Fenty's consumers are also among the ones who spend the most on beauty products. According to the report, they spend an average of $471 every year on makeup.
And no surprise here, but Fenty Beauty also attracts a very diverse clientele, surpassing other brands on this category. African-American and Hispanic shoppers make up the brand's largest customer base while white consumers are the brand’s smallest consumer group.
Fenty has not only become a successful and profitable beauty line its few months of existence, it has also established itself as a truly inclusive brand, which has changed the way people see beauty, and how makeup makes them feel. Keep slaying, Rih!