We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    These 29 Beauty Products Aren’t Cheap, They’re Inexpensive And I’m Not Sure Why They’re Not Already A Part Of Your Routine

    Most of these tools and treatments are under $30....Nope, you're not dreaming.

    1. Seraphic Korean Skincare Exfoliating Mittens slough away dead skin to reveal visibly (and touchably) softer arms...legs...bums...literally wherever you want to use it — and much more effectively than your worn-in loofah!

    I can attest, this thing is like witchcraft in a mitt. I use this weekly to rid my skin of dullness and dryness. And I'm not joking, my arms, legs, tummy, bum, literally everywhere this thing graces becomes 10x smoother. It's now part of my routine before I shave — and if you think a razor can give you slick skin...paired with THIS, oh boy, you haven't seen (or felt) anything yet. Is it gross to see a week's worth of skin trickle off your body and into the tub with you? Yes. But is it oh-so-satisfying to get a closer shave? You betcha. Oh, and for me, I feel like this has stopped ingrowns in their tracks, too, because it lifts layers of skin before they harden and become more of an ish'. Basically, if you're looking to up your shower time routine, give this a go. Being gentle for the first couple of uses is key, and then once your skin becomes more tolerant, you can increase the pressure you apply. I can't wait for you to see how you and your skin like it!

    Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have dry skin, and despite using lotions, oils, and gentle body washes, I'm ashy. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg

    Get it from Amazon for $6.99+ (available in a one-piece and two-piece option). 

    2. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!

    to the left, an image of brown hair with the text
    a reviewer with 3c hair showing their results
    @lorealparis / Via www.instagram.com, www.amazon.com

    Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.

    Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    "I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny.....until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!" —Sonia

    Get it from Amazon for $9.87.

    3. Essence Lash Princess Mascara achieves skyscraper, falsie lashes at such a gasp-worthy price, 24,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $5 a tube, which, if you think about it, is less than a fancy coffee order!

    BuzzFeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    And this is cruelty-free!

    BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour work day right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

    Get it from Amazon for $4.99 (also available in multipacks).

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

    4. Cosrx Snail Mucin 96% Power Repairing Essence absorbs into skin quickly with its lightweight — but hydrating — formula that delivers on renewing damaged skin. Reviewers rave about its ability to help heal acne scars, fade dark spots, and smooth fine lines. AKA you might even see results even after the first use!

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $11.98

    5. SoCozy Leave-In Curl Conditioning Spray turns your *and* your little one's after-shower bedtime ritual into one that's a little more manageable (plus features soft, fanciful curls and ringlets). This stuff will gently detangle and restore tresses, all without the use of harsh and nasty chemicals.

    Reviewer's before photo showing their child's curly hair before using the spray and after photo showing glossy curls with the spray
    reviewer pointing to their curly hair

    Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!

    Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland

    Get it from Amazon for $8.26+ (also available in two-packs).

    6. Elizabeth Mott Waterproof Eyeshadow Primer laughs in the face of oily lids and creases, since its paraben-free formula features a sebum-controlling powder that locks in your shadow. (And you're not going to want to skip out on this step if you're looking for your pigment to really pop.)

    reviewer showing her eyeshadow at 8:30am
    same reviewer at 6:30pm with same flawless eyeshadow

    And it's cruelty-free!

    Promising review: "So let me start by saying, I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    7. Pimoys Triangle Puffs take the cake (...get it?) when it comes to baking your makeup and limiting the amount of creasing your concealer tends to do. The convenient shape allows your powder or foundation to set into easy-to-miss corners leaving a nice, smooth finish.

    a closeup of the puff
    close up of a reviewer's full face of flawless makeup after using the powder applicator

    Check it out on TikTok.

    Promising review: "If you came here to purchase them because a TikTok influencer told you to.....so did I. The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them." —Tayler

    Get a set of six from Amazon for $5.99 (available in 17 color combinations).

    8. Callus Remover Gel reverses crusty feet epidermis (that I typically hide away even when it's warm out) back to their OG baby-soft state. If you want to rip off the Band-Aid (your socks) and let your hooves see the light of day, this miracle-worker will gift you with brand-new feet that you'll be proud to parade around.

    Reviewer before with cracked heels
    Reviewer after with soft feet

    Folks, after just one treatment with this hardworking gel, I can report my feet are as soft as a baby's bum! Seriously. It literally reset my hard, calloused skin, and now I barely even recognize the toes that are wiggling before me! I honestly can't believe I had gone so long just suffering with unsightly callouses. So if you have tough, hard skin that you've vowed is beyond repair, do yourself a favor and add this to cart. Oh, and for spa-worthy results, use a pumice stone first and always wear gloves when applying the gel.

    Promising review: "This product is AMAZING!!! I'm so glad that I found this product! I suffer from dry skin and very dry feet and heels during the winter and they have the tendency to be cracked and hard. THIS WAS MY SAVING GRACE!!! Now don't be fooled, you still have to put a little elbow grease into buffing your feet after applying this product, but the dead, dry, rough skin literally just melts off and you are left with baby smooth feet!!! It really really is as good as the reviews say. They have earned a customer for life in me. Don't straddle the fence, BUY IT!!!" —Roses and Red Lollipops

    Get it from Amazon for $14.49.

    9. LilyAna Naturals Eye Cream depuffs and softens the skin around tired eyes with a rosehip and hibiscus-infused potion. Over 19,000 admirers gave it 5 stars, so do your morning and nighttime routine a favor and add this to the lineup.

    a reviewer holding up a 1.7 ounce bottle
    reviewer's before and after photo showing their eye bags disappearing over time

    Check out this TikToker's review after a year of using this magic sauce!

    Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim, and it is SO WORTH IT! Major game-changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin, and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings

    "I’m 26, so I wanted an eye cream for preemptive measures. I had seen this one on TikTok, and it had amazing reviews so I figured I’d test out. I have now religiously used it every night for about a year or so. It is easy to dispense, you only need a small amount, and it keeps my under eyes so smooth. I love it and have bought four of them so far. Definitely recommend." —Taylor Mulligan

    Get it from Amazon for $14.99+ (available in three sizes or a two-pack).

    10. L'Oréal Paris Infallible Fresh Powder Foundation promises up to 24 hours of transfer- and sweat-resistant wear in a neat compact formula. It covers like a liquid and mattifies like a powder for a smooth, shine-free, flawless complexion — even after a full day of meetings.

    reviewer before and after wearing the foundation
    reviewer photo of the compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $10.65+ (available in 20 shades).

    11. Schick Dermaplaning Razors carefully take care of any unwanted peach fuzz, plus keep your eyebrows lookin' on fleek. The blades are designed with built-in guards that won't hurt your skin, plus they come with an extra attachment for salon-precise eyebrow shaping.

    Reviewer using the tool to dermaplane their face
    reviewer before and after using the razor, with the after free of peach fuzz on the upper lip and underneath the eyebrows

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

    Get a set of three from Amazon for $5.94 (also available in a nine-pack).

    12. Hero Cosmetics Mighty Patch hydrocolloid pimple patches work to absorb pus and shrink zits ~head on~. Since adult acne is a thing *sigh*, these are great to prevent picking and, according to one of our editors, are an effective treatment to help avoid scarring and hyperpigmentation.

    Melanie Aman, an editor on our Shopping team, tried these out and says: "These are hands down the best pimple patches I’ve ever used. Why? Because they actually work. I’ve tried some more cutesy patches that were great for Instagram photos but did nothing to shrink my breakouts. And the pimple patches that touted themselves as basically invisible were — but so were any results. While the Hero Cosmetics pimple patches are a little more visible (but really only noticeable if someone was standing really close to my face), the results are clear to see. (And JSYK, they also make an invisible version, but I have not tried it.)

    IMO they work best on whiteheads, drawing out the pus and preventing me from picking. Once all the fluids are drained (yum!), I plop a patch on what was once home to a very angry whitehead and replace it twice a day (once in the morning and once at night). In my experience, that has been the best treatment for preventing really noticeable hyperpigmentation and acne scarring, which my skin is really prone to after breakouts."

    Promising review: "This product is amazing and has worked wonders for me! I have used other brands but this one has shown the best results time and time again. I always have these on hand and doesn’t cause any issues on my sensitive skin. Sometimes it may take three nights in a row to really diminish the pimple, but after one night I see results."  —Kristin Mallory

    Get 36 patches from Amazon for $11.97.

    13. Fanola No Yellow Shampoo tones and neutralizes yellow hues in preexisting blondes with a purple pigment. The result? Icy blonde tresses that a) didn't cost you $100+ for a salon treatment and b) look like they belong on a hairspo Pinterest board.

    Reviewer with blonde hair showing before
    Same reviewer with toned white blonde hair

    Promising review: "I'm not one to leave reviews...but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.

    Get it from Amazon for $14.99.

    And check out our Fanola No Yellow shampoo deep dive.

    14. And John Frieda's Brilliant Brunette Shampoo elevates brown hues with shine-locking ingredients like natural cocoa and evening primrose oil. Expect deeper, richer, natural-looking shades — even after one wash.

    BuzzFeed Shopping editor Heather Braga says: "I recently received samples of this shampoo and conditioner and, honestly, wasn't sure if it was only for people who had dyed their hair dark. In fact, it is not! It's for brunettes of all kinds — natural and all!"

    Promising review: "I purchased this John Frieda Brilliant Brunette Shampoo and my hair looks golden brown instead of brown with a lot of gray underneath. I didn't want the mess of coloring my own hair nor did I think I could do as good a job as my hairdresser, so I was so pleased that Frieda's shampoo did the job. I definitely recommend this shampoo along with the Brilliant Brunette Conditioner." —Dan Cremeans

    Get it from Amazon for $9.79 (also available in a two-pack).

    15. Nyx Matte Finish Setting Spray locks in your look so all your hard work is not lost the second you step into the office. Admirers can't believe that for under $10, they're getting a spray that keeps their makeup in place even after 12 hours!

    Promising review: "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary

    Get it from Amazon for $8.98+ (available in two sizes and multipacks).

    16. Maybelline Age Rewind Concealer treats *and* defeats dark circles, puffiness, and fine lines that are taking up prime real estate around your delicate eye area. This comes with a built-in sponge applicator so you don't even have to *think* about using another tool when your mind is still on snooze.

    a gif of a buzzfeed editor applying the concealer under her eyes
    reviewer before and after applying concealer with dark circles reduced after
    Kayla Suazo / BuzzFeed, www.amazon.com

    Promising reviews: "I swear by this neutralizer! It covers my dark circles incredibly well (and instantly!), and the coverage is still light and never cakey. I love that it dries and sets very fast as well. This will not crease if you are applying it properly on the area. I have tried EVERY under eye-circle product that exists, and this is now my one and only. I can never find it anywhere except for Amazon, and I'm happy that they offer it." —Jasmine

    "I bought this after seeing a TikTok, and I am very glad I did. I am NOT a makeup expert — but this product allows anyone at any level to successfully conceal under eyes." —Jennifer

    Get it from Amazon for $8.80 (available in 15 shades).

    Want to know more? Check out our full Maybelline Instant Age Rewind Eraser Concealer review (#4).

    17. OGX Argan Oil of Morocco Curl-Defining Cream gifts your tresses with a pillowy-soft formula you can simply comb through towel-dried hair. This = beautifully defined waves and spirals, that a) don't require any post-styling if you'd prefer to skip on blasting 'em with heat and b) won't leave you with a crunchy texture or flyaways!

    reviewer with images of
    reviewer with big beautiful coils and curls who used the cream

    A bonus? This stuff is free from parabens and provides a sulfate-free haircare system. Translation: This is gentle for use on all curl types and textures to help bump up your hair's natural strength.

    My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling.

    Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe

    Get it from Amazon for $7.97.

    18. Juno & Co.'s Clean 10 Cleansing Balm removes every little speck of makeup so well that reviewers are calling it "amazing." Yep, even your stubborn waterproof mascara won't stand a chance up against this. Its balm-like consistency features Japanese pearl barley, which melts into the skin to hydrate and brighten while cleansing away impurities sans irritation.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    19. Revlon One-Step Hairdryer and Volumizer Brush handles two jobs in one go at a fraction of what you'd pay for one of those high-end styles (that frankly have so many attachments it has our head spinning). This also cuts your routine in half so you can achieve silky smooth, frizz-free locks in ~30 minutes.

    reviewer with long blown-out hair
    reviewer with short coily hair
    same reviewer after with straight hair

    Folks, one of my favorite purchases over the last couple of years has to be this godsend from Revlon. I've never been much of a blow-dryer — I never had the patience, energy, or the technique for that matter. But then in swoops this 2-in-1 tool to give my hair the glam of Jackie O in just about 20 minutes. I have relatively thick, wavy, shoulder-length locks and I've never enjoyed witnessing a transformation quite like the one I'm able to achieve with this styler. Giving myself a quick, ~salon-worthy~ blowout for morning meetings has been my new way to feel a little less disheveled for the day.

    Promising reviews: "I never write product reviews, but this brush is amazing! I have curly/wavy hair that is past my shoulders, but very fine. If I don't blow-dry and straighten it right away it gets very curly and frizzy and has always been a pain to blow-dry and flat iron. I have never been very good at blow-drying with a round brush and have always relied on the flat iron to get my hair smooth after drying. With this brush, I can let my hair air dry for a bit, and then use this, and I don't need to use the flat iron at all. My hair looks so full and bouncy that several people have asked me if I just got my hair done. Honestly, with this brush, it looks better than when my hairdresser blow-dries! It is so easy to use and takes way less time to do than blow-drying. My only complaint is that the handle is a little big and hard to hold on to, but that is fairly minor. Also, I was worried about it getting tangled in my hair, but so far I have been able to wrap my hair around the brush and not have any issues getting the brush out. I love it!" —Bostonchick

    "I used this to blow out my hair for box braids. The first time it gave me this beautiful fro (I have a mix of 4a, 4b, and 4c coil patterns). Being that my hair is thick and has those patterns I did use it twice in order for it to be easily braided. I blew out my hair and honestly I loved the look. My parents said it reminded them of Afros from back in their day! A compliment in which I enjoyed!!! I can’t wait to do this look and actually rock my hair like this 🥰🥰🥰 OH and I would like to add that if you have my hair type or a lot of thickness like I mentioned PLEASE detangle your hair first. Always and that’s with any tool. ♥️" —Mariah D.

    Get it from Amazon for $39.89+ (available in four colors).

    20. Or! RobeCurls Heatless Hair Curler Set effortlessly styles slightly damp hair to reveal soft and luscious curls overnight — without the need to blast any heat source toward your strands. Just wrap your locks around the length of the rod and let it work its magic to build volume that admirers are raving lasts all day.

    reviewer showing their hair after using the rod
    Model pulling the large curls out of their hair to form smaller ones

    You'll get the satin curler and two scrunchies in the set.

    RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. Plus, this rod is designed to work with all hair types!

    Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Oswalt

    Get it from Amazon for $27.99 (available in five colors). 

    21. Jack Black Lip Balm intensely hydrates chapped and weak skin around the mouth with its fast-acting shea butter and antioxidant vitamin E formula. Complete with SPF 25, this salve deeply nourishes — and according to some reviewers — much more effectively than other brands at a similar price point.

    reviewer before and after of chapped lips and healed lips
    tube of lip balm

    Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha

    Get it from Amazon for $10+ (available in six flavors and also in packs of three).

    22. Elizavecca Collagen Protein Treatment revives and repairs all types of hair that have endured multiple dye jobs, intense heat tools, or sun damage. So you can achieve your silkiest, shiniest, run-your-fingers-through-with-ease hair in next to no time!

    editor's hair before and after two uses with much softer hair
    reviewer with soft and shiny ringlets after using the hair treatment
    reviewer with 4C hair holding one of their strands
    Bek O'Connell/ BuzzFeed, www.amazon.com, www.amazon.com

    Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday, and I couldn't believe how amazing it made my hair feel and look. Its sooo soft, shiny, bouncy, and nourished. My bleached rat's nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." —Eline

    "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    Get it from Amazon for $7.29.

    And check out our full review of the Elizavecca CER-100 collagen protein treatment (#1).

    23. Paula’s Choice 2% BHA Liquid Exfoliant improves the texture of flaky skin with a brightening formula of salicylic acid and soothing green tea, which deep dive into pores and can help to unclog dirt and debris. *Hyperpigmentation, acne scars, and dead skin have all left the chat.*

    Reviewer's before and after showing the exfoliant dramatically reduced hyperpigmentation on their cheek and made the skin smoother
    Reviewer showing the effects of the exfoliant on their hyperpigmentation

    If you're new to chemical exfoliants, greetings! You'll definitely want to start off by applying this one or two times a week to take note of your skin's response. Beta hydroxy acid (BHA, also known as salicylic acid) mimics the natural exfoliation process of younger skin by shedding extra layers while *also* unclogging and clearing pores.

    Promising review: "Best exfoliant out there! Ditch the scrubs and start using a chemical exfoliant. I just revamped my entire skincare routine and added Paula's Choice exfoliant to it. I have extremely sensitive and dry skin and often struggle to find skincare products that are effective. When used correctly, this exfoliant helps to rid my skin of the ungodly White Walker looking sheets of skin that fall off my face in the winter without being too harsh on my skin. Plus I swear I have noticed fewer blackheads on my face!" —Tray and Celia Henderson

    Get it from Amazon for $13+ (available in two sizes).

    24. Pretty Fab Nails Mani Wraps afford you the ability to live out your nail art Insta dreams without the fuss, time, or effort. These minimalist, spellbinding lines look like the real deal and won't chip or smudge, *plus* they last a week — according to admirers.

    pale pink nail wraps with black squiggly abstract lines on them
    Pretty Fab Nails / Etsy

    Pretty Fab Nails is a Florida-based small business founded by Nicole.

    Promising review: "Probably the best nail wraps I’ve used so far. I applied these to my Kiara Sky Gelly tips as I am not great with painting my own nails lol. I finished them off with a gel top coat and cured them. I’ve been wearing them for the past week and no chips or tears. I’m sold!!" —Etsy Customer

    Get it from Pretty Fab Nails on Etsy for $5.99.

    25. Zombie Pack face masks lift sleep-deprived skin and can help minimize enlarged pores and wrinkles so well, you'll be mystified by how incredible your new skin looks after just one use and 15 short minutes.

    reviewer showing the wrinkles and texture of the zombie face mask on their skin
    Reviewer's before and after and you can see that the mask has tightened their skin and reduced the appearance of lines on the forehead, around the eyes, and around the mouth

    Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is smoother compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted LOL. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

    Get a pack of eight from Amazon for $15.95 (available in multipacks).

    26. An eyebrow soap kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your future brows since this stuff tames and fluffs all at the same time.

    And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.

    Promising reviews: "Saw this on TikTok, and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

    "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get it from Amazon for $4.99+ (available in multipacks and individually).

    27. A pack of copper peptide–infused eye masks designed in the shape of sun rays to make sure your daily self care never slips. These'll leave you and your under-eyes *beaming* — quite literally — since they boost moisture with vitamins C and E, while caffeine and banana extract will work to de-puff and brighten.

    the founder Deepica and a model wearing the sun ray eye masks
    Live Tinted

    And! They're 100% biodegradable, vegan, and cruelty free!

    Live Tinted is a South Asian woman–owned beauty brand founded by beauty blogger and entrepreneur Deepica Mutyala. Her brand is built around diversity and inclusion with phenomenal multitasking products that address skin concerns like hyperpigmentation. Just peep their top-selling color-correcting Huestick.

    Promising review: "Not gonna lie, I love these more because of the beautiful sun shape! I get excited every time I use it! It soothes the under-eyes and helps a little with dark circle and delivers the hydrating result. I have already bought two sets. Ordering third soon." —Ulta Customer

    Get a pack of five pairs from UltaLive Tinted, or Amazon for $22.

    28. Vafee Lip-Plumping Gloss comes in a cute lil' set to give your lips a fuller-looking and more hydrated feel. Over 5,000 people rated this with 5 stars for making a noticeable difference to their pout — so, it might be time for you to see if this collagen- and vitamin E-rich formula is truly worth the hype. (Spoiler: It is.)

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $12.99.

    29. Sevích Hairline Shadow touches up graying roots and fills in thinning areas to give the appearance of denser, thicker hair without the fuss. If you've ever thrown your hair up and noticed areas of pesky gray or spots that are looking a lil' sparse, simply plop some color on the sponge applicator and dab it into your scalp for a *gasp* fuller 'do.

    reviewer before showing a thinning hairline
    same reviewer after using the powder with scalp completely filled in

    This stuff is cruelty-free and contains nontoxic plant fibers and beeswax so it's safe to use on your skin.

    Promising review: "This product is AMAZING! If you have thinning hair or graying hair, this powder is a must-have. It even creates a bit of volume to my very thin hair. I've purchased many different hair products to conceal my thinning hair; most are ineffective, messy, or leave my hair feeling greasy. This is super easy to use; I even use it for my sparse eyebrows. I simply use a soft, small lip liner brush to fill in my brows for a natural look. I also love that it lasts till your next shampoo. At first I didn't like the built-in sponge, but I've grown to really like it. The powder sticks to the sponge, making it easy to apply to whatever area you want to cover up, and the powder doesn't come off on pillows if you leave it on overnight." —Amazon Customer

    Get it from Amazon for $8.99+ (available in 12 shades).

    Reviews have been edited for length and clarity.