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    47 Beauty Products That Are Reviewer Approved For A Reason

    This ~whip maker~ that can turn a teensy bit of your cleanser into a mountain of foam is about to be your new favorite gadget.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Coty Airspun Loose Face Powder, which is so beloved it's racked up over 55,000 5-star reviews. It's designed not only to give your makeup a beautiful blended look and last the whole livelong day, but to be super easy to apply — this doesn't leave a white cast like some other powders do.

    reviewer with matte makeup

    Promising review: "What a difference from my old powder! I had been using the Nyx loose powder for years but it always made me look so...dusty...this stuff, oh makes my foundation look airbrushed on! Like, what the hell!? It has a very very slight sheen and seems to just sink into your foundation, no dusty look whatsoever! I am amazed...and also never using any other powder ever again...I love it when I find a good staple for my makeup routine, this is definitely sticking with me! And you get soooooo much! I couldn't believe how much you get for the price! Just can't beat it! And for added bonus, it smells amazing!" —Amazonian

    Get it from Amazon for $5.67 (available in six colors, including translucent).

    2. A painless, mint-flavored teeth-whitening pen for sensitive teeth and gums that can help lighten up years' worth of stains from coffee, tea, wine, or know. Existing as a human with teeth.

    before and after images of yellow and then whiter teeth

    Promising review: "I haven’t whitened my teeth in years. They usually are way to sensitive to any whitening products. I figured I’d give this pen a try and I’m happy I did! I had minor sensitivity and noticed a difference after the first use! For the price you can’t really beat it!" —Erica

    Get a two-pack from Amazon for $19.99.

    3. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5 and will give you such instant length you'll feel like your eyelashes are about to pull a Butterfree and take flight.

    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of over 128,000 positive reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "This has became my favorite mascara. It lasts and doesn't dry super fast so you can build it as much as you want. It comes off easily with my eye makeup remover and doesn't flake throughout the day. I also love the wand (this part is huge for me) it glides the mascara on perfectly and separates my lashes. I have been using this stuff since January and have not looked back! For the price and quality you cannot beat it!" —Nash Native

    Get it from Amazon for $4.99.

    4. A Marshmallow Whip Maker, which can turn a coin-sized amount of your favorite face cleanser into a cup full of light, frothy foam — not only does this help your cleanser last longer by giving it more suds and surface area to cover for a smaller portion, but the bubbly texture can help reduce friction on your face.'s just a whole lot of fun??, Amazon

    To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.

    Promising review: "YOU NEED THIS IN YOUR LIFE. I wasn't sure if it would foam up my gel cleanser (I use the La Rosche-Posay medicated gel cleanser) and it doesn't foam up too well or for long, so when I tell you, this thing made so much foam from two drops of the cleanser, I almost fell in the shower out of surprise. It is so easy to use, and I would recommend anyone planning to use/purchase that this does not need a lot of water. The smallest amount of water and cleanser will make more than enough foam for your face. I had so much foam left over after generously applying it to my face that I ended up using the rest on my body, and even after that, there was still more remaining." —lili

    Get it from Amazon for $7.

    5. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

    Kayla Suazo / BuzzFeed

    TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "Best coverage for under-eye bags and dark circles! I have used a lot of expensive eye products in the past and this has them all beat. I have light- to medium-olive complexion and was perplexed as to what color to choose. I went with the Brightener and it was a perfect match. My daughter is darker olive and it also looks good on her. Looks and feels great and can't beat the price." —Ana R.

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $5.41+ (available in 18 shades).

    6. Or CoverGirl's TruBlend matte concealer, which blends so seamlessly to your skin tone that it basically does half the work for you. A lot of reviewers noted that they didn't even *need* additional foundation or powders for coverage, so these lil' tubes are working overtime.

    Promising review: "I don't know what to start off with besides saying how amazing this concealer is!! The concealer has a great formula, that's easy to blend and dries to a matte finish. Almost didn't bake afterward because the look was close to flawless. I'm big into bright under-eyes and this gave me the look I love. This has easily made its way into my go-to makeup, and perhaps one of my new favorites." —Mandy Smith

    Get it from Amazon for $7.89 (available in 30 shades).

    7. Eden BodyWorks Coconut Shea Curl Defining Creme made with coconut oil, shea butter, aloe, and avocado oil help define and moisturize curls without buildup (both in your hair *and* in your bank account from way more expensive versions). This medium-hold crème is ideal for wash 'n' gos, twists, or braid-outs.


    Eden BodyWorks is a Black woman–owned business established in 2004 that specializes in natural products to nurture, restore, and maintain hair. Reviewers with 2c through 4c hair mention it working well for them!

    Promising review: "In love with this product!! Super moisturizing, I used this for some natural twist for about a week. Took them out and the results were amazing. Sixteen oz for this price and quality is unbeatable!!!" —Eddd

    Get it from Amazon for $8.47.

    8. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way., Amazon

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "For the price you just can't beat this! If you hold your skin taut and glide the razor over your skin it DOES take off the top dead layer of skin and also all the baby hairs, so it definitely does what it claims to. It's very easy to hold and use, too. Each one comes with a nice plastic sheath to protect the blade. But the blades do dull quickly so I usually throw one away and move on to the next after two to three uses. Baby hairs do not grow back rough or stubbly and that was my original worry. Dermaplaning like this at least once every few weeks helps your skin feel and look more radiant and helps makeup go on smoother for sure. I love it. Dermatologist charge $100–$250 for what these little tools can do for you at home." —Muffy

    Get a set of three from Amazon for $4.99.

    9. Or a painless battery-charged hair remover you can simply glide over super-fine hair like the hair above your lip or between your brows instead of going into a full battle mode with wax or shaving cream.

    Promising review: "After doing a lot of research, I finally decided to give this product a try due to the fact my normal waxing place had closed because of COVID. I was looking for something specifically to help with my upper lip and cheeks. I had tried home waxing and lotions before but always ended up with severe irritation and results that did not last. I was fully expecting some pain and discomfort with this product, but wasn't going to mind if it did a nice job. I was beyond surprised to find that it does not hurt at all!! And yet the results have lasted me just as long as a normal waxing! It was easy to set up, is simple to use, and I love the fact it comes in a cute portable case with a spare head included! For the price, you simply can't beat it! I would highly recommend and have already convinced some family and friends to get their own!" —Audrey S.

    Get it from Amazon for $15.99.

    10. A long-lasting, moisturizing lip lacquer so perfect for every day use that it will become a "must" in your beauty routine from the first use., Amazon

    Promising review: "Even during this stay-at-home era, I continue to wear at least basic makeup to make ME feel good. This gloss is a perfect color and the price can’t be beat. Also appreciate that it’s both flavorless and fragrance free." —Karen Templeton

    Get it from Amazon for $3 (available in seven shades).

    11. An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.

    Reviewer image of the pink canister of shaving cream

    Promising review: "I’ve tried sooo many shave creams and this one is by far the best. It’s super moisturizing and it makes my legs feel so good for several days instead of just that day or maybe two with other brands I’ve tried. Do yourself a favor and get this cream! Plus you really can’t beat the price!" —Holly J. 

    Get it from Amazon for $2.99

    12. A foot file that'll remove calluses and hard or cracked skin from your feet with some gentle, pain-free rubbing. It works whether your feet are dry or wet at the time, and will leave your heels feeling gloriously soft.

    Before image of a cracked foot with an after image of the skin smooth

    Promising review: "I must say that I do not review products very often, but when I used this bad boy I’m pretty sure the heavens opened up and angels started singing. This foot file is freaking amazing! I’ve had plenty of pedicures, but nothing compares to this tool and nothing beats the price! I used this in the shower and let my feet soak a bit while I lather, rinsed and repeated. When I started filing my heels, gobs of gooey skin came right off. I only used this for a few minutes all over my feet, focusing on the heels and it truly worked wonders. My feet have never been so smooth and soft!!" —Cheri

    Get it from Amazon for $9.95.

    13. A set of premium makeup brushes perfect for anyone who is interested in makeup, but doesn't necessarily want the whole YouTube tutorial song-and-dance of it — these standard, reliable brushes include everything you *might* need if the fancy ever strikes you, and even come with a handy photo reference of what each brush does.

    The rose gold and black set of brushes with a carrying case

    Psst — you can peek at the photo reference guide on the product page, too! 

    Promising review: "In my 30s, I decided I should learn more about makeup than just a touch of blush, BB cream, and eyeliner on rare occasions. I still don't wear makeup often, so I didn't want to spend a fortune on quality brushes. These have been great for me over the last six months. They come with a photo reference of what each brush is designed to do, which is great for me who still can't tell one small brush from another without looking at my guide. Out of the big brushes, I mostly use one for blush and another for mineral foundation. I use the various small brushes for eyeshadow. The fine one is nice for using eyeshadow as eyeliner. So if you're a makeup newbie or an occasional makeup wearer who wants a good set of brushes, these are for you." —Belle Brita 

    Get a set of 14 brushes on Amazon for $10.99

    14. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beautyblender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.,

    Promising review: "I am never buying Beautyblender-brand sponges again. These work just as well, are softer, and you can't beat the price! I've been using these since September 2019. Personally I think they apply makeup better and don't stain nearly as bad. Also noted that when cleansed, you don't get tons of dye and color rinsed out. There's none of that. I much prefer these to Beautyblender or Real Techniques, which I wasn't that impressed with. Over five months of use, they're still in great shape, no splits, rips, or tears. They don't appear to absorb as much product, either, as other sponges I've tried. They apply and blend makeup beautifully, and I really couldn't be happier with them. I'll definitely be ordering again when my current ones are ready to be replaced." —Sharie

    Get a set of five from Amazon for $7.55.

    15. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra shimmer in their lives.,

    Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone for some to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08

    Get it from Amazon for $7.65 (available in four shades).

    16. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    A before image of a reviewer's underarm hair, then a picture of the blue wax with hair of it, and an after image of the reviewer's hairless underarms

    Promising review: "Have no doubts, this is the wax you need. Cirepil took off about 90–95% of the hair, was easy to apply, and a little bit goes a long way, so even though a bag is $20, I'm actually paying about the same amount as I would for other brands. I had success on my legs, armpits, and bikini line. I still have half a bag left (!!), whereas I used THREE CANS of the Yeelen for crap results. You can also apply it in thin or short strips (for painful areas) and it still works really well — something my other waxes could never do." —Erin

    Get it from Amazon for $24.99.

    17. Maybelline's Cheek Heat Gel-Cream Blush, which is basically the affordable Cloud Paint dupe you'll love so much you'll wanna buy it in every shade — it spreads on your cheeks like finger paint and requires truly NO strategizing to blend. It is truly the easiest part of my routine.

    BuzzFeed editor holding pink tube of Cheek Heat with it applied to cheeks
    Emma Lord/BuzzFeed

    I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable dupe, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot! 

    Promising review: "LOVE this cream blush! Goes on smoothly and looks completely natural and I am in my 60s! WOW! WOW! WOW! I am amazed with this little tube! And the price cannot be beaten! Thank you!!!" —Renee A. Parker

    Get it from Amazon for $5.98 (available in six shades). 

    18. A moisturizing, sweat-resistant sunscreen designed not to leave a white cast on darker skin tones, so you can keep your cheeks safe from the sun without spending 20 minutes rubbing your sunscreen in first.

    A model putting SPF 30 sunscreen on their hand

    Black Girl Sunscreen is a Black woman–owned business established in 2016 with products that are cruelty free and formulated without parabens or other harmful chemicals (psst — they also have sunscreen for kids on their site!).

    Promising review: "You need this sunscreen!!! It has zero white cast. It blends in like a dream it literally just feels like a moisturizer!! If you’ve been thinking about getting this, this is your sign to buy it. You won’t regret it!" —Taylor

    Get it from Target for $15.99 or from Black Girl Sunscreen for $18.99.

    19. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.,

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!

    Promising review: "This stuff is really amazing. I shampooed as normal and used this in place of conditioner and didn't have to put anything else in my hair. It is so extremely soft and while I normally have nice hair, my boyfriend actually commented on how nice my hair looked without knowing I used a new product. You can't beat the price. I bought as presents for three people, that's how much I love it." —CLynn

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $13.

    20. A suuuper popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it in quarantine to help with dry and painful skin on their hands from handwashing and sanitizing.

    A model rubbing bio-oil on their hands

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "MUST-BUY! I have been using this for about four months and it has completely changed my skin. I've always had acne so I have hyper pigmentation and scaring. This has helped with both! It does not cause me to break out. My skin has never looked this good and healthy before. The bottle is huge for the amount i use daily (three to four drops). I will repurchase again and again. You cant beat the price." —Amanda

    Get it from Amazon for $8.92+ (available in four sizes).

    21. A vitamin C–based face serum for brighter, firmer skin with muuuuch faster results than most of its competitors. A lot of reviewers could see a difference within just a few days of use.

    Before and after image of reviewer with more refreshed skin after use

    Promising review: "I had COVID this last fall, followed by viral pneumonia and numerous other complications; needless to say, my face received zero attention for months! I have been combing the reviews and ingredient lists of Amazon products looking for a good vitamin C serum because my dermatologist recommended that one would be beneficial. I stumbled upon TruSkin and I am SO THANKFUL I DID! The difference a few short weeks can make! The vibrancy and glow has returned to my skin! The many fine lines that had appeared over the last six months are gone! My cheeks are rosy! TruSkin has earned a loyal customer! I am also loving their eye cream. I love the fact that I was able to read the ingredients list and I knew what everything on it was! It is wonderful on my sensitive skin and I only need a few drops. You cannot beat the price, especially considering the incredible quality! I would give it 10 stars if I could!" —WickedKate

    Get it from Amazon for $19.99.

    22. A 16-pack of Korean face masks made with vitamin E and collagen to give your cheeks the kind of daily glow that usually comes with a *much* higher price tag.

    The pack comes in 16 different varieties, so every night your face can take a new adventure — I'm talking lavender, cucumber, green tea, the whole shebang. Now your face can ~taste the rainbow~.

    Promising review: "You cannot beat these for the price. Each mask contains a good amount of serum, so I put any left in the pouch on my neck. They feel cool on my face, and I can tell a difference immediately after use. I have dewy skin, but it’s not sticky. I’m not sure if there is much difference between the different formulas, but they all seem to work. All of the masks are white and the serum is clear and nearly odorless. I’ve ordered my second set." —Avid Reader

    Get a 16-pack from Amazon for $11.99.

    23. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price.

    A model with one eyebrow natural and the other eyebrow filled in and brushed

    The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.

    Promising review: "This eyebrow pencil is perfect! I have thinner/finer eyebrows and typically fill them in for a more defined look. This pencil is perfect. It looks natural and the brush is really effective at blending the color in with your eyebrows. And you can't beat the price!" —emies

    Get it from Amazon for $7.64 (available in four shades).

    24. Plus an Onset Eyebrow Soap Kit, an eyebrow pomade that doesn't just fluffy up your brows for a little extra ~drama~, but holds them in place all the livelong day. It's basically like getting a whole bunch of extra eyebrow thickness without any effort!

    reviewer showing before, after application, and complete with filled-in brows

    Promising review: "I love this product! Perfect size to bring along when you’re traveling and you can’t beat the price because it comes with two! One for you and one for your bestie! Definitely worth it!" —Sasha Gonzalez

    Get a set of two from Amazon for $7.99.

    25. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.


    Promising review: "OMG what a great find. When I found these pillowcases I was actually looking for a different brand, but when I saw the price and read the reviews I purchased these instead, and I wasn't disappointed. I tossed them in the washer and then dried them on medium heat for about 10 minutes or so — came out looking great. The fabric is silky smooth and soft. I am planning to purchase more colors to go with different sheet sets. You can't beat the price and the quality is excellent." —El'Jaie

    Get a set of two from Amazon for $9.99 (available in seven colors and three sizes).

    26. Glossier's Skywash sheer matte lid tint with a diffused texture that blends so seamlessly into your eyelids that you don't have to deal with three other blending shades and a teensy how-to guide on the back of an eyeshadow palette to give it depth.


    Promising review: "This is just so easy to apply and it's quite hard to mess up. I rarely wear eyeshadow for any reason other than going out and I'm excited that the color I purchased (Valley) is the perfect shade for day wear. I'm at the point in my life where if something isn't quick and easy to put on my face... I just won't wear it. Very excited to try other colors as well." —alana

    Get it from Glossier for $18 (available in seven shades).

    27. A versatile mechanical eyeliner pencil you can get in basics or a ton of fun colors — reviewers are especially obsessed because it not only smudges beautifully, but stays PUT on your waterline.,

    Promising review: "You can't beat the price. The most perfect creamy, pigmented, and easy to put on eyeliner ever. I think most eyeliners are a bit stiff and kind of tug on the eye when you apply it but not this liner! I bought it in black but will be buying it in other colors as well. Also! If you like to smudge your waterline, this liner is perfect for that." —Kaykay

    Get it from Amazon for $4.99 (available in 12 colors).

    28. Plus a smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).


    Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel

    Get a set of two from Amazon for $14.97 (available in two colors and four styles).

    29. The Queen of Hearts eyeshadow palette, a high-pigmentation, bold-colored set of six matte and six foil eyeshadow shades you can seamlessly blend for any occasion.

    Coloured Raine

    Coloured Raine is a California-based, Black woman–owned cosmetics that specializes in100% cruelty-free, high pigmentation makeup to suit all skin tones.

    Promising review: "If you don’t have this, you need this, NOW!!!! Seriously though!! If you are debating on getting this just do it. You will not regret it. It is a gorgeous palette!!!" —Tiffany L.

    Get it from Coloured Raine for $42.

    30. Plus Revlon's Colorstay Eyeshadow Primer so you can show humidity, sweat, and any other force of nature trying to mess with your perfectly blended shimmer palette who's boss.

    Reviewer with blend of purple and silver shadow on their eyelid

    Promising review: "This is just as good as the big makeup brands and you can not beat the price! I am in Houston with heat and humidity and it fits the bill!" —Lauren Brown

    Get it from Amazon for $4.93

    31. A gel nail polish kit complete with everything you need for professional-level manicures without ever once interrupting the sacred flow of your Netflix queue.

    Each kit comes with a UV LED nail lamp, six colors of gel polish, three bottles of base coat, cuticle oil, a toe separator, a nail file, a buffer, nail clippers, a brush, two cuticle tools, and a brush duster.

    Promising review: "Loved it! I am not very good at doing my own nails but this thing is great to work with and actually getting me excited to do it on my own. Awesome quality and you can't really beat the price. The kit comes with everything you need for a mani or even pedi at home. I am recommending this product to all my friends as I am very satisfied and will buy more gel colors. So far I have had the mani for a week and it is still going strong in my opinion. Let me mention the fact that I am a mom so constantly doing a million little things such as dishes, house chores, etc." —Amazon Customer

    Get it from Amazon for $37.99 (available in 12 styles).

    32. Or a set of 10 quick-dry nail polishes for anyone who loves the idea of rocking some finger bling but simply cannot be tasked with waiting around for it to dry or get removed (these are my Dorito-eating hands!!). Bonus? They last for several days, but are also designed for easy peel-off.,

    Promising review: "Hi, this nail polish is very good. What I like the most about this is its shine and quick dry. You cannot really beat the price. I also like the fact that there are so many different colors in the set. This is SO WORTH YOUR MONEY. Give it a try." —Wanks

    Get 10 bottles from Amazon for $12.99 (available in five color combinations).

    33. A dual hair dryer and brush to dry your hair as you style it and give your 'do an incredible amount of volume and shine, without the cost of a pricey blowout.,

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "I love this hair dryer! I have the ridiculously expensive Dyson dryer and I actually like this one better! Very easy to use if you have long hair or extensions! It’s a little big so could be awkward to hold but its pretty lightweight! If your as unskilled as I’m at drying your hair with a round brush and dryer at the same time this will be a lifesaver! I’ve only had it a few months but so far I love it! The hype is real and you can't beat the price!" —Erica

    Get it from Amazon for $45.99+ (available in four styles).

    34. A firming eye cream that uses vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.,

    Promising review: "I have combination skin and have been using this product for almost a year now, and I love it!! After about a month of use I noticed an obvious difference on my lid area being less puffy. It does the job and you can't beat the price! It also smells lovely! I loved this product enough to try out their face moisturizer as well and it's great too!" —KO Neill

    Get it from Amazon for $19.99.

    35. A thick clear lip gloss that glides on without getting so sticky that half your hair ends up in your mouth the second you get hit by a gust of wind, and will give your lips the perfect gleam of your Instagram dreams.

    Reviewer with glossy lips holding up the lip gloss

    The flavors include mint, rosehip, mango, coconut, and argan oil.

    Promising review: "Out of all the glosses that I’ve tried on Amazon, these are by far the best. They make your lips super shiny and glossy!! Nothing beats it for the price." —W

    Get a set of three from Amazon for $3.93 (available in six flavor combos).

    36. Cerave's hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.

    Before and after image of reviewer with cystic acne and without

    Promising review: "I have dry skin usually but in the winter it gets drier and flakey even when I exfoliate. I have also tried many face cleansers for dry skin, and they only made my skin drier. Until I tried Cerave hydrating facial cleanser. It goes on very creamy and seriously leaves your skin feeling clean and hydrated. This bottle has lasted me three months and I still have just under a half bottle with twice daily use. I will never use another facial cleanser now that I've tried this one, and you definitely can't beat the price." —Cyndi Flicker

    Get it from Amazon for $14.53.

    37. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    Emma Lord/BuzzFeed

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I have thick hair so I was looking for a good scalp shampoo massager and this was Amazon's highest-rated one, and it did not disappoint. It works very well! So well that I've had to order a second one because my husband loved it and stole mine. Plus you can't beat the price!" —Amazon Customer

    Get it from Amazon for $6.98 (available in three colors).

    38. A bottle of Meltdown acne oil for anyone who's cycled through a bunch of harsh prescription acne treatments from dermatologists that never *quite* do the trick. With its soothing rosehip oil and its redness-combatting black cumin seed, literally *thousands* of reviewers swear by this stuff.

    Model rubbing the oil from the small pump bottle on their skin

    Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

    Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile to your needs, too.

    Promising review: "This is honestly similar to Sunday Riley’s UFO. Both contain black cumin seed oil, tea tree oil, and rosemary. The difference is that UFO is $40 for the same amount. I definitely noticed a reduction in acne while using this product. For the price it really can’t be beat!" —Taylor L.   

    Get it from Blume for $28.

    39. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment, a formula you've probably seen before if you're on Beauty TikTok — reviewers swear by not just for reducing redness and uneven texture, but for skin protection, since this bb has SPF 30 built in.

    Model holding the twist open jar of product

    Promising review: "The real MVP! If you have from any facial redness like I do, then you need this in your life ASAP! I’ve never used a product that claimed to hide redness because I just didn’t believe it would work. I will be purchasing a full sized jar of this. All I need is a little bit to put on cheeks and it completely hides my redness." —SarahSebastian

    Get a mini from Sephora for $19

    Psst — you can watch TikTok's @BauerBeauty use the color corrector in action on Sephora's product page

    40. O'Keeffe's Working Hands Hand Cream, an affordable concentrated moisturizer for dry, cracked, or bleeding hands that actually *does* all the stuff the high-end brand names claim they're going to do.

    Psst — a lot of reviewers also swear by this for relieving eczema!

    Promising review: "My hands always tend to dry out during the winter months, especially at work, where a furnace is constantly kicking on repeatedly and drying out the surrounding air. I seldom can apply lotion because I do quite a bit of typing for my job and use the touch screen of my phone very often, leaving a greasy trail on both. I decided to give Working Hands a try because it didn't appear to be a conventional lotion and I read many positive reviews. The bottom line: For the price, you really can't beat it. I put it on after I wash my hands in the morning and once or twice during the day. It feels much different while rubbing it in, and makes my fingers and palms feel 'slick' for a brief period afterward. However, within a few minutes, my hands are moisturized and don't feel greasy at all. Highly recommended for anyone who works with their hands and/or frequently washes them." —G

    Get it from Amazon for $6.98.

    41. Fluide's Universal Crayon, a delightful high-pigmented makeup pen you can easily roll on your lids, lips, and cheekbones for an extra pop of color on days when you need a lil' ✨ in your life.


    Fluide is a queer-owned and woman-owned business specializing in vegan, cruelty-free and paraben-free cosmetics.

    Promising review: "I'm a huge fan of quick and easy enhancements and it doesn't get any easier than this. Drag across your eyelids, lips, rub into your cheeks and nose for a fabulous rosy shimmer." —Teneca Kennedy

    Get it from Fluide for $12 (available in four colors).

    42. A hair thinner and cutter that people swear by for all sorts of styling hacks, whether it's trimming their bangs, maintaining a cut, giving themselves natural-looking layers, or trimming and styling wigs.,

    The razor has two edges, a fine-tooth one for thin hair textures, and a wider one for thicker hair textures. (FWIW, people also use this on their pets as a quick grooming solution!)

    Promising review: "Wow! Before I bought this I watched YouTube videos to see how this worked. I decided to buy it and I was impressed! Easy to use and it does a great job. Can't beat the price! Worth every penny." —ElkElk

    Get it from Amazon for $3.90.

    43. An almond-scented shimmer oil you can simply rub a few drops off onto your face for an instant natural, dewy, sun-kissed glow. Psst — some reviewers even put some in their hair!

    Small bottle of brown shimmering oil
    Skin Foodie/Etsy

    Skin Foodie is an Ohio-based Etsy shop established in 2014 that specializes in sustainably sourced, fair trade, and organic skincare. 

    Promising review: "Super subtle glow! Smells like summer. Great to add to no-makeup days or makeup days!" —Olivia Loschert 

    Get it from Skin Foodie on Etsy for $22

    44. A conditioning and healing castor oil full of vitamins and fatty acids that won't just strengthen weak hair, but will help you maintain hair health over time. Reviewers mention seeing improvements in growth and strength within a week, with noticeable results within a few months.

    FWIW, it also helps condition and strengthen eyelashes, eyebrows, and skin, so it really just shows up for you no matter what the task.

    Promising review: "I've only been using this product for about two weeks, but I've noticed a massive difference with my eyebrows. I originally bought this to treat my thinning hair and have been applying it three times weekly to my scalp, but my eyebrows appear to have the quickest reaction to the oil. I don't even have to pencil them in anymore! So far I'm really diggin' this product. Also, shipping was fast and the price was right up my alley. You really can't beat $15." —GG

    Get it from Amazon for $15.99.

    45. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.

    hands holding two of the spray bottles of leave-in conditioner
    Mane Club

    Mane Club is a New York City–based small business established in 2019 that specializes in affordable haircare products.

    Promising review: "Smells nice w/o being overpowering. Does what it says! I have frizz on the top layer of my wavy-curly hair, this kept it smooth while keeping my waves. :) For the price (and ingredients) you can't beat it!" —Meghan W.

    Get it from Mane Club for $8.

    46. A jar of Aztec healing clay masks that essentially suck the gunk out of your pores like a vacuum, and will also help reduce the redness and ache of acne lickety-split.

    People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.

    Promising review: "I’ve been using this product for two years and I love it so much. It is the only face mask I use. One container lasts me about a year and for the price, it can’t be beat. This mask detoxes, tightens, and brightens my skin. I use it anywhere from once to three times a month depending on skin issues. I mix it with only apple cider vinegar but the mixture can be diluted with water for sensitive skin (definitely dilute the first time you try it). I cannot recommend this product enough!" —Elisabeth

    Get it from Amazon for $9.99.

    47. A makeup-correcting stick for eyeliner, lipliner, and lipstick, because, in the words of Hannah Montana, "Everybody makes mistakes." Now you can make them fearlessly knowing this lil' corrector will make them all "poof!" disappear.

    Model using the stick to correct eyeliner

    Promising review: "Why didn’t someone think of this sooner? For years, I’ve been using Q-tips dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must-buy product!!" —Katherine Riordan

    Get it from Amazon for $7.97

    When the primer's so good your eyeshadow lasts the whole livelong day:

    Ariana Grande/VEVO

    Reviews have been edited for length and/or clarity. 

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