We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A TikTok-famous bottle of Cosrx Snail Mucin Power Essence that soothes and rejuvenates your skin so effectively, it'll make you think the exact opposite of "ew" when you think of snail mucin. It also gives your skin a natural "I woke up like this" glow that has earned it over 33,000 5-star ratings!
And tell Gary not to worry! The snail mucin is obtained in a safe and environmentally friendly way, so no snails are harmed!
I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly, it's like your skin is saying "gimme gimme gimme!!".
Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah D.
Get it from Amazon for $13.22 (also available as a set).
2. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment, which works its magic in eight (!!!) seconds to give dull-looking hair a dose of shine and silkiness. It'll probably make you want to do a dramatic hair flip every eight seconds, and we wouldn't mind it at all.
Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Practically NO effort required. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.
Promising reviews: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
"It does exactly what it says...makes your hair soft, shiny, and cooperative! I have given this to two of my friends ALREADY — one with thick and curly hair, the other with limp and fine hair — and THEY BOTH swear by this product! Just can't think of enough good things to say! I have short bleached hair, so am getting excellent results using less than half as much as they recommend. Buy this stuff — you'll thank yourself later!!!!!" —enamelcamel
Get it from Amazon for $8.20+ (available in two styles).
3. A "flossing toothbrush" that has soft bristles infused with silver to help naturally eliminate the buildup and debris that tend to linger on other toothbrushes. The tip of each of its flossing bristles is as thick as a single human hair and reaches between your teeth and under the gum line to help stop cavities before they even start. I think this toothbrush just told my regular toothbrush to take a hike.
Seriously, it's like Superman in toothbrush form.
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —AN
Get a two-pack from Amazon for $8.91.
4. And a reviewer-beloved teeth-whitening pen — you'll see the difference almost immediately. It's painless, minty fresh, and helps whiten your teeth after years of drinking coffee, tea, wine, and basically anything that isn't water. 🙃
Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo
Get a two-pack from Amazon for $14.96+ (available in three sizes).
5. A non-comedogenic CeraVe salicylic acid body wash so that you can finally break up with those scabs and keratosis pilaris bumps. With hyaluronic acid and niacinamide, this gently cleanses and exfoliates your skin.
Promising review: "My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year it really flared up during warm weather so I gave this wash along with lotion a try. Wow, I saw results after just a few uses and after a couple of weeks most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can’t beat this price for the results either." —Ashley Steigerwald
Get it from Amazon for $13.29.
6. A bottle of wildly popular Bio-Oil multiuse skincare oil with vitamins A and E, chamomile, sunflower, and lavender oils to help fade scars and stretch marks while helping your skin retain moisture and achieve a more even tone. One reviewer even compares this stuff to sorcery.
But just remember, scars and stretch marks are totally normal!
Promising review: "This is by far the BEST skincare I have found. I have sun-damaged skin and it has helped more than anything I have used. If used as directed it will not only fade scars, it will also fade spots. I use this twice daily and have been using for probably a year now and see a remarkable difference in my skin's appearance. I use instead of lotion, as it absorbs really well." —Amazon Customer
Get it from Amazon for $9.95+ (available in three sizes).
7. An OGX Argan Oil of Morocco Curl-Defining Cream so you can properly flaunt the curls that we all envy. This miracle cream gives you ultra-soft curls and moisturizes them to boost their shine. Bouncy spirals of hair without the need to style with heat? Yes, please.
And bonus! This stuff is free from parabens and provides a sulfate-free haircare system, making it super gentle on your gorgeous curls.
BuzzFeed Shopping contributor Jasmin Sandal says, "My hair is the ~perfect~ combo of wavy, curly, and frizzy and this drugstore product has been a holy grail of mine for some time. I've found that it's the only formula that will give me soft, naturally curly waves come the a.m. and since I'm generally a nighttime hair washer, I have the perfect excuse to avoid blasting my hair with heat. Before hitting the pillow, I like to run my fingers through my towel-dried hair with a pea-sized amount of this, flip my mane over, and then give the ends a good scrunch. In the morn, my hair appears shiny with defined, wavy curls — we're not talking HD — but they have a nice, soft definition to them that doesn't require much styling."
Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair too. I have had super straight to very curly over the years and have loved this on all hair styles." —Bunco Queen of the Universe
Get it from Amazon for $7.97.
8. A hydrating eye stick that has a cooling formula to help de-puff the area around your eyes and reduce dark circles so no one at the office starts asking you why you look like a Tim Burton character.
It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Promising review: "This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rearview mirror and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it’s more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don’t get much product, but you don’t need to use much either, and it’s not like it’s expensive. Definitely worth it if a product actually DOES what it claims it’ll do!!! Buy it!" —Joseph S.
Get it from Amazon for $9.99 (available in two formulas).
9. And a CeraVe eye cream because don't you just love it when everyone points out how tired you look? This hydrates and repairs your undereye's delicate skin barrier with three essential ceramides so that you can say "see ya" to those dark circles.
Promising review: "I’ve been using this product daily for about three months and my dark undereyes look 10x better. I’ve used a lot of different products on Amazon that are supposed to help with dark circles, but never had much luck in seeing a difference. However, since using this cream, it’s been a game changer. I apply it at night before bed, which seem to help with puffiness when I wake up the next morning. I’m by no means a dermatologist, but I feel like this is the best product for me as a 25-year-old man. It’s a small tube, but it lasts a long time. For the price point and the results I’ve gotten, you can’t go wrong!" —Neko
Get it from Amazon for $12.98.
Check out more of the best drugstore eye creams!
10. A pack of clinical-strength SweatBlock wipes to help stop hyperhidrosis, nervous sweating, and hormonal sweating from ruining a good day. Give your pits a swipe of this before bed, wash in the morning, and enjoy going about your activities free of sweat (and sweat stains!).
Apply it every seven days! This is STRONG so if you have sensitive skin, the manufacturer suggests you do a spot test first.
Promising review: "For anyone who might be skeptical, please allow me to put you at ease. If you have hyperhidrosis, meaning it can be 9 degrees outside and you're still sweating under your arms, this product has the potential to change your life. I would sweat THROUGH a sport coat before noon. Enter the Sweat Block product. I've had it for three weeks and it is life changing. I DO NOT sweat under my arms anymore. I'm still on the original box that I bought three weeks ago. I had to write a review after I was cleaning the garage today in 85-degree heat. I was sweating through my shirt on my back — BUT NOT MY UNDERARMS. It is amazing!" —Frosty McGee
Get a pack of 10 from Amazon for $19.99 (available in three sizes).
11. A fast-acting shoe spray with a fresh peppermint and eucalyptus formula that won't just mask the odor in your favorite Nikes — it'll eliminate and prevent it. Spray it directly into your shoes or right onto your feet!
Promising review: "For some context, I am a college student. My dorm room is small and would quickly smell with a bad odor due to my shoes being taken off and left there. I use this product by spraying the inside of my shoes every time I take them off. This product does a good job at not only removing the bad smell of my shoes, but replacing it with a pleasing mint! At times, I also spray this directly onto my feet before putting my socks on. I will continue to buy this product for my shoe-smell needs." —Chicago, IL
Get it from Amazon for $14.95 (available in three sizes).
12. A lightweight Cosrx mild gel cleanser if you want to be able to wash your face without having it feel bone dry afterward. Its low pH helps balance and protect your skin from acne-causing irritants without stripping it. It's also enriched with tea-tree oil and BHA to help keep your skin nice and smooth.
It's dermatologist-tested, cruelty-free, and has no parabens, sulfates, or phthalates.
Promising review: "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" —Haley Hart
Get it from Amazon for $10.60+ (available in two sizes).
13. A popular pack of Skin1004 pore tightening and lifting masks that has surprised reviewers with its immediate results. These fast-acting masks are made with albumin, aloe vera, and centella asiatica extract to hydrate and lift your skin, tighten enlarged pores, clear small breakouts, and give you that "just came fresh from the spa" glow.
To use, mix the powder and activator and apply it onto your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic (it's called the "Zombie Pack" for a reason!). But once you rinse it off after 10-15 minutes of letting it dry, you'll have some happy and radiant skin.
Skin1004 is a Korean skincare brand that provides high-quality skincare items made of plant-based ingredients from Madagascar. Its signature ingredient is centella asiatica extract, a soothing and hydrating antioxidant that is known for its ability to help heal wounds and protect the skin.
Promising reviews: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problem skin. My only caution is that is smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me here on out!" —Charlie B
"I was a little skeptical when I bought this. Tried it for the first time and was amazed by the results! My skin looks and feels amazing, I felt like I looked at least five years younger. Yes it doesn't smell the greatest, but it wasn't overly strong. My skin is very sensitive and I avoid trying new products because a lot irritate my skin, this product didn't. I am so thrilled." —Dayna
Get it from Amazon for $25 (also available in a two-pack and in a variety three-pack).
14. A Beauty of Joseon serum if you're a real glow getter. The niacinamide and propolis extract formula can help you maintain clearer skin, brighten dark spots, and give you a dewy glow, thanks to its honey-like texture.
I've been using this serum for about three months now and cannot say enough good things about it. I got the "glow" serum (I love that there's different options for different skin concerns) and it continues to minimize my pores and makes my skin look plumped and radiant!
Promising review: "From the moment I started using this serum I saw results! The combination of propolis and niacinamide in this serum is a winning formula. My complexion has never looked this radiant and healthy. It effectively addresses dark spots and hyperpigmentation, visibly reducing their appearance. What makes this serum even more remarkable is its lightweight and fast-absorbing texture. It feels like silk on my skin and leaves no greasy residue. I can apply it seamlessly without worrying about it disrupting my makeup or other skincare products. The hydrating properties of this serum are a game-changer. My skin feels intensely nourished and plump, minimizing the look of fine lines and wrinkles. The only downside is the price. I think it's a bit expensive for the amount of product you get. However, it's so good that I'll still leave it at 8/5 stars!" —Yuna Lee
Get it from Amazon for $17 (available in three other formulations; you can also get a pack with all four).
15. An I Dew Care dry shampoo to trick people into thinking it most definitely has not been a week since you last washed your hair. This is infused with biotin, black ginseng, and root-boosting powder and comes with a conveniently attached puff so that you can dab, dab, dab away all that excess oil and grease to instantly add some volume back into your hair.
Pro tip: apply just a bit of product, brush it out, and repeat. Putting too much product at once may lead to a sheen of white residue.
Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA, and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair, so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa
Get it from Amazon for $18+ (also available in packs of two and three and in packs with a brush, a cute hair tie, or headband included).
16. A pack of popular Cosrx pimple patches because it'll evict those pesky pimples that have no business invading your face. These are coated with hydrocolloid to protect and heal the blemish more effectively — you officially have no excuses for popping those pimples anymore!
For persistent or bigger pimples, leave a pimple patch on overnight for two to three days to allow the pimple to diminish completely.
Promising review: "I've suffered from full coverage acne since I was 8 or 9 years old (I know. A freakishly young age to start.). I've use every product known to man. Proactive, Neutrogena, Clearasil, medication from dermatologists...the list goes on, and I'm sure most people have experienced the same. BUT THESE WORK. HOLY SHT THESE WORK. They suck everything out in ONE GOSH DARN NIGHT. I buy a whole bunch at a time and go through probably five packets a month and I've never been happier, and I've never had such clear skin. All you have to do is wash your face and stick the dots on before bed. I stick them wherever I see the red starting, feel that 'oh it's a big one' pain under my skin, or where whiteheads have already started." —Danielle
Get a pack of 72 from Amazon for $11 (available in four sizes).
17. A TikTok-famous VieBeauti eyelash growth serum you can apply to your lashes daily to help them become longer and stronger within just a few weeks. You'll be resisting the urge to flutter your lashes like a cartoon character every time your S.O. walks by in no time.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $23.50 (also available as an eyebrow growth serum).
18. A volcanic stone face roller that works like magic to eliminate excess oil and mattify your skin as you roll it around your face. As someone with skin that's always making me look like a glazed donut, I appreciate this wonderful little tool.
As one of the more oily-skinned girlies, I also bring this with me everywhere for on-the-go touch ups. It's reusable, washable, and won't remove that gorgeous face of makeup. See it in action on TikTok here!
Promising review: "I really like this product, it helps for when I'm in a pinch and need to get rid of the oil on my face but cant wash my face because of makeup or something. It also keeps my makeup decently intact, I just have to touch it up only a little bit after I roll this over it." —Hannah
Get it from Amazon for $7.33 (also available as a rose quartz roller).
19. A bottle of highly-rated Nizoral anti-dandruff shampoo because we shouldn't be expected to deal with both bad hair days and flakiness. This gentle shampoo uses ketoconazole to help eliminate dandruff-causing fungus, along with the annoying itchiness that comes with it!
It's safe to use on color-treated, chemically processed, and gray hair!
Promising review: "Best dandruff shampoo I've ever tried. I’ve had dandruff my whole life, and recently it got much worse and turned into what was pretty much scalp psoriasis. I have tried MANY products and treatments over the past year and nothing has come close to this shampoo. I haven’t had ANY dandruff since I started using it, it took care of my psoriasis as well. Would absolutely recommend for anyone with bad dandruff." —Alicia Eddy
Get it from Amazon for $15.88 (also available in a bigger size and as a set with conditioner).
20. A Korean exfoliating mitt you can use in the bath or shower to achieve that ~buttery soft~ skin. It helps you gently lather off dead skin, prevent ingrown hairs, and eliminate bumps caused by keratosis pilaris. The best part? You can get specific about the exfoliation pressure, since it's on your own hand!
Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle
Get it from Amazon for $8.99 (available individually or as a pair).
21. Finishing Touch's nick-free Flawless Hair Remover for those of us who shave and have hair that insists on growing back the next day. This helpful little tool keeps your skin nice and smooth without the dreaded nicks and cuts that can come with a standard razor. Reviewers who are used to razor burn and ingrown hairs say it's a lifesaver.
Promising review: "I love love love this shaver. It works great. Easy to use. Its design is a comfortable fit in my hand. The side grips allow no slipping. The more I use it the smoother my legs are. I have coarse hair and trouble with razor burn and ingrown hairs. This unit feels like an exfoliant treatment each time I use it. Really great. No irritation. I highly recommend it." —Amazon Customer
Get it from Amazon for $39.99.
22. A clinical-strength Secret deodorant that can withstand up to 72 hours of stress, heat, and your day-to-day activities while keeping odor and moisture at bay.
Promising review: "I have been trying all kinds of deodorants for months, trying to find one that works! I sweat a lot at work and this stuff works! I don’t have to reapply. This doesn’t leave any staining on my clothes. The smell is nice and light. Finally found something that works!" —Zindarella
Get it from Amazon for $7.94.
23. Missha's Soft Finish Sun Milk sunscreen which is approved by many reviewers with oily skin who rave about its ability to blend and not leave a greasy finish. It has SPF 50+ protection and resists water, sweat, and tears (hopefully tears of joy!). It also creates a silky smooth base — perfect for wearing under a full face of makeup.
In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup.
Although many reviewers say they don't experience a white cast with this, it is an untinted mineral sunscreen — so results in terms of white cast may vary!
Promising review: "I have dark, oily skin and purchased this product after reading recommendations. There is no white cast; you can barely see it upon application unless you use too much. You definitely do not need a lot, it spreads thin. When it dries, any color is gone. It also helps slow down my face getting all greasy as the day goes on, which I love. My skin is very, very oily but I can still apply this after my moisturizer and feel totally comfortable. I'm not a fan of scents, and the scent on this is extremely mild." —Ms. Renee
Get it from Amazon for $19.20.
24. A stainless-steel tongue scraper because, trust me, your tongue has more gunk on it than you think. This useful tool lets you scrape it allll off and instantly freshens up your breath. It works so well, one reviewer even says they can now taste specific flavors they've never detected before!
Promising review: "Unfortunately I, like many, suffer from bad breath and have tried so many things to stop it. I read that sometimes it's the germs on your tongue that can cause it, so I went wild trying to brush my tongue. Of course, we all know how that ends — gagging, watery eyes, and it still looks like that gross film is on your tongue. I finally decided that maybe it was time to get a tongue cleaner and it had to be a stainless-steel one because they are easier to clean and sterilize. This product is really easy to use and I can get very far back on my tongue without activating my gag reflex. Also, it doesn't have the feeling like brushing with a toothbrush does. This cleaner just glides across my tongue, taking all the icky germs and bad breath with it. I love my nice new fresh breath and bolster of confidence!" —jordanb
Get it from Amazon for $7.70 (also available in packs of two and 12).
25. And an oral rinse if you have good oral hygiene but want your minty fresh breath to last all day. This rinse works instantly to target and fight bad breath germs for up to 24 hours. Some reviewers claim it has also helped reduce tonsil stones and prevented new ones from forming.
Check it out on TikTok here.
Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true — I cannot believe it. The taste isn't strong; it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac
Get a pack of two from Amazon for $14.57.
26. A hair repair serum with argan oil, aloe vera, and vitamin E that help instantly condition and hydrate your hair so that you can walk out with a little extra shine.
It is recommended that you use it on your hair right after the shower, but reviewers say it looks good when you use it on either wet or dry hair when you want to skip the styling process!
Promising review: "My hair tends to frizz up if I let it air dry and mostly results in an unruly, tangled look. I had read BuzzFeed articles about this product and decided to give it a shot. At first, I was skeptical and worried that it would make my hair sticky and finished look would be greasy. But with this serum, you see an instant beautiful, soft, shiny, untangled mane. It is lightweight and smells so good that you would want to use it everyday. It works wonders on air dried as well as heat styles hair. And it is easy to use. Would 100% recommend to all frizzy haired gals out there!" —SauSatam
Get it from Amazon for $9.99 (also available in packs of two and four).
27. Or a natural curl-enhancing moisturizer — it has black castor oil, agave, and biotin that help increase your hair's shine and softness. Apply it right after the shower or, if you're forgetful like me, right as you're about to walk out the door.
Thank God It's Natural is a Black woman-owned small business based in Chicago and led by a team that is 96% women.
Promising review: "I’m still trying this out, but so far... this product is AMAZING!!! I love it so much!! I have 4a/b dense low porosity hair. My hair also dries out FAST, and ends up looking dull, lifeless, and even stiff 😩. The moment I used this product, (fresh out of the shower when the hair is kinda dewy) this stuff gave my hair LIFE baby! It was curly and bouncy, and I had to keep checking the mirror to see WHOSE HAIR IS THIS?! She had moisture and wasn’t drying out.🧐 The smell is nice without smelling perfume-y and it has a nice consistency that makes you feel like you’re getting your money’s worth. These curls came out of time out and got themselves together! I love to see natural products be this good!" —Luv2shop
Get it from Amazon for $8.57.
28. A cuticle oil that uses jojoba oil and vitamin E to help strengthen your nails and soften your cuticles for when you're about to go to brunch and you notice your nails are looking a little too rough for those mimosa stories that will be posted later.
Promising review: "I normally do not write reviews but this product did the job, wow! It literally erased my dry cuticles, instantly leaving me healthy moist-looking nails! Love it and it’s so easy to apply and doesn’t leave any extra oil or residue. Love!" —Diana Apanovich
Get it from Amazon for $9.90+ (available in three sizes).
29. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant — lots of reviewers with keratosis pilaris and similar skin textures swear by. This'll help you gently exfoliate rough patches and dry bumps so that your skin is as smooth as a baby's.
Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried many things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use CeraVe rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sidney
Get it from Amazon for $12.
30. A fan fave Laneige lip mask with vitamin C, coconut oil, shea butter, and antioxidants to nourish and protect your lips while giving them a supple, glossy finish. It's a splurge-worthy staple you'll probably love as much as the reviewers calling it "absolute magic."
BuzzFeed Shopping contributor Becca Glasser-Baker says: "Upon the recommendation of a friend, I tried this product, and after the first use, I wasn't blown away, but as I continued to use this, I fell in love with this product. So much so that I quite literally chased down the gift set in 2021, and I am so glad I did. At home, I have at least five different flavors of these, and I use them EVERY SINGLE DAY. I never thought a lip mask would actually change my life, but this one did, and I cannot live without it."
Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok because you never know who is getting paid for a review. But I’m dead serious this stuff works. I have the driest, chapped lips, and I have anxiety so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive but looks like it will last me for months." —Caitlin Mallette ⚡️
Get it from Amazon for $24 (available in six flavors and as sets).
31. A Heimish cleansing balm if you have stubborn blackheads and makeup residue that you wish would just ~melt away~. This balm has 10 natural vegetable oils that melt as it comes in contact with your skin and effortlessly removes makeup and can reduce blackheads. It also works as a more gentle alternative to the harsh scrubbing of your skin with makeup wipes!
Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done!
Promising review: "I love this cleanser! Recently saw it on BuzzFeed and thought maybe it would work as advertised because nothing I've tried works on my pores but was skeptical. I'm so glad I tried it! My large pores are disappearing. I also had some dry patches on my face but no more. The feel, smell, and results are so good I want it for my whole body! I could see and feel results after one use!!" —TJ
Get it from Amazon for $18 (available in two scents).
32. A hydrating rosemary mint strengthening edge gel infused with biotin that encourages hair growth and helps support healthy edges for a sleek look *without* the flaking and residue.
Apply the gel to edges and smooth with fingertips or with a brush for a specific hold. Or! Just rock your edges' natural texture. Check out this article on why laying your edges is never mandatory.
Mielle Organics is a Black-founded business that got acquired by P&G Beauty but is operating as an independent subsidiary and continues to be led by its founding members Monique Rodriguez (CEO) and Melvin Rodriguez (COO).
Promising review: "I like the light consistency of this edge control. It doesn’t take much and did the job I was looking for it to do. I didn’t have any issues with flaking or dryness. My hair texture is different since it's been growing back since chemotherapy so honestly it doesn't take much for it." —FitSisterP
Get it from Amazon for $6.98.
33. An organic mist toner made of rosewater that helps maintain your skin's pH balance and reduce redness and irritation as well as sun damage and dark spots. Plus it smells amazing and refreshes your face with a radiant glow.
Simplified Skin is a cruelty-free brand and a small, family-owned business based in Cleveland, Tennessee.
Promising review: "This is the second time I have ordered this and will keep on ordering it! The scent is light and it feels so refreshing when I spray it on every morning! No irritation to the skin and it is the extra kick of moisture my skin desperately needed. I have used it on my hair a couple of times only and, again, the light scent really peps me up and it helps my hair have a subtle shine to it. I highly recommend this product!" —Loretta Arenas
Get it from Amazon for $12.59+ (available in four sizes).
34. CeraVe Retinol Serum — if you're just starting to explore the world of retinoids, this is a great option to start with! This gentle yet effective serum uses *encapsulated* retinol to help reduce scars and pores without flaking or redness. Plus, many reviewers rave about how they like it better than more expensive alternatives!
And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin.
Promising review: "I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you're going to be outside." —C. Munsterman
Get it from Amazon for $16.06.
35. A bottle of hydrating Glow Recipe watermelon glow niancinamide dew drops that'll brighten both your skin and your day. It's infused with vitamin C, vitamin E, and moringa oil to help even out your skin tone and give you a dewy finish. It also has a lightweight texture that absorbs quickly, making it ideal for all skin types so you can glow from the inside out.
Check out this TikTok of these drops being used for a natural makeup look!
Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine.
Promising review: "I can't recommend these drops enough. I've been using them for about three months and I've never received so many compliments on my skin. Admittedly, while I have sensitive skin, it isn't usually very problematic. With that said, my skin is on the drier side and a blemish will pop up from time to time, and this has been a total game changer. It really does help smooth out any texture and it's so hydrating. The drops also smell amazing. Honestly, buy these and thank me later!" —Amazon Customer
Get it from Amazon for $20+ (available in two sizes).
36. A nail-biting polish if you just haven't been able to stop taking out your nervousness on your innocent fingernails. This polish helps you avoid eating your nails while also helping to restore their length and strength.
Mavala is a small, family-owned business based in based in Switzerland.
Promising review: "This really helps!!! I've been biting my nails to the nub for 24 years. I have nails now and I don't bite anymore; that's all I wanted. This product made that happen. It tastes SO bad, I never realized how much I subconsciously put my hands in my mouth until I used this. However, I figured I should warn you/give you guys a heads up, be prepared to taste this on ANY AND ALL foods you have to eat with your hands. To me, that was a small sacrifice I was DEFINITELY willing to make to get my nails to this point. I don't even need to use it anymore because now I'm more aware of my nails. All in all, I HIGHLY recommend this product." —Kelsey Walton
Get it from Amazon for $11.97+ (available in two sizes).
37. A bottle of Elizavecca Hair Treatment infused with collagen, ceramides, and protein extracts to help repair your hair if it is damaged, over-processed, or has just spent too much time with that flat iron. Many reviewers are comparing it to Olaplex! Simply apply it on wet hair after shampooing, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $6.88+ (available in two sizes).
38. An organic antifungal body wash that's sure to give you a spa-like feel and smell. It's enriched with many natural ingredients like eucalyptus, dandelion, and horsetail to help wash away bacteria and relieve itchiness and odor.
Derma-nu is a small, family-owned business based in Clearwater, Florida.
Promising review: "I have always had a jock itch problem in hot weather. This antifungal wash has cleared all that up. Also works on heat rash and chafing. I can't praise this soap enough." —John O.
Get it from Amazon for $17.81+ (available in three sizes).
39. A microplane foot file capable of making calloused and cracked heels look like you just came fresh from a pedicure. Seriously, it removes more dead skin than you ever thought you could have. Yes, the results look pretty disgusting, but we know you love to see it.
Promising review: "This baby is seriously sharp and does serious magic to my horrific callouses! I have had foot files and that ridiculous pedi-egg before and they don’t hold a candle to this. So imagine my surprise when this actually works really well! I used it dry out of curiosity since it says wet or dry, and honestly I feel like it works even better dry than wet. I can’t believe how much better my feet look! Sooooo gross to use (it’s basically Mount Everest in foot skin), yet such a satisfying result! My only sad thing is now it hurts to walk on gravel barefoot. Worth it!!" —Eliza
Get it from Amazon for $9.99.
40. A keloid remover in case your new piercing came with an unexpected (and unwanted) bumpy little friend that won't stop growing. 🙃 This'll help heal and reduce it so that everyone can focus on your cute new bling instead.
Note: This product is not an overnight miracle. Apply this 2–3 times a day, be patient, and you'll start to see the results.
Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.
Promising review: "This product is amazing! Truly a miracle product. I had an AWFUL keloid forming near my nose piercing about six weeks after getting it done and it was getting bigger and more irritated by the day, nothing was helping. I bought this and started using it and in less than two weeks my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week but then the second week, it started totally disappearing so give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick!" —Jordan Caprigno
Get it from Amazon for $12.85 (also available in multipacks).
41. A Nooni tinted appleberry lip oil made with soothing apple water to help moisturize and soften your lips without giving you that icky sticky finish. It also gives your lips a lovely, natural-looking flush.
This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.
I have been using this lip oil for two months and don't go anywhere without it. It's sooo moisturizing and leaves such a lovely, subtle tint. When my lips are feeling a little dry, I can apply this to add relieving moisture *and* some lively color to my lips. I also love that the brand has various options for different preferences!
Promising review: "I love K-beauty and this is one of my favorite lip oils. It makes my lips softer and looking like cherry plump. Plus, this shade acts as a lip tint, and I like how long it stays on my lips. As first, I thought that the bottle seems small but after applying 2-3 times/day for a month I still have a lot left to use. It moisturizes your lips and leaves a red tint on your lips, and it's lasted very long!" —Nhu
Get it from Amazon for $9.60 (available in ten colors, two sizes, and in sets).
42. A spray bottle of SoCozy Curl Spray Leave-In Conditioner infused with keratin, vitamin B5, olive oil, and jojoba oil that'll help repair, hydrate, and protect your child's hair. Parents rave about how easy it makes it to brush through their little one's locks and leaves them with soft, bouncy curls! It works on adult hair just as well, so you might just have to use it for yourself now. 😉
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $8.26.
43. A tub of O'Keeffe's hypoallergenic hand cream to help restore moisture to dry, cracked, and sensitive skin. It also creates a protective layer on your skin's surface and gives your hands some hydrating relief.
Promising review: "I have suffered from splitting and cracking fingers for years. I tried Eucerin, Lubriderm, and Gold Bond creams, but none seemed to relieve the splitting from reoccurring. I tried O'Keeffe's Working HandsCream and within two and a half days, the splitting and cracking were no longer a factor. Since using the cream, I have not suffered any more cracking or splitting. I am on a busy schedule and only use it at night when I go to bed. It says it's non-greasy but you can definitely feel a slick texture on your hands once applied. That's why I use it at night before bed when I don't have to open door knobs, touch smartphones, or shake hands. It has the texture of cake icing, goes on smooth and works into the skin quickly. It has no smell I can detect. I am so glad I found this cream, it has ended years of split and cracked fingers/hands." —T.H.
Get it from Amazon for $9.49 (also available in multipacks).
Our O'Keeffe's Working Hands Cream deep dive goes into more details, so be sure to check it out.
Reviews have been edited for length and/or clarity.