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    36 Before And After Pictures For Beauty Products That I See As An Absolute Win

    I'll just let the receipts do the talking for these skincare, makeup, and hair holy grails...

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. CeraVe salicylic acid body wash says "see ya!" to scabs left over from picking ingrowns and "au revoir!" to keratosis pilaris flare-ups. This exfoliates without the rough, physical microbeads and buffs away bumpy skin while smoothing — thanks to hyaluronic acid and niacinamide.

    Promising review: "My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year it really flared up during warm weather so I gave this wash along with lotion a try. Wow, I saw results after just a few uses and after a couple of weeks most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can’t beat this price for the results either." —Ashley Steigerwald

    Get it from Amazon for $13.99.

    2. An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.

    And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look!

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get it from Amazon for $7.99.

    3. SoCozy Leave-In Curl Conditioning Spray turns your little one's tangled bed head into a bed full of soft, fanciful curls and ringlets. This stuff will gently detangle and restore their tresses, all without the use of harsh and nasty chemicals.

    Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!

    Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and I. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland

    Get it from Amazon for $7.99.

    4. E.l.f. Cosmetics Acne Fighting Putty Primer takes care of breakouts and keeps your all-day look right where you left it. How? Acne-fighting ingredients like salicylic acid and zinc, of course. Plus, the velvety formula sweeps over pimples to smooth uneven complexions — just apply pre-foundation or concealer, let it sit for 30 secs, and voila! Fresh-faced canvas.

    model showing before and after 30 days with a significant improvement in their acne
    E.l.f. Cosmetics

    The 1.8% salicylic acid helps prevent the development of pesky breakouts and redness. Zinc helps reduces inflammation and kaolin keeps oil at bay while minimizing the appearance of pores. 

    Plus! It's vegan and cruelty-free.

    Promising review: I’ve only been using this for about a week, but have already noticed a big difference in my skin! I have normal skin, with an oily T-zone, large pores, hormonal breakouts, and hyperpigmentation that leaves my skin scarred for months even if I don’t touch my breakouts. This primer has been clearing my acne (even the tiny ones on my nose), reducing my scars, goes on smooth and makes my skin feel so soft. I easily use it under my tinted sunscreen, Putty Blush, and Halo Glow setting powder every day and even when I’m not wearing anything else on my face. My skin looks beautiful!" —BeachBunny

    Get it from E.l.f. Cosmetics for $12 or Amazon for $9.

    5. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can comb through towel-dried hair. This = beautifully defined waves and spirals, sans leftover crunch and flyaways.

    A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.

    My hair is the ~perfect~ combo of wavy, curly, and frizzy, and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.

    Promising reviews: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly hair over the years and have loved this on all hairstyles." —Bunco Queen of the Universe

    "I ended up using this product as more of a daily hair 'moisturizer' because it leaves it so wonderfully hydrated, soft, and manageable. This product has made my natural, 4c hair so much easier to style. I really can't say enough good things about it. It's a great product that I will definitely purchase again. I hope they never stop making this stuff! It's as if it was made just for me!!" —razgirl67

    Get it from Amazon for $5.72.

    6. Foot Exfoliating Peel Masks work like witchcraft to peel away dead skin and leave you with the softest baby bum feet right in time for sandal season. Because we care about how you feel about your skin from your head to your tippy toes, and this at-home science experiment might be gross, but you'll be so very satisfied with the results.

    day 6 and day 8 of reviewer's peeling skin on feet
    day 14 of reviewer's super smooth feet

    Just pop on the booties for an hour, wash your feet, and marvel as your feet start shedding layers of dead skin.

    Promising review: "Okay, so first things first: I have VERY callused feet from years of barefoot gravel adventures. The directions advised me to use a second application one week after the first, which I did. My feet just keep PEELING. I'm talking massive chunks of skin coming off. My feet literally haven't felt this soft in over a decade and I'm only 21!! It's a must-have for those wanting to take care of their feet!" —Callie Pinaire

    Get two pairs from Amazon for $16.95.

    7. Or! The Colossal Foot File tells pricey pedis to beat it once and for all, and makes taking care of crusty feet epidermis easy peasy. If you want to let your hooves see the light of day quickly (without going through a two-week treatment), this miracle worker will gift you with brand-new skin that you'll be proud to parade around.

    A reviewer's dry calloused heel
    The same reviewer's heel looking smooth and callous-free after using the file

    Promising review: "AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson

    Get it from Amazon for $9.95.

    8. Lawless Forget The Filler Overnight Lip Mask takes care of chapped lips that are battling dryness and dehydration. Packed with shea butter, berry extract, and hyaluronic acid, this stuff supports natural collagen production to plump and soothe as you sleep. So getting kissably softer skin has never been easier!

    Jasmin showing chapped lips before applying the mask
    Jasmin the next morning with visibly softer, fuller lips
    Jasmin Sandal/BuzzFeed

    Team up harsh acne medication with fierce winds and you've got the perfect formula for lizard-like dryness. AKA what I'm currently dealing with — especially around my mouth. Enter: the Lawless Forget The Filler Overnight Lip Mask, which has been saving my chapped lips for the past few months. It's cooling, it's soothing. It's thick without feeling tacky. It's hydrating without feeling sticky. And I don't have to do a darn thing except liberally apply it each night and wake up with softer, fuller, less painful-feeling lips!

    *And* this is vegan and cruelty-free!

    Lawless Beauty is a woman-owned beauty brand from Annie Lawless. She makes clean, nontoxic makeup and skincare that doesn't skimp on pigment or coverage.

    Promising review: "As someone who is skeptical about overnight products like this, I was pleasantly shocked and surprised to see results the next morning after my first use! My lips not only felt hydrated and smooth, but definitely looked more plump (without that tingling sensation most plumping products provide which I don't like!)" —JuliaFromPhilly

    Get it from Sephora for $21 (available in two shades).

    9. Sdara Skincare Derma Roller smooths out bumpy and uneven skin textures for a microdermabrasion treatment you can do in the comfort of your home. Even reviewers with sunken, atrophic scarring are noting how well this gizmo worked for them. 

    reviewer before and after of their skin less bumpy after using the tool
    hand holding the dermaroller

    Plus! You'll get a storage case included. And if you're new to derma rolling, here's some helpful tips on how to do it right and safely.

    Promising review: "This is a MUST-HAVE. I had just recently moved from NYC to LA and the change in temperature has been really affecting my skin; it’s been red, puffy and frequent breakouts occur. Day one of using this product: I started off my cleansing my face at night, then used the Sdara Derma Roller (which left my skin with a tingly, though not at all painful, sensation), and finally applied my moisturizers and serums that I could literally feel were being soaked into my pores. The next day, my skin had totally changed! After ONE use! I plan to use it once a week and highly recommend this gem to everyone." —melbd

    Get it from Amazon for $10.42.

    10. Mighty Patch hydrocolloid pimple patches work to absorb pus and shrink zits ~head on~. Since adult acne is a thing *sigh*, these are great to prevent picking and, according to one of our editors, are an effective treatment to avoid scarring and hyperpigmentation.

    reviewer with a number of pimple patches placed on their cheek
    same reviewer with pimple patches on their face and showing some of them filled with pus 7 to 8 hours later

    Melanie Aman, an editor on our Shopping team, tried these out and says: "These are hands down the best pimple patches I’ve ever used. Why? Because they actually work. I’ve tried some more cutesy patches that were great for Instagram photos but did nothing to shrink my breakouts. And the pimple patches that touted themselves as basically invisible were — but so were any results. While the Hero Cosmetics pimple patches are a little more visible (but really only noticeable if someone was standing really close to my face), the results are clear to see. (And JSYK, they also make an invisible version, but I have not tried it.)

    IMO they work best on whiteheads, drawing out the pus and preventing me from picking. Once all the fluids are drained (yum!), I plop a patch on what was once home to a very angry whitehead and replace it twice a day (once in the morning and once at night). In my experience, that has been the best treatment for preventing really noticeable hyperpigmentation and acne scarring, which my skin is really prone to after breakouts."

    Get 72 patches from Amazon for $21.99.

    You can take a look at the full review and see what other products the BuzzFeed shopping team are loving for more deets.  

    11. Girl+Hair Curl Cloud Hair Mask conditions naturally coily and kinky strands to not only redefine the texture of your hair, but redefine the relationship you have with your hair. This 5-in-1 formula treats split ends and tames frizz in 10 quick minutes to reveal smooth, silky curls with scalp- and hair-loving oils.

    the cloud hair product sat about a before and after image of a user showing much more defined curls after use

    Girl+Hair is a Black woman-owned haircare biz that specializes in products that care for natural hair and also promote healthy growth while it's in protective styles, such as hair extensions, crochet braids, wigs, and weaves.

    With its whipped up blend of botanical ingredients, such as: pimiento oil (OK, antioxidant), tea tree oil (yes, anti-inflammatory), and castor oil (hellooo, hair growth), this hair mask promotes a healthy scalp and hydrates your hair follicles for touchably softer and more manageable tresses. Not to mention the star ingredients that your curls crave, like olive, coconut, and grape-seed oils.

    Promising review: "I'm a natural hair girl! I often struggle with finding a product that helps me manage and keep my hair safe for the next styling. Although I wear protective styles, the in-between time really counts, so this mask is a lifesaver. I love to see the hydration of my natural curls and I feel this product gives them the love they truly deserve! This product has helped me redefine my hair experience. Love it!" —Ashley Jennings

    Get it from Amazon for $12.99.

    12. Supergoop! SPF 40 Glowscreen grips makeup and actually keeps it in place — all while shielding you from harmful rays with a clean-feeling primer. This comes in a pearlescent lotion that gives light coverage, and features a star-studded lineup of skin-loving ingredients like hyaluronic acid, B5 vitamins, and blue-light-protecting peptides that make it *the* morning multitasker.

    The primer
    model before and after applying the sunscreen shade
    Sephora, Sephora

    This bb is vegan!

    Promising review: "I really love this sunscreen. I’ve tried so many and they usually leave a dry chalky feel. Not this one. I have dry skin and this one feels so smooth and hydrating and I love the glow that it leaves. It will be my new go-to!" —Sephora Customer

    Get it from Sephora for $20+ (available in two shades and three sizes) and from Amazon for $17+ (available in two sizes).

    13. Nyx Concealer Color Correcting Palette disguises any evidence of your late night happy hours that went well beyond midnight. These creamy concealers hit the Ctrl + Z buttons on literally ANY kind of discoloration (read: acne scars and dark circles). And they can be blended with foundations to fix wonky undertones that don't match with your complexion.

    The palette with yellow, green, purple, peach, pink, and brown color correctors
    reviewer before and after applying the salmon color corrector to their under eyes, with a more evened-out complexion after
    Instagram / NYX Cosmetics / Via,

    The palette features six shades which are light and medium (to camouflage spots that aren't too dark), yellow and peach (to conceal dullness and dark circles), green (to cover redness), and purple and pink (to brighten). The concealers have a creamy, hydrating formula. Apply the color that will conceal the spot that you want to cover and then put your foundation on top of it as usual. NO, you won't have a purple spot or green spot of concealer sitting on your face. Once you apply your foundation, it won't be detectable at all. Happy blending! 

    BTW, Nyx is cruelty-free!

    Promising review: "I've always used concealers that match the color foundation I use. I decided to try the different color concealers and I'll stick with these. They cover the dark circles and redness with perfection." —Debbie

    Get it from Amazon for $11.69+ (also available two additional correcting versions).

    14. Briogeo Don't Despair, Repair Mask quenches the thirst of dehydrated locks with a leave-in formula that gives a juicy dose of nourishment. Expect split ends to be conditioned and breakage significantly reduced — after only two uses. AKA overprocessed, brittle, color-treated hair is no match for this glorious weekly treatment.

    before and after of person with dry, straight color treated hair and after with shiny heat-curled hair
    another person with coily textured hair before and after with the after showing defined curls

    This antioxidant-rich formula contains rosehip oil, B vitamins, and algae extract to restore essential moisture and hydration. It's safe for color-treated, keratin-treated, chemically-treated, and relaxed hair. Plus, it's vegan and cruelty-free!

    Briogeo is a Black woman–founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.

    Promising review: "I recommend this to literally anyone whose hair is looking a little dry or lifeless. Adds so much moisture to the hair without getting greasy at the root and detangles like a dream. 10/10 would recommend to anyone needing a good hair mask." —Briogeo Customer

    Get it from Briogeo for $10+ (available in trial, full, and jumbo sizes), Amazon for $38+ (available in full and jumbo sizes), or Sephora for $14+ (available in mini, full, and jumbo sizes).

    15. Bio-Oil gently treats uneven complexions — along with a myriad of other skin concerns. It's so effective that more than 100,000 people love it. It's also noncomedogenic, which means it won't clog pores and — *jumps for joy* — can be used on the face to eradicate acne scars, too.

    Reviewer showing their face affected by shingles before using Bio Oil
    same reviewer showing after use of Bio Oil with a clear complexion and no scarring

    Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

    Promising review: "I swear by this product. Very effective on discolored skin due to scarring. I had shingles on my face brought about by stress because we were moving. It ravaged the lower right side of my face, and I was pretty sure it was going to leave hideous scarring. I bought this and started applying it when I started scabbing and still haven't stopped using it until now. I had my shingles in April, and it's August now. It works. Check the before and after pics. Scars are now gone." —twitch

    Get it from Amazon for $8.59.

    16. Bestool Detangling Brush tells knots and tangles to take a hike with its unique, flexible combs that work to separate 3a to 4c hair — wet *or* dry! Gliding through your tresses without pain or breakage has never been more effortless, so you never have to fear washday ever again.

    Promising review: "This was the best purchase ever. I had braids and took them down three months later, and if I didn't have this brush to get the knots and tangles out, I don't know what I would have done. I swear by this brush. It's a must-have. I have type 3c coil hair if you are wondering, but I recommend it for all hair types if you deal with knots and tangles." —Monica

    Get it from Amazon for $7.29+ (available in five colors).

    17. Essence Lash Princess Mascara achieves skyscraper, falsie lashes at such a gaspworthy price, 19,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $5 a tube, which, if you think about it, is less than a fancy coffee order!

    BuzzFeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    And this is cruelty-free!

    BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    18. Live Tinted Superhue Pigmentation Stick effortlessly glides across skin in a spill-proof serum stick that targets dark spots and hyperpigmentation. Formulated with niacinamide, bakuchiol (aka a retinol alt), and THD vitamin C, you can expect sun damage and discoloration to fade, and your overall complexion? Well, you'll be left with an unbelievably beautiful dewy glow ofc.

    model before and after using Superhue for 7 days with dark spots lightened
    Live Tinted

    And yes, bbs, it's clean, vegan, and cruelty-free!

    Live Tinted is a South-Asian woman-owned beauty brand founded by beauty blogger and entrepreneur Deepica Mutyala. Her brand is built around diversity and inclusion with phenomenal multitasking products that address skin concerns like hyperpigmentation. Just peep their top-selling, color-correcting Huestick.

    Promising review: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer

    Get it from Ulta or Live Tinted for $34.

    19. The Honest Company Conditioning Detangler Spray teams up with your brush or comb to tackle tangles in a pinch. You can thank softening ingredients like argan oil, shea butter, jojoba protein, and quinoa extract, plus the sweet scent of orange and vanilla, that'll make post-shower brushing a *whole lot* less painful (and time-consuming).

    reviewer with very knotted hair with the word
    same reviewer after with smoothed out, straight hair

    Yay, this is made for all hair types!

    Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: Your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide-tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V

    Get it from Amazon for $6.49.

    20. CeraVe Hydrating Face Wash features ceramides and hyaluronic acid to delicately rehydrate your face in an inexpensive, non-oily, breakout-free fashion — so if you suffer from flaky skin and you happen to be acne-prone, this noncomedogenic option might find its place in your lineup.

    This stuff removes impurities without disrupting the protective barrier of your skin, plus it ~feeds~ it the moisture it needs on a daily basis.

    Promising review: "So many reviews about this being 'too hydrating' or not removing’s a hydrating cleanser! It’s not a makeup remover. There is literally nothing on the bottle that says it removes makeup. And if it’s too hydrating for you, it’s probably because you DON'T HAVE DRY SKIN TO BEGIN WITH. You gotta know what YOUR skin needs. A person with oily skin shouldn’t use products made for people with dry skin and vice versa. This cleanser is fantastic for me, but that’s because I have dry skin. I find that it cleans just as well as any other cleanser. The consistency is like thin lotion, which takes some getting used to but my skin loves it. I follow up with an alcohol-free toner and lightweight hyaluronic acid moisturizer. My skin is so happy. I haven’t had a single breakout since I started using it and my eczema cleared up. Definitely recommend." —Dayna

    Get it from for Amazon for $15.99.

    21. Fanola Purple Shampoo tones and neutralizes yellow hues with purple pigment. The result? Icy blonde tresses that a) didn't cost you $100+ for a salon treatment and b) look like they belong on a hairspo Pinterest board.

    Reviewer with blonde hair showing before
    Same reviewer with toned white blonde hair

    Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.

    Get it from Amazon for $9.19 (also available in a travel size!)

    And check out our Fanola No Yellow shampoo deep dive.

    22. And John Frieda's Brilliant Brunette Shampoo elevates brown hues with shine-locking ingredients like natural cocoa and evening primrose oil. Expect deeper, richer, natural-looking shades — even after one wash.

    BuzzFeed Shopping editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"

    Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans

    Get it from Amazon for $8.54.

    23. Laura Mercier Oil-Free Tinted Moisturizer protects your face with a broad spectrum shield of SPF 20, and provides a soft, sheer layer of coverage that treats dryness while still feeling like your actual skin (and not a greasy layer of baked-on makeup). So you can subtly even out complexions that haven't gotten their eight hours.

    model with before and after applying the tinted moisturizer

    I can attest that this foundation-alt doesn't draw attention to patches of dryness — it actually does a great job of nourishing your skin as well as providing medium coverage to naturally mask blemishes. I especially love it because I can even out my skin tone in a pinch with just *one* product, instead of having to throw a bajillion things on my face to achieve a healthy-looking glow.

    Promising review: "AMAZING! So lightweight and perfect for everyday. It literally looks like I am wearing nothing, but I have that extra coverage and it's very buildable. SO worth every penny!" —Customer

    Get it from Sephora for $26+ (available in 20 shades and two sizes).

    24. MakeUp Eraser cloths put an end to the use of wasteful wipes since they're reusable and machine washable. And! It couldn't be simpler to swipe off foundation and lippie — all you need is this magic wipe and *water*.

    reviewer with a full face of stage makeup on
    same reviewer with makeup completely cleaned off using the wipe