Domino's Pizza is branching out of the food and beverage game and entering a new ring, public roads.
That's right, as part of their new "Paving for Pizza" initiative, Domino's Pizza is repairing potholes across the United States in order to smooth the ride home for customers.
If you go to the "Paving for Pizza" website, you can nominate your town to receive Domino's assistance in filling any "cracks, bumps or potholes" getting in the way of you and your pizza.
While the campaign is guaranteed to help save a pizza or two, people are worrying about what this initiative says about American infrastructure.
Love to see brands take over the work of cash-strapped local government. It’s not weird and dystopian at all. https://t.co/Yf5ip3S0J2
Honestly between this and IHOP rebranding, it's been a busy week for food companies and it's only Tuesday.
I thought this was an Onion article in response to iHop becoming a burger joint. But no. Domino’s is really out here paving roads. Good for them. Also, what the fuck is going on https://t.co/zW0nTqhzes
Domino's is really out here serving up piping hot capitalism in 30 minutes or less.
Domino's unveils new tracker letting us know what stage of capitalism we're in https://t.co/gATCALXhuL
Whether you're a diehard Domino's pizza fan or not, at least roads are getting fixed. And who knows, maybe after tackling the transportation industry, Domino's will help eradicate student loan debt next!
