This is the latest cover of America's Vanity Fair magazine for their August issue, featuring a doting Prince William and Kate Middleton with Prince George.
But eagle-eyed fashion website Racked spotted the original photo of the family in Sydney earlier this year. And there seems to be one marked difference.
In the magazine version Vanity Fair's art department appears to have given him more hair, compared to his balding picture in the original image on the right.
Although reps for the magazine claim to have not added more hair.
Although they admit to manipulating the image – but only for colour purposes. A spokesperson told the Telegraph: "We gave the image a poster-like palette. Because it is a cover image, the colours are richer and more graphic and vibrant. We obviously did not add more hair.
"His face, head and shoulders were just darkened as though he was a bit in the shadow... which put more emphasis on Prince George."
Decide for yourself.
A representative for Vanity Fair has been contacted by BuzzFeed.