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Which Makeup Brand Has The Most Instagram Followers?

The ultimate popularity contest.

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  1. Getty Images / BuzzFeed
    M.A.C Cosmetics
    M.A.C Cosmetics
    Anastasia Beverly Hills
    Anastasia Beverly Hills
    Urban Decay
    Urban Decay
    Smashbox
    Smashbox
    Bobbi Brown
    Bobbi Brown
    Benefit
    Benefit
    NYX Cosmetics
    NYX Cosmetics
    Kat Von D Beauty
    Kat Von D Beauty
    Too Faced Cosmetics
    Too Faced Cosmetics

Which Makeup Brand Has The Most Instagram Followers?

You got: The most followers

You got it! M.A.C Cosmetics has the most IG followers with a whopping 15 million and counting.

The most followers
Instagram: @maccosmetics
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You got: The second most followers

Ooh, nearly! Anastasia Beverly Hills has 13.7 million Instagram followers, which puts it in second place to the brand with the most.

The second most followers
Instagram: @anastasiabeverlyhills
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You got: The fifth most followers

Urban Decay has 8.2 million followers, which is GREAT, but not the best here, I'm afraid.

The fifth most followers
Instagram: @urbandecaycosmetics
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You got: The second least

Yep, that's right. Smashbox has the second least amount of Instagram followers here with 3 million.

The second least
Instagram: @smashboxcosmetics
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You got: The least followers

Bad luck! Bobbi Brown actually has the least amount of followers on Instagram with 2.2 million.

The least followers
Instagram: @bobbibrown
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You got: The sixth most followers

It definitely has a great amount with 6.5 million, but unfortunately Benefit aren't the brand with the most Instagram followers here.

The sixth most followers
Instagram: @benefitcosmetics
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You got: The third most followers

So close, but so far! NYX is well up there with 10.9 million IG followers, but it's approximately 4 million followers away from beating the brand at the top spot.

The third most followers
Instagram: @nyxcosmetics
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You got: The third least

Sorry! Kat Von D Beauty has 3.3 million followers on Instagram, which makes it the brand with the third least amount of followers here.

The third least
Instagram: @katvondbeauty
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You got: The fourth most followers

Sure, Too Faced Cosmetics has 8.8 million followers on Instagram, and that's cool, but it can't claim the top spot.

The fourth most followers
Instagram: @toofaced
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