Skip To Content

    37 Products From Small Businesses That Are Genuinely So Clever

    These small business owners sell useful, cheerful, and clever products you didn't know you've been waiting for.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A keychain bracelet for those of us who suffer through playing an eternal game of hide-and-seek with our house/car keys. This clever bracelet can help you find them with a simple flick of the wrist! Bless.

    Tart Design Co.

    Wichita, Kansas is the home of Tart Design Co., where owner Claire Tourtillott creates one-of-a-kind home goods and accessories. Tourtillott refers to her design style as a happy medium "where sweet and sour designs meet."

    Promising review: "This is my favorite thing. I used to lose my keys and this has been by my side since it got delivered. It’s so convenient and cute! I also bought my mom one and she loves it. Thank you for the color options! It’s so hard to choose." —Marina Fuller

    Get it from Tart Design Co. on Etsy for $16+ (available in 16 band colors and seven charm styles).

    2. A TikTok-famous pick 'n' peel stone — a reviewer-favorite anxiety activity that may also help redirect your nervous habits, like picking at your skin or nails. This soothing alternative is sure to ~rock~ your world.

    A model using a tiny hook to pick blue paint out of a lava rock with tiny holes
    Pick 'N Peel Stones / Etsy

    Pick 'N Peel Stones is a Pennsylvania-based Etsy shop established in 2020 that specializes in pickable painted lava rocks. Owner and creator Renee Benn designed this clever fidget toy to "calm your anxious mind." 

    Promising review: "I love my stones! I think it's a great idea and as someone who struggles with skin picking I have found these really helpful. I will definitely be buying some of the refill paint so that I can keep using them." —Etsy reviewer

    Get it from Pick 'N Peel Stones on Etsy for $9.99.

    3. A sensory swing that'll help your children develop their motor and balance skills *while* having fun horsing around. The swing is designed with an extra spring, making it swing back and forth and up and down! I...want one.

    Rest Nests / Etsy

    Tamar Rozman created these useful hammocks as a way to give parents "an extra pair of hands" both for entertaining older kids and for safely holding babies. The shop has baby hammocks that'll safely snuggle your kiddo and provide the necessary muscle support in early infanthood. The larger versions are designed for creative play with older kiddos. All products are made from soft, organic materials.

    Promising review: "The quality of the material is amazing. It's very sturdy with just the right amount of stretch. It also came all ready to go — we just clipped it onto an existing hook and chain we already had hanging. I highly recommend this. My kids are in it every day!" —Melinda Wallace

    Get it from Rest Nests on Etsy for $93.50 (originally $110; available in 10 colors).

    4. A pack of dresser labels to help your kids keep their clothes organized after *you've* spent the day washing them.

    Dresser with written stickers on each drawer that say "sweatshirts" "tops" "outerwear" and more
    Made by Moores / Etsy

    To make your customized labels, write how many stickers you would like (one sticker equals one word), then write each word (e.g., "tank tops" for one and "shorts" for another), after that you can specify if you would like them in all caps, lowercase, or with standard capitalization.

    This woman-owned business was started by organization enthusiast Rachel, who fills her shop with labels for every sort of situation. Made by Moores is based in Westminster, Colorado.

    Promising review: "Letters came out awesome and are on my daughter's dresser now get lots of compliments" —Diana Frieberg 

    Get them from Made by Moores on Etsy for $2.50+ (available in 15 sizes and 22 fonts).

    5. A fidget ring that'll keep you moving (if only slightly) when you're stuck sitting still and need something to simply distract you. If you, like me, find yourself tapping your leg every time you sit down — this'll be an accessory worth investing in!

    simple gold band with seven small round rings around it
    Little Gem And Company / Etsy

    This sweetheart of a small business is owned by Becca Seim and located in Bellingham, Washington. If you read through the reviews, you'll see dozens of customers specifically calling out how great Becca is to work with — you love to see it! The handcrafted, minimalist jewelry Becca designs is truly one of a kind. 

    Promising review: "I absolutely love this ring!! It has really helped me with my picking habit. I ordered another ring almost immediately. Becca has also been so accommodating and a pleasure to work with. Her store will be my go-to shop for fidget jewelry. Thank you again, Becca!!!" —amyemorse

    Get it from Little Gem And Company on Etsy for $40+ (available in sizes 2–14 and in sterling silver or gold filled). 

    6. A pack of migraine relief shower steamers formulated with rosemary, basil, and peppermint essential oils. They even have menthol! The next time a migraine hits, you're gonna be glad relief is a simple shower away.

    Four wrapped shower steamers and two unwrapped white square ones
    In The Forest Bath Co / Etsy

    In The Forest Bath Co. is a Colorado-based Etsy shop established in 2020 that specializes in handmade bath and body products. Owner April Piepenburg started the business because of her passion for bath goods and, in large part, to connect with a community of makers and consumers who share her interest in self-care. 

    Promising review: "These shower steamers worked so well for my headaches! They don't dissolve too quickly as long as you follow the directions, they're packaged nicely, and the smell is great." —Courtney

    Get a pack of six from In The Forest Bath Co. on Etsy for $11.50.

    7. A silicone placemat — a Montessori table setting to guide your kiddo as they set up utensils before dinner. Involve them in dinner prep and watch them eat more than ever before!

    Kids House UK / Etsy

    This woman-owned business is based in London, UK. Luz Marina started her company after creating a Montessori-friendly home for her son. She took the hacks she discovered on her own parenting journey and turned them into high-quality products parents can easily bring into their homes.

    Promising review: "This is top notch. These placemats are exceptional both in terms of design and functionality. I have three very young kids and have tried out quite a few versions, and these are by far my favorite. I bought one for every family member and it was so worth it. The simple, clean design is very appealing and the Montessori idea of enabling young kids to help with setting the table independently works great. And choosing silicone as the material is just genius — it looks great, cleans up super easy, and stays on the table nicely. And if someone were to knead it or fold it, it bounces right back into its original shape. In addition, I had a specific request regarding handling, and the seller couldn’t have been more thorough, thoughtful, and friendly. It truly was a pleasure doing business with this shop. Thank you!" —Art23

    Get it from Kids House UK on Etsy for $22.73.

    8. An adorable bookmark book tracker to remind you of all the great places you've been while you stayed put in your favorite reading chair. If you're challenging yourself to read a certain number of books each year, this is such a fun way to keep track of your pace!

    The book tracker, which looks like a blank book shelf and you can fill in the names of the books on the spine as you finish them
    britishbookart / Etsy

    Owner Abbie has a limited collection of these illustrated bookmarks. You can find monthly reading trackers, top-10 book highlights, and a super-cute coffee bookmark. This small biz is located in, you guessed it, England! BTW, their Instagram account is gorgeous and totally worth a follow. 

    Promising review: "This bookmark is just so well done on every level! The artwork is beautiful, and the quality is gorgeous. It's such a clever idea, and there are enough 'books' pictured to last a whole year. I will be looking for other items from this artist!" —Elaine

    Get it from Britishbookart on Etsy for for $3.55.

    9. An Icelandic wool nesting pad that'll protect your furniture from your pet's paws while looking like a piece of human-grade decor.

    Dog on mid century modern chair with furry pad on top of it
    Sir Dogwood

    This Black- and woman-owned small business was founded in Chicago by Chaz Olajide. Check out the site for chic leashes/harnesses, sweaters, pet furniture, and more. BTW, Sir Dogwood donates a portion of their monthly sales to One Tail at a Time, a nonprofit whose mission is to end pet homelessness.

    Get it from Sir Dogwood for $120.

    10. A leather key organizer sure to keep your keys tucked away safe, preventing them from scratching your cellphone's screen when you toss them together in the bottom of your bag.

    SereniiKey / Etsy

    SereniiKey is a Canada-based, woman-owned Etsy shop established in 2018 that specializes in leather keychains and accessories. Owner Lynn L. uses vegan leather and handcrafts each personalized piece.

    Promising review: "It came in exactly as I expected! The color and material is beautiful, and I love the simplicity of it. It was very easy to put together and move my keys onto as well!" —Jennica Gabales

    Get it from SereniiKey on Etsy for $34+ (available in eight colors and with or without personalization).

    11. A personalized candle to not-so-subtly light whenever your partner starts smelling rather pungent.

    Candle that says "Light when Michael farts"
    Baum Designs / Etsy

    This fun shop is located in Homer Glen, Illinois, and is owned by Shelby Baum, who specializes in personalized gifts.

    Promising review: "I got this as a birthday present for my dad. The label isn’t even my favorite part of this candle — the mahogany teakwood scent is AMAZING! The lid is airtight and the jar itself is great quality, so this’ll get plenty of use once the candle itself is gone. It was much bigger than I was expecting, too!" —Sophia Rokas

    Get it from Baum Designs on Etsy for $25.15 (originally $27.95; available in 17 scents and three lid colors).

    12. A splurge-worthy mushroom and monster tissue holder — extra-cute decor options that can come in handy when your allergies act up and you basically need tissues in every room of the house.

    Wooden Islands

    This POC-owned company is located in Hong Kong. Designer Jack Wong makes heirloom-quality toys and home decor with masterful skill and an eye-catching personal style.

    Promising review: "I can't believe how quickly this arrived and it was just as described. It's such a lovely item and I'm so pleased that it will now have a place of pride in our living room. Thank you so much!" —Charlotte Cluderay

    Get the mushroom one for $59.40+ (originally $66; available in two sizes) and the monster one for $192.60+ (originally $214+; available in two wood types), both from Wooden Islands on Etsy.

    13. A hand-painted ring customized to look like your sweetheart's eye — ~eye~ can't imagine a ring more funky and fun!

    back of person's head with their hands holding their hair. every finger has a different vintage ring with a portrait of an eye.
    My Little Belleville / Etsy

    Michelle Christensen's woman-owned shop, My Little Belleville, is located in Salt Lake City and was a finalist in the 2020 Etsy Design Awards. You can find home goods, art, and jewelry with Christensen's iconic painting style throughout the shop. 

    Promising review: "What a piece of art...I'm is a privilege to own and to wear this so everyone can see! It's such realistic and beautiful painting and ring! More than worth it. As I said, it's a privilege!! Thank you so so much! Michelle was more than awesome to put up with all of my questions!! I am just over the moon with my ring!!" —Mounik

    Get it from My Little Belleville on Etsy for $135+ (available in seven styles). 

    14. A floating bedside table that'll keep everything you need beside you, even if your place is so small you don't have the luxury of putting a side table by your bed.

    BedShelfie / Etsy

    BedShelfie is a POC-owned small biz in Los Angeles run by Chris Eng. The shop exclusively sells space-saving minimalist nightstands that are, in my opinion, a genuine need.

    Promising review: "I love this thing! I made myself a loft bed to save space but then I didn't have anywhere to put the things that would normally be on a bedside table. This is an awesome, easy-to-use, super-sturdy solution. And it even looks nice! I highly recommend it." —Meghan Jimenez

    Get it from BedShelfie on Etsy for $40.49 (originally $44.99).

    15. A DIY kimchi kit for making probiotic-rich kimchi at home. This step-by-step kit is a great way to give you confidence in the kitchen and, after your first batch, the tools are there for you every time you get a hankering for some delectable sour cabbage.

    Full jar of DIY kimchee
    Kimchee Rules

    The kit includes a half-gallon glass fermenting jar, a pair of rubber gloves, brining sea salt, an airlock, two airtight lids, one jar of kimchi paste, and instructions.

    Founder Kheedim Oh started the Mama O's brand to bring quality, hand made kimchi with traditional methods to the marketplace and TO YOUR KITCHEN.

    Get it from Kimchee Rules for $45 (available in three flavors).

    16. A pack of five tea bags you can treat yourself to when a calm night with a book and a cup of tea sounds like your perfect night. Honestly, I've always felt this way. I was born 42. And proud of it.

    Tea Heritage / Etsy

    Business owner Elodie makes these terribly cute teabags in Lyon, France. Elodie pulls influence from childhood, travel, and friends when designing each tea bag – bringing fun and whimsy into every comforting cup!

    Promising review: "Delicious tea, beautiful tea bags. Such a treat!" —Becky McMahon

    Get the clouds (available in six flavors) and the dresses (available in three flavors) from Tea Heritage on Etsy for $9.32.

    17. A market cart made of recycled canvas and bamboo to snag when you finally accept that a "granny cart" is genuinely smart. Get one this good lookin' and you won't have to avoid eye contact with the sorry shoppers who are still carrying their bags all the way back to their apartments.

    Canvas bag with nautical rope closure. It is attached to a wooden cart frame with white rubber wheels on the back.
    Wandering Sol / Etsy

    This spiffy small biz is based in Sydney, Australia, and owned by friends Zoe and Narelle. I found them while on a tireless search for a good-looking market cart. I'm telling you, this is the best of the best! The fact that their darling products are also responsibly sourced and made with recycled materials is icing on the cake. Head over to Wandering Sol's website for more info on all these gorgeous goods!

    Promising review: "This little cart is a miracle!! You won’t believe how much you can fit into it, and it’s so handy. I’m absolutely in love with it. I just started working at a large university and, rather than carry bags with my laptop, my gym clothes, a lunch bag, and anything else I need for the day, it’s all packed into this gorgeous little cart and it wheels right along. The bamboo is gorgeous, and the canvas bag is so well stitched. It was super easy to attach the wheels as well. Plus, this arrived in four days. I’ve had things shipped from inside the US that took WAY longer than this. A 10/10 purchase. LOVE IT." —emilyschneider27

    Get it from Wandering Sol Co on Etsy for $174.22

    18. A cactus planter so you can not so subtly let your partner know you think their cat is a prick.

    The Home Decor Den

    The Home Decor Den is a POC-owned company based in Texas. Parashar Rai has filled the shop with unique dishware and decor.

    Promising review: "They have very responsive customer service — just to let me know that the order was received and shipped. The item was carefully packaged. The cat planter is really adorable. I may have to order another as an Xmas gift. " —Linda

    Get it from The Home Decor Den on Etsy for $19.95 (available in 14 colors).

    19. A leave-in conditioner for dogs made with coconut water and rose oil. This spiffy mix is gonna soften your pup's fur, reduce irritation and dryness, and have them smelling sweet! Plus, there's no need to rinse! Everybody wins.

    Jar of MuttCosmetics Bloom Pup Oil
    MuttCosmetics / Etsy

    MuttCosmetics is a small Etsy shop based in San Francisco. Owner Zach is a self-proclaimed "dog lover" who has created a line of natural products to keep your dog healthy, safe, and clean. They even sell dog-friendly bath bombs

    Promising review: "I've been looking for something to keep my Chihuahua moisturized after a bath and this is the ticket!! My dog STILL smells great two weeks afterward use. It's so easy to put on and my dog's dry skin is now nonexistent. Highly recommend." —Mia

    Get it from MuttCosmetics on Etsy for $15.95+ (available in two sizes).

    20. A box of airplane activity chips for keeping your child engaged if you're flying home for the holidays. LOL at whichever director thought snakes on a plane was scarier than traveling with a toddler.

    The Idea Box Kids / Etsy

    These natural wooden chips have two activities on each side, making 60 different plane-friendly games in all! The activities are suitable for children 3–10 years of age but if you ask me, they sound just as fun for adults (of course I want to see how long I can balance a cracker on my nose!). Pro tip: If you try one activity every five minutes you'll be able to keep your family entertained for FIVE hours.

    The Idea Box Kids is a small business located in Wilsonville, Oregon. Owner Jennifer originally made boxes for her own children, which sparked up this shop! You can find over 32-chip sets for adults and children alike.

    Promising review: "This is compact and has diverse activities that kept my 4- and 6-year-old entertained!" —Marxi

    Get a box of 30 from The Idea Box Kids on Etsy for $24.99.

    21. A giant clothespin towel holder — a cute and clever way to make sure your family members actually hang up their towels after using them. Your bathroom floor won't know what to do without soggy towels all around!

    two giant clothespins on a wall and holding towels
    BarwoodShop / Etsy

    BarwoodShop is a small Etsy shop based in Adirondack, New York, that specializes in custom wood decor. Owner Matt was born and raised in Upstate NY, and his love of nature and exploring gives his fun woodwork some real personality! 

    Promising review: "Perfect! I just love these. We only have a small area to hang towels and this was just the solution we needed. Well made!" —Gretchen Santos

    Get it from BarwoodShop on Etsy for $28.97 (available in eight colors).

    22. A titanium utility ring with files, saws, screws, pliers, and more. Give this to your S.O. and you — much like this piece — are gonna be wrapped around their little (ring) finger.

    Boone Rings / Etsy, Mallory Mower / BuzzFeed

    Owner Bruce Boone originally made bike parts in titanium. This caused him to make a titanium ring for himself, and then everyone else wanted one as well! The shop is located in Kennesaw, Georgia, and is full of one-of-a-kind pieces worth investing in. I know from experience...I bought one for my husband's birthday! I got the first-generation version and can't believe how often he finds ways to use it (the GIF above is him opening a package with his ring). I highly recommend getting this as a gift or for yourself!

    Promising review: "Bruce is really an artist engineer. One has to personally handle his creations to understand the high-end engineering effort that goes into these functional pieces of artistic expression. This is my third titanium ring from Bruce and, I can tell you, his rings are unparalleled in their quality and workmanship, despite the difficulty of working with titanium. I have used the first generation Man Ring on my treks and found it to be very useful in cutting open thick MRE packs — I remember the look on my trek buddy's face when I showed him the Man Ring, and all of a sudden his six-layer SAK was no longer the coolest multitool around! And this is true for all of Bruce's rings — each one of a kind; each top of its class...I'm actually having a hard time deciding my next ring from his atelier!" —Calvin Thomas

    Get it from Boone Rings on Etsy for $395+ (available in sizes 3.5–16 and with or without engraving).

    23. A genius T-shirt roll holder that'll keep all your shirts neat and easily accessible. If folding is your kryptonite and digging through your shirt drawer is your biggest pet peeve, this nifty hanger is about to save you from yourself.

    My closet door closed with several shirts hanging from a hook at the top of the door. The shirts are attached by rolling them up and putting them through stretchy loops.
    Mallory Mower / BuzzFeed

    The Roll Keeper is owned by Kelso, Washington, resident crafter Traci. Traci has been crafting for over 40 years and created her storage design to help organize vinyl, soon realizing that it was the perfect organization solution for much more. Her shop has versions for bottles, wrapping paper, pens, and more. Don't miss checking out this small business!

    Before getting this I was driving myself up the wall with my bad folding habits. I basically shoved all my shirts into the storage drawers under my bed, because I have a teeny-tiny closet (the picture above gives you a solid idea of how small it is). This has given me a massive amount of clothing storage I didn't have before. The quality is stellar and Traci is 10/10 the most thoughtful person I've purchased an Etsy product from!

    Get it from The Roll Keeper on Etsy for $16.99.

    24. A cabinet hammock — a fun, decorative option for folks who love having produce ~hanging~ around within eyesight. I can't think of anything that'd convince me to impulse-eat fruits and veggies as well as this cute display!

    Macra-YAY Macrame / Etsy

    Lesli Lenover's shop has all things macramé...even mini plant hangers for your car! The shop is based in Indianapolis, Indiana.

    Promising review: "I was so excited to clear off counter space by getting rid of my fruit bowl. The quality is great, thank you!" —Melinda Myrick

    Get it from Macra-YAY Macrame on Etsy for $30.

    25. A washable sponge — it's gonna be a game changer in your kitchen. Replace your gross, disposable sponges with *one* of these reusable picks and simply wash it when it's looking less than fresh. You're about to save money aaand add an Earth-friendly option to your dishwashing routine.

    A sponge with a floral design and mesh overlay sits in a wooden bowl
    Marley's Monsters / Etsy

    Marley's Monsters is an eco-friendly essentials shop based in Eugene, Oregon. Owner Sarah Dooley has products ranging from reusable "paper" towels to coffee filters to bowl covers...and that's just a handful of the kitchen products! There are also finds for bath and body, baby, and the home.

    Promising review: "I LOVE this sponge. I love that it's reusable and it does a better job of cleaning pots and pans than a disposable sponge." —Kristina Babinski

    Get it from Marley's Monsters on Etsy for $12+ (available in four colors).

    26. A pack of hoodie hangers to make hanging up hoodies faster and thus, convince you to actually hang up your hoodies. I spend all summer hiding in my AC and have a *literal* hoodie basket because I refuse to hang them up. This product is...a need.

    Venalli Builds / Etsy

    Owner Nick runs this small biz in Overland Park, Kansas. Check out the shop to find a handful of other clever life hack products.

    Promising review: "These are a great addition to my teenage kids' closet. They have so many sweatshirts that used to be strewn about on the floor instead of hanging in the closet. These hangers make it easy for them to actually hang up their sweatshirts! The hangers are strong and well made." —Rebecca Scanlon

    Get them from Venalli Builds on Etsy for $20+ (available in a pack of 5 or 10 and in four colors).

    27. A ceramic soap dish that's made to order and ingeniously designed with a drainage spout that'll drip extra water straight into your sink, keeping it from building up at the bottom of the dish.

    The dish holding a bar of soap and placed with the spout over the edge of a surface
    Kim Hau Ceramics / Etsy

    Artist Kim Hau hand makes these stunning pieces in Denver, Colorado. There are several individual pieces available (and I want all of them, it's a bother) and the custom soap dishes are a bestseller on Etsy!

    Promising review: "I love this soap dish! I bought some handmade soap at a farmers market and wanted a soap dish for it. This one caught my eye because of the sensible drain, the minimalist design, and the matte-black glaze." —Linda Binder

    Get it from Kim Hau Ceramics on Etsy for $40 (available in four colors).

    28. A machine washable coloring tablecloth sure to put your easily bored babe in the right ~frame~ of mind when you expect everyone in the family to sit together at the dinner table.

    The Coloring Table / Etsy

    The Coloring Table is owned by Kelly and Kristin, who wanted to create a family-friendly product that'd help kiddos stay engaged and away from screens during mealtimes. Their business is located in San Antonio, Texas.

    Promising review: "The kiddos love it, and even the adults started coloring. Fun, fun, fun. A very nice product!" —Jatandra

    Get it from The Coloring Table on Etsy for $25.49+ (originally $29.99+; available in three sizes).

    29. A KitchenAid attachment organizer that's easily gonna fasten under your upper cabinet so you no longer have to dig through drawers to find the gadget you need. In all honesty, at this very moment I have THREE of these attachments sitting on my counter beside my KitchenAid. I...need this.

    The attachments and organizer hanging from a cabinet
    3D Home Solution / Etsy

    3D Home Solution is owned by Randy and based in Texas. Randy is an "engineer, maker, designer, and general DIY-er" who creates all kinds of home organization products. The product above works with wood nails or Command strips if you're a renter.

    Promising review: "This is such a nifty little gadget! I’ve always had my mixer attachments just piled in the bowl and then I have to sort through them every time. Now they’re mounted under my cabinet and neat as you please! Definitely a 3D-printed widget and so smart!" —Erika Miller

    Get it from 3D Home Solution on Etsy for $12 (available in three colors).

    30. A baby announcement box for people who want to give out egg-celent baby announcements or shower invitations that are as *extra* as they are. My kinda people!

    palm-sized box with a mini speckled egg and nest inside. it has a note that says a little birdy came to say we have a baby on the way.
    The Good News Company / Etsy

    Oregon City, Oregon, is the home of The Good News Company, owned by Anna Wallace and Elizabeth Hudec. There you can find a wide assortment of celebratory announcements and invites with the company's unique quail egg letter system. 

    Promising review: "I LOVED THIS!!! My grandmother opened it and thought it was precious. She is excited to show all of her friends. I love that she has something cute to keep as a memory from when I announced it to her. It is in a cute little box and was packed securely. Quick shipping, also. I would definitely purchase again!!" —Kaitlin

    Get it from The Good News Company on Etsy for $10+ (available in 24 note styles and nine closure styles). 

    31. A chic freezer storage chart that'll be delightful decor *and* remind you when it's finally time to cook up the burger you've got turning into an ice block at the back of your freezer.

    A black and white printable of freezer storage times for different types of food
    Alchera Designs / Etsy

    Alchera Designs is a Germany-based Etsy shop established in 2015 by Mira Demirhan. The shop specializes in organizational and decorative printables.

    Promising review: "We purchased these for a birthday gift for our chef friend and had them printed on matte poster. They looked amazing. He loved them so much. Thank you so much for the awesome designs!" —Sarah

    Get it from Alchera Designs on Etsy for $5.90.

    32. Or a sauce and soup ingredient poster — a lovely life hack you can decorate with and glance at whenever you need a little guidance while you cook.

    Yeesan Loh

    Painter and designer Yeesan Loh lives in my favorite place in the whole world, Brooklyn, NY! Loh is a POC business owner who considers art "an expression, it is a way to connect with people, it is meditation, it is entertainment." Browse the shop and see that view realized with each print and postcard.

    Promising review: "The product is so beautiful in person and I am thrilled with it. I am definitely going to come back to this shop as I continue to decorate my home. The seller is also helpful and friendly. I highly recommend this shop for beautiful and reliable prints!" —Lcarter1

    Get the saucy one and the soupy one for $20, both from Yeesan Loh on Etsy.

    33. A birchwood bunk bed for parents who are desperate to find ways to create more space in a bedroom their kids share. These beds are designed in Brooklyn, so you know they can accommodate even minuscule spaces!

    Natural wood and white bunk bed with stairs in modern, modular design
    Casa Kids

    This customizable furniture is handmade in Brooklyn, NY, by Brooklyn-based architect, designer, and father of two Roberto Gil. Each piece is specifically designed to maximize functionality in small spaces. The bunk bed above is even designed to work with low ceilings. Check out the site's portfolio full of single rooms and shared rooms to get a better idea of what they could look like in your space.

    Get it from Casa Kids for $3,500+ (available in seven styles, two models, and sizes twin–full).

    34. A tie-on travel pillow that'll keep you snug as a bug in a rug (which is much snugglier than the typical economy passenger) on your next red-eye.

    40 Winks Travel / Etsy

    Owner Jennifer Klekas has stocked this shop with luxurious travel and lounge blankets, organic sachets, and this TBH irresponsibly lovely travel pillow.

    Promising review: "OK just have to say — wow! This is a really amazing product. I have always had this problem with my head kind of snapping forward when I fall asleep on a plane. Problem solved! This does not look stupid like the neck pillows you see in the airport. A person on my row was asking about it after I slept well from NYC to Miami. Great product. Well made and very comfortable. Highly recommended. If you or someone you know travels, this is a sure winner!" —Michael Fortenberry

    Get it from 40 Winks Travel on Etsy for $35.

    35. A bestselling squirrel picnic table sure to be the *most* practical purchase you could make for your yard...if ridiculously adorable wildlife photos are what you want in life.

    Farmhouse picnic table mounted to a tree trunk with a metal bucket on the table top
    Pura Vida Creations1 / Etsy

    This couple-run company is owned by Lea and Jeff, who make custom woodwork. They have yard signs, home decor, animal feeders, furniture, and even chicken coops. BTW, the shop is located in Lancaster, Pennsylvania.

    Promising review: "This is THE CUTEST handcrafted picnic table I have seen! I love the colors that I purchased — the brown color for the table and seats along with the white, which provides great contrast for the frame of the table. I choose the turquoise color for the picnic bucket. I gave this as a Fathers Day gift and my dad thought it was the coolest product — one that he's never seen before for squirrels. I can't wait to put it up on the fence and watch the squirrels eat from it! :) Great quality and such a cute idea!" —Megan

    Get it from Pura Vida Creations on Etsy for $25.19+ (originally $27.99+; available in two styles and seven bucket colors).

    36. A wall-mounted tic-tac-toe TP holder that'll be equal parts cute and useful. The design is darling, and it'll also help you know when you're running low on TP!

    Wood shelf with nine squares. Four are filled with wooden X shapes and the rest are filled with toilet paper rolls.
    Blackwood Decor

    Woodworker and shop owner Jade runs this small business in Boise, Idaho. Browse around and find geometric shelves, tray tables, and decor.

    Promising review: "This is such a fun idea for a bathroom with limited room, or just to add a little fun to your space. We love this! I love this item and think it’s a great addition to our main bathroom!" —Michelle Terminesi

    Get it from Blackwood Decor on Etsy for $69.99 (available in seven primary colors and stain colors).

    37. And, finally, a shed wall decal to protect your garden from certain doom — no matter what comes your rutabagas' way.

    Decal on shed above several gardening tools that says "In case of zombies...or gardening"
    Magic Decals GB

    This small business has every kind of wordy decal you could ask for. Owner Emma creates iron-ons, wall options, digital downloads, and more. The shop is located in York, United Kingdom.

    Get it from Magic Decals GB on Etsy for $14.21+ (available in six sizes and 23 colors).

    The joy you'll feel after getting these products into your life:

    Disney Plus

    Reviews in this post have been edited for length and clarity. 

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form