We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    46 Beauty Products Reviewers Over 40 Swear By

    You'll be ~overjoyed~ with the results.

    1. A tub of brightening, firming, and rejuvenating eye cream so you look vibrant and well-rested.

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising reviews: "I ordered this eye cream in April and I absolutely love it. I didn't want to write my review too early since face and eye creams can sometimes be wonderful for a while and then fizzle out, but I'm so happy to say that this eye cream is AMAZING. I'm 41 and I was noticing that I was already getting crows feet and sagging skin, but since I've been using this cream morning and night the crows feet are pretty much gone and my entire eye area is firmer. It soaks into the skin quickly and doesn't feel greasy or heavy." —Mary K.

    "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $16.83+ (available in three sizes).

    2. A splurge-worthy and dermatologist-recommended Elta MD tinted sunscreen for folks with sensitive skin. Sun protection is important at any age (UV damage can speed up your skin's aging process), and this one will tick all your boxes: not greasy, free of fragrance, noncomedogenic, free of oil, and free of parabens. 

    reviewer wearing the sunscreen showing that it blends in flawlessly under their makeup
    The tan-colored sunscreen on a reviewer's hand

    Promising reviews: "I stopped wearing foundation years ago and switched to tinted and non-tinted sunscreen. This is definitely the best tinted sunscreen I've tried yet. I'm 47 years old and my skin is dry and has acne. I'm light-skinned. I live in San Diego this definitely protects me from the sun. I also used to get freckles but this is just amazing sunscreen. No pilling, stays all day." —Jenn

    "Finally a sunscreen that doesn’t make my face itch all day! Sure wish they would bring the price down. Love how it blends in and is soft and moisturizing. I’m 59 and this goes on smooth and doesn’t ball up under my makeup." —Melony Phillips

    Get it from Amazon for $41.

    3. A teeth-whitening pen that'll be a heck of a lot quicker (and taste a lot better) than those irritating whitening strips that slip and slide all over your teeth. You can use each pen ~20 times and should expect your teeth to lighten four to eight shades.

    before photo of reviewer with yellowing teeth
    same reviewer after using the teeth-whitening pen and their teeth are noticeably whiter looking

    Promising review: "I’ve had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used professional solution in a tray but nothing worked. I used the AsaVea pen twice the first day and saw immediate results. After a week of using the pen as directed twice a day, I’m proud to smile!" —Amazon Customer

    Get a two-pack from Amazon for $14.97.

    4. A versatile, creamy, and beautifully blendable multi-stick because it leaves behind natural-looking color on your cheeks, lips, and lids without sinking into your skin's creases.

    model wearing pink blush shade
    another model wearing a shimmery gold shade as a highlighter
    Ilia

    Promising review: "The quality and ease of use. It goes on like silk and stays on all day. It is hydrating and so natural looking, especially on my mature skin." —Deborah M.

    Get it from Ilia for $34 (available in 12 shades).

    5. An eyebrow tint if your brow hairs have lightened over the years and you're ready to reintroduce brows you can actually see to the world. It lasts up to three days...which means three full days of not having to fill in your brows. Oh! And it means you won't suffer through a lifetime of poorly tattooed brows. A win-win!

    Progression photo of reviewer before, during, and after application showing it looks natural and darkened their brows while adding fullness and shape
    Reviewer with darker skin showing the application process and how it made their barely visible brows look defined

    Promising review: "I'm so glad someone came up with an affordable product for people like me that have a very thin line for eyebrows due to YEARS of pulling them out. In my childhood years I had (what I thought) was 'thick' full eyebrows. I spent years pulling them out to have a thin brow (wish I still had them). Now that I'm older (I'm 53), they stopped growing back where I NEEDED them to grow and only grew where I don't want to grow. I can't afford microblade so this product adds a brow to where I have NONE and darkens the fine line I have. I do have to leave it on twice as long as it's recommended. I just wash my face around my brow area and it will last for at least 48 hours (some times longer) for me. I'm sure it does better for someone that actually has brows and just needs areas to be darker and fuller. I love it." —Robin Thomas

    Get it from Amazon for $9+ (available in three shades).

    6. A low-stakes NYX tinted brow gel so you can groom, tint, and set your brows in one fell swoop. And it won't flake or make your brows look crunchy!

    Before photo of reviewer with light, sparse eyebrows
    The same reviewer after using the gel with eyebrows that are much darker and fuller but still look natural

    Promising review: "Wow, I am surprised! I finally have eyebrows again. This looks so natural. My eyebrows have begun to thin. I'm in my 50s, and I look washed out with no brows. This is so easy to use and doesn't rub off. Glad I tried this before going to one of the pricier brands." —Leslie B

    Get it from Amazon for $6.99+ (available in five shades).

    7. Or a clear eyebrow gel to hold each hair in place while also blending seamlessly with gray hair.

    Promising review: "I am 65 and my eyebrows are becoming sparse. Besides the challenge of finding an acceptable brow color in silver/gray, I have discovered that my eyebrows have become rather wild. I was hoping this product would keep them in place. It did. It’s colorless so there was no problem there. The product works. That’s all I hope for. Good choice." —MarloJones

    Get it from Amazon for $5.99.

    8. A collagen-coating hair treatment for revitalizing a mane that's dry, damaged, and overprocessed. Waking up with frizz-free hair? Umm, yes please!

    BuzzFeed editor's before and after photos showing that the cream made their hair less frizzy and more smooth
    The tube
    Bek O'Connell / BuzzFeed

    Promising review: "This product has a light but really lovely scent. I absolutely love it! My almost waist-length hair was seriously damaged by my last hairstylist. I've tried everything to make my hair shinier and more manageable, with less frizz. I've been through countless deep conditioning treatments with little results...till I found CER 100! I'm in my early 50s so I have far from 'virgin' hair. If mine looks this great, that says a lot! My only wish? That it came in a bigger tube/bottle!" —C. Fordham

    Get it from Amazon for $7.62.

    Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why my colleague calls it, "the miracle product I've been searching for."

    9. Or a splurge-worthy bottle of Olaplex No. 3 that'll revive your color-treated hair like no other.

    reviewer with graying 3b curls that look springy and hydrated
    reviewer with straight hair that looks free of damage

    Promising review: "For the price of this small bottle I had very high expectations, and it truly delivered! This is not a hair conditioner. As it says on the bottle, it is a 'hair bonder.' I am 55 years old and I dye my gray Asian hair every 3–4 weeks. This makes my hair very frizzy and dry-looking no matter how much I condition. After using this twice — I washed my hair first, towel dried it, applied Olaplex, left it on for 10–15 minutes each time, did a quick rinse, towel dried it, and then blow dried it — the result is just amazing! No more frizz and fly-away hair. That was two days ago and still looks good." —SusannaF

    Get it from Amazon for $30.

    10. Or! A bottle of K18 because it's a handy dandy leave-in reparative treatment (meaning you apply *after* washing your hair rather than waiting in the shower like you would for Olaplex) for anyone who's put their hair through the wringer. It's fan-flipping-tastic at restoring moisture and softness in your strands if you frequently bleach or chemically treat your hair, or if you use heat-styling tools often.

    a buzzfeed editor with soft blonde hair
    a bottle of k18 repair hair mask
    Melanie Aman / BuzzFeed, Sephora

    I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it, too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

    Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then, you can style your hair (or just let it air dry like I do). 

    I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: It is pretty pricey, but a little goes a long way. The 5 mL tube I bought has lasted ~five washes, and eventually, K18 can become a maintenance product so you won't need to use it every time you wash your hair.

    Promising review: "My hairdresser had been using this on my hair after every color for the past six or seven months. When I left the salon the first time I couldn't tell a difference between the two products. However, with continued use, I noticed my hair looked better for longer after the salon. My color faded less. I could go longer between washings because my hair was healthier and required fewer other products applied to it daily. My heat styling was holding days longer because the ends of my hair weren't splitting as much. K18 is a keeper for me! A fresh trim with color every five weeks, combined with this product has my 50-year-old head of hair looking glossy and youthful." —polkm

    Get it from Sephora for $75 (also available in a mini size).

    11. Glossier Ultralip, a nourishing lipstick if you want a hydrating wash of color that doesn't make your lips feel dry as a desert. It's made with hyaluronic acid, a moisture magnet, and applies like a creamy balm.

    Aurora James wearing a pink-red color
    Nine tubes of Ultralip in different colors
    Glossier

    Promising review: "This product does everything Glossier says. Goes on easy, moisturizing but not oily, sticky, or greasy. No lip liner needed (unheard of at my age, 59). Beautiful buildable color. I am a G10 and bought Ember and it is perfect." —Susanne

    Get it from Glossier for $18 (available in nine shades).

    12. A powerful snail repair cream to brighten dull skin, fade discoloration, add plumpness. Snail mucin extract is a popular ingredient in K-beauty products and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

    Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got followup response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

    Get it from Amazon for $20.

    13. An anti-humidity spray so you can give humidity a metaphorical middle finger. This spray creates a waterproof coat around your hair that blocks out moisture (that eventually leads to frizziness). As if that wasn't already magical enough, this effect lasts up to 72 hours or through two to three shampoos!

    reviewer with shiny-looking frizz-free hair
    another reviewer with soft-looking frizz-free hair

    Promising review: "I don't usually try all the latest hair things because my hair is very fine and it doesn't like product. But, I received as a sample and I can't believe how nice it made my hair and how long it lasted. I have to wash every single day or my hair would be limp and lifeless. You could tell if I didn't wash my hair for one day. This miracle stuff makes it so that I don't have to wash my hair for a good three days at least and it still looks fresh. It also lasts between washes, so I only have to use it every other wash or sometimes not for three or four. I can't live without this now that I found it. It took me till my 50s to find this amazing product. I sure coulda used this in my 20s!" —B.S.

    Get it from Amazon for $28.

    14. An acne patch for those days when a pimple pops up at the *worst* possible moment. Hydrocolloid, tea tree oil, and calendula oil are gentle on the skin while still drawing out fluids and pus from your pimple.

    Reviewer photo of square acne patch that is filled with pimple discharge
    Reviewer photo of cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "These are the best. I’m 65 years old and still experience frequent breakouts. Pop on one of these and your zit heals in half the time. The package has several different sizes so you can use really small ones for average pimples or on small places like the tip of your nose. It also comes with big ones for those zits that look like a light in the middle of your forehead. They’re practically invisible so you can wear them during the day." —Terry L. Burgess

    Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

    Our Avarelle acne patch deep dive gets into the nitty-gritty.

    15. A Revlon hot air brush that'll help you go from wet, tangled, frizzy hair to a shiny, salon-worthy blowout in minutes. 

    reviewer with a voluminous blowout
    another reviewer with 3B/3C curls and half of their hair has been straightened with the brush

    The brush has special vents that allow air to flow so hair dries faster. Plus, it's quicker than using a dryer and then a flat iron or curling iron, which equals less heat damage.

    Promising review: "The minute I got done styling, I was so happy with the results. I recommend your hair being almost dry or dry for the best styling results. You can dry your hair when it's completely wet, but I have super fine, colored, 59-year-old hair and when mine is almost dry or air dried I get the fullest, most beautiful shine that I barely have to apply hair spray after. Occasionally I use a little mousse prior to drying but it's not needed. I highly recommend giving this brush dryer a try....my hair is so happy...it grows fast and it feels so great and soft and full!" —Kelly Howards

    Get it from Amazon for $44.99+ (available in two styles). If you've tried barrel-shaped hot air brushes before without success and have tighter curls or coils, you may want to try the paddle brush version, which reviewers with 3A–4C hair swear by.

    16. A "flossing toothbrush" because you could be the world's best toothbrusher and still be missing some spots. This brush has two types of bristles: flossing bristles that are 10 times thinner to really get into the grooves between your teeth and regular firm bristles that are designed to last longer than the nylon bristles your current toothbrush probably has. Reviewers say it's gentle yet effective, even on sensitive teeth!

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord / BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS.

    Promising review: "What really surprised me was that my teeth are actually whiter and brighter since using them. I'm 80 years old and still have all my teeth and gums in good condition but let's face it, the yellowing and old ivory look they've had for many years as the enamel wears thin naturally is a given or so I thought even though I don't drink tea or coffee or smoke, which are, I believe, the top three stainers. I tried whitening toothpastes and other bleaching aids but they caused my lips to swell so that was not an option. As far as I'm concerned these brushes are a godsend for the vanity I have left regarding my smile. The Price? I'd spend twice that much for the quality care and moral boosting these brushes give me." —Hope D. Emch

    Get a two-pack from Amazon for $9.90

    17. bubbling clay mask if you struggle with blackheads and clogged pores. Reviewers say it de-gunks their pores without stripping the skin. And the foaming action will make it incredibly satisfying to use!

    Promising review: "I am absolute love love love this product, and my daughter does as well. I have very sensitive skin and am not able to use all products, but this one not irritate at all my skin. It not only helps clean out blackheads, but calms my skin and decrease redness and irritation around active skin areas too. It's very fast; in just under five minutes, I feel like a kid! It's just absolutely adorable and fun!!! My daughter and her friends asked to use it and it was everyone's favorite, and a wonderful fun activity. My daughter had sensation of slight tingling on the skin but no redness or irritation after it was used it. She is 19 and I am 41. It leaves skin feeling soft, brightens, and calms redness. I do always use moisturizer after any mask. There was no dryness day after as well. Going to order for myself again, it's now one of my favorites. And it will be on the list for gifts!!!" —Ken Agee

    Get it from Amazon for $11.88.

    18. A hair removal device designed to permanently reduce hair growth at home so you can skip the $$$ laser hair removal treatments.

    reviewer showing hair growing in their armpit
    the same reviewer after 10 weeks showing their armpit hair is much thinner

    It's safe to use on your bikini line, upper lip, chin, face, armpits, back, chest, stomach, arms, and legs. Do not use it on your eyebrows or on tanned or tattooed skin.

    Promising review: "I am an Italian woman with a lot of facial hair. I’ve had professional laser done once in my 20s, then again in my 30s. Since hormones cause my hair growth, I now need it again in my 40s! Plucking and wax makes my hairs ingrown and it causes cysts and scarring on my face, but it’s a small fortune for professional laser treatments. I looked into many home lasers, and decided to try this less expensive model since it had great reviews. I am shocked at how well it works! I actually used it every other day for a week, and I did not have any burning or irritation. I saw amazing results in just a week! It reduced my hair growth 80% and I do not have a 5 o'clock shadow on my jaw line! I have begun to use it on my underarms and bikini, and I have also seen a major decrease in hair growth, and my skin is so much smoother! I am extremely happy with this purchase. Definitely worth the money!" —Jennifer G.

    Get it from Amazon for $59.99 (clip the $40 off coupon for this price).

    19. A winged eyeliner stamp so you can achieve matching cat-eyes in seconds. Just stamp the wings and use the liner pen on the other end to connect it to your inner corner. That's eyeliner done for the day!

    reviewer with cat eye liner applied with the stamp
    another reviewer showing off their crisp winged liner

    Promimsing review: "I am a 50-year-old woman who is ridiculous about trying out new makeup trends. I have been wearing my eyeliner winged since my teen years, and although I have gotten pretty good at applying my wings, I always seem to have one thicker than the other, or at an odd angel, most likely due to my eyes not being perfectly even. So when I saw a review of this product, I thought, what the heck, I will try it. Well, ladies (and guys who wear liner), this winged liner set is one of the best purchases I have ever made in the cosmetic world. It is so simple and I can't believe how quickly I was able to give myself the absolutely, flawless wings! If eyes could fly...worth every penny." —Molly A. Kasdan

    Get it from Amazon for $14.97 (available in three sizes).

    20. A NYX buttery gloss for rich, creamy, high-shine color that doesn't feel sticky.

    reviewer with dark skin wearing a nude-y pink color
    reviewer wearing a taupe-pink color

    Promising review: "I like the buttery feel, and that this Butter Gloss lasts longer than other regular lip gloss and is more moisturizing than other glosses. I still use a nourishing rosehip lip oil beneath it for added moisture. I am 50 and my lips are thinner, more wrinkled, and dryer than my younger lips. Overall this provides more moisturizing and longer lasting gloss than other lip 'glosses.'" —elemental em

    Get it from Amazon for $4.97+ (available in 35 shades).

    21. A box of pore-tightening, skin-lifting face masks that'll truly terrify you, first because you'll look like a zombie once you've applied it, and second because it's so darn effective at reducing the appearance of wrinkles.

    Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skin care regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

    Get a box of eight masks from Amazon for $25.

    22. A beloved tightening cream because the 20,000+ reviewers who rated it 5 stars is all the proof you need. It's infused with caffeine, coconut oil, and guarana extract to firm, smooth, and add shimmer to the skin. Plus the vanilla, salted caramel, and pistachio scent is better than any perfume out there.

    hand holding the yellow tub of cream
    @soldejaneiro / Via www.instagram.com

    Promising review: "I never write reviews and I created this account just so I could write this one. I am 53 and I have never had a problem with aging skin until the last two years where I noticed my skin is not as firm. After just a week my crepey skin is tighter and I can actually see a significant difference. It looks like my skin from five years ago. This cream may not do much if you're in your 20s or 30s, and may not be worth the price if you have young skin, but it is amazing if you are older! I love this product so much I started the auto renew so I know I won't run out. And I personally love the smell, though I see some people do not; I think it smells delicious." —kaprn

    Get it from Amazon and Sephora for $22+ (available in two sizes).

    23. A Schick Silk dermaplaning razor if you've found more stray hairs on your face as you've aged. This handy mini blade is great for trimming eyebrows, as well as removing unwanted facial hair, especially if you find handling tweezers tricky.

    Close-up of reviewer's razor showing the peach fuzz it removed
    Another reviewer holding a cotton pad with a large ball of peach fuzz they shaved from their face

    Promising review: "Just used this amazing little razor on my face for the first time and I am hooked! I am 58 years old and battle the peach fuzz especially on my lip and chin...this was super easy and effective! The exfoliation alone is fantastic! Grab some of these for your beauty arsenal!" —Cisami

    Get a pack of three from Amazon for $5.67.

    24. An eye primer to ensure your flawless smokey eye isn't ruined by your chronically oily eyelids on a night out.

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "I feel so stupid...I'm 65 years old and have always been annoyed by the fact that by mid-afternoon, my upper lids would be oily, shiny and sporting a stripe from my eye liner. I didn't think there was a cure. Then stumbled upon the idea of using a primer/foundation designed for the eyelids. What? How BRILLIANT!! Who would have thought? I dipped my toe into the water and purchased one tube of the Thank Me Later Eye Shadow Primer. I don't use eye shadow on my lids, but I do use it as a liner on my lower lashes. (I add water to compressed eye shadow and put it on my skin with a sponge-end pencil thing). This stuff ROCKS!! At the end of a hot Texas day, my lids are still as fresh and dry as they were at 6 a.m. And it only takes a pinhead-sized drop to cover one entire lid from lashes to eyebrow, with enough left to cover the lower lid area as well. It's creamy, but dries very quickly. Awesome! The only thing that keeps this product from being 100% perfect is that it has a chemical smell when you first put it on...BUT...after a few minutes, the smell is gone and my eye makeup looks impeccable for 12+ hours. Obviously, I highly recommend this product. They've found a lifetime customer with me." —ShortieTX

    Get it from Amazon for $13.99.

    25. A super soft MakeUp Eraser so you don't feel like you're removing stuck-on foundation with sandpaper. This is designed to work with just water!

    BuzzFeed writer removing their makeup with the cloth
    Taylor Miller / BuzzFeed

    Promising review: "I'm impressed. The Makeup Eraser removes my makeup easily and completely. I wear waterproof mascara, water-resistant foundation, and fairly heavy eyeshadow and brow powder. I was tired of using up cotton pads and remover liquid to get my makeup off at the end of the day — it was time-consuming, expensive, and not always effective. This cloth and some warm water solves the problem. I'm 60 years old and I try not to subject my skin to undue pulling and stretching. The Makeup Eraser requires only a gentle circular motion, and maybe a little extra wiping right at the eyelash edge. My face comes out makeup free and gently exfoliated, ready for moisturizer. What a great product!" —A. Hawley

    Get it from Amazon for $13.36+ (available in 14 colors).

    Read my colleague's MakeUp Eraser review as well as our deep dive into the best makeup remover (the MakeUp Eraser won as our mid-price pick).

    26. A scalp massager for not only treating yourself to a relaxing scalp massage, but also for getting that blood flowing to your head (to stimulate hair growth) while simultaneously breaking down buildup like hairspray and dry shampoo that's making your hair oily and difficult to style.

    Side view to show the soft textured bristles
    reviewer showing new hair growth

    Promising review: "I notice a difference in using this for about a month, twice a week. I am 58 and have had thinning hair for a very long time, this brush seems to be thickening the spots where I have hair, I see why so many people are very happy with it." —J. G.

    Get it from Amazon for $7.98+ (available in three colors).

    27. A cruelty free vitamin C serum that'll give your skin a much-needed pick-me-up. Just listen to the 89,000+ people who gave it a 5-star review: this stuff brightens, softens, and dramatically fades hyperpigmentation.

    A reviewer with dark skin showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone
    Progression photos showing redness and acne on reviewer's cheeks is reduced on day 2 and day 4

    Promising review: "This serum is just as amazing as everyone says it is. I am 67 years old, and I have light melasma on both of my cheekbones. I have done *everything* to get rid of it (microdermabrasion, other serums, clarisonic exfoliation, and on and on ad nauseam). I wear SPF 50–70 on my face 365 days a year, and I've done that for decades. I also drink a lot of water. It looked as good as it was going to get. Now, my skin looks even better, and the melasma has never been lighter. Overall, my skin tone just looks very even and smooth. Every morning when I look in the mirror at my face, I marvel at how smooth it looks for my age. This is such a terrific product. I just finished my first bottle and I'm on to my second one!" —Rabid Reader

    Get it from Amazon for $21.97+ (available in two sizes).

    28. A cruelty-free lengthening mascara because you're tired of mascaras that don't live up to their promises. This one won't let you down — I promise! It's lightweight, won't transfer, doesn't smudge, and lasts all day. Consider your expectations exceeded!

    before and after showing the mascara made their light lashes visible and lengthened
    Reviewer showing off their fluffy, full-looking lashes

    Promising review: "I am 68 years old and have been using makeup for 52 of those years. I have tried many mascaras over those years, from inexpensive to very expensive. I cannot say that I have ever been really happy with the results. I had reached the point where I thought that, it does not matter the cost, they are pretty much all the same. This changed my mind. I put on two coats and it made my lashes look so thick. If I did not know better, I would think that I had on false eyelashes. I used baby shampoo, as I always do and I always lather with the baby shampoo twice, to remove the mascara, and it came off easily. I will look no more for a new mascara. I cannot imagine a mascara better than this." —Piaget

    Get it from Amazon for $4.99.

    29. A CeraVe salicylic acid body wash if rough, bumpy skin is annoying the heck out of ya. It exfoliates without the harsh microbeads, lifting away dead skin while leaving behind moisturizing hyaluronic acid and calming niacinamide.

    Promising reviews: "I am now in my early 40s and have suffered with acne for a good 30 years. I finally feel like I got my facial acne under control, but now that I’ve done that, it seems my 'bacne' is maybe getting a little worse. I’ve tried a variety of acne-clearing body washes. The cheap stuff didn’t seem to work, nor did the expensive stuff! I decided to give this a try. I’m only a few days in, but I do notice a difference. A few of the more 'active' acne spots are not as sore and seem to have dried out a bit. My back also seems a little smoother than it has been, and also cleaner. This body wash doesn’t leave an oily residue. My back still feels clean the next morning. I’ve been lathering this soap into my back and will let it sit for a few minutes before rinsing." —mdgrl79

    "I have tried so many products to get rid of the upper arm acne. I'm on two weeks of use and can definitely feel the difference. My arms are smoother. I will continue to use it because it works. I'm a guy, later 50s. Have had upper arm acne since my teens." —Howard

    Get it from Amazon for $13.99.

    30. A powerful glycolic acid peel to help improve texture, reduce fine lines, and soften skin. Glycolic acid helps sort of unglue skin cells, so the softer, brighter layer underneath can emerge. But it can be a bit irritating to your skin so start slowly — especially because this peel also contains retinol, a collagen-boosting ingredient that can make your skin more sensitive.

    before photo of a reviewer with dimpled skin texture on their cheeks
    the same reviewer after using the peel consistently and the pitting on their cheeks has lessened dramatically

    Promising review: "I am very pleased with this glycolic peel. I just ordered my second bottle. It leaves my skin feeling and looking better. No problems with peeling or burning at all. I leave it on for 15 minutes or more, every two weeks. There is some tingling but that is normal. It is definitely more effective than other glycolic products I have tried through the years. I am very careful for 48 hours post treatment (I do not scrub my face and I use lots of moisturizer/sunscreen after doing the peel). I do it on a day where I can just stay home, relax, and don't have to put on makeup so that my skin can rest afterward and overnight. I am 45 but I don't look it; and I think this peel, combined with exfoliation and retinol creams, plus lots of sunscreen, really keeps my skin looking great. I highly recommend this peel for experienced or beginner users...just take your time, follow instructions, and perhaps do a test patch first." —Mera

    Get it from Amazon for $29.95.

    31. A lightweight primer so you can apply your makeup to a smooth, even surface and have it stay all day. It's made with green tea extract and collagen to protect and moisturize the skin.

    Asian reviewer showing off their poreless-looking makeup
    Reviewer with dark skin with beautiful makeup over the primer

    Promising review: "I won! This primer not only has a pleasant, light, and delicate smell, but it actually works very well too. I have a really oily T-zone and and really dry aging skin everywhere else. Somehow this primer seemed to do whatever my skin needed to keep the makeup in place. I live in a very humid, sub-tropical climate so finding a primer that holds up in nearly 100% humidity is amazing! I had two events to attend two nights in a row and they both lasted too long....hours! My makeup looked as good at the end of the night as it looked when I first put it on and set it that morning. It also made my skin feel so soft. I've been wearing it most of the time without adding any makeup and it really improves the look of my 64-year-old skin. Try it. I think you'll be as pleasantly surprised as I have been." —JanJan

    Get it from Amazon for $15.15.

    32. A pair of exfoliating mitts for making you go, "Oh, gross!" the next time you shower. They're made of a viscose fiber that buffs away beads of dead skin (you'll literally be able to see them) to reveal buttery, baby soft skin underneath — and probably make you feel like a lizard shedding its skin.

    Promising review: "This is by far the cheapest and most effective product I’ve ever used!! I’m 54 and don’t take the best care of my skin 😖 Even if I used a brand new razor, I couldn’t get a close shave, and even after lotion, my skin was still rough! First use, not so much. Two days later, second use, and ugh tons of dead skin came off!! Shaving was a dream!! Forget body dry brushes and gooey scrubs, this is the magic!" —Melissa Vizzaccaro

    Get them from Amazon for $9.99 (also available individually).

    33. An ice roller that'll perk up your skin, make your redness vanish, and help de-puff your perpetually puffy eye bags.

    Store it in the freezer until you're ready to use it. When that time comes, swipe it over your face for cooling facial. Reviewers say it also helps with migraines and sinus headaches,

    Promising review: "I am 54 years old. I was not so kind to my skin in my younger years and now I am paying for that. I used this lovely roller on my face after I put my facial regimen on. I also have terrible allergies and sinus headaches. I could not believe that when I used it as directed, my headache was gone, not to mention the bags under my eyes. I had to use twice before the headache was gone. Use for a few minutes, wait a bit then use again. I like so much I ordered two more. I leave one at work and I gifted one to a friend." —Sara Farrell

    Get it from Amazon for $21.99+ (available in two styles and a variety of colors).

    34. A crème to powder waterproof eyeshadow stick because a stay-all-day eyeshadow that won't fade or crease isn't too much to ask for. One end is the eyeshadow stick and the other is a built-in smudger so you don't need any brushes to achieve your eye look. Plus the formula is made with nourishing vitamin E and vitamin C.

    Promising review: "I'm 52 with crepey eyelids and they itch and water if a smidge of eye product gets in them. Powder shadow is a complete no-go! Just bought two of these and I am so happy! After years of not wearing shadow, I am back in the game! It goes on creamy exactly where you put it. The smudger works beautifully and it stayed put all day with no creasing, no watery or itchiness. Didn't use any primer, just on clean, moisturized skin Thank you! I will definitely be getting more colors!" —Tania Nicholson

    Get it from Amazon for $16 (available in 31 shades).

    35. An overnight lip mask if you're looking for all-day hydration in just a few simple swipes. And it's infused with vitamin C to exfoliate dry flakes.

    model holding small pink tub of Laneige Lip Sleeping Mask in Sweet Candy
    model holding small pink tub of Laneige Lip Sleeping Mask in Gummy Bear
    model's dry lips looking hydrated after applying the lip mask
    Amazon

    Promising review: "I am a 61-year-old lady with dry lips. Thanks to this mask, my lipstick goes on smoother and looks better! This is the best stuff and stays on all night. I do not rub it off in the morning; I rub it into my lips. I think it even plumps my lips up. I would buy more when I run out!!" —cindy usher

    Get it from Amazon for $24 (available in four flavors)

    36. A Maybelline concealer to mask dark circles and reduce under-eye puffiness (because what is sleep?). This may be what feels like the millionth Monday you've woken up wishing it was still the weekend, but at least you'll look fresh, well-rested, and ready to take on the day.

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under eye concealer ever. I am 67 years old and have tried them alI. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $8.80 (available in 18 shades).

    Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

    37. Youthforia color-changing oil blush so you don't have to deal with the annoyance of buying and returning blushes that don't suit your skin. This vegan and paraben-free formula reacts to *your* skin's pH to create a shade that looks absolutely stunning. 

    a model's before and after photo with and without the blush on
    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

    Promising review: "I can go down the list of impulse buys I've made after seeing them on TikTok. Most of them fall way short of what I had hoped for or expected. Not this stuff. I'd give it 10 stars if I could. After turning 40, I've not been happy with my blush or tinted moisturizers. More often than not, they either pill or settle into my pores, etc. I don't wear very much makeup, and I'm surely no makeup artist. I'm sure I'm doing something wrong, but to be honest, I'm not willing to put the time or effort into learning at this point in life. YOUTHFORIA to the rescue! This stuff is awesome. I can use it to create nothing more than a healthy glow, or can build it for more if I care to. It is undetectable once on the skin, and it lasts all day. It's all I was hoping for and so much more. I highly recommend it." —Kate F.

    Get it from Amazon for $35.99.

    38. A bottle of professional grade callus-removing gel for dissolving hard dead skin in literal minutes. (Seriously, reviewers say you should only let it sit for two to three minutes!) Then, give it a good scrub with a foot file and your heels will be baby bottom smooth.

    Promising review: "I must start this review by saying that after ordering hundreds of items from Amazon, this is my very first review for product that absolutely deserves acknowledgement. I am a 48-year-old male whose feet have looked absolutely horrendous since my teens. After letting the products sit on my feet for about 10 to 15 minute (yes I let it sit for an additional 5 minutes due to deep cracks I had on my toes) and using a new pumice stone with wooden handle my feet look and feel absolutely young again. For anyone in the world who has calloused and cracked feet THIS PRODUCT IS THE PICK TO MAKE." —DPaul

    Get it from Amazon for $15.49.

    39. A skin spatula that'll help remove blackheads and de-gunk pores using high frequency vibrations. This can also help your skincare absorb better since your pores won't be blocked with debris.

    Close-up of the scraper showing dead skin and sebum
    reviewer's before and after three days apart and you can see that the spatula helped improve the texture of their face and made their skin look smoother

    Promising review: "I am 49 years old and I don't have acne but as I have gotten older, my pores have gotten larger especially on my chin and nose. Do yourself a favor and get out a magnifying mirror to see this thing in action! So satisfying! It splatters all the oils and gunk out of your pores and makes them look much better! It also makes your skin feel really soft and just generally improves the texture of your skin! I was honestly not expecting such an affordable device to do this kind of magic!" —Ashwin Lakshmiratan

    Get it from Amazon for $19.99+ (available in three colors).

    40. cuticle oil because too many gel manis have destroyed your nails. Sweet almond oil, vitamin E, and jojoba soften the cuticle and strengthen your claws so you'll be proud to show them off.

    Before and after of reviewer who used the oil, showing that it helped reduce nail breakage
    reviewer with healthy-looking cuticles

    Promising review: "I was skeptical that this would do anything for my fragile nails. Four months later I'm stunned that my nails are not chipping and peeling like they used to, and even the ridges are diminishing. When I look at the quarter-inch or so of growth from the nail bed that has occurred since I started using this product, I see nice smooth healthy nails. I can't wait to see what they look like several months from now when the entire nail has had a chance to grow out. I apply the oil all around the nail including under the tips of the nails before I go to bed most nights and massage it in while I watch the evening news. It is good to know nice nails are not a thing of the past even though I'm over 50 years old." —All His 247

    Get it from Amazon for $9.90+ (available in four sizes).

    41. A weightless vegan squalane oil if you haven't yet added this magical oil to your skincare routine. It's similar to the skin's own oil, and works to help prevent moisture loss so your skin stays supple. You can also expect it to help soften textured skin, reduce the appearance of fine lines, and fade discoloration.

    four green pump bottles of the squalane oil
    @biossance / Via www.instagram.com

    Promising review: "I'm, well, a senior citizen and have used many products and many moisturizers over the years. My daughter introduced me to this product. I love it. Frankly, I've thrown out almost all other moisturizers. I use this product for my arms, my legs, my feet, my hands, my cuticles, and my face. Oh, yes, and when there is still some left on my hands I run it through my hair, just enough to help tame my frizz. It's light; it absorbs quickly. Fragrance free is a plus for me. If you like a heavy lotion feel, then this product isn't for you. I've tried squalane from other suppliers. This one is the best." —mcmorgan

    Get it from Amazon for $34.

    42. Embryolisse, a cult-favorite French moisturizing cream to hydrate, protect, soothe, and nourish your skin. (It's been with you after all these years, so give it the pampering it deserves.) Makeup artists also use it as a primer, so consider this a 2-for-1 value purchase.

    photo of 61-year-old reviewer who has very moisturized-looking skin and barely any fine lines
    photo of another reviewer who uses the cream and has plump, line-free skin

    Promising reviews: "I LOVE this cream! It is luxurious, not greasy, and has a very light scent; I look forward to putting it on every day. I am in my early 40s and have extremely dry, sensitive skin. This goes on and my skin drinks it up. It leaves my skin looking healthy and supple, highly recommend! I am also a licensed cosmetologist and makeup artist. I have used this cream as a makeup primer for several different skin types with great success." —missamy

    "As a 50-year-old woman who loves wearing makeup but her makeup always looks cakey and you can see all my fine lines and wrinkles, I have never found a product that works as fantastic as this. I use it as a primer before my foundation and the problem has been solved." —Ariel perez

    Get it from Amazon for $16.

    43. A set of flexible curling rods so you don't have to spend three hours in the morning curling your hair. Use them on wet or dry hair and then sleep on 'em. The results: perfect heatless curls.

    Reviewer wearing the rods
    Same reviewer showing their beautiful, voluminous heatless curls

    Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day. I am 70 years old." —The Sutherlands

    Get 42 rods from Amazon for $14.99.

    44. An Elf setting powder for help regulating your skin's oil production so you can face — pun intended! — another sweaty day like a pro. This long-lasting loose powder also smooths the appearance of fine lines and blemishes (looking at you, adult acne).

    model with flawless-looking makeup that was set with the elf perfect finish HD powder
    reviewer selfie wearing the setting powder, which gives their makeup a flawless-looking finish

    Promising reviews: "I usually don't write reviews, but I'm impressed. This stuff is magic. I'm 40 and the setting powder instantly took away fine lines and wrinkles without being cakey. And for the price I'm obsessed." —Deanne Gibson

    "I love this powder! I'm in my 50s and powder can really age you. This sets your makeup and doesn't emphasize lines and wrinkles. You can't beat the price." —Shawn Wilson

    Get it from Amazon for $6.

    45. A pack of bamboo oil-blotting sheets that'll soak up the shine from your forehead so your face doesn't look like an oil slick come 3 p.m.

    a used green sheet that's soaked in oil
    a reviewer's oil forehead
    the same reviewer's forehead after using the sheets, showing it's much less oily

    Promising review: "At 68 years old, I am making my first purchase of 'oil blotting' papers. I must say I was skeptical. But, I was quite pleasantly surprised that the 'papers' do remove the oil that causes the shine. Admittedly, I handle things awkwardly (probably using more 'papers' than necessary). However, the product does work. And work well." —John R. Spencer

    Get a pack of 100 sheets from Amazon for $6.95 (available in three scents).

    46. Or a volcanic stone face roller because it removes oil and shine from your face *while* you're wearing makeup (just like blotting sheets) but the little ball inside can be removed and cleaned so you can use this tool over and over again.

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Check out a reviewer trying this out on TikTok here!

    Promising review: "I read a review about this and decided to give it a go because it was so inexpensive. I’m 45 with oily skin. I wear a sheer foundation and I don’t like applying powder to absorb the excess oil on my face. I also can’t use the blotting papers because my skin is so sensitive; some have made me break out and some have left my skin red. This is a game changer! This is my first review of a product and I’ve had Amazon Prime for years now!" —Heather

    Get it from Amazon for $12.65.

    You trying out your new beauty buys:

    The reviews for this post have been edited for length and clarity.