Kylie Jenner has tried out just about every hair colour imaginable, but most of the time her changing look is down to wigs.
However, over the weekend Kylie took the plunge and bleached her hair peroxide blonde. Obviously she charted the process on Snapchat.
Now she's unveiled the new look in New York, where she's been hanging out for Kanye West's latest fashion show.
And a lot of people have noticed the similarity between newly-blonde Kylie and a particular sister of hers.
I mean, this could literally be Kim exiting a hotel, right?
The neutral tones in their clothing and their makeup are virtually identical here – and the hair makes them look like actual twins.
IDK which one is Kylie and which one is Kim, tbh.
And she's even got Tyga in on the imitation game.
I don't blame them, Kimye are the ultimate couple goals.