1. Laneige's viral Lip Sleeping MaskĀ keeps your lips nice 'n' soft throughout the winter months when they tend to get dry and cracked and this lil' kit? It comes with five flavors so you can truly taste the rainbow!
What's included:Ā Berry, Gummy Bear, Sweet Candy, Mint Choco, and Mango lip sleeping masks.Ā
Promising review: "I love these lip masks. They truly do melt dead skin off overnight and improve lip health over time. This set is also a great value, as not only do you get to try several scents/flavors, but there is a decent amount of product for only $20." ābales463
Get the five-piece set from Sephora for $20.
2. Paula's Choice Skin Perfecting 2% BHA Liquid ExfoliantĀ helps scrub away dead skin cells, leaving behind clear pores and a bright complexion. Apply it morning and night (after your cleanser and toner), and it'll leave ya lookin' as radiant as Ben Affleck when caught by the paps holding a whole tray of Dunkin' iced coffees.
Promising review: "I have every skin issue you can think of. Rosacea, acne, dehydration, excessive oiliness, redness, all of it. Iāve spent probably thousands on a multitude of different products. Iāve had many procedures, many trips to the dermatologist. Nothing Iāve ever done has made such a profound difference in the appearance of my skin. Having rosacea, my face often felt hot, bumpy, and burned. While my complexion is naturally fair and pink, this has seriously covered all my bases in a gentle and effective way. Iāve been trying to turn my skin around for YEARS!! this was the product that did it. If I could give it 100 stars I would. It has seriously changed my life!!!"āhc
Get it from Amazon for $13+Ā (available in two sizes).
3. First Aid Beauty's KP Bump Eraser Body Scrub gets rid of pesky "chicken skin" ā AKA those tiny bumps clinically known as keratosis pilaris ā with glycolic and lactic acids as well as pumice buffing beads. After a good scrub down, the results will make you feel like you got a legitimate chemical peel!
Promising review: "I saw a dermatologist recommend this on TikTok and I figured Iād give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried many things, so I didnāt have very high expectations. After one use, I could already see a difference! It says to use one to two times a week but I use it every other day, and I use CeraVe's lotion for rough and bumpy skin after and now my red bumps are almost nonexistent. This product has truly beenĀ lifeĀ changingĀ and I would recommend to anyone struggling with red bumps! 10/10!" āSydney
Get it from Amazon for $12+ (available in three sizes).
4. Kenra's Platinum Blow-Dry SprayĀ allows you to cut your drying time in HALF and acts as a thermal protectant and frizz tamer all the while. It's now racked up over 16,800 5-star reviews as well as a following on TikTok, sooo safe to say it's universally loved.
Promising review:Ā "This blow-dry spray isĀ lifeĀ changing! Seriously. I cut my time in half when I use this product. I have a mixture of 4a + 4b hair textures." āLisa Lang BlakeneyĀ
Get it from Amazon for $14.99+Ā (available in three sizes and packs of one or two).
5. Bio-OilĀ is sure to come in clutch for anyone who spent their teen years picking and prodding at pimples (šāāļø). If you were left with acne scars and skin damage as a result, it'll swoop in and encourage new collagen production and help with elasticity.Ā
Check out a reviewer's before-and-after TikTokĀ here!
Promising review: "I swear by this product. Very effective on discolored skin due to scarring. I had shingles on my face brought about by stress because we were moving. It ravaged the lower right side of my face, and I was pretty sure it was going to leave terrible scarring. I bought this and started applying it when I started scabbing and still haven't stopped using it until now. I had my shingles in April, and it's August now. Check the before and after pics (above). It works." ātwitch
Get it from Amazon for $9.99+ (available in two sizes).
6. OPI's ProSpa Nail and Cuticle OilĀ absorbs in the blink of eye, reviving dry skin with hydrating grape seed, sesame, kukui, sunflower, and cupuaƧu oils. Used daily for just a week, you can wave goodbye to crusty cuticles. šĀ
Promising review: "Iāve been using this oil almost every night for several months now and it works great. My cuticles used to be so dry and cracked from constant hand-washing. (Iām an elementary school teacher, so Iām always scrubbing my hands!) But Iāve seen a huge improvement since I started using this oil." āAmazon Customer
Get it from Amazon for $10.89+Ā (available in three sizes).
7. Sol de Janeiro's Brazilian Bum Jet SetĀ is the most cost-effective way to try out the brand's viral bum bum cream, moisturizing shower gel, and body fragrance mist. The beloved trio brings your at-home pampering to the next level with exfoliating mango- and banana-derived acids, firming guaranĆ” extract, and moisturizing fermented sugar.Ā
Promising review: "I love this because they are viral products at a reasonable price that last long time, too! It comes with a cute bag and I love the smells of everything! š" ākendallb882
Get the three-piece set from Sephora for $30.Ā
8. Maison Margiela's āReplica' Mini Coffret SetĀ comes with ~five~ unisex scents in luxe, apothecary-reminiscent bottles. If you're indecisive when it comes to perfumes and colognes or simply can't commit to a single fragrance, this gives you endless options as they're layerable, as well!
What's included: Five unisex fragrances ā Beach Walk, Jazz Club, Lazy Sunday Morning, By the Fireplace, and Bubble Bath.
Promising review: "I've had this set for a year. I don't wear scents often, but I LOVE this set for customization. I will add a few different scents for the perfect mix, and I've come up with a signature scent that everyone complements me on." āLreetz
Get the five-piece set from Sephora for $75.
9. La Roche-Posay's Hydrating Gentle CleanserĀ was made for sensitive faces as its milky formula preserves your skin's natural protective barrier and pH level.
This stuff is my holy grail. I used to use a v expensive cleanser (I won't name names...), but after I switched to this, my esthetician commented on how healthy my skin barrier looked. I have combination skin and it doesn't leave me too oily or ā conversely ā stripped, either. I pair it with the brand's Toleriane Double Repair Face Moisturizer and BAM, hydrated, glowy skin is all mine.Ā
Promising review: "Love this simple cleanser ā itās gentle and has a pleasant feel/faint smell. One bottle lasts me a long time ā I use this followed by micellar water. Easy!" āDan Shaffer
Get it from Amazon for $13.99+Ā (available in three sizes).
10. Blume's Meltdown Acne OilĀ can help clear skin without depleting moisture. The nourishing rosehip, blue tansy, tamanu, and black cumin seed formula can be used as a spot treatment or mixed into your moisturizer for a full-face treatment.Ā
BlumeĀ is a womanā and POCāowned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.
Promising review: "Holy grail.Ā This has changed the way my skin looks and feels! Hormonal breakouts are no longer a huge bummer, and I have officially subscribed to this product monthly!" āAshley G.
Get it from Blume for $28+Ā (available in two sizes).
11. Color Wow's Dream Coat Supernatural Spray is just the ticket if you're looking to combat frizz, protect against heat tools, and give you a niiiiice shiny finish. You've heard of glass skin... but now it's time for glass hair!Ā
Promising review: "I have curly frizzy hair and this stuff is like magic for my blowouts. Bought this in the travel size for a trip to Florida and fell in love. It protected my hair from the humidity so well. Purchased the full size bottle immediately after I got back. Best. Product. Ever." āSamSam24
Get it from Amazon for $11.89+ or Sephora for $12Ā (available in two sizes).
12. Drunk Elephant's Wild Night: The Evening Kit is a great way to dip your toe into the brand without spending a cool 1K investing in all of their full-size options right away. The under-$100 set includes minis of their Lala Retro Whipped Cream, T.L.C. Framboos Glycolic Night Serum, Ceramighty AF Eye Balm, and Beste No. 9 Jelly Cleanser so you can make sure everything agrees with your skin before you make the switch!
Promising review: "My face felt unbelievably smooth upon application and my pores look noticeably smaller. I woke up with my skin feeling hydrated and ready for the day. This set will definitely be a permanent fixture in my nightime skincare routine." āsweetlyrea
13. Tower 28 SOS Daily Rescue Facial Spray uses just three workhorse ingredients ā good ol' H2O, sodium chloride, and hypochlorous acid ā to put redness and dullness in its place. š„ Used faithfully a.m. and p.m., it'll leave your complexion even and glowing.
Tower 28 is an LA-based small clean beauty brand specializing in nontoxic, nonirritating vegan and cruelty-free makeup and skincare. Amy Liu, the founder and CEO, worked for 15+ years as a beauty exec before leaving to create products that would suit her sensitive eczema-prone skin.
Full disclosure: Many reviewers say the SOS spray's scent isn't super pleasant (think: chlorinated pool water) BUT it has helped them with hormonal breakouts and rosacea.
Promising review: "This is a holy grail product. I swear I have glass skin now thanks to this spray. My texture, pores, skin tone, hydration, everything seems better. I love how it looks, how it smells, and especially how happy it makes my skin. Iāll be buying this for the rest of my life. Iāve already repurchased it twice. Worth the hype." āCBTarker
Get it from SephoraĀ (available in two sizes) or Tower 28 for $12+ (available in three sizes).
14. Dr. Jart+'s Cicapair Tiger Grass Color Correcting TreatmentĀ is an A+ option if you're done dealing with 24/7 redness. The green-to-beige color-correcting treatment not only evens out skin tone, but also protects against UV damage and environmental aggressors so you can go about your day without thinking *too* much about your skin sucking up smog.Ā
Promising review: "Iām not a fan of foundation or heavy layering of makeup. Iāve done color correcting creams here and there, but still had to pile on makeup on top, which I hate. This is my holy grail! My go-to, everyday! It gives me the glow I need and calms the redness in the most random parts of my face. Make sure youāve 'warmed up' this cream before putting it on your face. It works wonders for me. Iāll always buy this. For more SPF protection, I add some underneath this cream." āGLKS
And here's more from BuzzFeed Shopping'sĀ Deputy Editorial Director Elizabeth Lilly:Ā
"I use this every single day. Seriously, the color-cancelling prowess is impressive. Also it took me nearly a year to go through the full-size jar. So if the price has you feeling iffy, you can try out a travel version. Seriously, I'm forever indebted to this stuff."
Get it from Sephora for $22+Ā (available in two sizes: get the full-sizeĀ here).
15. Bread Beauty Supply's Elastic Bounce Leave-in Conditioning Styler Hair CreamĀ was developed with curly and textured hair in mind. Mango butter + hydrolyzed quinoa protein join forces to create aĀ superrrrĀ hydrating, but super lightweight and creamy formula that'll leave your 'do shiny, bouncy, and breakage free.Ā
Bread Beauty SupplyĀ is a Black-owned haircare brand (and small biz!) that proudly champions diversity and inclusivity. The brand's offerings, from their beloved hair oil to their creamy hair wash, are tailored to textured hair.
Promising review: "I live in Arizona and my curls NEED all the moisture they can get āĀ this conditioning leave-in does just the trick, making my curls defined, hydrated, and soft during this 110-degree weather. I put it in after shampooing and conditioning in the shower. Great heavy cream if you need more hydration for your curls."āMecca1111
Get it from Sephora forĀ $16+Ā (available in two sizes).
16. Dermalogica Daily Microfoliant Exfoliator clears pores and addresses uneven texture while keeping your skin's protective barrier intact. If you're a "I need to know the ingredients!" type of person, it utilizes gentle cleansers like salicylic acid, colloidal oatmeal, and gingko.
Promising review: "Iāve used this microfoliant and Dermalogica cleanser for years and it helps my skin glow and not be red. It is for sensitive skin so I react well to it. Itās good value for the money. I think my clear skin is all thanks to Dermalogica products and my committed routine with them. Plus a healthy diet and drinking lots of water. TIP: I put the powder in a smaller container in the shower and to use every morning. It lasts about a week and then I wash, dry, and refill. Itās much easier than the huge bottle and it prevents water from getting in my big bottle. Doing the microfoliant in the shower is way easier than at the sink." āSarah C.Ā
Get it from Amazon for $18+ (available in two sizes).
17. Peach & Lily's Glass Skin Discovery KitĀ allows you to test an ~entirely~ new skincare system for less than $40! The included minis contain everything you need to cleanse, hydrate, brighten, and plump with vitamin-, probiotic-, antioxidant-, and essential fatty acid-packed ingredients.Ā
What's Included:Ā Power Calm Hydrating Gel Cleanser (1.0 oz), Wild Dew Treatment Essence (1.0 oz), Glass Skin Refining Serum (0.5 oz), and Matcha Pudding Antioxidant Cream (0.67 oz).
Promising review: "Don't wait....just try it! I purchased this set online from Ulta and it arrived right before our trip to Europe. I brought the Wild Dew Treatment Essence and Glass Skin Refining Serum with me and I am so happy that I did! Both products are clean, silky, and make my skin feel so refreshed. Although I haven't tried the other products yet, I know that they are the perfect size to take on our next vacation. Thank you to Ulta and Peach and Lily for offering the Discovery Kit to us! Love it!!!" āLuv2teach
18. Topicals' Faded SerumĀ visibly reduces the appearance ofĀ dark spots, scars, and blemish marks. The magic is in the combination of tranexamic acid + niacinamide + azelaic acid which work together to brighten skin, improve texture, and give you an IRL blur effect.Ā
Promising review: "When I first bought this product I bought the 18ml and after a few weeks, I regretted not buying the full size because itās just THAT good! I struggle with post-inflammatory hyperpigmentation and would dread any time I would have the smallest hormonal breakout because I knew my skin would be left with marks. Since using the Faded serum, I no longer worry as not only does this even out my skin, but it also reduces inflammation so Iām left with clear skin even after a breakout!" āChichiefromZim
Get it from AmazonĀ (available in two sizes) or Sephora for $18.
19. K18's Leave-In Molecular Repair Hair MaskĀ is a must-have for anyone who regularly bleaches, colors, or styles their hair with heat tools. The four-minute miracle worker repairs all sort of damage and leaves you with silky, straight-from-the-salon tresses.Ā
And here's more from my BF Shopping colleague Melanie Aman:
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged aĀ itty bitty tester on AmazonĀ and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.Ā
Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do).Ā
I've found that my hair is softest theĀ nextĀ day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 5-mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."
Get itĀ from Sephora for $29+Ā (available in two sizes).
20. Belif'sĀ The True Cream Aqua Bomb improves elasticity, leaves behind a dewy glow, and ā my favorite part ā tingles your skin with a cooling sensation.
Use it as a primer before applying makeup, wear it overnight for an extra boost of hydration, or mix it with your favorite foundation to create a lightly tinted moisturizer. The options are endless!
Promising review: "As someone with extremely sensitive and dry skin in the winter and combination skin in the warmer seasons, I have always struggled to find a moisturizer that works. I bought this on a whim andĀ I immediately fell in LOVE. This moisturizer actually moisturizes and replenishes your skin barrier, not to mention it doesnāt irritate my sensitive skin!!!Ā I know the price is a bit high, but it is 100% worth it. 10/10 product, definitely my favorite by far." ānaatalliie
Get it from Amazon or Sephora for $22+Ā (available in three sizes).
Read more on why this has been a staple in one of our former editor's routine for years in our full Belif The True Cream Aqua Bomb review.Ā
21. Gisou's Honey-Infused Hair OilĀ weightlessly hydrates allll types of hair and addresses concerns from dryness and dullness to frizz and flyaways. The key ingredient here isĀ Mirsalehi honey ā a powerful humectant ā derived from the family-runĀ Gisou Bee Garden in The Netherlands.Ā
22. Sunday Riley's Luna Retinol Sleeping Night Oil supports your natural skin elasticity with retinol while also soothing surface redness with blue tansy. Massage three to four drops in nightly after cleansing and you'll develop your glow in no time.
Promising review: "I first got the biggest size on sale and I didnāt think much of it I just saw it was a popular product and had a form of retinol (I am in my early 30s) and I liked how my skin was glowy the morning after using so I kept on using it. Fast forward 11 months and now I know what people mean when they label something a āholy grail.ā I no longer have any small bumps along my hairline, I have no more random breakouts, texture is bare minimum, and I get told I have 'good skin,' and itās in huge part thanks to Luna oil, I will never be without it." āAlexandraFM
Get it from Sephora for $55+Ā (available in two sizes).
23. Ouai's Mini Detox ShampooĀ is an excellent option for anyone with an oily scalp (šāāļø). The clarifying formula eliminates dirt, oil, and product buildup with the aid of apple cider vinegar and keratin keeps your locks nice and strong.
Promising reviews: "This is a great detox shampoo, it doesn't strip the hair but the scalp feels clean and smells great. I've been using it once a week and so far I'm really liking it. In the future I will repurchase the larger size." āLprecious
"Omg I LOVE this shampoo!! I use it every week, it is my holy grail. You 100% need this if you have thick wavy hair like me, or any hair type really." ājojolouis14284
Get it from Amazon for $14+Ā (available in four sizes) or Sephora for $12.
24. Glow Recipe's Watermelon + AHA Glow Sleeping Mask smooths your complexion, refines pores, and reveals glowier skin by removing dead surface cells. Just slap some on before bed and you'll wake up ā in the words of BeyoncĆ© ā flawless.
Promising review: "I have definitely seen a change in my skin after using this for almost two weeks. My skin is a lot softer, more glowy, and extremely hydrated when I wake up in the morning. Also the AHAs have helped a bit with reducing my texture. Absolutely wonderful." āilovetopurplefy
Get it from Sephora for $21+Ā (available in two sizes).
25. Oribe's Dry Texturizing SprayĀ invisibly volumizes your coif and can even replace your dry shampoo as the formula's patented polymers absorb oil at your roots! Idk about you, but I love a multi-tasking product more than just about anything.Ā
Promising review:Ā Hands down the BEST product I have ever purchased. IN. MY. LIFE! I have super thin, fine hair and have always searched for something to make my hair look semi-normal...this is it! I recently cut my hair in a medium bob with beachy waves (that style that only looks good if you have thick, beautiful hair). After curling, I spray a generous amount all through my hair and brush it out. My hair looks like it has tripled in volume, and it lasts all day long. It's not super touchable soft, but definitely better than hairspray." āJayKHN
Get it from Amazon for $24+Ā (available in two sizes).
26. Charlotte Tilbury's Magic + Science Recipe Kit is a (relatively) affordable way to test the brand's four-step skincare routine. The included minis give you everything you need to achieve hydrated, glowing skin and stay on top of the TikTok trends that have made their way onto your FYP.Ā
What's included: Magic Serum Crystal Elixir, Collagen Superfusion Facial Oil, Glow Toner,Ā and Magic Cream minis.Ā
Promising review: "Go get this right now!! This has all the products you need for the BEST skin!! And if you want to try some products from them get this! This has all the skincare products I love so 10/10" āDeNvEr34582
Get the four-piece set from Sephora for $80.Ā
27. 54 Thrones' African Beauty ButterĀ intensely hydrates dry skin whether you've got wind-chapped cheeks or cracked hands from doing loads of dishes (why don't they ever stop š). Shea butter and baobab and jojoba oils soften, moisturize, and help repair your skin barrier over time.Ā
Here's more from BuzzFeed Shopping editor Amanda Davis:Ā
"I'm happy to report that I've have found *thee* body butter that not only has my skin glistening like a glazed donut in the sun, but it leaves my skin feeling hydrated, moisturized, AND it smells amazing, too. The rich, creamy, and suuuper thick texture is incredibly smooth, especially when rubbed in.Ā My favorite scent isĀ Egyptian Lavender + Moroccan Mint. I've been using it on my hands daily since I got the opportunity to try the brand. But when I'm feeling ~fancy~ (or am just going out for the night), I apply theĀ Kenyan Hibiscus + Moroccan RoseĀ all over after I shower to lock in a beautiful, floral scent. Once you try it, you won't be able to live without it in your beauty routine!"
54 Thrones is a Black woman-owned small business that makes natural, clean skincare products.Ā
Get it from Sephora for $12+Ā (available in five scents and three sizes).
Check out BuzzFeed's full review of 54 Throne's Beauty Butter for more details!
28. Farmacy's Honeymoon GlowĀ helps resurface skin overnight with a blend ofĀ 14% AHA, BHA, and gentle flower acids. The serums also targetsĀ fine lines to leave you with soft, supple skin so you can wake up looking well rested even if you only clocked three hours of zzzs.Ā
29. Summer Fridays' Jet Lag MaskĀ is a godsend after air travel but this bb can be used everyday, too. The glycerin, niacinamide, and hyaluronic acid formula helps your skin soak up and hold onto moisture for plumper, glowing skin.Ā
Promising review: "I went on a few plane rides this year and took this with me everywhere I went. Thank goodness itās the perfect size to get through TSA. I donāt only use this as a mask, I use this as an everyday moisturizer...Itās always tough to find a moisturizer that works just right for my skin type, but this is a winner. I have combination skin, but this really helps add moisture back onto my face. I love the formula, itās not too thick, but you are able to layer up especially if you use it as an eye cream which I love to do at night. I recommend this to all my friends who are in the hunt for something knew. I definitely need to restock." āshwncrz
Get it from Amazon for $26+Ā or from Sephora for $26+Ā (available in 1- and 2.25-ounce packaging).
30. AndĀ Kate McLeod's Daily StoneĀ isĀ formulated to nourish and soften skin with a delicate mix of rose, frankincense, and neroli.
If you've never used a body stone before, it's super simple! Just warm it up with you hands and apply it to dry skin where it'll melt right in.
Kate McLeod is a former bakery owner and pastry chef who turned her attention to creating "skin food." For two years, she developed her body stones right in her kitchen mixing pantry-sourced ingredients like cocoa butter and avocado oil.
Promising review: "AMAZING!!!!!!! Melts into skin so incredibly. Never have I received this much moisture in my skin from lotions. My skin in a few uses is more moisturized and plumped up... I am hooked!!!!!" āKristin
Get it from Kate McLeod for $12+ (available in two sizes and with a muslin travel bag or reusable bamboo canister).
Reviews in this post have been edited for length and/or clarity.Ā