Japanese Husbands Screaming In Public About How Much They Love Their Wives

On January 30th, Tokyo men overcome cultural norms to scream declarations of love to their significant others. (via Reuters)

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In Japanese culture, modesty and reticence are traditionally valued over outspokenness and expressions of love and appreciation are uncommon, even among married couples.

For the past 5 years, Tokyo's "Devoted Husbands Organization" has encouraged men to publically declare their feelings for their significant others on "Love Your Wife Day." The annual celebration falls on January 31st.

"He's very fabulous and manly today," said Yuko Todo, 33, after her husband Takeshi's performance. "It just reminded me how macho he used to be - I'd forgotten that in the eight years we've been married. My heart pounded."

WATCH the public declarations of love:

View this video on YouTube

ITN News / Via youtube.com