Here’s Who Should Win At Tonight’s VMAs, According To Twitter

If the South gets its way, Beyoncé will take home the big one.

1. Ahead of Sunday’s Video Music Awards, the folks at Twitter have monitored the conversations America’s been having about 2014’s Video of the Year nominees. If mentions were currency, looks like Pharrell’s “Happy” would take home the award this weekend:

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Pharrell’s song was the most mentioned in 21 of 50 states, especially on the West Coast. Miley Cyrus’ “Wrecking Ball” was the second most talked-about, dominating the conversation in 16 Midwestern states. Meanwhile, Beyoncé and Jay Z’s “Drunk in Love” ruled the South. New Hampshire was the sole state to stan for Iggy Azalea and Charli XCX’s “Fancy,” and Sia’s “Chandelier” is a clear underdog for the win.

Via Courtesy Twitter Music

2. While “Happy” created more talk than “Wrecking Ball,” Miley Cyrus is this year’s most mentioned VMA nominee in general, beating out both Pharrell and Ariana Grande, who’ll perform twice at Sunday’s show.

Courtesy Twitter Music

Some of these talked about nominees may not actually be at the show this weekend — looks like Miley Cyrus, John Legend, Katy Perry, and Pharrell are sitting this one out.

3. But less established personalities are making the real splash on Twitter ahead of the show. 5SOS bassist Calum Hood’s call for fans to vote for his band in the Artist To Watch category was retweeted some 33,000 times:

4. Acts with lots of teenage fans, like Fifth Harmony and Austin Mahone, are doing the best job of getting the word out. This chart shows how five huge VMA-related tweets spread in August:

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5. Go get em this weekend, girls.


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