Indian clothing company Anouk recently released an advert centered around a conversation between a lesbian couple.
In the advert, the couple are getting ready for a visit from one of the women’s parents.
The video ends with the women preparing to not "hide it anymore."
Homosexual acts are illegal in India. However, recently a marriage advert posted by a mother for her son, seeking a husband, went viral.
Anouk has released a series of videos challenging stereotypes, encouraging women to be bold and beautiful.
People have been using the hashtag #AnoukBoldIsBeautiful to show their support for the campaign.
please look up bold is beautiful by ANOUK it is SO important!!! its one of the first indian ads with a same sex couple
Loved how beautifully the video has weaved in The message is So Heart thralling! #anoukBoldisBeautiful... http://t.co/936NBS3EvB
Loved how beautifully the video has weaved in the message as well as the brand. Kudos #anoukBoldisBeautiful https://t.co/rwyRhJXKfr
Why does a single mother becomes a discussion topic if she can take care of a kid on her own? #anoukBoldisBeautiful http://t.co/pS7xcs42SM
Thankiee @AnoukEthnicWear & @myntra for teaching us to be bold and beautiful via #AnoukBoldisBeautiful https://t.co/HsKkWjVtWZ
Wonder when desi tv will be adult enough to air something like this. ANOUK - BOLD IS BEAUTIFUL | THE VISIT: http://t.co/NEnfyhp1sm
You can watch the video below.
