We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum designed for *all* skin types reviewers swear by for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
"Excellent skincare. I have noticed an improvement on my acne scars, after less than a month they are almost gone. I recommend using it after your moisturizer, since it seems to create a barrier on the skin. Despite that fact, it absorbs very quickly and does not feel greasy at all. I'm picky about skincare, but absolutely love what this does for my face. It's healing my skin and makes it feel so soft." —Karyn
Get it from Amazon for $21.
2. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N.
"I’m very picky about my toothbrushes and I couldn’t find what I was looking for at any stores, so online I went, and decided to give this one a try. I will definitely continue to buy this over and over. It gets all the places that bother my and other brushes really do miss. I credit its effectiveness entirely to the bristle design." —Mary
Get a two-pack from Amazon for $9.90.
3. A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it'll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked-over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!
A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.
Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT
"My mom and I both have severe allergies to cleaning chemicals and are super picky about what we use. The scent in this didn’t bother either of us and it has so few ingredients that we were not really worried about that bothering us. (And it did not!) A great product that removes all grease/stains." —Sophia
Get it from Amazon for $5.97.
4. A set of affordable, highly popular wireless Bluetooth earbuds that reviewers compare to AirPods, except arguably better — these are completely waterproof (like, you can fully take them in the pouring down rain on runs *and* in the shower) and come with several silicone earbuds to get the best fit possible.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold
"These earbuds are fantastic. I am very picky about sound quality and love to have heavy bass when listening to music and these earbuds satisfied all of that. The best part? I bought them to listen to audiobooks in the shower since they're waterproof and ended up finding out how amazing they are for music too. I'd recommend these to anyone." —Josh Throckmorton
Get it from Amazon for $18.99+ (get this price by clipping the 15% off coupon on the product page; available in five colors).
5. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
"I'm EXTREMELY picky about the mascara I use. I always am looking for the natural look without the clumps. I've gone through many brands looking for the right one and this one is at the top of the list." —Britt
Get it from Amazon for $4.99.
6. A fast-acting ChomChom pet hair remover roller deeply beloved by pet owners — it's like a sticky lint roller, but specifically designed to pick up pet hair and not only lock it in, but stash it inside the roller itself, so you don't end up making matters worse by just shoving the hair around instead of getting rid of it properly.
Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel
"Bought this for a friend who has two dogs that shed a lot and she said it eats up all the hair off the bed, carpets, and couch like nothing! She said it is a must buy for pet owners, and she is very picky when it comes to dogs and supplies!" —KYS1296
Get it from Amazon for $25.45.
7. A cold brew coffee maker perfect for the lazy coffee guzzler — all you have to do is stick your favorite ground coffee in the filter, seal the airtight lid on top, and pop it in the fridge overnight. Boom, 4 cups of cold brew you don't have to lift a finger to make when you're scrambling to log onto a Zoom meeting five minutes late.
Promising review: "I LOVE this product so much! I drink iced coffee on the daily but the system I had just wasn't cutting it for me. I didn't know how to brew cold coffee at home (all we have is a Keurig, and there's no cold brew option) so I would go buy iced coffee from Dunkin' every morning. Now don't get me wrong, I love my Dunkin', but I wanted to find a way to be able to make that same iced coffee at HOME, and I think my wallet and gas tank wanted me to figure that out too. I found out about this product through TikTok and it is a GAME CHANGER. All you have to do is put coffee grounds in the filter, fill up the main compartment 3/4 full with water (I use water from my fridge), screw the filter into the lid and screw the lid shut, shake it a little to put the coffee grounds to work, and let it do its magic for 12–24 hours! This is probably the best investment i've ever made. You need this!!" —Carmen E.
"So in love with this product. I washed it first, filled the filter with coarse coffee grounds (filled almost to the top of the white mesh part) shook it up to soak the grounds, put it on its side in the fridge and the next morning I was amazed. I'm really picky with my coffee, especially cold brew. I've tried to make my own previously by other methods and was not happy. This brew came out perfect the first time! This thing is amazing and really easy to use. So stoked!" —Jake Johns
Get it from Amazon for $27.99+ (available in two sizes).
8. A 3-in-1 foldable magnetic wireless charger you'll honestly be mad you didn't know about before now?? It folds out from a small square into a rectangular charging pad with a spot for your iPhone, AirPods, *and* Apple Watch to charge all at the same time. A lot of travelers swear by it because it saves soooo much space in their luggage.
Check out a TikTok of the foldable 3-in-1 charger in action.
Promising review: "I use this product to charge my IPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers — I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn't fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!" —SBREDDY
"My husband is very picky but this was the best gift for him. He loves it! It even charges his phone through the phone case which he was so excited about! We def recommend purchasing this item! Its easy to use, excellent, and portable :)." —KwW
Get it from Amazon for $39.99+ (available in nine colors).
9. A gorgeous arc floor lamp reviewers adore for adding a quiet amount of light to their space without overwhelming it the way other floor lamps do. People who work from home especially love it for illuminating their desk area without causing any additional eye strain.
Check out a TikTok of the arc floor lamp in action.
Brightech is a California-based small business that specializes in home lighting.
Promising review: "I have gotten compliments on this light from someone in every single meeting I’ve been in the last few weeks. Provides very good reading light (and adjustable) and unusual, visually appealing style. Have sent the link to three colleagues who were also intrigued!" —Steve
"Awesome product. Will do business again. I'm a very picky person and could not find a single thing wrong. The shipping was fast, the packaging was great, the product was superior. Saving money to make another purchase." —Amazon Customer
Get it from Amazon for $79.99 (available in two colors).
10. A longline sports bra so comfy, supportive, and versatile that reviewers love it both for workouts *and* errand running. Bonus — a lot of reviewers say this is an excellent Lululemon "Align" alternative!
Promising review: "I saw these tanks all over TikTok. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" —M
"I have this shirt in four colors!! I am pretty picky with my workout clothes and only wore Lululemon and Fabletics. But this is [similar to] the Lululemon Align tank!!!! Fits well and looks good on! The pink tank is my favorite." —Cindy Withrington
Get it from Amazon for $22.99+ (available in women's sizes XS–XL and 19 colors).
11. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait 8–12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
Promising review: "I have well water. Something in my well water reacts with copper plumbing and turns my shower tiles blue. Since my bathroom color scheme isn't on the blue spectrum, this is problematic. The well water also causes the shower glass to film up quickly. I've tried dozens and dozens of cleaners and scrubbed till my arms ached trying to get ahead of the blue and scumminess. My ambition in life is NOT to be a full time bathroom scrubber! I saw this stuff on a professional house cleaner's TikTok (sorry, don't remember which one) and thought 'what the heck, might as well give it a try.' Oh my goodness, the first day after my shower I sprayed this stuff all over and walked away. The next morning there was a NOTICEABLE reduction in the blue and the glass looked clearer too. Day two, sprayed again and walked away. The next morning the blue was gone except for a few spots on the floor tile and the glass looked amazing. Day three I sprayed the remaining spots and the next morning the shower practically looked new. NO SCRUBBING AT ALL!!!! This is my new favorite shower cleaner. The ONLY con I have is that it makes me sneeze while I'm spraying from inside the shower, but I can live with that." —L. J. Petillo
"I'm very picky about cleaning [and] I am pleasantly surprised with this product. We have glass doors and an older shower in our new home. It takes a lot of scrubbing to look clean. But from the first time I used this, I have not had to scrub again! I spray my entire shower, after a Sunday night hot shower, and leave it overnight. Then Monday morning I rinse and it looks even better than when I scrubbed! I definitely recommend!" —Sherriism
Get it from Amazon for $20.52+ (available in two scents and refill-packs).
12. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo
"I saw a difference the first day I used it! I definitely would recommend making this purchase. I’m a big 'teeth person' and am very picky on products I use. It is well worth the money. 🙂" —Tarteel
Get a two-pack from Amazon for $16.99.
13. A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler.
Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather
"I am very picky with my wedding ring. There is NOTHING better! It has never shinned and sparkled so much. Better than any professional cleaning. They can't even come close! I carry with me everywhere and give to friends and they get hooked! I have purchased three times. Absolute must have!" —Kimberly
Get it from Amazon for $8.69.
14. A sleek time-marked water bottle that says "hydration, but make it chic." Reviewers love this bottle not just for the chic frosted, minimalist look, but because it's super lightweight, leakproof, and motivational re: keeping yourself fully watered.
Promising review: "Saw it on TikTok and thought it would be a great bottle for work. It is very sleek and lightweight enough to carry when you have other items in your hand. I love the modern look and cleans very easily! The time increments really do motivate, definitely ordering again for myself and gifts. Fast delivery and very nice packaging." —Rosa
"I am picky, I like to buy things that are soothing to look at, and this bottle is just gorgeous. The design is very nice, the gold cap adds a nice touch! I have received this bottle very quickly (24 hours!) and I absolutely love it!" —Anni
Get it from Amazon for $15.99 (get this price by clipping the 30% off coupon on the product page; available in three colors and two sizes).
15. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly.
LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
"WOW!!!! I've been looking for a pore filling primer for some time now — I am very very picky and usually try to do super lightweight ones because my skin is sensitive, so I was a tad skeptical of this because it looks so thick in the package photos. However, I'm a BELIEVER now, y'all. It's much less thick than it looks and spreads super easily and evenly. My pores are getting smaller thanks to a new skincare routine, but I've been SO frustrated trying to find a primer that will actually conceal them so they don't completely suck up the foundation and make me look awful. This. Is. IT! Can't beat it, especially for the price!!!!" —Jody Ferguson
Get it from Amazon for $9.
16. A lace-y mini dress with a sweet open tie-back reviewers absolutely *SWEAR* by in the heat — nothing will beat the chic breeziness of this beach staple once the sun starts cooking with gas this summer.
Promising review: "This dress is beautiful. I saw it on TikTok and took a risk purchasing, and I’m so happy I did. I’m very happy with this product." —Natalia
"A+ material and quality. Perfect summer dress. I’m very picky and was very impressed with the quality and material." —Chris G.
Get it from Amazon for $39.98+ (available women's in sizes S–XL and in 33 colors).
17. A two-pack of TikTok-famous Dan-O's seasoning, a low-sodium, hecka-flavorful option for summer grilling made with dried herbs, citrus, and granulated onion and garlic that reviewers love to jazz up everything from fish to beef to eggs to veggies.
Dan O's is a small business established in 2017 that gained popularity after taking to TikTok during the pandemic, where the company now has 1.5 million followers with plenty of droolworthy food content.
Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go-to seasoning." —Heartcri
"So yummy! Excellent seasoning and I am picky! I love the spicy one. I’ll def be keeping this in my spice cabinet!" —Berly K
Get a pack of two (one original, one spicy) from Amazon for $13.96.
18. An adorable wireless portable charger so you can text in the group chat with reckless abandon during all your adventures without worrying about your phone croaking right before it's time to summon an Uber.
Check out a TikTok of the portable charger in action.
Promising review: "The holy grail of portable chargers!!! I was traveling to Disney for vacation and knowing me, I would drain my battery with just taking pictures alone. I wanted a portable battery but didn’t want a carry a cord either, so I was excited when I found this little baby! It does exactly as described, pretty pink color, and I get one full charge of battery for my iPhone 11. Get it, you will not be disappointed!" —Meghan Doble
"I did not have great expectations but I'm happily surprised with this little fella. My iPhone 10XR was charged at a slow but steady pace while using it. The lightning port feels a little wobbly once it's connected and I felt the power bank could fall off but it never did. The connector is strong. Once hooked on the iPhone, you can use your phone easily. I find the form factor to be small and unobstructive and the footprint is also small in a backpack, drybag, or small bag. I'm very happy about buying that power bank, and as picky as I am with my gear, I enjoy using it." —AznBuyer
Get it from Amazon for $29.99+ (available in six colors).
19. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
"I am super picky about hair products, and I have to say that I absolutely love this one! I put it on after shampooing and even if I'm feeling lazy about styling my hair, I know that it will look shiny and soft! Just bought my second bottle! Highly recommend!" —Amazon Customer
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.44.
20. La Roche-Posay Toleriane Double Repair Face Moisturizer, which your skin will most definitely thank you for stocking up on when we're all battling dryness from the cold weather. This lightweight, fragrance-free moisturizer is formulated to strengthen the skin barrier to lock in hydration not just after you put it on, but in the longterm, too.
Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Shealen
"This brand was recommended to me for my acne-prone skin by my dermatologist after I finished taking Accutane. After spending thousands of dollars to clear up my skin, I was very picky about anything I put on my skin. This stuff is amazing. It's just the right amount of moisture without feeling greasy and it lasts all day." —Michelle
Get it from Amazon for $21.99.
21. A set of itty-bitty razors to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
"I've tried Twinkles and all kinds of facial razors but these are by far the best. I would NOT consider these to be micro-planing tools — those are on a whole different level. But they are perfect for getting fuzz and dry skin off of your face. I shave my face twice a month and have minimal to no grow out. This is one of the few facial products that I reorder...I'm VERY picky!" —Amazon Customer
Get a set of three from Amazon for $5.94.
22. A decorative rainbow window film that says "yes, I want my privacy, but I also want to be extremely glamorous about it." Not only does this refract beautiful rainbows in your space, but reviewers mention that it's handy for pet owners whose dogs love to bark at things outside, and that they also used them to outfit the sunroofs of their cars to prevent glare.
Psst — you can read BuzzFeed's review of this decorative window film for more deets!
Promising review: "I absolutely love this! TikTok made me buy it for my sunroof and I'm so glad I did! It's so beautiful when the sun comes through! And you get so much for the price!! If you're on the fence, buy it!!" —Amazon Customer
"Really happy with this. I bought this film to mask the view without losing the light. We have a very territorial cat who was getting really upset at night when a roaming tom cat would appear outside HIS window! This is just enough to mask the view. Application was simple; you just have to peel backing off the film and use the soapy water. I am pretty picky and love this stuff. I may get more just because this pattern is so attractive and stained glass-like. It is clear — no color — but when it picks up light it creates the rainbow effect. A+." —ElnB, VA
Get it from Amazon for $7.98+ (available in 11 sizes).
23. A set of vintage-inspired glass mugs reviewers love to use for everything from coffee to yogurt parfaits to oatmeal to add a subtle little Great Gatsby-esque touch to their morning routines.
Promising review: "Came straight to Amazon when I saw these beautiful mugs on TikTok. I just had to have them! I’m very picky with mugs, these are perfect for me. Stunning to look at and a pleasure to drink out of. Highly recommend!" —Margarita Harutoonian
Get a set of two from Amazon for $27.99+ (available in six styles).
24. A portable handheld fan that's also a flashlight that's *also* a power bank for phones, all of which to say is that for one tiny gadget it is officially doing The Most (TM). Travelers especially love all three of these deeply convenient functions!!
Check out a TikTok of the portable fan in action.
Promising review: "I bought this little thing for my wife when we go to watch our grandson play T-ball in the summer. Charged it up and tossed it in my daypack and haven't had a chance to use it until last night. We had a thunderstorm roll through and knock the power out. We sleep with a fan at night to keep the air moving around us (old habit). Well needless to say, power prevented us from using our regular fans. I got this little thing out about 2 in the morning, put it on my nightstand and turned it on low. Even on low that little thing moved a nice breeze! I finally turned it off about 6.5 hours later and it was still running very well. I'm pretty picky about giving reviews, but this little contraption exceeded my expectations. So far, so good!" —chaswp
Get it from Amazon for $19.99 (available in three colors).
25. A gentle bubbly clay mask designed to help remove blackheads and minimize the appearance of pores, but most importantly to let you cosplay as a happy lil' cloud.
Check out a TikTok of the foaming mask in action.
Promising review: "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not. I hear that these masks are very popular in Japan." —L. Shea
"Simple reality, I have 35-year-old skin that I do not want to look 35 ... I am very picky about what goes on it. Tried this anyway, and absolutely love it! It tightens, cleans, and refreshes all the major pluses of skin care. I recommend trying it and buying it in bulk before the makers realize how much they should be selling this for." —ERIN A
Get it from Amazon for $9.95 (available in packs of one, two, and three).
26. A ridiculously plush blanket reviewers swear compares to the $$$$ Barefoot Dreams version, matching the quality, ridiculous softness, and durability without the big ole yikes of a price tag.
Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" —Amy
"Super cozy. I’m extremely picky with everything, especially anything that will go in my home — this is a winner." —Sasha
Get it from Amazon for $29.99+ (available in 12 styles and two sizes).
27. A pleated tennis skirt for that satisfying *swish, swish* feeling of a perfectly put together outfit with none of SWISH, SWISH!!! panic of playing actual tennis.
Promising review: "I LOVE this skirt. I found it off a review on TikTok. The skirt fit like a glove, with room to stretch (not tight or ill fitting). I’m really happy with this product because it’s hard to find a product that accommodates my size and comes in good quality. If you were hesitant, I would suggest checking your measurements. I might buy more colors!" —Nick
"I really love it! I am very picky when it comes to skirts but this one is true to size. I especially love the fact that it comes with shorts already. The material is very good for the price. I will definitely buy more!" —Ana
Get it from Amazon for $17.99+ (available in women's sizes 0–12 and in 43 colors and patterns).
28. A cult-favorite ice cream scoop to swear you off all other scoops forever — this professional-grade version is designed with a curve that lets you easily slide through even the most rock hard tubs of ice cream, so you don't have to strain your whole arm chiseling at it like a brick.
Promising review: "I’m picky about ice cream scoops. Some stick to the ice cream, some are hard to grip strongly, others don’t easily rinse clean, and so on — I’m sure you know what I mean. This scoop is better than any I have found so far. I haven’t yet tried it on all possible types of frozen desserts but so far it’s about perfect." —Richard
Get it from Amazon for $11.97+ (available in 13 colors).
29. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers love as much (if not more!) than BeautyBlenders. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
"I’m extremely picky. I’ve tried so so many makeup sponges and this is the first that I’ve like even more than a BeautyBlender. So thankful I found these :). Most don’t even come close to the original's quality. This is actually better." —Amber
Get a set of five from Amazon for $6.99.
30. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
"Beautiful colors. I'm extremely picky with my makeup and this set is absolutely beautiful and lasts ALL DAY LONG. The colors are matched perfectly." —Mona Lisa
Get a six-piece set from Amazon for $11.88.
31. A breakfast sandwich maker that simultaneously cooks an egg, toasts bread, warms precooked meat, and melts cheese into the perfect sammie in less than five minutes. Egg McWHOMST???
Check out a TikTok of the breakfast sandwich maker in action.
Promising review: "I am actually excited for my weekday breakfast now. These homemade McMuffins are so good! My favorite version uses sliced tomatoes, Swiss cheese, and precooked bacon (from Costco). So many options, so easy! My kindergartener and my teenager both love it. I may have to buy another one for our family. It's also easy to clean with a quick wipe-down." —Joolie
"I am picky and this thing makes a good breakfast sandwich. I was really impressed! Wasn't sure how the egg would turn out but it was great! Saves time and money. Just make sure you read the instructions and you won't have any issues. And use smaller eggs, I read some reviews the state the egg ran out and that is why." —rlee
Get it from Amazon for $29.99+ (available in five colors).
32. Tower 28's SunnyDays Tinted Sunscreen Foundation perfect for anyone looking for no-fuss, lightweight, protective coverage — this rocks some SPF 30, is easily buildable, and reviewers with sensitive and acne-prone skin *swear* by it.
Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.
Promising review: "Needed a new tinted moisturizer and heard great things about this via TikTok. I got the shade PCH and blends in so nicely into my skin. Not orange! I have oily skin and this wears very nicely throughout the day with powder." —ericapzs
"I'm so picky with anything on my skin. This is so blendable and not sticky at all. It's amazing coverage for a skin tint. Great for textured skin!!" —bethhannahj
Get it from Sephora for $30 (available in 14 shades).
33. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.
TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
"If you are on the fence just try it!!! I do not use drugstore brands typically, and I am rather picky when it comes to makeup. I recently tried this brightening color. Literally so good! So soft and smooth, and did not feel dry. It is the perfect combination of brightening with a bit of light coverage! Super pretty!" —N.Johnson
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80 (available in 18 shades).
34. A set of darling silk tulips so stunningly lifelike that visitors will almost *definitely* try and take a whiff of them when they come to visit. These are truly an investment in keeping your rooms airy and cheerful without having to swap out dead flowers every other week!
Promising review: "I've seen these all over TikTok and had them in my cart for months … ended up buying them and THEY ARE WORTH THE MONEY. Soft, soft, soft and look so real, I’m going to buy more." —Brittney Jackson
"Very realistic! Love these!! I’m picky when it comes to fake plants. I think they all look… well….fake. But these literally feel real and look it. Totally worth it!" —Kylie
Get a set 20 from Amazon for $18.99+ (available in dozens of color combos).
35. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.
Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key
"These pillowcases are my absolute favorite. I'm very picky about what I lay my head on lol these are very comfortable and so smooth and silky. I'd definitely recommend these pillowcases to everyone. This is the second time I've ordered these pillowcases, and I'm sure I will order more." —Jessica
Get a set of two from Amazon for $7.99 (available in 23 colors and four sizes).
36. A smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).
Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
"This eyeliner passed the 'I forgot I was wearing makeup' test when I rubbed my eyes and it didn’t come off! (Thank god.) I’m so picky about my wings being perfect and this eyeliner is absolutely amazing. I’ll never buy a different one. They’ve made a loyal customer out of me. The pen tip is also sharp enough to do a really thin line which I’ve always struggled with." —Natasha
Get a set of two from Amazon for $14.97+ (available in four styles).
37. A set of durable matte hair clips designed for all hair types that are so comfy a lot of reviewers say they're a go-to for all-day wear. Sorry @ headbands, the clips are taking this one!
Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer
"I'm very picky about hair products. I have thick, wavy/curly hair and usually clips, even large ones, end up not holding all of my hair back. These did the trick. They are really long which provides a secure hold and offers different styling options. The matte design is really nice and the colors are true to the picture. There are so many different options it's easy to pair with a variety of outfits. So far, they seem to be really good quality and I would recommend if you have thick, curly hair!" —Amazon Customer
Get a set of four from Amazon for $8.99 (available in five color combos).
38. A set of extra soft cooling bedsheets so many reviewers with insomnia, night sweats, and overheating issues swear by that you might never consider buying another set of sheets again. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic.
Sets come with a flat sheet, fitted sheet, and two pillowcases (with only one pillowcase included in the Twin size).
Promising review: "These are the real deal!! I found them from a TikTok and my husband actually said after the first night, 'Let’s just replace all of our sheets with these, they’re so comfortable!' It’s a beautiful blue and white pattern. They wash well and breathe at night — I am always hot but these stayed cool. Definitely buying more!" —Julia Monroe
"I have been buying sheets for over 30 years. I am very picky about my sheets, I even travel with my own sheets. I have spent hundreds of dollars on sheets. When I saw these I thought 'Really, $40 sheets? Okay, I’ll try them.' To my surprise I will look no further. These are hands down the best sheets." —Laura K
Get it from Amazon for $33.97+ (available in sizes Twin—California King and 42 colors).
39. An enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes.
Check out a TikTok of the laundry spray in action.
Puracy is a Texas-based, family-owned small business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.
Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).
Promising review: "Excellent stain remover!! Absolutely works better than conventional, chemical-laden removers. Had to see it to believe it, but even worked on some stains that have not come out in the past with Tide, Oxy-Clean, etc. — am a conscientious but picky consumer and I highly recommend this!" —Nicole Jasinski
Get it from Amazon for $7.99.
40. A pair of waterproof, anti-slip fuzzy memory foam slippers so you can rock these comfy kicks not just at home, but on all the errands you're running on the days when you deign to leave your home.
Promising review: "These slippers are amazing! Discovered them on TikTok and went back and forth about ordering them but wow, they are so comfortable. I have barely taken them off since receiving them. They are so fluffy and stay on my feet surprisingly well when walking around the house. Can’t wait until more colors are in stock to get another pair." —MSumm
"I'm shocked and in love with these slippers! 🥰 I'm very picky when it comes to foot wear but these slippers are very comfortable and extremely soft." —Allan Lii
Get it from Amazon for $22.99+ (available in women's sizes 5–10 and 13 colors).
41. A firming eye cream made with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.
Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer
"Easily dispensed, very moderately priced, this product works — a repeat order for me and I am picky about skin products. Helps rid fine lines, dark circles and actually improved the area around my eyes. Safe for my sensitive skin too!" —Chloesmom
Get it from Amazon for $14.99+ (available in five sizes).
Reviews have been edited for length and/or clarity.