We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Cosrx Snail Mucin 96% Power Repairing Essence, the viral lightweight face serum that helps repair, hydrate, and rejuvenate skin. It's designed for all skin types and reviewers love how gentle yet effective it is.
BuzzFeed Shopping writer Emma Lord has this and says, "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $17.
2. A Dyson Airstrait that effortlessly dries *and* straightens your hair AT THE SAME TIME. And no, this isn't like those straighteners we used back in the day that were actually frying our hair off — this doesn't have hot plates, it only uses air!! We love efficiency.👏🏼👏🏼
Check it out on TikTok here!
My colleague Heather Braga has and loves it:
"I've had the pleasure of testing out the Dyson Airstrait and, OMG, what an incredible piece of technology. Yes, I called this 'tech' instead of a beauty tool. While it is both of these things, I was amazed by the gadget-ness of it right off the bat. I literally had to select on an LCD screen what language MY STRAIGHTENER should be set to...wild. Anyways! The Airstrait has the ability to straighten both wet or dry hair — and does without the use of damaging hot plates. It uses directional airflow to smooth and straighten hair and, honestly, it is a pretty magical experience. The biggest learning curve for me was realizing the copper pieces (where the fan lives) need to face outward so you're not blowing your hair all over the place. The fan increases when you clamp the Airstrait around your hair (HOW DOES IT KNOW!?) and pauses entirely when you set it down (seen in the GIF to the left). Additionally, I have a toddler and am very limited on time. With this gadget, I was able to take my hair from directly-from-the-shower wet to natural-looking straight hair in only 10 minutes! This is going to be such a game-changer for my life!!! It's definitely worth the splurge. Add this to your wish list or, you know, get it now."
Get it from Amazon for $499 (available in two colors).
3. A dark-spot-removing soap bar formulated with hyaluronic acid, vitamin C, retinol, collagen, and turmeric to help soothe and brighten your skin while also protecting its moisture barrier. You can use this on your face, hands, neck, bikini area, inner thighs, underarms, or wherever else you may experience hyperpigmentation.
Promising review: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
Get a two-pack from Amazon for $14.99+ (available in different quantities and bundle options).
4. Nyx's Pore Filler Targeted Stick to give your skin the ultimate ~blurring~ effect that'll help smooth and reduce the appearance of pores. It's pretty much the closest you're gonna get to Photoshop in real life.
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "This primer is literally a godsend omg. When I put this on for the first time my mom walked in as I was finishing. She genuinely asked me if I had done my concealer already. That’s how blurred, smooth, and filter-like the primer made my skin. my makeup looked so good over it and lasted through a four-and-a-half-hour party. BUY IT." —Amazon Customer
Get it from Amazon for $9.99.
5. L’Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real-life magic.
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair, and add one extra dose if you have long hair.
Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen
Get it from Amazon for $9.97 (available in two versions).
6. A facial ice roller you store in the freezer so it's always ready when you need a lil' ~chill~ sesh. Rub it all over your face to help reduce puffiness, irritation, and under-eye circles. It's also great to have on hand in the summer if you're prone to sunburns, as it'll give you an extremely soothing sensation.
Reviewers also swear by this for migraines and cooling down on hot days.
Promising review: "Someone on TikTok said her (young-looking) grandmother used this — I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —sea
Get it from Amazon for $18.99+ (available in 12 colors).
7. A bubble clay mask that is wayyyy more fun to use than a normal mask. And not only do the bubbles make it more interesting, but the carbonation helps clean out your pores. Be sure to have your camera ready, you're gonna want to take some selfies.
Watch a TikTok of the foaming mask bubble!
Promising reviews: "I've been seeing this mask all over YouTube and TikTok! I've only tried it one and it is the best!!!" —Jocelyn
"I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not." —LizaB
Get it from Amazon for $9.70.
8. A Crease Piece creation kit to help you effortlessly create a cut crease (which is basically just adding contrast to your eyeshadow look). It may sound complicated, but with this little guy it's not — just hold it up to your eye, swipe on your eyeshadow, and you'll end up looking like Patrick Ta did your makeup for you!
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
Check out a TikTok of the Crease Piece in action!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece or from Amazon for $25.
9. A Denman hairbrush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
Check out an instructional TikTok here!
Promising reviews: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
"I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia
Get it from Amazon for $21.04+ (available in four versions).
10. A skin-clearing salicylic acid treatment from Paula's Choice, which is a nonabrasive leave-on exfoliant designed to unclog and reduce the appearance of large pores, loosen dead skin cells, and brighten and even out skin tone.
Check out this TikToker's review here.
Promising review: "I have always struggled with blackheads on my nose. It was something I was super self-conscious about, always. I tried pore strips, masks, scrubs, etc., and nothing ever worked for me. But after using this product, I saw results after 10 days! I have been using it for about a month-and-a-half, and now I can barely see the pores on my nose. The redness around my nose also went away." —Taylor
Get it from Amazon for $13+ (available in two sizes).
11. A bottle of Color Wow Dream Coat Supernatural Spray to apply before you blow dry so you can get incredible results like below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.
Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action.
Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizz in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazon
Get it from Amazon for $12+ (available in two sizes).
You can also try the extra strength version if you have extremely dry hair or the curly hair version!
12. E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
Check out a TikTok of the Poreless Putty Primer in action.
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $10.
13. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to help brighten and firm your skin.
Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer
Get it from Amazon for $13.11+ (available in three sizes, two versions, and a two-pack).
14. An adorable octopus-shaped blackhead remover designed to fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, look how stinking cute this is, why wouldn't you want to have this little guy be part of your beauty routine??
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
15. A bottle of CeraVe's Hydrating cleanser gentle enough for everyday use, but made with powerful enough ingredients (hyaluronic acid, ceramaides, glycerin) to remove dirt, makeup, and excess oils.
Watch one TikToker test it out here!
Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne
Get it from Amazon for $11.55+ (available in three sizes).
16. Jack Black lip balm designed to not only penetrate your dry, chapped lips effectively, but also *quickly* because we all know the horrible discomfort of lips that cracked from being so dry. Plus, this balm has SPF 25 to help prevent more damage. Yeah, you should probably keep this on you at all times.
Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $10+ (available in six flavors and in multipacks).
17. A bottle of Tower 28's SunnyDays Tinted Sunscreen Foundation that is the ultimate multitasking product — it helps protect your skin with SPF 30 *and* even out your complexion. Save time by cutting down on alllll the layers of product you apply.
Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.
Promising review: "Needed a new tinted moisturizer and heard great things about this via TikTok. I got the shade PCH and blends in so nicely into my skin. I am pretty pale so PCH is perfect! Not orange! I have oily skin and this wears very nicely throughout the day with powder. No issues other than one of my concealers not working well with it but no big deal! It does cling to dry patches- for me it's around my nose. Overall definitely plan on repurchasing this when I'm done with it." —ericapzs
Get it from Sephora for $32 (available in 17 shades) or from Amazon for $32 (available in 14 shades).
18. Nizoral Anti-Dandruff Shampoo designed to actually get to the root (see what I did there…like hair roots…) of the problem. This shampoo helps stops what is causing the dandruff, instead of just trying to treat the symptoms of flaking hair and itchiness.
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.
BuzzFeed Shopping editor Katy Herman has this and says, "It's got over 65,000 5-star ratings and works for more than just dandruff. I get recurring bouts of fungal acne on my forehead, and I recently starting using this at the recommendation of the interwebs (its key ingredient is an antifungal). Every other day, I slather it on the affected area like a wash-off mask, let it sit for a few minutes, and rinse off. My forehead looks better the next day!"
Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C.
Get it from Amazon for $13.99.
19. A Revlon oil-absorbing volcanic face roller because let's be honest, you've been out and about before, seen your reflection, and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine immediately.
Check out a reviewer trying it on TikTok here!
This is better than the commonly used blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events.
When it's time to clean, just pop out the little ball, rinse, and air dry.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $12.99.
20. A box of Mighty Patch blemish patches that are not only effective but also satisfying. Just place one of these on your zit, go to bed, and wake up to a drastically smaller pimple — and a satisfying patch full of all the gunk it pulled out.
Check these out on TikTok here!
Mighty Patch was created in 2017 by Hero Cosmetics, which is a woman-owned and Asian-owned company, founded by current CEO Ju Rhyu. Hero Cosmetics now creates cleansers, toners, pimple patches, and more.
Former BuzzFeed Shopping editor Ciera Velarde says: "I've used this specific brand for years now and have found them to be the best at reducing the size and redness of breakouts! Whenever I notice a zit popping up, I put one of these one right before bed, and it stays put all night, even when I toss and turn a lot. By morning, it's much less noticeable and is practically nonexistent when I cover the zit with makeup. It's such a great practically zero-effort way to treat blemishes!"
Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway
Get a pack of 36 from Amazon for $11.97+ (available in a variety of styles and quantities).
21. Peach & Lily's Glass Skin Refining Serum designed to help you achieve that "glazed donut" skin that is all over TikTok. Not only will your skin look perfectly ~glassy,~ but it will be visibly hydrated, brightened, and firmed.
See why one TikToker is a fan here!
Peach & Lily is an Asian woman-owned business that makes Korean skincare products using natural, toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok For You page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach & Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily or Amazon or Target for $39.
22. K18 Leave-In Repair Hair Mask Treatment, which you've probably seen influencers use constantly on your FYP. This is designed to help revive all hair types that have been damaged from coloring, chemicals, and heat.
When you use this, shampoo as normal, but skip conditioner. Towel-dry, and apply 3–9 pumps of K18 mask. Wait four minutes and do not rinse.
My colleague Melanie Aman swears by this stuff. Here's what she has to say:
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.
"Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate and then you can style your hair (or just let it air dry like I do).
"I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 15-ml tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."
Promising review: "I saw this all over TikTok so decided to give it a try. My hair has been in terrible shape since having a baby last year and this product really has helped my hair feel stronger and look healthier. I wish it wasn't so expensive but since I had such great results I will definitely be buying again." —AMW
Get it from Amazon for $29+ (available in two sizes).
23. A Korean microdermabrasion mitt so you can finally ~effectively~ remove all the dead skin that has been building up on your body for...longer than we might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely.
Watch one TikToker use it to remove their self-tanner buildup here!
Promising reviews: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer
"I'll be honest; I thought this would be another thing I saw on TikTok that was way overhyped. I have super dry skin and despite using lotions, oils, and gentle body washes. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg
Get it from Amazon for $10.99+ (available in one- or two-pack).
24. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $9.98.
25. A tea tree and peppermint remedy soap with a plethora of uses — it helps improve skin irritations (we're talking dry skin, acne, athlete's foot, ringworm, jock itch, and more!), helps reduce odors, and is just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!
Learn more about the many uses of tea tree oil at Cleveland Clinic.
Promising reviews: "Honest truth, I saw someone on TikTok post about this. So yeah, TikTok made me buy it! So glad! After a long day in the heat, there is something about this soap that leaves you feeling fresh and clean and cool. It’s not heavy, if that makes any sense. Minimal lathering, but definitely clean! Will continue to use this regularly! 10/10" —Antwenette Ragland
"I purchased Remedy Soap for my tween daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wits end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer
Get it from Amazon for $14.99+ (available in one- or two-pack and five scents).
26. Maybelline's Instant Age Rewind concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.
Watch one TikToker apply it here!
BuzzFeed Shopping writer Emma Lord says: "TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like 'OKAY, REFLECTION, YOU GOT THIS' before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full Maybelline Instant Age Rewind Concealer review for more deets.
Get it from Amazon for $8.80 (available in 40 shades and multiple quantities).
27. An illuminating moisturizer to instantly give you a ✨glow✨ while also hydrating your skin. The subtle tint will provide you a nice, light coverage on those days when you absolutely *cannot* with a full face of makeup.
Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow with the thinnest layer." —Kim Wilmot
Get it from Amazon for $12.99+ (available in five shades and multipacks).
28. Juno & Co.'s Clean 10 Cleansing Balm that'll make removing your makeup easy as can be. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.
Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
29. A microplane foot file just like the one they use at nail salons (except wayyyy more affordable than a full-on pedicure). Now you can remove your calluses and cracked skin from the comfort of your own home.
Check out a TikTok of the foot file in action (warning…it's kinda gross).
Promising review: "I have purchased every callus cream on the market and it has been a waste of time and money. This simple device is a miracle worker. The callous on my big toe is very, very hard and the nearby callus along the side of the foot, while not as large and hard, is also difficult. I have used this device three days in a row, taking off a little at a time and not applying pressure. I apply lotion before and after using it and both areas show substantial improvement. It is important that you do not rush this process. Just a little at a time. Remember how long it took for that callus to form! Because I have been gentle and careful I have no pain. Cleaning is simple. I wholeheartedly recommend!" —desertdragonfly
Get it from Amazon for $9.95.
30. Or a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of 6–11 days) from your feet to reveal a smoothness you haven't experienced since you learned to walk.
Check out a TikTok of the foot peel in action.
Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias
Get two pairs from Amazon for $13.25+ (available in two sizes, eight scents, and four quantities).
31. A hair-finishing stick to tame the breakage or baby hairs that never seem to stay put. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair.
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $6.88+ (available in three versions and a two-pack).
32. Or an edge control gel that works so well, you can go about your day as usual without having to worry about your edges staying in place. Some reviewers even say they last up to three days if they tie their hair up when they sleep!
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc
Get it from Amazon for $4.69+ (available in four versions and six sizes).
33. A teeth-whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $18.95.
34. A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match only to eventually give up. Once you get this eyeliner, you will n e v e r have to deal with that again!
Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!
Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds
Get a set of two from Amazon for $14.98+ (available in three styles as well as a combo set).
35. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
Watch a TikTok reviewer apply the mascara here!
BuzzFeed Shopping writer Emma Lord says: "Hello, that is my face above, because I bought into the hype of over 100,000 positive reviews and now I will never look back!! It doesn't get clumpy, it stays put ALL the live long day, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Great coverage on the first swipe! I have been searching for a good mascara for months and have had no luck. I saw this was on sale and had good reviews so figured I’d give it a try. I was really really surprised most mascaras are goopy the first time you try time and end up getting all over I didn’t have an issue with this one which was a pleasant surprise, the brush is fiber and not silicon another pulse for me, first swipe I was shocked, it covered well and made my lashes look thicker and longer, I waited a few seconds and applied one more coat and that was it! No need to keep going back over them, I haven’t tried to remove it yet but I’m very happy with it and I think my search for the perfect mascara might be over!" —Amber Borah
Get it from Amazon for $4.99 (also available in a three-pack).
36. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and watch your skincare woes disappear. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.
See why one TikToker is a fan here!
Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, and environmentally-friendly skincare in snazzy packaging.
Promising review: "This oil is the closest thing to a 'cure' for breakouts that I have ever used! I have struggled my entire life with breakouts and have even been on Accutane three times. Since I’ve begun using Meltdown Oil, not only do I rarely get an outbreak, but if I do it clears immediately with the application of the oil on the spot(s). This is the 'holy grail' for acne sufferers." —Pam S.
Get it from Amazon or Blume for $28+ (available in two sizes).
37. An Elizavecca Hair Treatment infused with protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!
See it in action on TikTok here.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!
Promising reviews: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
"Saw it on a TikTok video. Thought I would try it out. I have long hair and it gets tangly and dry. I could not believe how well this product works. Hidden gem. Definitely try this one." —Kitty kat
Get it from Amazon for $8.43.
And read our full review of Elizavecca's Hair Protein Treatment.
The reviews used in this post have been edited for length and clarity.