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Including dander-reducing wipes, a wood polish to hide claw marks in your floors, and doggie waders that'll prevent snowballs from forming in their fur.
Promising review: "I wish I could give this thing 7 stars, but 5 will have to do. I was able to pull entire sheets of undercoat out of our husky without disturbing the topcoat. I've never had anything work so well. It's even easier to keep the fur pile together. The fur stays clumped instead of getting spread out and floating around like with the blade style Furminator. This thing really digs the loose stuff out so much faster and easier. Check the photo to see what 20 minutes will get you." —pvfjr
Get it from Amazon for $12.99.
Promising review: "Absolutely the best product. It saved my itchy goldendoodle! We tried changing food, Benadryl, medicated shampoo, fish oil, everything you can imagine... nothing worked long-term. He was itching his face so badly he would make himself bleed. Had sores and scabs all over his face and neck. I bought these because they had good reviews and I was desperate. It changed his life! He no longer scratches AT ALL! His coat looks great and all of his sores are healed. He’s the happiest he’s been which makes me a very happy momma. He is also very picky and never eats treats... he eats these every time so that’s an added bonus!" —Darcie Nation
Get it from Amazon for $26.97 (or Subscribe & Save for $24.27/month).
Promising review: "My cat Gambino Bambino would let you brush him bald!!! He loves to be groomed and comes running whenever the brush comes out. Though we love to accommodate, I know he wanted more. He was constantly rubbing his cheeks and ears on the corner of our walls to get even more scratching. I finally came across this product and knew he would love it! It took a little convincing but once he got a hang of it he’s been loving it! We have one in the living room, one in the kitchen, one at the top of the stairs and one in the guest room! He is having a great time!!! Very easy to put together and place on the wall." —T. Mangiaracina
Get it from Amazon for $4.99.
Promising review: "I bought this broom based on the tons of great reviews and I am not disappointed. I love this broom! It is lightweight but sturdy. I have used it on tile floors and carpet and it does a great job of getting the pet hair, lint, and dirt. I like this so much better than our traditional push broom. It is very easy to clean after use just using my hand, unlike our old broom. It also has a telescoping handle so that you can adjust it to whatever height you need. There is also a squeegee for doing the house windows and the car windows. I highly recommend it." —Joyce V
Get it from Amazon for $12.98.
Check out my coworker's Evrilholder FURemover broom review for more satisfying photos of the hair it removed from her carpet.
Promising review: "Where has this been all my cat-loving life? Sticky rollers work fine for clothes, but this is the only product that has ever COMPLETELY removed all the cat hair from my bed. I have a long-haired 20-pound tabby and if you run your hands up his back a few times and fling the hair everywhere, it looks like it's snowing — he never stops shedding no matter what I do. After using the ChomChom, I can put on a black dress and roll around on my bed and not get a single hair on me. It's absolutely amazing. Everyone is getting one for Christmas, even if they don't have a pet. I don't care, it's THAT good." —Stephanie
Get it from Amazon for $24.95.
Scratchpad for Dogs is a small biz based in Atlanta. Jen Fleming, the store's owner, came up with the idea after adopting a shelter dog named Ripley who absolutely hated having his nails trimmed.
Promising review: "Game-changer!! I am so grateful for the scratchpad. Trimming my senior rescue dog's nails was a nightmare, even at the vet. After just a few sessions, her nails on her front paws look way better. My dog not only tolerates the scratchpad, but she seems to really enjoy our training sessions. Today, when I pulled the board out of storage, she got so excited! Thank you so much for creating a product that takes the stress out of grooming. For anyone getting started, I bought the double-sided board and found it helpful to train my dog with the smoother side first, and then switch to the coarser side once she got used to it." —lisa templeton
Get it from Scratchpad for Dogs on Etsy for $44.95+ (available in two styles and three grit levels).
Knit Wit Boutique is an Ohio-based small business that specializes in handmade knitted items.
Promising review: "I bought two of these for my cats and they arrived quickly. My cats love them, especially with the catnip. There are so many colors to choose from and they are well made for lots of kitty fun. A great gift for any cat or cat owner. The owner of this shop was delightful to work with. I asked several questions and she responded immediately. 😺" —Ann Casey
Get a set from Knit Wit Boutique on Etsy for $10 (available in a variety of colors).
Promising review: "Holy crap!! Are you skeptical when it comes to buying stuff online? ME TOO! That's why I figured all of these rave reviews were a crock of crap. I've seriously bought every kind of vacuum out there, including the Rumba, which is about as intelligent as a cotton swab. But I have four cats and a golden retriever, so I was getting desperate! I believe the saying is… a picture is worth a thousand words. Check mine out (above)! Of note — the 'before' picture was taken of my dog's bed AFTER it went through the washer and dryer. Look at all of that left-behind hair!!! And the 'after' picture was taken after only THREE MINUTES spent vacuuming her bed. I. Am. SOLD! BTW, I've NEVER taken the time to review a product before, just FYI." —Luka Chan
Get it from Amazon for $30.99.
Promising review: "I honestly can’t believe how well this stuff works. Like magic it restored pet claw– AND pet water bowl–damaged wood all over my house. I am amazed at the results. Thank you! (This is NOT a paid review.)" —Nicole Thomas
Get it from Amazon for $8.98.
Promising review: "I have a whole room filled with cat toys that my cat is not interested in. It's funny how the least expensive cat toy I have makes him go crazy. He plays with this until he's panting like a dog and I have never seen him jump so high. I'm certain this toy will help him lose his belly. He loves it! I highly recommend it!" —Kwoo
Get it from Amazon for $2.21.
Promising review: "Works like a charm! I recently found myself a cat mama of an abandoned week-old kitten. I bought this knowing she needed just something to cuddle up to in her bed. Turns out it basically hypnotizes her to sleep. She crawls to it, kneads it and eventually her meows turn to silence. I wish the purring lasted longer but for $10 it is a lifesaver. She's pooped on it a couple of times so I've had to throw it in the washer and dryer minus the battery pack. It's held up great." —S Leytem
Get it from Amazon for $14.99.
Promising review: "My dog Hazel LOVES this duck! She has had it for nine months now, and it’s still intact! It somehow made it through her teething as a puppy. She rips and tears apart all of her toys, but this one still looks decent!" —Emily A
Get it from Amazon for $4.23.
Check out my coworker's in-depth Multipet Duckworth dog toy review for more deets and some adorable photos!
Promising review: "My 1-year-old Pyredane loves this big ball. She carries it around and loves to chew the rope and the ball. Her greatest delight is in gnashing and destroying toys, and my delight is if they last more than a week (ballistic material toys don't stand a chance with her). The Jolly Pet Romp-n-Roll makes us both happy. We play chase games with it but she also enjoys playing with it by herself. There are teeth marks all over the ball and the rope is a little frayed, but both are holding up fabulously. The ball was a little stiff new from the package, but after sitting in the yard for about a week, the ball softened enough that she can squeeze it. When she finally destroys it, I'll definitely buy another." —L. Colburn
Get it from Amazon for $8.49+ (available in three sizes and six colors).
Promising review: "My puppy LOVES this mat! He gets super excited whenever he sees it. He sometimes doesn't like to eat his kibbles in his bowl, but he has so much fun finding and eating kibbles when I hide them into this mat. I heard nose work is also good for reducing separation anxiety in dogs, so I give him this mat whenever I need to leave more than two hours. He deals with separation way better with this. I'm 100% satisfied!" —Bom
Get it from Amazon for $34.69+ (available in two sizes and two colors).
Walkee Paws is a small biz started by pet owner Lisa Baronoff. You may have seen them on Shark Tank! Get 15% off site-wide with the code WALKEEBUZZ.
Promising review: "I love the Walkee Paws. Unlike the other type of dog boots, these stay on her tiny feet. My little girl never liked walking in the rain or snow. The first time I put them on her inside the house, she was hesitant to walk but with a little coaxing she walked off the rug onto the wooden floor. When she realized that she didn't slip, she started acting silly running back and forth in the house. Now she loves walking in the snow and water puddles." —Cynthia C.
Get them from Walkee Paws for $39.99 (available in sizes XS–L and nine colors).
It also comes with three replacement filters and a mat.
Promising review: "My cat likes to drink out of the toilet. I bought her a $60 stainless-steel teardrop fountain which she never used (not to mention how loud it is). I tried closing the toilet to force her to drink out of it, but then she resorted to meowing next to the sink. So I asked my sister, who is a vet, what I should do. She suggested a flower fountain since cats are more inclined to drink out of them. This thing is amazing. It is DEAD silent with the flower cap on, and without it it has a nice waterfall sound. My cat, even with the toilet bowl open, consistently chooses to drink from this. It’s been a lifesaver. I honestly do not have a single bad thing to say about this." —Minno Durkin
Get it from Amazon for $27.99+ (available in two colors).
Promising review: "My dog has extremely dry and cracked paws, so rough she gets stuck to the carpet. I've tried just about everything, all failed for various reasons. This product works. I was only able to do one paw the first time, she fought me like a demon. Next time she let me do all four with little fuss, she likes the result. I followed everyone's lead and put it on right before walks. I've noticed that she wants to run and jump more, and genuinely is happy with her feet. One downside is because it softens the pads you have to be careful where they step; she picked up a thorny branch where before the treatment it wouldn't penetrate. Fair trade in my opinion; now we can play and snuggle without her scratching me up. Bottom line: love it, the dog loves it, good value little goes a long ways. —Peggy
Get it from Amazon for $14.99.
Rocco & Roxie is a family-owned small business named after the Magleby family's pets Rocco, a Labradoodle, and Roxie, a former shelter tabby cat. They make a variety of pet supplies, including cleaners, treats, grooming tools, accessories, and toys.
Promising review: "I have six elderly cats, and a few of them oftentimes leave smelly pee puddles to register their disdain at whatever cats get 'peed off' about. It's not a litter box problem and, although I've caught one or two of them doing it, I can't blame them all. This product works great on fresh messes as well as dried ones. After blotting up fresh pee pods, I saturate the area with Rocco & Rossi's odor remover and let dry. For dried stinky stuff, I just saturate the area and let it dry. It has a pleasant odor and completely eliminates the ammonia odor. Believe me, I've tried all kinds of products, and this one works the best. I buy gallons now just to have on hand. It's better than smelling that awful pee!" —mona mia
Get it from Amazon for $19.97 (or Subscribe & Save for $18.97/month).
Check out our in-depth Rocco & Roxie Professional Strength Stain & Odor Eliminator review.
Promising review: "My cat, despite getting bathed frequently, still manages to smell like a combination of mouth, belly button lint, and floor. I bathed her with this tonight and she smells like a spring baby. I can't stop huffing her soft head. I didn't think it was possible to love her any more, but I'm a changed man. This stuff rocks." —J. Ham
Get it from Amazon for $7.49.
Meowy Janes is a wonderfully named small business based in New Egypt, New Jersey. It specializes in catnip and catnip alternatives.
Promising review: "I have two young Siamese mix cats that chew wires, shoes, wooden spoons. These chew sticks are perfect for them. They sniff the sticks, rub on them, and then start chewing. My two cats that are over 10 years old just rub on them but don't enjoy chewing them. If you have a very active cat that does destructive chewing, these are a great substitute." —JEM4612
Get them from Amazon for $9.97.
Promising review: "Our son was having a lot of dander on his back near the base of his tail. We kept up the brushing but it wasn't going away. Looking at the reviews I decided to go for the dander wipes. Well I have used it twice and was blown away. His dander is pretty much all gone now. Plus his hair seems shinier and silkier after his brushing and using the wipes. Not to mention our baby boy looks just like the cat on the packaging. All around I will continue to buy these and use once a week or twice every two weeks to keep up his beautiful orange coat. Thanks Burt's Bees!" —Tom Cincotta
Get it from Amazon for $5.64 (or Subscribe & Save for $5.36/month).
Promising review: "My dog has had chronic ear infections for years now. Every other month or so she’d get an infection and $200 later we’d have meds from the vet who confirmed what we already knew. I finally decided to give an unprescribed treatment a try and it worked AMAZINGLY. Followed the instructions for a week, and her ear is completely healed! Much easier to pay $20 as opposed to $200 when you get the same results! I highly recommend." —Fromal16
Get it from Amazon for $21.99.
Promising review: "My Frenchie chews on his paws night and day. I’ve tried raw diets, but it was not a food allergy. My dog just produces too much yeast in his paws and tail pocket that he just can’t help it but gnaw in this paws for hours on and scooting his butt to get that itch in that tail pocket. I’ve tried foot soaks, balms, and so many other products, wasting so much money. This is the first product that worked! The smell is very pleasant and easy application; be careful don’t let your dog ingest it. I love this product and won’t be using any other product. Since I’ve been using it, his paws are starting to look normal and not all red/raw and chewed up. I would recommend this to any animal owner to use this if the pets have skin issues." —Uyen Mai Thi Tran
Get it from Amazon for $12.99+ (available in two sizes).
Promising review: "Well, I have never before been so shocked at the effectiveness of a product. Our 5-year-old Frenchie, Carol, had a nose that was so crusty it was sprouting these long strands of more crust. There was literally crust on crust on crust. The nose had strings of crust. This nose was so crusty and repulsive it was almost beautiful. Her nose might have resembled the rarest, most exotic geode to be mined from the rarest mine in Guatemala. A friend recommended Snout Soother for Carol's repulsive nose. I was worried she would just lick it all off and it wouldn't work. We never imagined she could have a regular, soft, moist nose again. Honestly this product is some black magic stuff! Unbelievable results in three to five days. No one paid me to write this." —Brittany
Get it from Amazon for $5.95 (or Subscribe & Save for $5.65/month).
Promising review: "I have two Shih Tzus. They had watery eyes and a little tear staining, but this eye solution has worked wonderfully. One drop in their eyes every morning after I’ve cleaned them. At one point I stopped doing it for awhile, and my male ended up with a stye, so back to every day." —CG
Get it from Amazon for $5.59 (or Subscribe & Save for $5.31/month).
Promising review: "My cockapoo had tear staining as a pup but as an adult he just gets that goop in the corner of his inner eyes. Sometimes I don’t catch the goop fast enough and it hardens in his muzzle. Even when I do, the goop is slimy and difficult to remove even with dog wipes. This tool is a miracle! Small, light weight and a good value for the price. Just one comb through and I got the sticky wet goop. A few more comb throughs and I found eye gunk that was buried in his muzzle. Most importantly, this comb removed the debris without causing any discomfort to my pooch. In fact, he seemed to enjoy it! Just look at the pictures." —Joanna
Get it from Amazon for $6.75.
It comes with a reusable bone-shaped pan, one carob cake mix packet (just add water), one yogurt frosting pack, and one party candle.
Promising review: "This couldn’t have been easier to make and no mess! I can’t speak to the flavor myself, but my doggos ate it right up! The mold is reusable. I set aside a whole hour to 'bake' this treat; turns out it only took a couple minutes zapped in the microwave" —Annie Mayo
Get it from Amazon for $8.99.
Promising review: "I had to order a second bed because my two cats are fighting over the first one I bought. But honestly, it's been kinda funny watching the battles. Trust me, your cat(s) will love this bed." —Leslie D. Van Damme
Get it from Amazon for $25.88+ (available in five sizes, three styles, and two colors).
Promising review: "Our 5-month-old pug knows he's not supposed to do his business inside the house. However, we've had a hard time getting him to communicate to us that he needs to go outside to do his business. With this little doorbell at nose level for him, he picked it up within a day and hasn't had an accident inside the house since. After we installed it, which was easy in itself, we leashed him up, drew his attention to the button, pressed it, and took him out. Only took maybe two times before he started running over to the doorbell to hit it himself and then look at us, expectantly. The nice thing about this is that the button isn't very fun to play with by itself, so you don't get any false positives. He's learned that, if he hits that button, he needs to do something before he can come back inside. That has cut down on his abuse of the button, exponentially." —Jason L. Pyrz
Get it from Amazon for $30.
Promising review: "Now that the evenings are getting darker...and so are the mornings, this collar is exactly what we needed for our two puppies. We got one in green and the other in blue and both are BRIGHT. It gives us peace of mind because no matter what they are up to, we can see them. I will also add in that it has added a wonderful entertainment value to our evenings because it is like attending a rave in our backyard. We get to watch two glow sticks run and wrestle; it has been pretty fun. Beyond that, it gives us peace of mind that they will be seen by others so there is a built in safety measure. We also got the leashes but haven't used them yet. I am sure after daylight savings ends, we will need them for walks. I highly recommend these collars (and leashes!)." —TReader
Get it from Amazon for $17.99 (available in sizes XXS–XL and six colors).
Promising review: "We were excellent dog parents. Then we had a baby and became good dog parents. One of the things we let slide was daily toothbrushing. At best it became once a week, but honestly it was more like once a month. Then I took a good look in my cocker spaniel mix’s mouth and was alarmed. Fully convinced we needed to have a full dental cleaning, I set out to do what I could in the mean time. I purchased this toothpaste and an Oral B electric toothbrush. The before and after pictures (first photo) were taken EIGHT DAYS apart. Eight days of twice daily brushing and a year of partial tooth care neglect is basically reversed. Buy it. Use it. Your dog (and vet) will thank you!" —Nick J.
Get it from Amazon for $10.18 (available in three flavors).
Promising review: "My dog's molars were turning black and he had a ton of buildup on his canines, and his gums were beginning to look inflamed. And, of course, his breath could kill a horse. After one week of constant use (a cap full for every bowl of water) you could see an obvious difference in tooth color. I was blown away. (Why can’t human mouthwash do such a good job on our teeth?) After three weeks, his molars were almost completely clean. After a couple of months of use, the plaque on his canines was soft enough to brush some of it off, which was totally impossible before. Plaque covered the canine approximately 70%. Obviously that's no longer the case. IDK what insane solvent this is made of, but it keeps his gross mouth clean as a whistle. Now I don’t have to worry about my picky priceless mutt losing his teeth because he can’t be bothered to chew anything." —BaconPancakes
Get it from Amazon for $5.99+ (available in three sizes and three flavors).
Molly Mutt is an Oakland-based small business launched by Molly, a dog mom who dreamed up her stylish dog bed duvets after growing increasingly frustrated at having to wash the whole dang bed every time her dogs would get it dirty.
Promising review: "This doggy duvet is gorgeous! It fits our oversized dog bed perfectly. The material is thick, the color is rich, and it has a sturdy zipper. The duvet washes beautifully and is super easy to put on the bed. Highly recommend!" —lisa d
Get it from Molly Mutt for $29+ (available in a variety of sizes and colors).
The reviews for this post have been edited for length and clarity.