Y'all know my guy Harry Styles?
Heartthrob of the beloved boy band One Direction?
Modern-day rock god?
Fashion icon who routinely bucks gender norms because, like, why wouldn't he?
Well, he most definitely, almost, probably started a beauty line when you weren't looking.
A Harry Styles fan account first broke the news.
On Twitter, @TheHarryNews discovered a “Styles, Harry Edward” listed as the director of a new "wholesale perfume and cosmetics" company.
Harry is listed as a director under a new company, for perfume and cosmetics, as of May 25th. The company is named “PLEASED AS HOLDINGS LIMITED” as of now 👀
Hm... Now where have I heard that name before...