As we approach the second anniversary of Ed Balls' infamous "Ed Balls" tweet - the social media balls-up that gave rise to a Twitter obsession - the meme is evolving in ever more bizarre ways.
One example: Morley Town AFC, a football team from the shadow Chancellor's Morley and Outwood constituency, turned out in a unique new kit for their match this weekend.
To mark the two-year anniversary, a Facebook group with thousands of members has been set up and is encouraging as many people as possible to tweet "Ed Balls" at 4.20pm on Sunday April 28, the exact time it was originally sent.
Noel Bullock, Club Secretary of Morley Town AFC, said: "We wanted to support the anniversary of the tweet in a fun and humorous way, so the lads are wearing 'Ed Balls' on their shirts. Maybe he'll reciprocate and come watch a future Morley Town match."