We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    These 30 Products Will Make You Rethink Your Entire Haircare Routine

    It's time to ditch the damaging heat or at least use some good heat protectant first.

    1. K18 Leave-In Repair Hair Mask Treatment, which you've probably seen influencers use constantly on your FYP. This is designed to help revive all hair types that have been damaged from coloring, chemicals, and heat.

    a buzzfeed editor with soft blonde hair
    bottle of product
    Melanie Aman / BuzzFeed, Amazon

    When you use this, shampoo as normal, but skip conditioner. Towel-dry, and apply 3–9 pumps of K18 mask. Wait four minutes and do not rinse.

    My colleague Melanie Aman swears by this stuff. Here's what she has to say: 

    "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

    Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate and then you can style your hair (or just let it air dry like I do). 

    I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 15-ml tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."

    Promising review: "I saw this all over TikTok so decided to give it a try. My hair has been in terrible shape since having a baby last year and this product really has helped my hair feel stronger and look healthier. I wish it wasn't so expensive but since I had such great results I will definitely be buying again." —AMW

    Get it from Amazon for $29+ (available in two sizes).

    2. Shark build-your-own hair dryer so you can quickly dry your hair without as much heat damage as you might get from other hot tools — this doesn't exceed 230 degrees.

    a model using the blow dryer with round attachment to do their hair
    the hair dryer and the three different attachments
    Amazon

    It comes with a concentrator, a quicksmooth brush, and a gloss finisher. You can also buy additional attachments here.

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "Okay so I was lucky enough to receive this and when I say lucky, I mean it! I love this bad boy; it dries my hair soooo quickly it's mind blowing. I got three attachments: the rapid gloss finisher, the quick smooth brush, and the turbo concentrator. Now, I am a hair whiz...when it comes to other people's hair. But when it comes to my own? I have no idea what I'm doing SO I have only successfully used the quick smooth brush. I've attempted to use the other two but I can't give myself a blowout no matter what I do (Idk I just can not hold two tools and style all at the same time) so I'll be back once I get someone to do my hair for me. They do come with QR codes so you can easily watch a quick tutorial to master each attachment. I love the brush one though cuz not only is it fast, but my hair gets bone straight also. You'd seriously think I walked out of a salon but in reality, I've walked out my bathroom. So far SOOOO good. I can't wait to see results with the other two attachments because I just knowww the blowout with this bb is gonna have me out here looking like America's next top model. Obsessed = an understatement."

    Promising review: "I debated about purchasing this for months, watched so many TikTok reviews and now that I finally purchased it I am SO glad I did!! It cut the time it takes to blow dry and style my hair in more than half and the results are so much better. I have naturally curly/wavy hair and this got my hair so smooth with no frizz!!" —Ryan S.

    Get it from Amazon for $179.99+ (available in two versions). 

    3. L’Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real-life magic.

    reviewer with dry and slightly wavy hair
    same reviewer with super smooth and moisturized hair

    Promising review: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen

    Get it from Amazon for $9.97 (available in two versions).

    4. A bottle of Color Wow Dream Coat Supernatural Spray to apply before you blow dry so you can get incredible results like below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.

    Reviewer with straight frizz-free blown out hair
    Reviewer holding metallic bottle

    Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. 

    Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizz in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazon

    Get it from Amazon for $12+ (available in two sizes). 

    You can also try the extra strength version if you have extremely dry hair or the curly hair version!

    5. Gisou hair oil made with honey to help hydrate, boost shine, and smooth frizz and flyaways. You're gonna ~bee~ so thrilled by your silky, smooth hair. 🐝

    model with curly hair before all frizzy and after well formed curls
    two of the bottles on top of each other with oil running down them
    Sephora

    It's suitable for all hair types!

    Promising reviews: "I have seen the brand Gisou quite a bit on IG and TikTok and couldn't wait to try it myself. I have fine texture hair that's currently winter-air dry. A little goes a long way with this hair oil. It smells absolutely wonderful and I love the packaging and ingredients. It definitely smooths my hair without making it oily or weighed down. Looks smoother after every use." —Californiagirlh

    “This hair oil does EVERYTHING it says it does. Not only does it leave a great shine to your hair, but it also doesn’t weight it down at all. I’ve been using it for a few weeks now and I have noticed that my hair is drastically more shiny and less brittle-looking. Also, the scent is absolutely divine and it does linger but don’t worry, it is not an overwhelming scent. For reference, I have thick 3b–3c curly hair. P.S., the packaging is super beautiful so this product is a win-win!" —MariahSantiago

    Get it from Sephora for $25+ (available in three sizes) or Amazon for $38.08+ (available in three sizes). 

    6. Amika Perk Up Talc-Free Dry Shampoo because you woke up with a greasy head of hair but simply cannot be bothered to get in the shower before you head out for the day. This may be a litttttle more expensive than what you're used to, but trust me, it's worth it — no one will be able to tell you haven't washed your hair in…days.

    chart showing a before and after of model who used the shampoo
    Amazon

    This stuff is mineral oil-, sulfate-, phthalate-, gluten-, and paraben-free!

    Promising reviews: "I heard of this product on TikTok and I am so glad I made the purchase! It is amazing and gives your hair enough volume without making it feel gritty and rough. Leaves no residue, not even noticeable in my hair and I’m blonde. LOVE 10/10 recommend. The scent kinda reminds me of my grandma's perfume but it’s not that bad! It is pricey but goes a long way so it is well worth it! Hope this helps." —Karli Bullins

    "Welp, I found it. The dry shampoo I will buy for the rest of my life so please Amika don't change a thing! I have black hair and a sensitive, flaky scalp and this disappears completely into my dark hair and doesn't irritate my scalp. It does have a white cast going on. But leave it alone for a few minutes or longer, and then brush it out and it'll absorb. I've used this on day three hair after a tough workout and my hair looks good as new. The scent is strong but it reminds me of the Flowerbomb perfume, which I love. Even got compliments the first time I used this! My hair texture is very thick and coarse, FYI." —Elaine

    Get it from Amazon for $15+ (available in two sizes). 

    7. Mane Club One Hit Wonder 10-in-1 spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, and conditions. Say goodbye to all the other products you have lying around — this one's got you covered.

    hands holding two bottles of the product
    writer with blown out hair using the product
    Mane Club, Elizabeth Lilly / BuzzFeed

    Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.

    BuzzFeed editor Elizabeth Lilly has this and says, "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends." 

    Get it from Mane Club for $10 or from Amazon for $9.95.

    8. Nizoral Anti-Dandruff Shampoo designed to actually get to the root (see what I did there…like hair roots…) of the problem. This shampoo helps stops what is causing the dandruff, instead of just trying to treat the symptoms of flaking hair and itchiness. 

    A reviewer's head with lots of dandruff flakes around their part
    The same reviewer's head with no dandruff around their part

    This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.

    BuzzFeed Shopping editor Katy Herman has this and says, "It's got over 65,000 5-star rating, and works for more than just dandruff. I get recurring bouts of fungal acne on my forehead, and I recently starting using this at the recommendation of the interwebs (its key ingredient is an antifungal). Every other day, I slather it on the affected area like a wash-off mask, let it sit for a few minutes, and rinse off. My forehead looks better the next day!"

    Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo

    Get it from Amazon for $14.23.

    9. Or Briogeo Scalp Revival Charcoal and Coconut Oil Micro-Exfoliating Shampoo because you've probably never thought about exfoliating your scalp before, but I'm here to tell you that you should! Say buh-bye to flakes and dryness!

    A reviewer with lots of white flakes along their hairline
    The same reviewer's hairline looking smooth, with all the flakes gone

    The pics above are with just ONE wash!!! This stuff is cruelty-free and made with tea tree, coconut, and peppermint oils. 

    Promising review: "Totally amazing and beyond expectations. Chronic dry scalp for over a year, and with **one use**, super awesome results. My head feels fantastic and no more flaking. I'm going to buy a vat of this stuff and swim around in it! Really worth it." —Jana

    Get it from Amazon for $14.95+ (available in four sizes).

    10. A purple hair mask so you can keep your blonde looking fresh instead of yellow and brassy. Maybe now you can hold off on that expensive salon visit a liiiittle bit longer.

    Promising review: "So I was a little intimidated by the pigment of the color of this mask. It’s like deep purple – darker than any of purple shampoos I’ve used before. It works wonderfully! I shampoo my hair, towel dry, use K18, wait four minutes, and then put this mask on. I saturate my whole head and leave it on 10–13 minutes because I like that gray-ashy tone. It comes out perfect every time. And if it’s just a tad tooo purple, just hop back in the shower and rinse with a shampoo. That takes care of it no problem. It also doesn’t stain your scalp or your forehead, which I love because it can get kinda messy. My hair feels so soft afterwards and has so much shine. I love it!" —Arayah R.

    Get it from Amazon for $32.99.

    11. Big Sexy Hair weightless volumizing and texturizing powder you just sprinkle into your dry roots for volume or throughout all your hair for added fullness and texture. Bonus: you won't look like you've gone gray overnight because it's a transparent formula! 

    Promising reviews: "I tried this product based on TikTok recommendations. I thought it was kind of expensive so I waited until there was a deal before I purchased it. Honestly, the bottle is tiny and I was skeptical but this powder really helps give my fine texture and root lift when styling." —DEDRE

    "A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think the height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor

    Get it from Amazon for $21.95 (available in two versions).

    12. Or Slick Gorilla hair styling texturizing powder, which is vegan and cruelty-free and will help revolutionize your styling routine. Texture? ✅ Volume? ✅ Longterm hold? ✅

    Promising reviews: "My son hated that I would spray his hair with water to put pomade in. Saw this on TikTok and thought it would be a great alternative. Super easy to use in both his hair and mine. You can feel the grittiness that gives texture and no white residue. Only complaint is that it seems to fall later into the day. Still love it and want to try with other products in the line!" —Amanda Lapp

    "I am 59 years old, my hair is thinning, and I shampoo every day so my hair became flat. I tried Slick Gorilla hair styling texturizing powder and was blown away by how much more volume there is in the little hair I had. The powder made it much much better, even the wife was impressed! Though one caveat is that the hair feels a little weird, nothing bad. Just you know you have powder in your hair. Though not visible, you can feel it." —Jeff S.

    Get it from Amazon for $18.

    13. A bottle of Elizavecca Hair Treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    A BuzzFeed Shopping editor's before-and-after of her hair looking damaged and frizzy compared to it looking more smooth and healthy
    the tube of hair treatment
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!

    Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

    "Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat

    Get it from Amazon for $8.43.

    And read our full review of Elizavecca's Hair Protein Treatment.

    14. Verb Ghost Oil you can use on damp hair to help protect your locks from the heat damage you can get from styling tools, or in dry hair to help get a ~gorg~ smoothing shine. It works for all hair types but is especially good for anyone prone to frizz.

    Reviewer hair after using oil
    Reviewer holding bottle of oil in hand

    Promising review: "This stuff is amazing. My hair was very dry and the ends appeared split. I bought this stuff from a TikTok recommendation and will never go back. Super light and moisturizing." —Leah

    Get it from Amazon for $20+ (available in two sizes and a two-pack).

    15. A heatless hair curler to give you amazingly bouncy curls with no damage because there is no heat!! The curler is also made with satin to help prevent tangled hair.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!

    Promising review: "I could not be more obsessed with this. I have stick-straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night. They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray, and I have bouncy curls for the rest of the day. Works better than curling irons for me!" —nikki liu

    Get it from Amazon for $9.99+ (available in seven colors/patterns).

    16. Or a 42-pack of curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like with other curlers. With no heat, you won't cause any damage to your hair, and you can safely wear these while you sleep or while you are getting ready for the day. Just wrap your hair around the rods, fold them, and when you take them out you'll be in awe of how good your hair looks.

    A reviewer with the foam rods in their hair
    The same reviewer with voluminous curls in their hair after use (type 4C hair)

    Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how awesome these are!" —Amazon Customer

    Get it from Amazon for $9.99.

    17. OR a set of Remington hot rollers because we all know trends recycle themselves and it's time for these to shine again. Now you can flaunt your voluminous hairstyle that would absolutely go viral on TikTok. And you can multitask while these curlers do the hard work for ya.

    reviewer with hot rollers in hair
    reviewer's curled hair after using hot rollers
    reviewer's curled hair after using hot rollers

    You'll get six large rollers, 10 medium curlers, four small curlers, and specially designed clips that'll help secure the rollers without creasing your hair. They have a thermal wax core to retain heat longer. Simply put them in the little heating tray, let them heat up, roll your hair up in 'em, go to sleep, and wake up with a head full of curls!

    Promising reviews: "Bought these because of TikTok and I don’t regret it! My hair is super silky and thin and I have trouble curling my hair but this makes it so easy!" —Veronica

    "I love these rollers!! They are just what I wanted, I like the soft cover and they stay in with the J-pins. I grew up using hot rollers and these are great! I would buy them again and again!! If these ever stop working, I will buy another!!" —JanMarieC

    Get a set of 20 from Amazon for $24.99.

    18. Or if you're more of a ~straight hair~ stan, the Dyson Airstrait that effortlessly dries *and* straightens your hair AT THE SAME TIME. And no, this isn't like those straighteners we used back in the day that were actually frying our hair off — this doesn't have hot plates, it only uses air!! We love efficiency. 👏🏼👏🏼 

    a gif of the dyson airstrait pausing when being put down
    to the left: a buzzfeed editors wet curly hair, to the right: buzzfeed editor's straight
    Heather Braga/ BuzzFeed

    Check it out on TikTok here!

    My colleague Heather Braga has and loves it: 

    "I've had the pleasure of testing out the Dyson Airstrait and, OMG, what an incredible piece of technology. Yes, I called this 'tech' instead of a beauty tool. While it is both of these things, I was amazed by the gadget-ness of it right off the bat. I literally had to select on an LCD screen what language MY STRAIGHTENER should be set to...wild. Anyways! The Airstrait has the ability to straighten both wet or dry hair — and does without the use of damaging hot plates. It uses directional airflow to smooth and straighten hair and, honestly, it is a pretty magical experience. The biggest learning curve for me was realizing the copper pieces (where the fan lives) need to face outward so you're not blowing your hair all over the place. The fan increases when you clamp the Airstrait around your hair (HOW DOES IT KNOW!?) and pauses entirely when you set it down (seen in the GIF to the left). Additionally, I have a toddler and am very limited on time. With this gadget, I was able to take my hair from directly-from-the-shower wet to natural-looking straight hair in only 10 minutes! This is going to be such a game-changer for my life!!! It's definitely worth the splurge. Add this to your wish list or, you know, get it now." 

    Get it from Amazon for $499 (available in two colors).

    19. A blowout spray designed to decrease drying time, and who wouldn't want that monotonous task to go by faster (up to 50% faster 🤯)?! BUT THAT'S NOT ALL! It's also a heat protectant *and* helps detangle, smooth, and soften your luscious locks.

    A reviewer's before of wet hair
    The reviewer's after of dry, sleekly styled hair

    Promising reviews: "Got this after a recommendation from a TikTok blogger. Love the smell! Works great for help with detangling and love that it helps for heat protection which is the reason I bought it of course. Been using about a month and feel it makes my hair look healthier." —RBunn

    "You need this! Super soft hair and cuts drying time! This stuff is seriously magic. I have thick hair and I hate drying it because it just takes so long. I separate it, pin it up, and spray the bottom half and dry and then do the top. It’s perfect! Agree with some of the other folks that said you need to find the perfect amount...too much and you could be greasy. But you’ll only do that once. Regardless it smells amazing and your hair will be so soft! Get this!" —Jessica W

    Get it from Amazon for $16+ (available in five quantities).

    20. Denman hairbrush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer showing half of her hair curled with brush and half of her hair air dried without brush
    Reviewer hand next to white brush on table
    Another reviewer with short very curly natural hair

    Check out an instructional TikTok here!

    Promising reviews: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

    "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia

    Get it from Amazon for $21.04+ (available in four versions).

    21. Or a beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.

    reviewer's child before with hair stick up and after much smoother
    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $10.99+ (available in 10 colors and two-packs).

    22. A bottle of sulfate-free biotin shampoo infused with botanical extracts to help thicken and hydrate your hair while also clarifying and cleansing product buildup on your scalp. Yeah, go ahead and just toss your other shampoo, you won't be needing it anymore. 

    Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $11.95+ (available in three sizes, a two-pack, and three colors).

    23. OGX Locking + Coconut Curls Air Dry Cream that'll help hold your curls *without* the dreaded ~crunch~ sensation that many curl creams provide. Apply it to damp hair, scrunch, and go on with your life — couldn't get much easier than that!

    reviewer's frizzy dry hair before product
    same reviewer's better looking hair thanks to the product

    Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy

    Get it from Amazon for $7.97.

    24. Or John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam you just scrunch in your hair and ~head~ on your way, no heat needed! This, my friends, is the low-effort styling product of your dreams.

    Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

    Get it from Amazon for $9.14+ (available in three sizes and two-packs).

    25. Herstyler Hair Repair Serum made with hydrating argan oil, aloe vera, and vitamin E to help transform dry and damaged hair into a silky, smooth mane without all the pesky flyaways.

    Promising review: "Tried this product after reading an article on Facebook about how to deal with naturally curly hair. I put it in my hair when it's wet. Let it air dry and it makes it amazingly curly. It also smells good. I get compliments regularly about how I smell good. And it's this serum. This took my hair from being frizzy and unmanageable to perfectly curly and EASY! Wish I would have found it sooner." —J. Miller

    Get it from Amazon for $9.99+ (also available in multipacks).

    26. A Moroccanoil treatment that may cause your jaw to hit the floor when you see what it can do. It'll help condition, smooth frizz and flyaways, detangle, and boost shine to give you the hair transformation you've always dreamt of. Seriously, everyone is gonna be asking for your secrets.

    Reviewer's hair before using oil
    Reviewer's hair after using oil

    Promising reviews: "This brand of oil is by far the best I’ve used. The fragrance, drying power, and moisturizing is just what my curly hair needs. It protects hair when using hair dryers, curlers etc. without weighing it down. It’s a great finishing product too. Use just a small amount… it goes a long way!" —Tonytex

    "After years of damage my hair is at a point of no return. I started using this product nightly and after a few days I could already see a big difference. I highly recommend it." —Mom2

    Get it from Amazon for $18+ (available in three sizes).

    27. A bottle of Bread hair oil to give your hair the moisture it's been craving without weighing it down. Now when you say you are going to the store for essentials, like bread, you'll be picking up what's really important — this silicone-free oil — and you won't even be lying about buying Bread.

    Before and after comparison of a person's long, straightened hair
    Gif of a model holding hair oil and using it on their curls
    Sephora, Bread

    Bread hair oil is designed for curl types 3a–4c but can be used on any hair type that is in need of extra moisture. The oil can be used every day as a styling oil or as a pre-wash hair treatment for damaged hair.

    Bread Beauty Supply is a Black- and woman-owned small business based in Australia creating essential haircare products.

    Promising review: "I will probably never stop using this oil. I love it that much. Seriously though, I have very, very, thick hair that gets frizzy like a lion's mane. I use this oil after I've heat styled my hair to tame the frizz, and I use it on second/third day hair. It's truly a magical hair oil! When applied after styling, I use a few drops drops (on thick, mid-back length hair) and the oil leaves my hair looking soft, shiny and sleek. For days in between washing, my frizz loves to pop back up, but with a few drops of the Bread Oil my hair looks fresh and so much more manageable. And it smells like gummy bears! The fragrance is fairly strong right after it comes out of the bottle, but once it's on your hair, it dissipates to a very faint, but still sweet, smell. I think the fragrance is the perfect amount, but be wary if you're someone who is sensitive to fragrance." —duckyy

    Get it from Sephora for $14+ (available in three sizes) or from Amazon for $24.

    28. A bottle of Garnier Fructis leave-in conditioner that nourishes your hair and helps keep it frizz-free even in 👏🏼 97 👏🏼 percent 👏🏼 humidity.

    Reviewer selfie with a beard, caption,
    Reviewer with long, straight red hair that is very shiny
    Reviewer with long, curly brown hair

    According to reviewers, this product works for straight, fine hair all the way to 4c curls.

    Promising reviews: "Works great and I have thin, straight, and fine hair. This smooths it and doesn't make it sticky at all. Helps to give your hair that lil pep it needs. Smells great, but not a heavy smell." —Rachel Frensley

    "I have long, naturally curly hair. The sort many people would 'kill' for, but only because they have no idea how much effort it takes to make it NOT look a hot mess. I've used this stuff for ages as an oil carrier (avocado, olive, grapeseed, coconut...) to comb through and it's done me well." —MjG

    Get a two-pack from Amazon for $8.52 (also available in a four-pack).

    29. And! A leave-in conditioner, which will finally detangle your hair without damaging your luscious curls. Now when you leave your house you'll have curls people swoon over instead of frizzy ones you resent.

    Promising review: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through, which to me is most important! The smell is nice and not overwhelming. Overall, this is just a great product and I will definitely be buying again!" —Danielle Bustamante

    Get it from Amazon for $9.99+ (available in two sizes).

    30. An Arctic Fox semi-permanent hair dye so you can switch up your hair color whenever you please instead of having to consider if it'll damage your hair. This is the perfect option for any commitment-fearing folks cause it's designed for frequent use and actually conditions your hair while giving you a pretty dope color. Purple, blue, pink, and orange hair within three months *and* no harm to your luscious locks?! That's some real magic. 

    reviewer showing off red and orange ombre hair
    same reviewer showing off purple ombre hair

    Since it's made without peroxide or ammonia, it's designed to not damage your hair like traditional dye. It typically works best on pre-lightened hair, but many reviewers say they've had success getting it to give a tint to dark hair. 

    Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." —Rebecca

    Get it from Amazon for $11.99+ (available in two sizes and 23 colors).

    The reviews used in this post have been edited for length and clarity.