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    42 TikTok Beauty Products Reviewers Are Raving About

    Take a look at some of these before-and-after pics, and you'll see exactly why TikTok is obsessing over these must-have beauty staples.

    1. Essence's Lash Princess mascara, which might make you want to throw out your falsies. It gives you allll the length and volume WITHOUT the clumps and globs and has shocked reviewers with how full it leaves their lashes looking compared to other more expensive brands. It's a fan fave for a reason!

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Here's what BuzzFeed Shopping writer Emma Lord has to say: "Hello, that is my face above, because I bought into the hype of over 100,000 positive reviews and now I will never look back!! It doesn't get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    2. A pack of popular Cosrx pimple patches to evict those pesky pimples that have no business invading your face. These are coated with hydrocolloid to protect and heal the blemish more effectively — you officially have no excuses for popping those pimples anymore!

    Reviewer holding two used pimple patches: one on a white head and the other on cystic acne
    a pimple patch on a reviewer's cheek

    For persistent or bigger pimples, leave a pimple patch on overnight for two to three days to allow the pimple to diminish completely.

    Check them out on TikTok.

    Promising review: "This product works! It stays on until you remove it and honestly, you can wash your face and forget it’s there and still it holds up to a lather without falling off. I had a few hormonal acne areas on my chin that were painful to the touch. This patch seemed to alleviate the discomfort and I forgot about it and wore them overnight. It took a few days for the spot to go down in size but it works. As for blemishes after threading, single treatment and by morning… the blemish is gone." —LaTisha Taylor

    Get three packs of 24 from Amazon for $11.

    3. A painless, mint-flavored teeth-whitening pen — you'll see the difference almost immediately. It's painless, minty fresh, and helps whiten your teeth after years of drinking coffee, tea, wine, and basically anything that isn't water. 🙃

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $18.95 (also available in a pack of four).

    4. E.l.f.'s Poreless Putty Primer that has over 24,000 5-star reviews — and rightfully so! It's infused with squalane for hydration and has a velvety texture that glides easily over the skin for a poreless effect while providing the ultimate grip on your makeup. This might just have you looking like Barbie herself.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    BTW thanks to TikTok, it's constantly out of stock. Grab this while you can!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

    Get it from Amazon for $9.99 (also available in two other formulas).

    5. A delightfully versatile (and recyclable!) matcha-infused moisture stick — even reviewers with sensitive skin swear by it. It's infused with organic matcha tea powder and coconut oil to help you with everything from hydrating dry lips and skin to reducing dark circles and puffiness.

    the matcha stick with smeared coconut oil next to it
    the matcha stick resting on a pile of matcha powder
    Cocokind

    Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health. 

    Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.

    Get it from Amazon for $8.96 or from Cocokind for $9.

    6. A bottle of Elizavecca Hair Treatment infused with collagen, ceramides, and protein extracts to help repair your hair if it is damaged, over-processed, or has just spent too much time with that flat iron. Many reviewers are comparing it to Olaplex! Simply apply it on wet hair after shampooing, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

    Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $6.90.

    7. A super easy-to-use (and super cute) octopus-shaped blackhead remover because it'll become your nose's best friend. Just scrub it over your nose and watch as it gently exfoliates and removes excess sebum, blackheads, and other impurities. Bye bye, pore strips!

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust

    Get it from Amazon for $12.50

    8. An easy-to-use BYO Blush Oil — gone are the days of getting a blush only to find out it's anything other than the perfect rosy tone on your cheeks. This oil is designed to react to the pH of your skin so you get a lovely tint specific to *your* skin tone!

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord/BuzzFeed

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

    Check out a TikTok of the BYO Blush in action. 

    Here's what BuzzFeed Shopping writer Emma Lord says about it: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36

    9. A bottle of nail and cuticle repair oil that uses jojoba oil and vitamin E to help strengthen your nails and soften your cuticles for when you're about to go to brunch and you notice your nails are looking a little too rough for those mimosa stories that will be posted later.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra

    Get it from Amazon for $9.05+ (available in three sizes).

    10. A set of exfoliating gloves you can use in the bath or shower to gently lather off dead skin and impurities so you come out with ~buttery soft~ skin. The best part? You can choose from three different textures according to your skin sensitivity and since it's on your own hand, you can get specific about the exfoliation pressure!

    Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

    Get a pair from Amazon for $7.99+ (available in three textures, six colors, and in multipacks). 

    11. Revlon oil-absorbing volcanic face roller, which works like magic to eliminate excess oil and mattify your skin as you roll it around your face. So say goodbye to fancy powders and wasteful blotting strips. 👋

    Reviewer showing results of using Revlon volcanic facial roller
    Revlon volcanic roller ball

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $9.09.

    12. A cult-fave Maybelline Instant Age Rewind concealer with a cushion applicator that makes it easy for you to conceal any blemishes or dark circles before you head out for another day of making the world believe you totally did not stay up binge-watching your latest Netflix obsession.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $8.50 (available in 18 shades).

    13. An internet-beloved set of makeup sponges — your Beauty Blender might have just met its match. 👀 It gives you pro-level blending and works for foundation, BB cream, powder, *and* concealer. (Wet or dry!) Sheesh, this sponge makes me feel like a slacker.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $7.99+ (available in nine color packs). 

    14. A spray bottle of SoCozy Curl Spray Leave-In Conditioner infused with keratin, vitamin B5, olive oil, and jojoba oil that'll help repair, hydrate, and protect your child's hair. Parents rave about how easy it makes it to brush through their little one's locks and leaves them with soft, bouncy curls! It works on adult hair just as well, so you might just have to use it for yourself now. 😉

    Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $8.69.

    15. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant lots of reviewers with keratosis pilaris and similar skin textures swear by. This'll help you gently exfoliate rough patches and dry bumps so that your skin is as smooth as a baby's.

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

    Get it from Amazon for $12

    16. A shampoo scalp massager reviewers have raved about because it helped them with psoriasis, dandruff, and scalp tenderness. It exfoliates your scalp and gives you the glorious, relaxing feeling of a massage ~without~ the spa fees.

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord/BuzzFeed

    BuzzFeed Shopping writer Emma Lord says: "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98+ (available in three colors).

    17. A facial applicator brush that'll make your self-care Sunday even more enjoyable because you'll no longer have to end up with messy hands after applying your fave face mask.

    Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina

    Get a two-pack from Amazon for $5.38.

    18. A popular jade roller and gua sha set, which works wonders to reduce puffiness and help firm the skin. Many reviewers also love using it to help them relax and relieve facial muscle tension. Pro tip: leave it in the fridge for a bit and use it while it's cold for even better results! 

    jade green roller and gua sha piece in a foam case
    A reviewer with a before and after pic showing how chiseled their jaw got after using the gua sha set

    Promising review: "Honestly I got this after seeing some TikToks about it, I feel like my face gets really puffy and heard this thing helps. I was super skeptical but it wasn’t a bad price so I thought I’d get it. THIS THING WORKS. I’ve been using it for about two weeks now every night after I wash my face and put on moisturizer and it honestly is really sculpting my face. I’ve noticed quite a bit of noticeable changes after using it in the short time. I also get a lot of jaw pain and use it to massage right under my cheeks to relieve tension. Worth it for the price I think and would also make a great gift." —Alyssa

    Get it from Amazon for $9.99+ (available in three colors). 

    19. A dual hair dryer and brush — it'll save you both time *and* money, because it lets you style your hair as you dry it and leaves you with shiny, voluminous results, without the need for a trip to the salon. So go ahead and send that, "On my way!" text even though you're barely getting out of the shower. You'll be there in no time. 😉

    Reviewer holding the hair drying brush
    reviewer with smooth, waved out hair after using the dryer

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "TikTok made me buy it. Love this — get blow out quality straight hair every time. I've spent so much money on products that are not as easy and don't work as well. This does just what it promises. To use, I just blow dry my hair until slightly damp and then use this to finish. Make sure to use heat protectant! Fast and good results every time so far. The cool setting is not that cool but otherwise, I recommend it." —Katie Recken

    Get it from Amazon for $38+ (available in nine colors/styles).

    20. A set of itty-bitty dermaplaning razors you'll need next time you want to quickly shape your brows or remove any of those other fine facial hairs that you just don't have the time or patience to pluck out one by one. Have no fear — it's super gentle and painless!

    Reviewer using the tool to dermaplane their face
    Model using tool to shave hair above the eyebrow

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

    Get a set of three from Amazon for $5.94.

    21. A bottle of widely popular Bio-Oil with vitamins A and E, chamomile, sunflower, and lavender oils to help fade scars and stretch marks while helping your skin retain moisture and achieve a more even tone. One reviewer even compares this stuff to sorcery.

    A reviewer holding two bottles of bio-oil
    Reviewer with acne scars and an after image of the scars faded

    Promising reviews: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    "It works magic. I’ve had three babies. After my second I had awful stretch marks because I didn’t give my skin the care it deserved during my first two pregnancies. I’m not kidding this was the best choice I’ve made. It completely made my stretch marks from my first two pregnancies almost completely unnoticeable. My skin looks so healthy. I highly recommend this product, it’s a game changer. I can’t give this product the full credit for that but I do believe it’s helped! Lastly, I have wicked sensitive and very dry skin, this gentle product is AMAZING." —Amazon Customer

    Get it from Amazon for $9.95+ (available in two sizes).

    22. Juno & Co.'s Clean 10 Cleansing Balm, which deserves a drumroll as an introduction. Just grab a pea-sized amount, let it transform into a silky oil in your fingers, and watch as your makeup ~melts away~. With a simple list of 10 (!) ingredients, it even helps reduce hyperpigmentation and dark spots, refine texture, and brighten the skin.

    The clear balm in a container
    Amazon

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    23. A RobeCurls heatless hair curler if you want voluminous, Barbie-worthy curls without the need for heat damage. Wrap your hair into it before bedtime, and you'll wake up with locks that give the phrase "I woke up like this" a whole new meaning. 💅

    Reviewer pulling the rod of of their hair to show thick curls
    Reviewer pulling the large curls out of their hair to form smaller ones
    Amazon

    RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types.

    Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter

    Get it from Amazon for $27.99 (available in three colors). 

    24. foundation brush that you're bound to love no matter what your level of experience is. With a perfect balance of soft and firm, it lets you achieve that hard-to-get ~flawless finish~ whether you're blending powder or liquid. Plus, many reviewers mention how user-friendly the bristle design is (especially for beginners).

    Check out TikTok of the makeup brush in action. 

    Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

    Get it from Amazon for $6.49+ (available in 12 colors).

    25. An Ownest soap eyebrow kit to help you achieve those trendy, fluffy brows in just minutes. Reviewers rave about how well they stay in place, even after hours!

    Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

    Get it from Amazon for $4.99 (also available in a two-pack).

    26. A pack of soft bow headbands — the latest staple in your nightly skincare regimen. It will keep your hair out of your face *without* creasing your hair or messing up your curls. Plus, you'll look oh-so-cute!

    reviewer wears headband in leopard print
    array of pattern headbands

    Promising review: "I never knew I needed these until TikTok, but I'm so glad I bought them! They're cute, comfortable, easy to clean, and don't slip off my head easily." —Daniella

    Get a set of eight from Amazon for $9.99+ (available in two pattern sets).

    27. An ultra-fine continuous water mister, which is just the thing you need for giving your hair or face a little refresh without totally blasting your face with water. Plus, it's a great alternative to aerosol bottles! And when it's not a hair-washing day, it's also *perfect* for applying any leave-in products that require your hair to be wet.

    Model using the mister to spray their long hair
    Model spraying misted water out of the white mister
    Amazon

    Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga 

    Get it from Amazon for $5.99+ (available in two sizes, two colors, and in multipacks). 

    28. satin pillowcase that'll give your bed a hint of ~luxury~. Not only does it look pretty; reviewers say its soft fabric helps clear acne-prone skin and creates less friction on their hair to avoid breakage (which is especially ideal as we brave the cold, dry weather)!

    Model laying on the pink pillowcase
    Amazon

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Check out a TikTok of the Kitsch satin pillowcase in action. 

    Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

    Get it from Amazon for $18.99+ (available in two sizes and in 23 styles). 

    29. A large capacity rotating makeup organizer, which will display all of your everyday beauty essentials and have them super easily accessible while taking up almost no space! A true lifesaver, if you ask me.

    Reviewer spinning the clear acrylic organizer full of products
    Reviewer image of it full of products

    Promising review: "Just another thing TikTok made me buy! The quality of the plastic is really great and I love that you can move the shelves as you see fit." —Reagan

    Get it from Amazon for $25.99

    30. An EOS shea butter shaving cream that'll leave your skin *chef's kiss* oh-so-soft! A real game changer for people prone to razor burn, the shea butter in it ensures your skin stays moisturized and protected.

    Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

    Get it from Amazon for $3.97+ (available in five scents).

    31. Glossier's Cloud Paint, which is so easy and fun to apply, it might just become a new staple in your makeup bag. This buildable gel-cream gives you a delightfully natural-looking blush and is just sheer enough to easily blend and layer *without* looking like Pikachu.

    Model with dark pink blush cloud paint on their cheeks
    Tubes of all shades of pink, peach, and purple blushes on display
    Glossier

    Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia

    Get it from Glossier for $20 (available in 10 shades).

    32. A jar of Aztec healing clay that cleans deep into your pores to help prevent acne and help reduce redness. This'll have you achieving that filter-like skin in no time!

    A
    An

    People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.

    Promising review: "This does exactly what you have seen on TikToks and reviews! My skin is so soft and clean after each mask. I use this to treat skin that I shave and the shave is smoother and closer. I will always keep this as a part of regimen." —Joanne W.

    Get it from Amazon for $14.95.

    33. A reviewer-beloved anti-dandruff shampoo because bad hair days are annoying enough without the flakiness. This gentle yet effective shampoo uses ketoconazole to help control dandruff-causing fungus and deliver you a more hydrated, itch-free scalp.

    This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.

    Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C. 

    Get it from Amazon for $15.88.

    34. Eyeshadow color removal sponges for anyone whose nickname should be the "White Rabbit," because you're always running late. This lets you use your go-to eye brush for your whole eye shadow routine by instantly cleaning off even your darkest shades.

    gif showing an eyeshadow brush leaving pigment on an arm, then cleaned in the sponge for a few seconds, then wiped again on the arm showing no makeup is left on it
    product photo of an eyeshadow brush being dipped into the container

    Here's what BuzzFeeder Jenae Sitzes has to say about it: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!" 

    Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett

    Get it from Amazon for $9.99 (also available as a pack of four).

    35. A tin of Cirepil blue wax beads, which just so happens to be a wax a ton of professional salons use anyway. Might as well save some cash and do it yourself, right? This uses a gentle hard wax to easily remove both the coarsest and finest of hairs just like that. You'll be left with such delightfully smooth skin, you'll find yourself feeling extra impatient for summer to arrive so that you can show it off.

    Promising review: "Best wax ever. I saw this on someone's TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." —L

    Get it from Amazon for $22.99+ (available in three sizes).

    36. A set of durable matte hair clips — you'll be using these comfy little beauties so much, you'll probably have one on your dresser, in your bag, in your car, and under your bed. (How did that get there?)

    Reviewer with hair up in green claw clip
    Claw clips in green, black, beige, and pink

    Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Jessica

    Get a set of four from Amazon for $6.99+ (available in two color varieties). 

    37. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment, which reduces redness, smooths uneven texture, *and* protects your skin with SPF 30 — a triple threat!

    Model holding the twist open jar of product
    BuzzFeed editor holding the product with it applied to their face
    www.instagram.com, Elizabeth Lilly/BuzzFeed

    Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ

    Check out BuzzFeed editor Elizabeth Lilly's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment for more deets! 

    Get a mini from Sephora for $25

    38. Tower 28's SunnyDays Tinted Sunscreen Foundation that reviewers with acne-prone skin swear by. Packed with SPF 30, this gives you lightweight coverage that you can easily build to your heart's desire!

    before and after of a model showing what them with and without the product on their face
    three models' arms with swatches of the product to show the different shades
    Sephora

    Check out a TikTok of the sunscreen foundation in action. 

    Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.

    Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" —KWally21

    Get it from Sephora for $32 (available in 17 shades).

    39. A stick of Body Glide anti-chafing balm to apply under your bra or between your thighs so that you no longer feel the need to walk like a penguin after a long day of doing activities in the heat. 

    A model applying the balm to their inner thigh
    Model applying it under their bra
    Amazon

    Here's what BuzzFeed Shopping writer Emma Lord says about it: "I swear by this to the point where if I can't find it in the morning on a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging."

    Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

    Get it from Amazon for $8.99 (available in three sizes).

    40. Live Tinted's Huestick Corrector, aka a beauty arsenal all-star. This baby is a 4-in-1 eye, lip, and cheek multistick that can be used as a buildable blush or lip color *and* helps neutralize dark spots and circles to help even out your skin tone. Check, check, and check!

    three tubes of the huestick corrector in various shades of pink/nude/red
    model applying the huestick to their face
    Ulta

    Live Tinted is a small woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Check it out on TikTok.

    Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer

    Get it from Ulta for $26 (available in six shades).

    41. A stainless-steel tongue scraper because, trust me, your tongue has more gunk on it than you think. This useful tool lets you scrape it allll off and instantly freshens up your breath. It works so well, one reviewer even says they can now taste specific flavors they've never detected before!

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

    Get it from Amazon for $7.16 (also available in multipacks).

    42. smudge-proof eyeliner stamp so that the nemesis of your makeup routine is no longer such a hard step. Say goodbye to wasting all your cotton balls (and all the minutes you could've used to pick up your fave morning coffee) on failed attempts at a flawless eyeliner flick. This stamp will do it for you!

    The eyeliner stamp
    Reviewer image of winged eyeliner on their eye

    Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

    Get a set of two from Amazon for $14.98 (available in four styles).

    The reviews for this post have been edited for length and clarity.