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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
So many makeup, skincare, and nail goodies, your vanity will want them all.
I loooooooove this magical potion of primer-y goodness. A little goes such a long way, and the second it's spread out across my skin, my face feels like silk. It evens everything out so makeup goes on flawlessly.
Promising review: "As someone with dry skin, I have struggled to find a pore-filling primer that works for me. This goes on smoothly, smells nice, and doesn't dry out my face further or sit on top and add texture. The areas I apply it to look smoother!" —Ariana1975
Get it from Sephora for $18.
Promising review: "Buttery and beautiful! A lovey matte finish that is still velvety smooth and soft. It feels like a lip balm and yet it is matte colour that does not move! In love!" —robynginger
Get it from Sephora for $20 (available in 12 shades).
This charming small biz creates vegan deodorant, skincare, and zero waste haircare products you can feel good about.
Promising review: I have never in my life found a natural deodorant that actually works. This stuff is the best. Also, plastic free packaging? What could better? Thank you, thank you, thank you. I am going to buy this forever. Thanks for making a great product!" —Rae
Get it from Meow Meow Tweet for $14 (available in lavender and tea tree scents and three sizes).
Promising review: "I was super nervous to try these, but they were far more easy than I ever thought they could be. All you need is a blow dryer and a nail file and you're good to go. As a mom of a 2-year-old I really don't have time to sit and wait for my nails to dry. It took about 20 minutes and my nails are perfect, and I don't have to worry about them getting messed up because they weren't completely dry. My nails look great and I will continue to purchase!" —Ashleigh
Price range: $8—$18
Check out all of the cute nail wraps at SoGloss.
Promising review: "This is my first product review ever on here. This product is amazing! I used it as primer and setting spray. In the pic I used, it was taken after a 12+ hour shift with a surgical mask on my face. Wow, just wow, it looked like it hadn’t budged. Also, it helps that the product is super lightweight so it doesn’t feel like you’re wearing a mask. Will definitely buy this again!" —Anna Hines
Get it from Amazon for $8.97.
Promising review: "I loooove this product. My natural hair is wavy and has always been unmanageable for me no matter which product I used, until I took a chance on this spray. From years of straightening I was unsure if this could really help bring out my natural curls and waves, but I was surprised when it did. I shower, put my hair up in a towel turban, do my makeup, then take my hair out and spray this evenly throughout my hair while lightly scrunching. It brings out my natural waves and helps lock in their shape all day without feeling heavy, greasy or crunchy. Highly recommend for those who love their natural waves, but want their shape to last all day!" —S2018
Get it from Amazon for $12.89.
Promising review: "Favorite sunscreen ever! Applies nicely, good finish, never had a sunburn. And best of all, it works well with makeup. It’s smooth enough that it doesn’t interfere with application. But makeup doesn’t slide off of it." —AlyssonQ
Get it from Sephora for $34.
Promising review: "I probably have more highlighter products than any one person could possibly use in a lifetime. That being said, it takes a lot for me to be impressed and takes even more to fall in love with a highlighter and use it until it's empty. This highlighter is going to be one of these products. It. Is. Spectacular. The formula is amazing. It is SOO pigmented and buttery. It's buildable and blendable, and it sheers out beautifully. This highlighter is seriously 100x better than highlighters I've bought that are quadruple the cost. I am obsessed with it! It's affordable, it's gorgeous, it's long wearing, it's not too glittery. It's perfect. Yes... I said perfect." —TickTockAlice
Get it from Amazon for $7.66+ (available in four shades).
Olive & June's nail polishes are "7-free" meaning they don't come with tons of harsh chemicals like dibutyl phthalate (DBP), toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, or xylene. The polishes are also vegan and cruelty-free.
Promising review: "I love the brush! I was able to cover each nail in three strokes max. The color is great and it's staying put almost one week in. I have been reapplying top coat." —Michelle B
Get the Pumpkin Spice Latte set (includes five colors) from Olive & June for $40 (available in 10 color sets).
Promising review: "This is by far the best brow filler and shaper ever! Everyone compliments me on my brows. It goes on smooth and won't run with sweating and such. Super easy to apply, and the brush they give you is actually really nice quality and not too soft or firm. It's constantly sold out in my area so I came to Amazon to find it!" —Amazon Customer
Get it from Amazon for $6.47+ (available in five colors).
Promising review: "I love the simplicity of using this product and how understated it looks. I have the blonde which adds enough color to fill my brows in without overkill. Prior to this I was using a powder, which always make my brows look way too intense and would still result in stray hairs throughout the day. The gel holds everything in place." —kad
And check out our full Boy Brow review (one of several Glossier products we totally swear by).
Get it from Glossier for $16 (available in four shades)
Promising review: "I've used many different types of foundation over the years. I refuse to buy the super expensive foundation brands (anything over $20), because I have other things I would rather spend my money on. However, that has led to me purchasing some pretty crappy types of foundation over the years. This Covergirl Outlast 3-in-1 has definitely shown me that you can get amazing foundation at a great price! This is by far the best foundation that I have ever used. It is creamy and goes on very smoothly, and bet of all, it lasts pretty much all day. With other brands, I would get home and wash my face around 8 PM with my makeup wipes, and there would be absolutely NO foundation coming off on the wipes, because it had all worn off. However, with this foundation, there is still a lot of foundation wiping off onto the makeup cleaner wipe! I also love how smooth it makes my face look. I barely have to touch up at all with this foundation, because the coverage is so nice. The foundation does not cake at all either. I am definitely very happy with this foundation, and it will most definitely be my go-to from now on!" —Kimberly Sue
Get it from Amazon for $9.47+ (available in 13 shades).
Promising review: "After the first use I can already see and feel a huge difference! I flat iron daily and color every six to eight weeks. That said, my hair has become VERY prone to breakage and split ends. I left this in for close to one hour, then shampooed and conditioned. My hair was transformed!! It was super smooth, shiny and it appeared that any breakage/split ends were gone. It was like I just had some fancy salon treatment done! I have had keratin treatments in the past and the results I achieved with Olaplex were almost identical to that of my keratin treatment. I am extremely happy with this product and will most definitely repurchase." —Marlowez
Get it from Sephora for $28.
Promising review: "I have been struggling with acne for as long as I can remember and Solution has SAVED my skin. Haven't had a pimple since I started using this last month. My usually oily skin has been so soft and glowing and my years of acne scars are vanishing. 100% worth every penny." —MRB
Get it from Glossier for $24.
We *also* love solution — learn why several BuzzFeed writers love it in Here's Why The Mega-Popular Glossier Solution Is Totally Worth Your Money.
Promising review: "I’ve been putting this on every morning that I’ll be at work or out of the house to prevent breakouts from wearing a mask. Even in the hottest depths of heck (summer in the south) not a single bump or zit popped up after I started using this. I’m all about prevention rather than trying to get rid of problem skin after the fact and this does the trick! Maskne? What maskne?" —Diandrae
Get it from Versed for $19.99.
Promising review: "I took my acrylic nails off and my natural nails were extremely damaged; thin as paper and splitting so I thought about putting the acrylic back on. I used nail strengtheners that paint on the nails that cost $40 and still they looked bad. Tried this product and within seven days my nails were looking and feeling great, and my cuticles were healthy and soft." —U S Man Of Steel
Get it from Amazon for $7.94.
Promising review: "I started using Biossance products a few months ago and I’ll never use anything else! My skin hasn't felt this smooth and healthy since high school (mid thirties now). The repair cream is a dream on my skin! Use a roller at night to not waste a drop and wake up feelin' smooth and soft." —Nicole C.
Get it on sale from Biossance for $43 (originally $58).
Promising review: "No matter the occasion these brushes deliver! The brushes do their job and wonderfully and I have never had them fall apart on me. I’ve bought the contour, blush, powder, foundation, concealer, eyeshadow, the smudge for eyeliner ( I use to do eyebrows ) and will continue to buy them. I have washed them over and over and I don’t recall not one strand coming off. If it has I never knew. They are durable and soft and are well-made. I am pleased with their brushes. I hope they continue to make them. Buy them; they are good." —Gabrielle Antionette
Get it from Amazon for $0.44+ (available in eight brush styles).
Promising review: "This thing is amazing! This is the best my cuticles have ever seen! I normally have pretty dry cuticles. I have been putting this in the morning and at night, and it's been just three days and I can see the results already. It's a big bottle and I really like the scent it has. I am pretty happy with my purchase." —Jennifer G.
Get it from Amazon for $6.23+ (available in two scents/types).
Promising review: "I can’t believe this is under five dollars. This smells great, has no taste, is moisturizing, doesn’t burn lips, and is thick enough to last for quite awhile." —JonesTheCat
Get it from Amazon for $3.39+ (available in 24 shades).
Promising review: "I like this cleanser because it bubbles and foams well and leaves my face feeling clean without stripping away too much of the good stuff, my face still feels hydrated after washing!" —Tonya P.
Get it from Moon Juice for $32.
This lovely thing keeps my eyeshadow from turning into nasty goop on my eyelid crease from sunrise to sunset (and probably until the next sunrise — it's THAT good). I've actually fallen asleep with my makeup on before (yes, I know it's bad, blame the margs), and I've woken up with my makeup looking fine. I don't know how, but this stuff works. Any friend of mine will tell you've A) recommended it to them a million times, and B) swear by this magical primer.
Get it from Amazon for $5.99.
Promising review: "I purchased this a couple of weeks ago and swear I can already see results. I'm not a skincare junkie – I generally have a hard time sticking with any skincare regimen because it feels over-complicated and not worth it. I genuinely feel like this is brightening my skin a bit and I enjoy using it. Really enjoy the push pump feature instead of having to turn the bottle upside down, too." —Moxmoxmox
Get it from Versed for $17.99.
Promising review: "When I try a product I look for what will keep my hair moisturized without having a strong scent, leaving it dry half way through the day or leaving a greasy feel and this one wins! I usually keep my hair in a plaited ponytail throughout the day and braid it before bed. When I used this product it gave my braid out a nice hold, moisturized look, and kept my hair soft! I definitely will be a returning customer!" —Oshun
Get it from Honey, Bee Natural on Etsy for $10.
This Black woman-owned shop creates stunning makeup for *all* skin tones so you can find makeup that works for *you*. Check out the rest of this incredible store, and I guarantee you you'll want to wipe your makeup collection clean and start with Mented.
Promising review: "This eye shadow is to die for. I love, love the natural colors, so warm and blends into your creases so well. I swear I could probably use it for my blush as well." —afanwingong L.
Get it from Mented for $28.
Promising review (right photo): "I know the warmth is different in each picture but I saw a huge difference. I am so happy how platinum this got my hair. I hate purple shampoos because they always leave that purple hue for a few days before you get the color you like. This works the same without the purple!!! Definitely will recommend it and will be buying more!!!" —Lara Mudloff
Get it from Amazon for $17.50 (available in 18 colors and two sizes).
Promising review: "I am in love with this pencil! I love the way it glides, and the ease of putting it on. My favorite pencil now." —Bashar
Get it from CVS for $7.99 (available in eight shades).
Some reviews have been edited for length and/or clarity.