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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
From dog sneakers to plastic-free toothpaste, these small businesses have got the goods you're going to want to tell everyone you know about.
Kulfi Beauty (named for a type of South Asian ice cream) is a woman-owned small biz that Priyanka Ganjoo founded after spending years working in the beauty industry without ever seeing herself represented. Their mission is all about creating space for self-expression, particularly within the South Asian community, and all of their products are made with the skin concerns of POC women in mind.
Get the Kajal eyeliner for $20 (available in five colors).
Freja New York is a Chinese woman-owned brand founded by Jenny Lei, who designs gorgeous handbags. She's committed to sweating the small stuff, working hard to have the smallest impact on the environment possible, while working closely with her manufacturing partners to ensure all workers are treated fairly.
Get The Paloma Tote for $348 (available in two colors) and The Shoulder Bag for $248 (available in two colors).
Caitlyn Minimalist is a Los Angeles-based small biz headed by Kate Lim that's creating beautiful jewelry with a personalized touch. Every piece is handcrafted using high-quality solid 925 sterling silver in their workshop.
Get the custom paw print ring for $26.75 (available in sizes 3.5–11.5 and in three colors) and the custom decade necklace for $36.50 (available in five lengths and in three colors).
Sandro Roco, a Queens-born Filipino American, launched the brand in 2018 after noticing a big disconnect between the modern labels of new-age drinks and the preservative- and sugar-laden labels of the legacy Asian brands. Sanzo's sparkling waters aim to bridge cultures, by celebrating authentic Asian flavors using real fruit and no added sugars or artificial flavors.
Get the 12-pack sampler from Amazon for $34.99 or from Sanzo for $34.99 (subscribe and save 10%).
Rooted is an Asian-owned small biz dedicated to reconnecting people with nature through houseplants, a desire they discovered after moving from California and Hawaii to NYC. Their one-stop-shop aims to make finding, transporting, and caring for houseplants a lot simpler.
Get the Mystery Jungle Box for $59 and the Steel Circle Wall Hanger for $39 (available in seven colors).
LEZÉ The Label is an Asian- and woman-owned small biz creating comfortable clothes out of recycled and eco-friendly materials like fishnets, coffee grounds, and plastic bottles. Their collections are produced in an ethical Chinese factory that is 80% led by women and their workers are paid 15% higher than the industry standard with benefits and overtime pay.
This brand is my new obsession. I have a cardicoat (pictured above) and a trench dress that I immediately fell in love with. Both items are, I cannot overstate this, ~buttery~ soft, look good enough to go out in, but are comfortable enough for staying in. They feel uniquely suited for whatever "new normal" we are transitioning into. The products standalone, but the fact that they are responsibly crafted from recycled materials...I mean, what more could you ask for?
Get the Mira Cardicoat for $112 (originally $140; available in sizes XS–XXL and also in the colors in the colors Papaya and Bone) and the Nora Dress for $135 (available in sizes XS–XXL and also in the colors Moss and Butter).
Sạch (which means clean in Vietnamese) is owned by real-life couple and Los Angeles-dwelling Vietnamese Americans, Tram and Kevin. The pair creates delicious-smelling, eco-conscious candles because, like many people, they have been struggling to balance their current desires for comfort with their growing concerns for the future of the environment.
Get the Tâm candle for $22.
Gift of Heart is a small jewelry biz on Etsy run by Kim Chen, a Taiwanese American living in Los Angeles. She crafts earrings from a wide range of materials, like wood and leather, but the majority of her creations are made from glittering acrylic in wonderfully wacky shapes.
Get the acrylic cicada earrings for $17+ and the wooden blue leaf earrings for $16+ (available in four back styles).
RIFRUF is an Asian-owned small biz founded by Peter Liu and Jeremy Yoon that's creating design-driven dog shoes. It all started when Caesar (Peter's adorable Frenchie and Chief Dog Officer) had one too many run-ins with irritated paws, and his humans had trouble finding booties that met their high expectations for style and paw protection. They even have the option to purchase four-packs containing two different sizes, for dogs with large size differentials between their front and back paws.
Get a set of four Caesar 1 dog booties for $65 (available in sizes XS–L and in three colors).
Acaderma was founded by Dr. Shuting Hu, one of the youngest cosmetic scientists awarded by the International Federation of Societies of Cosmetic Chemists. The team sources their ingredients directly, uses a 3D artificial skin model as an alternative to animal testing, and all of their products are backed by science with third-party random, double-blind clinical trials.
Get the Barrier Booster for $14+ (available in two sizes) and the Stabilizing Toner for $10+ (available in two sizes).
Bohana is a small Boston-based snack biz founded by two women, Priyal Bhartia and Nadine Habayeb. Priyal grew up eating popped water lily seeds and after reconnecting with the snack in adulthood, she and Nadine teamed up to introduce Americans to the nutritious, crunchy treat.
My boyfriend and I always need to keep "a crunchy" in the house and these ones are pretty darn delicious and don't make me feel like poo after I accidentally eat a whole bag in one sitting. They have a really satisfying crunch, and all the flavors are great, but if you're good with a little heat the Soulful Spice flavor is my personal fav. Bonus: they're not just gluten-free, but avoid all eight top allergens!
Get a savory variety pack from Amazon for $24.99 or from Bohana for $17.99+ (available in packs of four or 12).
TarokoMoon is a Los Angelas-based Etsy shop run by Monica, a Taiwanese American who handmakes soaps and charms shaped like Chinese favorites like dumplings, mooncakes, and fortune cookies.
Get a 22-pack of gummy bear soaps for $37.99 (available in six colors and in two styles) and the mooncake hand soap for $5.50 (available in four colors)
byFeliciaLiang is a Danville, California-based Etsy shop run by Felicia Liang, an Asian American artist specializing in digital and colored pencil illustrations. Her work is directly influenced by the cultures and communities she lives around.
Get the flower arrangement print for $60 and the noodle restaurant print for $40 (available in two colors).
Launched in 2018, Sqwishful is an Asian-American, woman-owned small biz with a mission to create useful, effective cleaning products that don't make the world less clean in the process.
Get a three-pack of pop-up sponges from Sqwishful for $6.
PinchofClayCo is run by Ann, who grew up in South Korea and moved to the United States six years ago. She handcrafts modern ceramic and porcelain kitchen goods, planters, vases, and more! Plus, she takes commissions! I personally commissioned a planter from Ann to look like my friend's dog for their birthday and A) my friend absolutely loved it and B) it turned out absolutely amazing!
Get the farmhouse grid cappuccino mug for $45 and the Shiba succulent planter for $42+ (available with or without soil).
Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup, and as an eye shadow, blush and lipstick.
Get a Huestick Multisticks for $24 (available in four colors) and the Huestick Corrector for $24 (available in five colors).
MoaniBags808 is a Mililani Town, Hawaii-based Etsy shop run by a daughter-father duo named Moani and Bruce who handmake all their high-quality bags from their home. Their shop bio includes an adorable not that though they inspect every piece before shipping out, there is always the possibility that a stray dog hair from one of their precious pooches might slip in.
Get the brown barkcloth purse for $60 and the pocket monsters tote for $65( and since both bags are one-of-one, you may want to browse the full bag selection here.
Welcome to Chinatown is a grassroots initiative supporting Manhattan's Chinatown in light of COVID-19’s economic impact. By offering pro bono services and helping small businesses drive additional income, Welcome to Chinatown is working to amplify community voices. Since their founding, they have raised over $400,000 from multiple community initiatives including their merchandise lines, Made in Chinatown.
Get the Big Wong x Made in Chinatown sweater for $54.99 (available in unisex sizes S—XXL).
Pepper was launched in 2017 by two women who wanted to fill in the gaps present in the lingerie industry, working against the notion that if you're skinny, you must have small boobs, and if you're larger you must have big boobs.
Get the Classic All You bra for $55 (available in band sizes 32–38, cup sizes AA–B, and in three colors) an the Everyday Lace bralette for $38 (available in sizes XXS–XL and in three colors).
Umamicart is a small online grocery store founded by Andrea, who is self-described as a "first-gen, third-culture kid." She was born and raised in Spain to Chinese parents who immigrated there as adults, then made her own move to NYC ten years ago. She has long-connected with her culture through food (her parents owned a Chinese restaurant) and her goal with Umamicart was to create a place to find traditional and staple Asian ingredients in one place.
Get next-day delivery (free with orders of $49+) to select zip codes in New York, New Jersey, Connecticut, Pennsylvania, and Delaware, and is rapidly expanding. Check here for availability.
Chunks is an Asian woman-owned small business crafting kooky and cute hair clips that are *true* works of art.
BuzzFeed editor Melanie Aman is a big, big fan:
"I recently spent what some would consider to be a silly amount of money on hair clips but these bring me such joy (something we all need right now) that I can justify it. I have straight Asian hair but it's quite thick and these clips do a great job of holding it back without ripping out strands every time I remove them."
Get a Mini Waves Barrette for $6.75+ (available in three colors and and in a three-pack) and a Jelly Claw for $18.
Based out of Beaverton, Oregon, this Filipina-owned small biz is all about purchasing with purpose. Jayna, the founder of Milk and Honey Clay, launched this passion project as a way to raise awareness about the injustice of human trafficking.
Get The Kelia rainbow earrings for $25 (available in two color schemes) and The Kekoa sunshine earrings for $25 (available in nine colors).
The Wok Shop is an Asian-owned staple in San Francisco's Chinatown, serving the community for over 40 years with their high-quality kitchen supplies and cookware. If you're new to the wonderful world of woks and stir fry, they have tons of great resources on their website to help you get started!
Get the carbon steel wok for $35+ (available in three sizes and in two styles) and the bamboo steamer set for $14.95+ (available in eight sizes).
Launched in 2020, Kach Design Studio is an Asian-owned small biz run by Katrina, a Maryland-based designer whipping up fun and feminine prints, stickers, and home decor that put a retro-inspired twist on modern motifs.
Get the beer can glass for $14 and the rainbow suncatcher window decal for $15+ (includes shipping).
Inside Story is an Asian-American, woman-owned small biz creating sustainable, luxury athletic socks — specifically with golf in mind. Rigorously tested, their socks are made from earth-friendly recycled plastic and coffee grounds. They're so confident you'll love their socks, they offer a 100% money-back guarantee.
Get a two-pack of lounge thigh socks for $40 (available in two sizes) and the four-pack of variety four-pack of golf socks for $65 (available in two sizes and in four colors).