We Tried These New Bras That Are Popping Up On Instagram And WOW
ThirdLove promises comfortable bras designed to fit perfectly by giving the user a 60-second online quiz that reveals the best bra for them. But does it actually work?
Hi, we are Lara, Nina, and Farrah, and we've worn many, many styles of bras throughout our lifetimes as people with boobs. However, some bras are The Worst: the cups gap, the straps dig into our flesh, the wire pokes, the shape doesn't hold. But when we saw ThirdLove advertised on our Instagram ads as the best bra you'll ever wear, we knew we had to try it.
Basically, ThirdLove invented a 60-second quiz called the Fit Finder. So while you may not need to go into a store for measurements, you do need to have some idea of your sizing before you take the quiz. It also accounts for your boobs shape and what type of bra brand you normally wear.
But because we wanted to learn a little more about the ~magic~ of this bra quiz, we talked to Ra'el Cohen, the Chief Creative Officer of ThirdLove, who told us that one of the founders was actually working for Google at the time she thought of this idea.
"David and Heidi Zak started this project back in 2012. Heidi was actually working at Google at the time and needed a bra for an event. She couldn’t find anything that fit her very well and after thinking about it, she decided to pair up with David to see if they could use technology to solve the fit issue. The formulated questions and algorithm recreates the accuracy of an in-store fitting. They have 74 sizes, including half cups. So, the Fit Finder is recreating what people would be doing and an in-store fitting experience. The goal with ThirdLove is to service ALL body shapes and sizes."