my favorite because its not only easy to use but also works very well. There is also no weird aftertaste, and all I do is keep my mouth open wide for around 30 seconds. The whitening capabilities were also great, and I know this because my teeth were stained before but now they are not. Lastly these pens were very easy to use because all you have to do is twist the dial at the bottom of the pen clockwise, and product comes out. So overall I would rate this pen a 10/10 and I am definitely planning on buying more in the future." —Roy Joseph
Get two from Amazon for $19.99.
Promising review: "I haven't used Crest Whitestrips in over five years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package, and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about four times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5
Get it from Amazon for $47.99.
This mask also helps protect skin from sun sensitivity after you apply any vitamin C products because vitamin E stabilizes C.
Promising review: "Received a sample of this and liked it so much I bought the full size. I have combination skin, and found that it provides just the right amount of moisture, plus feels so refreshing. I apply it in the morning after a vitamin C serum and use it as a regular moisturizer. I love it! The only way it could be improved is if it had sunscreen in it, but other than that, it is a great product! And the texture is unique and fun. Definitely recommend!" —LAURA OLIVER
Get it from Amazon for $21.99.
I love this for a deep clean. It exfoliates so well; my skin feels unbelievably smooth after every time! It's been great for my hyperpigmentation too, having helped brighten and even my skin tone. Star tip: The pads are large so you really don't need one whole one for your face; cut them in half to make them last longer. Use once or twice weekly for results.
Promising review: "This gauze is my favorite one, it does the job and is gentle on the skin. I also use the pads for my face, chest and back and it always leaves my skin feeling polished and clear. I noticed that with using it overtime, it has helped lighting my the hyperpigmentation on my skin. I use this about twice a week and will continue to repurchase." —Toni C.
Promising review: "My hair is very thin and curly. The ends are damaged from heat and color, causing my hair to look even more unruly. There is an immediate difference as soon as this product touches my hair. It leaves my hair feeling so silky, even after I rinse it out and dry my hair." —Melissa
Get it from Amazon for $12.95.
It's perfect as a a base before makeup or worn alone for everyday!
Promising review: "Perfection! This is one of my favourite products! I think I might be on my third jar. I use it in the morning at the last step of my skincare routine before I do a primer and makeup. My skin LOVES it! It has a gentle and refreshing scent (like roses), and it makes my skin glow. I find it to be the perfect moisturizer for in the AM, because it is lighter and really soaks into the skin. It's been seven months and it's definitely a permanent fixture of my skin care routine." —Heidi Fleming
Kulfi Beauty is a South Asian woman-owned small biz that wants to empower the South Asian community through representation. It is a journey of rediscovering the joy in makeup and reclaiming beauty. BTW "kulfi" is a type of South Asian ice cream!
Promising review: "Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!" —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
Promising review: "Never wrote a product review before, but I feel the need to express my satisfaction for this. The trick is to always pull it in the direction of growth. The packaging looks more reassuring than other products that comes in the plastic containers. It's super easy to use and I just put it on the vent of my apartment for a couple hours to warm it up. I never waxed my armpit before (so the hair is much thicker cause I shave). Tried it on my armpit, and it definitely hurt way less than waxing. Going to try my bikini line next. It is also super easy to clean; just take a warm shower after. This will save me lots of money." —Frances
Get it from Amazon for $19.99.
This spray has SPF 41 and features only 16 clean ingredients! To use it properly, close your eyes and mouth, pull back hair, hold the bottle about 10 inches from your face, and spray evenly over your face and neck (mist about seven times). Keep your eyes closed for three seconds while the mist settles. You don't need to rub it in!
I've been using this every day and I love it! It's so convenient to just spray it on over your makeup or once you're ready instead of adding another layer of lotion to your face. It's non-greasy so it doesn't get you oily; it only gives your skin a pretty, dewy look. Plus, touchups are super easy since all I have to do is spray again and there's no worry of disturbing makeup.
Habit is a woman-owned small biz founded by Tai Adaya, who is half Mexican and half Indian/Pakistani. The brand is dedicated to standing against the stigma of aging in the beauty industry and focusing on keeping skin healthy instead.
Get it from Habit for $30.
Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was give to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin huge and getting bigger day by day it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" —Amazon Customer
Get a box of eight masks from Amazon for $30.48.
I love the glow it adds to my lips, making it look like I put highlighter on my bow even when I didn't!
Promising review: "This has such an amazing one-of-a-kind quality! Gives your lips a nice, healthy, plump look that also appears natural." —Sydney
Get it from EM Cosmetics for $22 (available in five shades).
Apply this directly to wet hair avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine to medium textured hair, two to three doses for thick to curly textured hair, and add one more dose if you have long hair.
Promising review: "This is the holy grail of hair products. Seriously I need gallons of this stuff! I put it on my hair for 10 seconds and could feel while still in the shower that my hair felt amazing! I usually have stringy ends and after using this, my hair was soft and silky!" —Sky T Block
Get it from Amazon for $8.97.
This has no parabens, artificial fragrance, additives, or harmful chemicals.
Sioris is a small biz that's a clean and sustainable brand with vegan certified formulas that have organically farmed, in-season ingredients. Their mission is to make skincare simple and effective.
Promising review: "This has to be my favorite new skincare discovery. It does not sting at all!! The spray is a lightweight, fine mist that leaves a layer of refreshing and gentle hydration. I use it like a spray toner after washing my face and it prevents that dehydrated feeling right after you wash your face. It has a light citrusy scent, which I’m assuming is from the yuzu since fragrance is not listed in the ingredients. I’m extremely sensitive, oily, and acne prone and I haven’t had any breakouts or reactions. If you’re looking for a lightweight, soothing layer of hydration this fits the bill." —smuglilpug
Get it from Amazon for $23.99.
Promising review: "Just wow! I was skeptical at first. I wish I would have bought this sooner! After showering I get all the moisture I can out of my hair. And leave it to kind of air dry while I’m getting ready, having coffee, or whatever I’m doing that morning. It takes me about seven minutes to dry my hair if that! I have very thick naturally curly hair. It’s is a fabulous tool to have in your arsenal! May be the only one I have to use. No flat iron needed as of yet! Would buy again in a heartbeat!" —D.K
Get it from Amazon for $34.88+ (available in two sizes and six colors).
I have the palette in "Dusk" and my favorite shade is the pretty pink in the middle row, on the right. It's wonderfully sparkly, works well with the matte shades, and I love putting it all over my lids because it compliments my skin tone so much. The glitter is not at all garish; more like when the light hits your eyes, you'll look dazzling but in a natural, delicate way. You know?
Dear Dahlia is an Asian woman-founded luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman's natural elegance, authenticity, and timeless beauty.
Promising review: "Smooth and buildable! I love that these eyeshadows are vegan and it looks really pretty. You can build up the color to make it more intense and if not, it just looks really natural, which I love as well! Perfect for various occasions!" —Willah
Get it from Dear Dahlia for $58 (available in two color combinations).
Promising review: "This stuff is a miracle product. I rarely write reviews but I really was compelled to because I LOVE this product. I started seeing results after two or three weeks but now, after consistently using it daily for three months, I have eyelashes that look false (or like extensions!) I am beyond pleased. My eyelashes used to be short, sparse, and I was missing lashes on each corner of the eye. Not only did it make them thicker, it made them grow back in the corners and they are SO long my son told me today I may have to cut them at some point because they are almost touching my eyebrows. Lol. I just thought I’d have to accept that I’d have shorter sparse lashes because I’m getting older, but I will never have to because I’ll never be without this stuff!! The trick is be patient, be consistent and make sure to cover the entire lash line. I sort of feather it on to the outer lashes too. It worked way beyond how I expected it to." —Kristin
Get a six-week supply from Amazon for $34.
When I'm not using a sleeping mask, this is what I'm slathering on — I just love how luscious it feels and how good my skin feels after!
Promising review: "This is the only face lotion I will use! The title says it all but seriously this is the only cream I will use on my face now. It's helped with everything on my face. I recommend this entire skin care line! I have very dry skin and I have tried almost everything from drugstores to the priciest brands and this is well priced and fantastic! Not to mention to you need just one pump for your face and neck so it lasts a long time." —Paul M. Kelly Jr.
Get it from Amazon for $28.80.
Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. OMGGGG. Guys. Literally my face stopped flaring within three days. I was PIMPLE-FREE FOR MORE THAN 48 hours (a new record). Exactly two months later, blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be, BUY IT! It has also helped my under eye bags (use one drop for both under-eyes; pat gently with fingers.)" —Brandon
Get it from Amazon for $19.99.
Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz
Get it from Amazon for $4.99.
I swear by this and use it everyday. Whatever other essence I use, I always go back to COSRX. It's one of the biggest credits to brightening my skin, improving my texture, and keeping my acne at bay. I use it as the step before my serums and lotions. This is fragrance-free and great for all skin types.
Promising review: "This is that best snail mucin product out there!! You can't beat the quality, the price, or the fantastic results!! This has brightened my skin, faded old scarring, and I will keep this in stock as one of my holy grail products! You have to try it. You will not be sorry!" —Dayna Lea
Get it from Amazon for $19.
When I wore this, it gave me the prettiest natural-looking flush, and it actually lasted me the whole day, which is a miracle for my combo-oily skin. It really looks like it's part of your skin rather than sitting on top, and I love that it's good for your skin too! Plus, if two people with the same skin tone apply the blush, they'll both get a slightly different color! How cool is that? This contains 20 plant-based, antioxidant-rich oils that help nourish skin.
Youthforia is a woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Youthforia for $36.
Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste.
Promising review: "This looks amazing. I wasn't sure how it would look due to how it is a personal color based on pH, but it looks stunning on. It really looks amazing and I've gotten so many compliments from everyone who has seen me wearing it. It's my favorite item to wear, even on my low-key days when I'm not wearing any other makeup but foundation. It's such a fun item, I'm going to buy another tube to ensure I have more to wear." —Emily
Get the set from Besame Cosmetics for $28.
Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy
Get it from Amazon for $9.99+ (available in three sizes).
Use an oil cleanser like this first and then follow with a water-based foam cleanser. Doing this every night will keep your skin clean, healthy, and gradually fade acne scarring. Plus, the ingredients in this are so gentle, you can use this on kids. Check out my in-depth Banila Co Clean It Zero Cleansing Balm review for more deets!
Promising review: "This product is magic. I was skeptical because it's a bit popular but I decided to give it a try and I don't regret a thing. Takes off my makeup so efficiently and once you rinse off, It's like it was never there. It literally melts away the makeup! Of course this is my first step in a double cleanse to make sure I get everything and I would recommend the same to everyone just to get any residual oil off. The texture is like creamy sorbet and the scent is light and sweet, but refreshing. The sorbet dissolves into the cleansing oil and I can almost feel it getting all the dirt pulled up off my skin. IT DOES NOT LEAVE YOU FEELING TIGHT OR DRIED OUT. This ingredient list is gentle enough for everyone and the scent is light enough not to irritate skin or annoy the nose. I look forward to this step in my skincare routine every time. Get it. Like do it now." —Deja
Get it from Amazon for $18.38.
Promising review: "I bought this for my scars but because of the current COVID-19 crisis I have been washing my hands so much that they are painfully dry. Hand cream hasn't helped enough so I decided to use the Bio-Oil on them and even after the first application they felt SO much better! I'm glad I bought the big bottle!" —L. Strand
Get it from Amazon for $8.89 (available in three sizes).
Reviewers say they blend in with their skin so they can wear them throughout the day!
Promising review: "I’ve been experimenting with these for the last month and a half, and I am in love. They are really thin and blend into my highly freckled face incredibly well...I have gone out in public twice with them on, because when I did my last second mirror check before I got out of the car, I didn’t notice I had them on! While they absolutely help clean out the skin underneath, the biggest thing it does for me is stops me from touching my face. When I'm stressed out, I will absentmindedly touch/run my hands along my face and jaw constantly. Now, when I notice I’m doing that, I run into the bathroom and put these on any spots I have. Since they are thin and stick really well, I am able to leave them alone and stop touching my face." —MelsBells
Get a box of 40 round patches for $8.49 and a box of 8 extra-large patches for $8.50, both from Amazon.
Promising review: "As good as everyone says! I've been using this and the mist daily for about a month and can definitely see a difference with my skin. I'll notice a pimple/bump during the day and when I apply these two at night it significantly reduces it or knocks it out completely. This is the first toner I've used that doesn't just make my skin feel tight and uncomfortable. I love it!" —Karin
It's made with jojoba oil, sweet almond oil, and vitamin E and has antioxidant properties.
Promising review: "This is like the icing on the cake of any manicure or pedicure; it makes your nails look fresh and healthy The cuticle around the nails will look AMAZING. It's awesome, and a little goes a long way. PS, I do not write many reviews but I couldn't resist this one." —Amazon Customer
Get it from Amazon for $8.50+ (available in two sizes).
Promising review: "It hurts but it works :) I haven't shaved my legs in months and used to have to every three to four days. I've seen the best results on my armpits; I used to shave them every other day but since I epilated two weeks ago, I've seen no hair growth and no hair shadow. Way more convenient than waxing, too, because you can target individual shorter hairs as they grow in rather than waiting for everything to grow back a certain length. Also IDK if this is true, but my grandma told me that after she used an epilator for five-ish years she pretty much stopped growing hair. It also hurts less every time you do it, so don't get discouraged by the very painful first session." —k3upikachu
Get it from Amazon for $39.99.
I use these and absolutely love how refreshed and healthy my skin feels afterward. It also doesn't feel thirsty or starved for nutrients after, and my skin naturally looks brighter and dewier.
Promising review: "These sheet masks are legit. I use one every night, it has been week one and my skin has never looked better! I haven’t had the confidence to step out without foundation in a while. After using these sheet masks consistently, I actually want to go out without foundation. My skin feels smooth, it looks soft, clear, bright, and glows! Not only does it work on me but my mom has been using them with me and there has been obvious improvement in her skin texture. After washing my face at night, I slap one of these babies on for 30 minutes and remove the sheet. Massage the extra essence into my skin and neck and I wake up with dewy, soft, supple, and glowing skin. My skin stays moisturized all day. I can’t live without these now. The price is so worth it for the results." —Amy Sanchez
Get it from Amazon for $11.99.
Reviews have been edited for length and/or clarity.