Snoop Dogg’s New Alter Ego Is A White Guy Named Todd

What’s this all about?

1. Since Thursday, Aug. 28, Snoop Dogg has been posting photos and videos on Instagram in which he plays a white character named Todd:

2. Here he is with actress Nia Long:

3. And kissing his own reflection:

4. YouTube user Trap Beatz compiled this compilation of Snoop’s Todd videos:

5. And Uproxx pointed out that Todd recalls Bob from marketing, a white character Martin Lawrence played in the early seasons of his 1990s sitcom, Martin.

6. It’s unclear whether Snoop Dogg invented Todd for fun, or if the character will appear in a forthcoming sketch or movie. BuzzFeed has reached out to a spokesperson for Snoop for comment.

7. Back in March, Nick Cannon was criticized for wearing whiteface to promote his album, White People Party Music, in a since-deleted Instagram.

Instagram @nickcannon / Via

“There’s a big difference between humor and hatred,” Cannon told Good Morning America that month. “I was doing a character impression. Blackface is about oppression.”

8. On Twitter, Cannon said he loved the conversation his photo prompted:

I love this conversation though. It’s showing a lot of people’s true colors… #punintended #wppm woooo!!!

— Nick Cannon (@NickCannon)

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