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These small business owners sell useful, cheerful, and clever products you didn't know you've been waiting for.
Pick 'N Peel Stones is a Pennsylvania-based Etsy shop established in 2020 that specializes in pickable painted lava rocks. Owner and creator Renee Benn designed this clever fidget toy to "calm your anxious mind."
Promising review: "I love my stones! I think it's a great idea and as someone who struggles with skin picking I have found these really helpful. I will definitely be buying some of the refill paint so that I can keep using them." —Etsy reviewer
Get it from Pick 'N Peel Stones on Etsy for $9.99.
Tamar Rozman created these useful hammocks as a way to give parents "an extra pair of hands" both for entertaining older kids and for safely holding babies. The shop has baby hammocks that'll safely snuggle your kiddo and provide the necessary muscle support in early infanthood. The larger versions are designed for creative play with older kiddos. All products are made from soft, organic materials.
Promising review: "The quality of the material is amazing. It's very sturdy with just the right amount of stretch. It also came all ready to go — we just clipped it onto an existing hook and chain we already had hanging. I highly recommend this. My kids are in it every day!" —Melinda Wallace
Get it from Rest Nests on Etsy for $93.50 (originally $110; available in 10 colors).
To make your customized labels, write how many stickers you would like (one sticker equals one word), then write each word (e.g., "tank tops" for one and "shorts" for another), after that you can specify if you would like them in all caps, lowercase, or with standard capitalization.
This woman-owned business was started by organization enthusiast Rachel, who fills her shop with labels for every sort of situation. Made by Moores is based in Westminster, Colorado.
Promising review: "Letters came out awesome and are on my daughter's dresser now get lots of compliments" —Diana Frieberg
Get them from Made by Moores on Etsy for $2.50+ (available in 15 sizes and 22 fonts).
This sweetheart of a small business is owned by Becca Seim and located in Bellingham, Washington. If you read through the reviews, you'll see dozens of customers specifically calling out how great Becca is to work with — you love to see it! The handcrafted, minimalist jewelry Becca designs is truly one of a kind.
Promising review: "I absolutely love this ring!! It has really helped me with my picking habit. I ordered another ring almost immediately. Becca has also been so accommodating and a pleasure to work with. Her store will be my go-to shop for fidget jewelry. Thank you again, Becca!!!" —amyemorse
Get it from Little Gem And Company on Etsy for $40+ (available in sizes 2–14 and in sterling silver or gold filled).
In The Forest Bath Co. is a Colorado-based Etsy shop established in 2020 that specializes in handmade bath and body products. Owner April Piepenburg started the business because of her passion for bath goods and, in large part, to connect with a community of makers and consumers who share her interest in self-care.
Promising review: "These shower steamers worked so well for my headaches! They don't dissolve too quickly as long as you follow the directions, they're packaged nicely, and the smell is great." —Courtney
Get a pack of six from In The Forest Bath Co. on Etsy for $11.50.
This woman-owned business is based in London, UK. Luz Marina started her company after creating a Montessori-friendly home for her son. She took the hacks she discovered on her own parenting journey and turned them into high-quality products parents can easily bring into their homes.
Promising review: "This is top notch. These placemats are exceptional both in terms of design and functionality. I have three very young kids and have tried out quite a few versions, and these are by far my favorite. I bought one for every family member and it was so worth it. The simple, clean design is very appealing and the Montessori idea of enabling young kids to help with setting the table independently works great. And choosing silicone as the material is just genius — it looks great, cleans up super easy, and stays on the table nicely. And if someone were to knead it or fold it, it bounces right back into its original shape. In addition, I had a specific request regarding handling, and the seller couldn’t have been more thorough, thoughtful, and friendly. It truly was a pleasure doing business with this shop. Thank you!" —Art23
Get it from Kids House UK on Etsy for $22.73.
Owner Abbie has a limited collection of these illustrated bookmarks. You can find monthly reading trackers, top-10 book highlights, and a super-cute coffee bookmark. This small biz is located in, you guessed it, England! BTW, their Instagram account is gorgeous and totally worth a follow.
Promising review: "This bookmark is just so well done on every level! The artwork is beautiful, and the quality is gorgeous. It's such a clever idea, and there are enough 'books' pictured to last a whole year. I will be looking for other items from this artist!" —Elaine
Get it from Britishbookart on Etsy for for $3.55.
This Black- and woman-owned small business was founded in Chicago by Chaz Olajide. Check out the site for chic leashes/harnesses, sweaters, pet furniture, and more. BTW, Sir Dogwood donates a portion of their monthly sales to One Tail at a Time, a nonprofit whose mission is to end pet homelessness.
Get it from Sir Dogwood for $120.
SereniiKey is a Canada-based, woman-owned Etsy shop established in 2018 that specializes in leather keychains and accessories. Owner Lynn L. uses vegan leather and handcrafts each personalized piece.
Promising review: "It came in exactly as I expected! The color and material is beautiful, and I love the simplicity of it. It was very easy to put together and move my keys onto as well!" —Jennica Gabales
Get it from SereniiKey on Etsy for $34+ (available in eight colors and with or without personalization).
This fun shop is located in Homer Glen, Illinois, and is owned by Shelby Baum, who specializes in personalized gifts.
Promising review: "I got this as a birthday present for my dad. The label isn’t even my favorite part of this candle — the mahogany teakwood scent is AMAZING! The lid is airtight and the jar itself is great quality, so this’ll get plenty of use once the candle itself is gone. It was much bigger than I was expecting, too!" —Sophia Rokas
Get it from Baum Designs on Etsy for $25.15 (originally $27.95; available in 17 scents and three lid colors).
This POC-owned company is located in Hong Kong. Designer Jack Wong makes heirloom-quality toys and home decor with masterful skill and an eye-catching personal style.
Promising review: "I can't believe how quickly this arrived and it was just as described. It's such a lovely item and I'm so pleased that it will now have a place of pride in our living room. Thank you so much!" —Charlotte Cluderay
Get the mushroom one for $59.40+ (originally $66; available in two sizes) and the monster one for $192.60+ (originally $214+; available in two wood types), both from Wooden Islands on Etsy.
Michelle Christensen's woman-owned shop, My Little Belleville, is located in Salt Lake City and was a finalist in the 2020 Etsy Design Awards. You can find home goods, art, and jewelry with Christensen's iconic painting style throughout the shop.
Promising review: "What a piece of art...I'm speechless...it is a privilege to own and to wear this so everyone can see! It's such realistic and beautiful painting and ring! More than worth it. As I said, it's a privilege!! Thank you so so much! Michelle was more than awesome to put up with all of my questions!! I am just over the moon with my ring!!" —Mounik
Get it from My Little Belleville on Etsy for $135+ (available in seven styles).
BedShelfie is a POC-owned small biz in Los Angeles run by Chris Eng. The shop exclusively sells space-saving minimalist nightstands that are, in my opinion, a genuine need.
Promising review: "I love this thing! I made myself a loft bed to save space but then I didn't have anywhere to put the things that would normally be on a bedside table. This is an awesome, easy-to-use, super-sturdy solution. And it even looks nice! I highly recommend it." —Meghan Jimenez
Get it from BedShelfie on Etsy for $40.49 (originally $44.99).
The kit includes a half-gallon glass fermenting jar, a pair of rubber gloves, brining sea salt, an airlock, two airtight lids, one jar of kimchi paste, and instructions.
Founder Kheedim Oh started the Mama O's brand to bring quality, hand made kimchi with traditional methods to the marketplace and TO YOUR KITCHEN.
Get it from Kimchee Rules for $45 (available in three flavors).
Business owner Elodie makes these terribly cute teabags in Lyon, France. Elodie pulls influence from childhood, travel, and friends when designing each tea bag – bringing fun and whimsy into every comforting cup!
Promising review: "Delicious tea, beautiful tea bags. Such a treat!" —Becky McMahon
Get the clouds (available in six flavors) and the dresses (available in three flavors) from Tea Heritage on Etsy for $9.32.
This spiffy small biz is based in Sydney, Australia, and owned by friends Zoe and Narelle. I found them while on a tireless search for a good-looking market cart. I'm telling you, this is the best of the best! The fact that their darling products are also responsibly sourced and made with recycled materials is icing on the cake. Head over to Wandering Sol's website for more info on all these gorgeous goods!
Promising review: "This little cart is a miracle!! You won’t believe how much you can fit into it, and it’s so handy. I’m absolutely in love with it. I just started working at a large university and, rather than carry bags with my laptop, my gym clothes, a lunch bag, and anything else I need for the day, it’s all packed into this gorgeous little cart and it wheels right along. The bamboo is gorgeous, and the canvas bag is so well stitched. It was super easy to attach the wheels as well. Plus, this arrived in four days. I’ve had things shipped from inside the US that took WAY longer than this. A 10/10 purchase. LOVE IT." —emilyschneider27
Get it from Wandering Sol Co on Etsy for $174.22.
The Home Decor Den is a POC-owned company based in Texas. Parashar Rai has filled the shop with unique dishware and decor.
Promising review: "They have very responsive customer service — just to let me know that the order was received and shipped. The item was carefully packaged. The cat planter is really adorable. I may have to order another as an Xmas gift. " —Linda
Get it from The Home Decor Den on Etsy for $19.95 (available in 14 colors).
MuttCosmetics is a small Etsy shop based in San Francisco. Owner Zach is a self-proclaimed "dog lover" who has created a line of natural products to keep your dog healthy, safe, and clean. They even sell dog-friendly bath bombs!
Promising review: "I've been looking for something to keep my Chihuahua moisturized after a bath and this is the ticket!! My dog STILL smells great two weeks afterward use. It's so easy to put on and my dog's dry skin is now nonexistent. Highly recommend." —Mia
Get it from MuttCosmetics on Etsy for $15.95+ (available in two sizes).
These natural wooden chips have two activities on each side, making 60 different plane-friendly games in all! The activities are suitable for children 3–10 years of age but if you ask me, they sound just as fun for adults (of course I want to see how long I can balance a cracker on my nose!). Pro tip: If you try one activity every five minutes you'll be able to keep your family entertained for FIVE hours.
The Idea Box Kids is a small business located in Wilsonville, Oregon. Owner Jennifer originally made boxes for her own children, which sparked up this shop! You can find over 32-chip sets for adults and children alike.
Promising review: "This is compact and has diverse activities that kept my 4- and 6-year-old entertained!" —Marxi
Get a box of 30 from The Idea Box Kids on Etsy for $24.99.
BarwoodShop is a small Etsy shop based in Adirondack, New York, that specializes in custom wood decor. Owner Matt was born and raised in Upstate NY, and his love of nature and exploring gives his fun woodwork some real personality!
Promising review: "Perfect! I just love these. We only have a small area to hang towels and this was just the solution we needed. Well made!" —Gretchen Santos
Get it from BarwoodShop on Etsy for $28.97 (available in eight colors).
Owner Bruce Boone originally made bike parts in titanium. This caused him to make a titanium ring for himself, and then everyone else wanted one as well! The shop is located in Kennesaw, Georgia, and is full of one-of-a-kind pieces worth investing in. I know from experience...I bought one for my husband's birthday! I got the first-generation version and can't believe how often he finds ways to use it (the GIF above is him opening a package with his ring). I highly recommend getting this as a gift or for yourself!
Promising review: "Bruce is really an artist engineer. One has to personally handle his creations to understand the high-end engineering effort that goes into these functional pieces of artistic expression. This is my third titanium ring from Bruce and, I can tell you, his rings are unparalleled in their quality and workmanship, despite the difficulty of working with titanium. I have used the first generation Man Ring on my treks and found it to be very useful in cutting open thick MRE packs — I remember the look on my trek buddy's face when I showed him the Man Ring, and all of a sudden his six-layer SAK was no longer the coolest multitool around! And this is true for all of Bruce's rings — each one of a kind; each top of its class...I'm actually having a hard time deciding my next ring from his atelier!" —Calvin Thomas
Get it from Boone Rings on Etsy for $395+ (available in sizes 3.5–16 and with or without engraving).
The Roll Keeper is owned by Kelso, Washington, resident crafter Traci. Traci has been crafting for over 40 years and created her storage design to help organize vinyl, soon realizing that it was the perfect organization solution for much more. Her shop has versions for bottles, wrapping paper, pens, and more. Don't miss checking out this small business!
Before getting this I was driving myself up the wall with my bad folding habits. I basically shoved all my shirts into the storage drawers under my bed, because I have a teeny-tiny closet (the picture above gives you a solid idea of how small it is). This has given me a massive amount of clothing storage I didn't have before. The quality is stellar and Traci is 10/10 the most thoughtful person I've purchased an Etsy product from!
Get it from The Roll Keeper on Etsy for $16.99.
Lesli Lenover's shop has all things macramé...even mini plant hangers for your car! The shop is based in Indianapolis, Indiana.
Promising review: "I was so excited to clear off counter space by getting rid of my fruit bowl. The quality is great, thank you!" —Melinda Myrick
Get it from Macra-YAY Macrame on Etsy for $30.
Marley's Monsters is an eco-friendly essentials shop based in Eugene, Oregon. Owner Sarah Dooley has products ranging from reusable "paper" towels to coffee filters to bowl covers...and that's just a handful of the kitchen products! There are also finds for bath and body, baby, and the home.
Promising review: "I LOVE this sponge. I love that it's reusable and it does a better job of cleaning pots and pans than a disposable sponge." —Kristina Babinski
Get it from Marley's Monsters on Etsy for $12+ (available in four colors).
Owner Nick runs this small biz in Overland Park, Kansas. Check out the shop to find a handful of other clever life hack products.
Promising review: "These are a great addition to my teenage kids' closet. They have so many sweatshirts that used to be strewn about on the floor instead of hanging in the closet. These hangers make it easy for them to actually hang up their sweatshirts! The hangers are strong and well made." —Rebecca Scanlon
Get them from Venalli Builds on Etsy for $20+ (available in a pack of 5 or 10 and in four colors).
Artist Kim Hau hand makes these stunning pieces in Denver, Colorado. There are several individual pieces available (and I want all of them, it's a bother) and the custom soap dishes are a bestseller on Etsy!
Promising review: "I love this soap dish! I bought some handmade soap at a farmers market and wanted a soap dish for it. This one caught my eye because of the sensible drain, the minimalist design, and the matte-black glaze." —Linda Binder
Get it from Kim Hau Ceramics on Etsy for $40 (available in four colors).
The Coloring Table is owned by Kelly and Kristin, who wanted to create a family-friendly product that'd help kiddos stay engaged and away from screens during mealtimes. Their business is located in San Antonio, Texas.
Promising review: "The kiddos love it, and even the adults started coloring. Fun, fun, fun. A very nice product!" —Jatandra
Get it from The Coloring Table on Etsy for $25.49+ (originally $29.99+; available in three sizes).
3D Home Solution is owned by Randy and based in Texas. Randy is an "engineer, maker, designer, and general DIY-er" who creates all kinds of home organization products. The product above works with wood nails or Command strips if you're a renter.
Promising review: "This is such a nifty little gadget! I’ve always had my mixer attachments just piled in the bowl and then I have to sort through them every time. Now they’re mounted under my cabinet and neat as you please! Definitely a 3D-printed widget and so smart!" —Erika Miller
Get it from 3D Home Solution on Etsy for $12 (available in three colors).
Oregon City, Oregon, is the home of The Good News Company, owned by Anna Wallace and Elizabeth Hudec. There you can find a wide assortment of celebratory announcements and invites with the company's unique quail egg letter system.
Promising review: "I LOVED THIS!!! My grandmother opened it and thought it was precious. She is excited to show all of her friends. I love that she has something cute to keep as a memory from when I announced it to her. It is in a cute little box and was packed securely. Quick shipping, also. I would definitely purchase again!!" —Kaitlin
Get it from The Good News Company on Etsy for $10+ (available in 24 note styles and nine closure styles).
Alchera Designs is a Germany-based Etsy shop established in 2015 by Mira Demirhan. The shop specializes in organizational and decorative printables.
Promising review: "We purchased these for a birthday gift for our chef friend and had them printed on matte poster. They looked amazing. He loved them so much. Thank you so much for the awesome designs!" —Sarah
Get it from Alchera Designs on Etsy for $5.90.
Painter and designer Yeesan Loh lives in my favorite place in the whole world, Brooklyn, NY! Loh is a POC business owner who considers art "an expression, it is a way to connect with people, it is meditation, it is entertainment." Browse the shop and see that view realized with each print and postcard.
Promising review: "The product is so beautiful in person and I am thrilled with it. I am definitely going to come back to this shop as I continue to decorate my home. The seller is also helpful and friendly. I highly recommend this shop for beautiful and reliable prints!" —Lcarter1
Get the saucy one and the soupy one for $20, both from Yeesan Loh on Etsy.
This customizable furniture is handmade in Brooklyn, NY, by Brooklyn-based architect, designer, and father of two Roberto Gil. Each piece is specifically designed to maximize functionality in small spaces. The bunk bed above is even designed to work with low ceilings. Check out the site's portfolio full of single rooms and shared rooms to get a better idea of what they could look like in your space.
Get it from Casa Kids for $3,500+ (available in seven styles, two models, and sizes twin–full).
Owner Jennifer Klekas has stocked this shop with luxurious travel and lounge blankets, organic sachets, and this TBH irresponsibly lovely travel pillow.
Promising review: "OK just have to say — wow! This is a really amazing product. I have always had this problem with my head kind of snapping forward when I fall asleep on a plane. Problem solved! This does not look stupid like the neck pillows you see in the airport. A person on my row was asking about it after I slept well from NYC to Miami. Great product. Well made and very comfortable. Highly recommended. If you or someone you know travels, this is a sure winner!" —Michael Fortenberry
Get it from 40 Winks Travel on Etsy for $35.
This couple-run company is owned by Lea and Jeff, who make custom woodwork. They have yard signs, home decor, animal feeders, furniture, and even chicken coops. BTW, the shop is located in Lancaster, Pennsylvania.
Promising review: "This is THE CUTEST handcrafted picnic table I have seen! I love the colors that I purchased — the brown color for the table and seats along with the white, which provides great contrast for the frame of the table. I choose the turquoise color for the picnic bucket. I gave this as a Fathers Day gift and my dad thought it was the coolest product — one that he's never seen before for squirrels. I can't wait to put it up on the fence and watch the squirrels eat from it! :) Great quality and such a cute idea!" —Megan
Get it from Pura Vida Creations on Etsy for $25.19+ (originally $27.99+; available in two styles and seven bucket colors).
Woodworker and shop owner Jade runs this small business in Boise, Idaho. Browse around and find geometric shelves, tray tables, and decor.
Promising review: "This is such a fun idea for a bathroom with limited room, or just to add a little fun to your space. We love this! I love this item and think it’s a great addition to our main bathroom!" —Michelle Terminesi
Get it from Blackwood Decor on Etsy for $69.99 (available in seven primary colors and stain colors).
This small business has every kind of wordy decal you could ask for. Owner Emma creates iron-ons, wall options, digital downloads, and more. The shop is located in York, United Kingdom.
Get it from Magic Decals GB on Etsy for $14.21+ (available in six sizes and 23 colors).
Reviews in this post have been edited for length and clarity.