You might be aware that Kylie Jenner is on vacation right now at the luxe, celeb-loved Utah resort Amangiri.
She's been doing what a lot of the hotel's guests do while there: posting a storm of photos from the otherworldly landscape — while showing off some outfits.
One of those posts, though, sparked some online backlash when Kylie didn't initially tag the Black-owned brand behind her look: Loud Brand Studios.
After someone pointed out in a viral tweet that Kylie didn't give credit to the brand, a bunch of other people chimed in.
Kylie ended up responding, calling this all a "reach," and has since tagged the brand on Instagram.
She also shared that she thinks it's important to support and shine light on Black-owned businesses.
As for Loud Brand Studios, they couldn't be more thrilled that Kylie has shared the brand with her followers.
Amazingly, all of the brand's offerings are now sold out, but you can keep an eye out for their new drops here.