Kylie Jenner Broke Away From The Kardashians With Her Birth Announcement

    Not only did Kylie upend all the Kardashian traditions by keeping her pregnancy a secret, but also the birth announcements marked a very different way of handling the media and public.

    You are probably aware that Kylie Jenner has given birth to her first child, a little girl named Stormi.

    Kylie kept everybody guessing for the entire duration of her pregnancy, refusing to confirm or deny the news in a move that broke every Kardashian tradition we’ve come to know and love over the past decade.

    And Kylie's announcement has not only broken more rules, it's also potentially created a whole new set. Here's how.

    1. The pregnancy and birth announcements didn't follow Kardashian tradition.

    The family have also traditionally revealed their babies to the world in ways that extend the news cycle.

    It seemed logical, then, that Kylie would do something similar.

    I figured it out... Kris and the Kardashian/Jenner’s are revealing the pregnancies with the family Christmas card!

    There were theories that she’d confirm her pregnancy on KUWTK or through an elaborate Beyoncé-style photo shoot. For a while people thought there’d be a big gender reveal, or her bump would be unveiled on the family's annual Christmas card. Then rumours circulated that Kylie would be the subject of a television special charting her pregnancy and birth.

    Kylie's confirmation, however, was perhaps the most ~authentic~ Kardashian announcement of all time.

    2. The "To Our Daughter" video was a big statement.

    Because despite being on screen since the age of 9 and becoming one of the most famous women on the planet as a result, Kylie captured the footage through her own video camera.

    Curating and editing her own footage allowed her control over what the public saw – let's not forget that unlike Kris, Kourtney, Kim, and Khloé, she doesn't have executive producer rights on KUWTK – but she also took control of when and how the information was released into the world, keeping the details private and personal until she was ready to share them on her own Instagram account.

    3. The announcement symbolised Kylie taking back control of her life.

    4. By doing things this way, Kylie has become more popular than ever.

    5. In taking a risk, Kylie's prompted a response that has been resoundingly positive.

    The fact that kylie jenner didn’t use her pregnancy as a chance for attention makes me respect her so much more. In…

    Considering Kylie Jenner grew up with a camera in her face I’m sure not by choice, I respect her for guarding her m…

    I honestly have so much respect for @KylieJenner for the way she handles her pregnancy, and wanting it to be intimate the way she did.

    In fact, many people have voiced a new-found respect for Kylie, after assuming she was withholding her news for "attention", "money", or "publicity". In other words, she's escaped the criticism so often levelled at the Kardashians. It's arguable that had she followed the traditional route of sharing the news on KUWTK or via a magazine in a strategy designed to exploit viewers or column inches, the response wouldn’t have been so positive.

    6. All of this could change how the Kardashians operate in the future.

    It remains to be seen whether this increases their likability and what this could mean – we may see more people tuning into their show of their own accord, an increase in ratings, and an uptick in popularity.

    But whatever happens, all that remains to be said is a big congratulations to Kylie!