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This ~whip maker~ that can turn a teensy bit of your cleanser into a mountain of foam is about to be your new favorite gadget.
To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.
Promising review: "YOU NEED THIS IN YOUR LIFE. I wasn't sure if it would foam up my gel cleanser (I use the La Rosche-Posay medicated gel cleanser) and it doesn't foam up too well or for long, so when I tell you, this thing made so much foam from two drops of the cleanser, I almost fell in the shower out of surprise. It is so easy to use, and I would recommend anyone planning to use/purchase that this does not need a lot of water. The smallest amount of water and cleanser will make more than enough foam for your face. I had so much foam left over after generously applying it to my face that I ended up using the rest on my body, and even after that, there was still more remaining." —lili
Get it from Amazon for $7.
TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Best coverage for under-eye bags and dark circles! I have used a lot of expensive eye products in the past and this has them all beat. I have light- to medium-olive complexion and was perplexed as to what color to choose. I went with the Brightener and it was a perfect match. My daughter is darker olive and it also looks good on her. Looks and feels great and can't beat the price." —Ana R.
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $5.41+ (available in 18 shades).
Promising review: "I don't know what to start off with besides saying how amazing this concealer is!! The concealer has a great formula, that's easy to blend and dries to a matte finish. Almost didn't bake afterward because the look was close to flawless. I'm big into bright under-eyes and this gave me the look I love. This has easily made its way into my go-to makeup, and perhaps one of my new favorites." —Mandy Smith
Get it from Amazon for $7.89 (available in 30 shades).
Eden BodyWorks is a Black woman–owned business established in 2004 that specializes in natural products to nurture, restore, and maintain hair. Reviewers with 2c through 4c hair mention it working well for them!
Promising review: "In love with this product!! Super moisturizing, I used this for some natural twist for about a week. Took them out and the results were amazing. Sixteen oz for this price and quality is unbeatable!!!" —Eddd
Get it from Amazon for $8.47.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "For the price you just can't beat this! If you hold your skin taut and glide the razor over your skin it DOES take off the top dead layer of skin and also all the baby hairs, so it definitely does what it claims to. It's very easy to hold and use, too. Each one comes with a nice plastic sheath to protect the blade. But the blades do dull quickly so I usually throw one away and move on to the next after two to three uses. Baby hairs do not grow back rough or stubbly and that was my original worry. Dermaplaning like this at least once every few weeks helps your skin feel and look more radiant and helps makeup go on smoother for sure. I love it. Dermatologist charge $100–$250 for what these little tools can do for you at home." —Muffy
Get a set of three from Amazon for $4.99.
Promising review: "After doing a lot of research, I finally decided to give this product a try due to the fact my normal waxing place had closed because of COVID. I was looking for something specifically to help with my upper lip and cheeks. I had tried home waxing and lotions before but always ended up with severe irritation and results that did not last. I was fully expecting some pain and discomfort with this product, but wasn't going to mind if it did a nice job. I was beyond surprised to find that it does not hurt at all!! And yet the results have lasted me just as long as a normal waxing! It was easy to set up, is simple to use, and I love the fact it comes in a cute portable case with a spare head included! For the price, you simply can't beat it! I would highly recommend and have already convinced some family and friends to get their own!" —Audrey S.
Get it from Amazon for $15.99.
Promising review: "Even during this stay-at-home era, I continue to wear at least basic makeup to make ME feel good. This gloss is a perfect color and the price can’t be beat. Also appreciate that it’s both flavorless and fragrance free." —Karen Templeton
Get it from Amazon for $3 (available in seven shades).
Promising review: "I’ve tried sooo many shave creams and this one is by far the best. It’s super moisturizing and it makes my legs feel so good for several days instead of just that day or maybe two with other brands I’ve tried. Do yourself a favor and get this cream! Plus you really can’t beat the price!" —Holly J.
Get it from Amazon for $2.99.
Promising review: "I must say that I do not review products very often, but when I used this bad boy I’m pretty sure the heavens opened up and angels started singing. This foot file is freaking amazing! I’ve had plenty of pedicures, but nothing compares to this tool and nothing beats the price! I used this in the shower and let my feet soak a bit while I lather, rinsed and repeated. When I started filing my heels, gobs of gooey skin came right off. I only used this for a few minutes all over my feet, focusing on the heels and it truly worked wonders. My feet have never been so smooth and soft!!" —Cheri
Get it from Amazon for $9.95.
Psst — you can peek at the photo reference guide on the product page, too!
Promising review: "In my 30s, I decided I should learn more about makeup than just a touch of blush, BB cream, and eyeliner on rare occasions. I still don't wear makeup often, so I didn't want to spend a fortune on quality brushes. These have been great for me over the last six months. They come with a photo reference of what each brush is designed to do, which is great for me who still can't tell one small brush from another without looking at my guide. Out of the big brushes, I mostly use one for blush and another for mineral foundation. I use the various small brushes for eyeshadow. The fine one is nice for using eyeshadow as eyeliner. So if you're a makeup newbie or an occasional makeup wearer who wants a good set of brushes, these are for you." —Belle Brita
Get a set of 14 brushes on Amazon for $10.99.
Promising review: "I am never buying Beautyblender-brand sponges again. These work just as well, are softer, and you can't beat the price! I've been using these since September 2019. Personally I think they apply makeup better and don't stain nearly as bad. Also noted that when cleansed, you don't get tons of dye and color rinsed out. There's none of that. I much prefer these to Beautyblender or Real Techniques, which I wasn't that impressed with. Over five months of use, they're still in great shape, no splits, rips, or tears. They don't appear to absorb as much product, either, as other sponges I've tried. They apply and blend makeup beautifully, and I really couldn't be happier with them. I'll definitely be ordering again when my current ones are ready to be replaced." —Sharie
Get a set of five from Amazon for $7.55.
Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone for some to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08
Get it from Amazon for $7.65 (available in four shades).
Promising review: "Have no doubts, this is the wax you need. Cirepil took off about 90–95% of the hair, was easy to apply, and a little bit goes a long way, so even though a bag is $20, I'm actually paying about the same amount as I would for other brands. I had success on my legs, armpits, and bikini line. I still have half a bag left (!!), whereas I used THREE CANS of the Yeelen for crap results. You can also apply it in thin or short strips (for painful areas) and it still works really well — something my other waxes could never do." —Erin
Get it from Amazon for $24.99.
I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable dupe, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!
Promising review: "LOVE this cream blush! Goes on smoothly and looks completely natural and I am in my 60s! WOW! WOW! WOW! I am amazed with this little tube! And the price cannot be beaten! Thank you!!!" —Renee A. Parker
Get it from Amazon for $5.98 (available in six shades).
Black Girl Sunscreen is a Black woman–owned business established in 2016 with products that are cruelty free and formulated without parabens or other harmful chemicals (psst — they also have sunscreen for kids on their site!).
Promising review: "You need this sunscreen!!! It has zero white cast. It blends in like a dream it literally just feels like a moisturizer!! If you’ve been thinking about getting this, this is your sign to buy it. You won’t regret it!" —Taylor
Get it from Target for $15.99 or from Black Girl Sunscreen for $18.99.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "This stuff is really amazing. I shampooed as normal and used this in place of conditioner and didn't have to put anything else in my hair. It is so extremely soft and while I normally have nice hair, my boyfriend actually commented on how nice my hair looked without knowing I used a new product. You can't beat the price. I bought as presents for three people, that's how much I love it." —CLynn
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $13.
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "MUST-BUY! I have been using this for about four months and it has completely changed my skin. I've always had acne so I have hyper pigmentation and scaring. This has helped with both! It does not cause me to break out. My skin has never looked this good and healthy before. The bottle is huge for the amount i use daily (three to four drops). I will repurchase again and again. You cant beat the price." —Amanda
Get it from Amazon for $8.92+ (available in four sizes).
Promising review: "I had COVID this last fall, followed by viral pneumonia and numerous other complications; needless to say, my face received zero attention for months! I have been combing the reviews and ingredient lists of Amazon products looking for a good vitamin C serum because my dermatologist recommended that one would be beneficial. I stumbled upon TruSkin and I am SO THANKFUL I DID! The difference a few short weeks can make! The vibrancy and glow has returned to my skin! The many fine lines that had appeared over the last six months are gone! My cheeks are rosy! TruSkin has earned a loyal customer! I am also loving their eye cream. I love the fact that I was able to read the ingredients list and I knew what everything on it was! It is wonderful on my sensitive skin and I only need a few drops. You cannot beat the price, especially considering the incredible quality! I would give it 10 stars if I could!" —WickedKate
Get it from Amazon for $19.99.
The pack comes in 16 different varieties, so every night your face can take a new adventure — I'm talking lavender, cucumber, green tea, the whole shebang. Now your face can ~taste the rainbow~.
Promising review: "You cannot beat these for the price. Each mask contains a good amount of serum, so I put any left in the pouch on my neck. They feel cool on my face, and I can tell a difference immediately after use. I have dewy skin, but it’s not sticky. I’m not sure if there is much difference between the different formulas, but they all seem to work. All of the masks are white and the serum is clear and nearly odorless. I’ve ordered my second set." —Avid Reader
Get a 16-pack from Amazon for $11.99.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising review: "This eyebrow pencil is perfect! I have thinner/finer eyebrows and typically fill them in for a more defined look. This pencil is perfect. It looks natural and the brush is really effective at blending the color in with your eyebrows. And you can't beat the price!" —emies
Get it from Amazon for $7.64 (available in four shades).
Promising review: "I love this product! Perfect size to bring along when you’re traveling and you can’t beat the price because it comes with two! One for you and one for your bestie! Definitely worth it!" —Sasha Gonzalez
Get a set of two from Amazon for $7.99.
Promising review: "OMG what a great find. When I found these pillowcases I was actually looking for a different brand, but when I saw the price and read the reviews I purchased these instead, and I wasn't disappointed. I tossed them in the washer and then dried them on medium heat for about 10 minutes or so — came out looking great. The fabric is silky smooth and soft. I am planning to purchase more colors to go with different sheet sets. You can't beat the price and the quality is excellent." —El'Jaie
Get a set of two from Amazon for $9.99 (available in seven colors and three sizes).
Promising review: "This is just so easy to apply and it's quite hard to mess up. I rarely wear eyeshadow for any reason other than going out and I'm excited that the color I purchased (Valley) is the perfect shade for day wear. I'm at the point in my life where if something isn't quick and easy to put on my face... I just won't wear it. Very excited to try other colors as well." —alana
Get it from Glossier for $18 (available in seven shades).
Promising review: "You can't beat the price. The most perfect creamy, pigmented, and easy to put on eyeliner ever. I think most eyeliners are a bit stiff and kind of tug on the eye when you apply it but not this liner! I bought it in black but will be buying it in other colors as well. Also! If you like to smudge your waterline, this liner is perfect for that." —Kaykay
Get it from Amazon for $4.99 (available in 12 colors).
Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel
Get a set of two from Amazon for $14.97 (available in two colors and four styles).
Coloured Raine is a California-based, Black woman–owned cosmetics that specializes in100% cruelty-free, high pigmentation makeup to suit all skin tones.
Promising review: "If you don’t have this, you need this, NOW!!!! Seriously though!! If you are debating on getting this just do it. You will not regret it. It is a gorgeous palette!!!" —Tiffany L.
Get it from Coloured Raine for $42.
Promising review: "This is just as good as the big makeup brands and you can not beat the price! I am in Houston with heat and humidity and it fits the bill!" —Lauren Brown
Get it from Amazon for $4.93.
Each kit comes with a UV LED nail lamp, six colors of gel polish, three bottles of base coat, cuticle oil, a toe separator, a nail file, a buffer, nail clippers, a brush, two cuticle tools, and a brush duster.
Promising review: "Loved it! I am not very good at doing my own nails but this thing is great to work with and actually getting me excited to do it on my own. Awesome quality and you can't really beat the price. The kit comes with everything you need for a mani or even pedi at home. I am recommending this product to all my friends as I am very satisfied and will buy more gel colors. So far I have had the mani for a week and it is still going strong in my opinion. Let me mention the fact that I am a mom so constantly doing a million little things such as dishes, house chores, etc." —Amazon Customer
Get it from Amazon for $37.99 (available in 12 styles).
Promising review: "Hi, this nail polish is very good. What I like the most about this is its shine and quick dry. You cannot really beat the price. I also like the fact that there are so many different colors in the set. This is SO WORTH YOUR MONEY. Give it a try." —Wanks
Get 10 bottles from Amazon for $12.99 (available in five color combinations).
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "I love this hair dryer! I have the ridiculously expensive Dyson dryer and I actually like this one better! Very easy to use if you have long hair or extensions! It’s a little big so could be awkward to hold but its pretty lightweight! If your as unskilled as I’m at drying your hair with a round brush and dryer at the same time this will be a lifesaver! I’ve only had it a few months but so far I love it! The hype is real and you can't beat the price!" —Erica
Get it from Amazon for $45.99+ (available in four styles).
Promising review: "I have combination skin and have been using this product for almost a year now, and I love it!! After about a month of use I noticed an obvious difference on my lid area being less puffy. It does the job and you can't beat the price! It also smells lovely! I loved this product enough to try out their face moisturizer as well and it's great too!" —KO Neill
Get it from Amazon for $19.99.
The flavors include mint, rosehip, mango, coconut, and argan oil.
Promising review: "Out of all the glosses that I’ve tried on Amazon, these are by far the best. They make your lips super shiny and glossy!! Nothing beats it for the price." —W
Get a set of three from Amazon for $3.93 (available in six flavor combos).
Promising review: "I have dry skin usually but in the winter it gets drier and flakey even when I exfoliate. I have also tried many face cleansers for dry skin, and they only made my skin drier. Until I tried Cerave hydrating facial cleanser. It goes on very creamy and seriously leaves your skin feeling clean and hydrated. This bottle has lasted me three months and I still have just under a half bottle with twice daily use. I will never use another facial cleanser now that I've tried this one, and you definitely can't beat the price." —Cyndi Flicker
Get it from Amazon for $14.53.
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I have thick hair so I was looking for a good scalp shampoo massager and this was Amazon's highest-rated one, and it did not disappoint. It works very well! So well that I've had to order a second one because my husband loved it and stole mine. Plus you can't beat the price!" —Amazon Customer
Get it from Amazon for $6.98 (available in three colors).
Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.
Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile to your needs, too.
Promising review: "This is honestly similar to Sunday Riley’s UFO. Both contain black cumin seed oil, tea tree oil, and rosemary. The difference is that UFO is $40 for the same amount. I definitely noticed a reduction in acne while using this product. For the price it really can’t be beat!" —Taylor L.
Get it from Blume for $28.
Promising review: "The real MVP! If you have from any facial redness like I do, then you need this in your life ASAP! I’ve never used a product that claimed to hide redness because I just didn’t believe it would work. I will be purchasing a full sized jar of this. All I need is a little bit to put on cheeks and it completely hides my redness." —SarahSebastian
Get a mini from Sephora for $19.
Psst — you can watch TikTok's @BauerBeauty use the color corrector in action on Sephora's product page!
Psst — a lot of reviewers also swear by this for relieving eczema!
Promising review: "My hands always tend to dry out during the winter months, especially at work, where a furnace is constantly kicking on repeatedly and drying out the surrounding air. I seldom can apply lotion because I do quite a bit of typing for my job and use the touch screen of my phone very often, leaving a greasy trail on both. I decided to give Working Hands a try because it didn't appear to be a conventional lotion and I read many positive reviews. The bottom line: For the price, you really can't beat it. I put it on after I wash my hands in the morning and once or twice during the day. It feels much different while rubbing it in, and makes my fingers and palms feel 'slick' for a brief period afterward. However, within a few minutes, my hands are moisturized and don't feel greasy at all. Highly recommended for anyone who works with their hands and/or frequently washes them." —G
Get it from Amazon for $6.98.
Fluide is a queer-owned and woman-owned business specializing in vegan, cruelty-free and paraben-free cosmetics.
Promising review: "I'm a huge fan of quick and easy enhancements and it doesn't get any easier than this. Drag across your eyelids, lips, rub into your cheeks and nose for a fabulous rosy shimmer." —Teneca Kennedy
Get it from Fluide for $12 (available in four colors).
The razor has two edges, a fine-tooth one for thin hair textures, and a wider one for thicker hair textures. (FWIW, people also use this on their pets as a quick grooming solution!)
Promising review: "Wow! Before I bought this I watched YouTube videos to see how this worked. I decided to buy it and I was impressed! Easy to use and it does a great job. Can't beat the price! Worth every penny." —ElkElk
Get it from Amazon for $3.90.
Skin Foodie is an Ohio-based Etsy shop established in 2014 that specializes in sustainably sourced, fair trade, and organic skincare.
Promising review: "Super subtle glow! Smells like summer. Great to add to no-makeup days or makeup days!" —Olivia Loschert
Get it from Skin Foodie on Etsy for $22.
FWIW, it also helps condition and strengthen eyelashes, eyebrows, and skin, so it really just shows up for you no matter what the task.
Promising review: "I've only been using this product for about two weeks, but I've noticed a massive difference with my eyebrows. I originally bought this to treat my thinning hair and have been applying it three times weekly to my scalp, but my eyebrows appear to have the quickest reaction to the oil. I don't even have to pencil them in anymore! So far I'm really diggin' this product. Also, shipping was fast and the price was right up my alley. You really can't beat $15." —GG
Get it from Amazon for $15.99.
Mane Club is a New York City–based small business established in 2019 that specializes in affordable haircare products.
Promising review: "Smells nice w/o being overpowering. Does what it says! I have frizz on the top layer of my wavy-curly hair, this kept it smooth while keeping my waves. :) For the price (and ingredients) you can't beat it!" —Meghan W.
Get it from Mane Club for $8.
People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.
Promising review: "I’ve been using this product for two years and I love it so much. It is the only face mask I use. One container lasts me about a year and for the price, it can’t be beat. This mask detoxes, tightens, and brightens my skin. I use it anywhere from once to three times a month depending on skin issues. I mix it with only apple cider vinegar but the mixture can be diluted with water for sensitive skin (definitely dilute the first time you try it). I cannot recommend this product enough!" —Elisabeth
Get it from Amazon for $9.99.
Promising review: "Why didn’t someone think of this sooner? For years, I’ve been using Q-tips dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must-buy product!!" —Katherine Riordan
Get it from Amazon for $7.97.
Reviews have been edited for length and/or clarity.