Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
It literally takes five seconds to froth your milk with this tiny gadget and drink your morning coffee like a 👑.
Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $3.79.
A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.
Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT
Get it from Amazon for $5.97.
Hello, that is my face above, because I bought into the hype of over 133,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold
Get it from Amazon $22.09+ (get this price by clipping the 15% off coupon on the product page; available in five colors).
Promising review: "I bought these because I saw them on TikTok, and they actually work really well! I used to keep a piece of electric tape over my webcams, but it was difficult to remove quickly when I need to use FaceTime. I put one of the sliders on my iMac, and one on my MacBook, and they are awesome! I would def recommend! :)" —Emily
Get a two-pack from Amazon for $6.99 (available in three colors).
TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80+ (available in 18 shades).
Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer
Get a set of four from Amazon for $9.99.
Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne
Get it from Amazon for $13.84.
Promising review: "Don't hesitate just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than real techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $9.99.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney
Get it from Amazon for $32.49 (available in three styles).
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "OK, I haven't seen anyone mention this so maybe it's just me, but I have very fine, wavy hair. I have a lot of hair but it's so fine it just sits flat on my head. I used this on my dry hair as soon at it was delivered and Hol-lee-volume! This has made my hair feel so much thicker. I'm not sure if it's because it's getting rid of buildup (my best guess) or what but I completely didn't expect it. I honestly just bought this because I saw it on TikTok and thought it would feel good. I encourage anyone with fine hair to give this a try. At worst, it will give you a really nice head massage." —Ashley G.
Get it from Amazon for $6.98 (available in three colors).
Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." —D. Washington
Get it from Amazon for $7.99.
Promising review: "I noticed a friend making TikToks wearing these gloves and talking about how much they help with her RA pain. I am SO glad I bought them!! They help prevent and manage pain and stiffness in my hands and wrists. I highly recommend these for anyone experiencing pain in the hands for any reason." —Cortny
Get a pair from Amazon for $19.97 (available in three sizes).
Dan O's seasoning is a small business established in 2017 that gained popularity after taking to TikTok during the pandemic, where the company now has 1.5 million followers with plenty of droolworthy food content.
Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go to seasoning." —Heartcri
Get a pack of two (one original, one spicy) from Amazon for $20.90.
This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I'm a big weenie about fire (LOL, self-preservation) so I've always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!
Promising review: "Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month." —dwhite3012
Get it from Amazon for $10.99 (available in five colors).
Promising review: "So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence I’d say what are you waiting for buy it already!" —Denise
Get it from Amazon for $16.99 (available in seven styles).
Check it out on TikTok here.
Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true, I cannot believe it. The taste isn't strong, it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac
Get a set of two from Amazon for $13.60.
Promising review: "I had originally seen these pair of glasses on TikTok and was very eager in buying them and let me tell you they did NOT disappoint. They are very sturdy, fashionable, and look like a high-end pair of glasses." —Alejandra Larios
Get a 2-pack from Amazon for $12.70 (available in 32 color combinations).
Promising review: "I love this TikTok clock. Here’s another 'TikTok/BuzzFeed brought me here' post. The clock is adorable and a modern thin clock that doesn’t look cheap, even though it is." —Tanitha Gaither
Get it from Amazon for $16.47 (available in six styles).
Promising review: "Saw someone try this in TikTok and knew I needed it. It’s so good and sweet and spicy. I love it on fried chicken and even pepperoni pizza. It’s delicious." —Tricia
Check out BuzzFeed's review of Mike's Hot Honey for more info!
Get it from Amazon for $10.99.
Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer
Get it from Amazon for $13.49+ (available in four sizes).
Promising review: "I saw this product recommended on TikTok and am so glad I came across it! I am new to the essentials oil world, but this scent is so calming and peaceful." —Julie Durlyea
Get it from Amazon for $12.95.
Psst — if you don't have a diffuser, you can get a popular, well-reviewed essential-oil diffuser on Amazon for $15.99.
Promising review: "I initially found this patch from people doing TikTok videos and was skeptical. I have to say that they have really been working after using for just two days. I washed my wrist, let it dry, and then applied the patch about an hour before bed. I did not lie awake for an extended amount of time like I usually do nor have I gotten up in the middle of night, which is pretty common as well. Nothing works for everyone however, if you struggle with getting to sleep and/or staying asleep these are well worth a try. Working for me." —CC Renae
Get a 28-pack from Amazon for $34.99.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $4.69.
This desk bike is also height adjustable so you can get your perfect fit with the tray, and has "whisper-quiet" pedaling, eight resistance levels, and a way to track your mileage, RPM, and other stats.
Promising review: "I saw this in TikTok and I bought it. No regrets! I’ve used this almost daily since I got it. I’m moving way more than I did before. The tabletop part is a little loose but that might be from me leaning on it too much. It wasn’t original like that. I haven’t looked into tightening it. Ten out of ten recommended for some one who's looking to move more!!" —Amazon Customer
Get it from Amazon for $419.99 (clip the "$80 off" coupon on the product page for this price).
Psst — you can watch the viral desk bike TikTok featuring it for more insight on how it works. It's been liked over 1.8 million times!
I've *also* been using this soap, and not only is it super hydrating for my hands (LOL @ constantly handwashing now and forever!), the yuzu scent is just calming and lovely, and I'm obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable; you buy the dispenser once, and then you can get refills of the foaming soap for $10.23 from then on out.
Promising review: "I saw someone on TikTok with this and did an impulse buy and I love it. You do have to give it a few pumps at the beginning of the first use to get the soap up. But it does make a cute little flower on your hand. Super cute and I love the fact that you can get refills so it's not a one-use kind of deal." —Christina Hansen
Get it from Amazon for $20.49 (also available as a paw print).
To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.
Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau
Get it from Amazon for $6.30.
Promising review: "Fits perfect in the cup holder on the side of my door which is where I tend to hoard the most trash. If it ever gets dirty it washes easily. The lid comes on and off easily making it easy to just dump it every time I'm at the gas station. I saw this on TikTok and it turned out to be a great impulse buy." —Jacqueline Todd
Get it from Amazon for $9.99 (available in four colors).
Promising review: "Honestly a friend sent me a TikTok video on this item. I was like, for 20 bucks I'll try it, and oh my god, I have lower back problems and 20 minutes lying on this spiking mat helped relieve pressure. I work remotely and am sitting down for 8 to 10 hours a day, so tension builds up and this totally worked. So many ways to try using the mat." —Arlington Ink
Get it from Amazon for $26.02+ (available in 14 colors).
Promising review: "I kept seeing these all over TikTok, and I was noticing that my carpet looked strangely discolored from dog hair, even with constant vacuuming with my incredible pet vacuum. These tools pulled up so much dog hair, I could not believe it! I feel bad for my friends who have dog allergies that were coming over before we discovered this tool." —Lexy
Get a pack of two from Amazon for $11.89.
Promising review: "This showerhead is awesome! I didn’t want to give into 'TikTok made me buy it,' but it’s worth it! My body can feel the difference in the water quality! So worth it." —Amazon Customer
Get it from Amazon for $29.98 (get this price by clipping the $10 off coupon on the product page; available in two colors).
Reviews have been edited for length and/or clarity.