Why they're great: Like Satisfy, Tracksmith considers life beyond the trails. After all, today's typical urban dweller — which is to say, an urban dweller in quarantine — isn't particularly mindful of the delineation between activewear and leisurewear. Many of the brand's tees, like its preppy, collegiate-looking VC Henley with buttons, for example, can be just as easily dressed up with a pair of nice trousers as it can be dressed down with a 5-inch short. Yes, the VC Henley has buttons! (Ask yourself why you've never run in a tee with buttons.) This is a brand with enough Boston pride to put Matt Damon to shame, and it's incorporated in everything they do — down to the "New England" tagline and its proximity to the Boston Marathon; its first brick and mortar was set up at the half point of the route, and then, amusingly, was moved exactly 13.1 miles down the course.
Product categories include: jackets, tops, shorts, pants, sunglasses, duffels, hats, mittens, water bottles, and bandannas
Get the Twilight Crop Tank for $58 (left; available in women's sizes XS-XL) and the Van Cortland Tee for $70 (right; available in men's sizes S-XL and in eight colorways)
Also sold at Mr. Porter where you can sometimes catch it on sale.