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The Smartest Fashion Advertising Of The Last Ten Years

Celebrate fashion week with the witty ads of Harvey Nichols, the high-end British department store.

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Fashion Advertising, Universally, Sucks.

Here's what it should say in the dictionary under "Fashion Advertising":

"Cliche-riddled crap lacking even a whiff of an idea."

Robert Pattinson knows what I'm talking about. As does Tom Ford and Marc Jacobs.

But upscale UK department store chain Harvey Nichols has, almost single-handedly, tried to change this unfortunate trend. Year-in and year-out, their ad agency DDB London has produced brilliant, award-winning advertising.

Here's a small gallery of some of their best ads.


13. 2010. Via Dubai (where Harvey Nichols opened a store in 2006).


As Adland pointed out, Y&R in Dubai obviously stole this sale ad idea (top) from taxidermy artist Cai Guo-Qiang piece "Head On" (bottom). But that's what good ad creatives do: they steal from other sources.