Skip To Content

    37 Cool Fashion Brands That Should Be On Your Radar

    Everything from build-your-own espadrilles to underwire bras that (gasp) don't suck.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. All hail the athleisure available for purchase at Girlfriend Collective. In addition to 100% recycled and recyclable packaging, this eco-friendly brand transforms trash (*plastic bottles and fishing nets*) into leggings, sports bras, crew socks, and more.

    Girlfriend Collective

    Available at: Girlfriend Collective, Verishop

    Pricing: $14+

    Sizing: XXS-6XL

    Get the leggings here and the sports bra here.

    2. Mejuri specializes in making fine jewelry accessible. Their handcrafted accessories are direct to consumer, plus each item is listed with a ~traditional retail~ costs to showcase fair pricing. The ring below? Mejuri charges $50 — the traditional retail estimate is $165.

    Tyler Hayward

    Available at: Mejuri

    Pricing: $10+

    Get the ring here.

    3. Searching for kitschy designs?! Look no further than Soludos, known for their iconic embroidery that spans from espadrilles (cc the rosé pair featured below) to jumpsuits worthy of their own fan club.


    Available at: Soludos, Amazon, Zappos, Nordstrom

    Pricing: $58+

    Sizing: 5-11 for shoes; XS-XL for clothing

    Get the espadrilles here and the jumpsuit here.

    4. Bras don't have to suck. Sounds blasphemous, but Harper Wilde proves my words to be true. They offer six basic (but fantastic) styles: lightly-lined, strapless, push-up, sports bra, nursing, and an every day bralette.

    model wearing nude underwire bra
    Haper Wilde

    Available at: Harper Wilde

    Pricing: $40+

    Sizing: Band sizes 32-42 / Cup sizes A-F

    To learn more about the truly fantastic Harper Wilde strapless bra, check out "7 Life-Changing Things To Add To Your Closet ASAP".

    5. Allbirds makes sustainable sneakers that are supremely comfortable right outside the box — no break-in period, no painful heel blisters. Their secret sauce is machine-washable merino wool.

    model tying white shoelaces on white sneakers

    Available at: Allbirds

    Pricing: $95+

    Sizing: 5-11

    6. When you think of a day spent lounging in luxury, think of UpWest: their styles look put-together without compromising comfort. Think wide-leg ribbed sweats and fleece hoodies galore.


    Available at: UpWest

    Pricing: $12+

    Sizing: XS-XL

    Get the hoodie here and the sweatpants here.

    7. When's the last time you updated your underwear drawer? If the answer is "seven years ago," then it's time to check out Parade. They make cozy undies from recycled premium fabrics that'll feel like butter against your skin.

    three models wearing light pink, hot pink, and burgundy underwear / Via @parade

    Available at: Parade

    Pricing: $9+

    Sizing: S-3XL

    Shop all of their underwear styles here.

    8. Take a break from your basic black booties and opt for Teleport Shoes instead. They offer funky designs — think lightning bolts and constellations — that are unique but still ~pair~ perfectly with a ton of outfits. / Via @teleportshoes, / Via @teleportshoes

    Available at: Teleport Shoes

    Pricing: $129+

    Sizing: 6-11

    Get the lightning bolt shoes here.

    9. Batoko has basically taken 300,000 plastic bottles (!!!) and transformed it into swimwear. Cute swimwear available in fun prints, to boot. / Via @batoko, / Via @batoko

    Available at: Batoko

    Pricing: $68

    Sizing: XS-XL

    Get the swimsuits here.

    10. Salone Monet is revolutionizing the shoe game by redefining what the term "nude" actually means. They offer Italian-made pumps that come in six nude shades, ensuring that everyone can have a solid heel in their wardrobe.

    the strappy heels in different shades of nude / Via @salonemonet

    Available at: Salone Monet

    Pricing: $295+

    Sizing: 35-43

    11. Brazil-based Farm Rio is here to add a splash of ROY G. BIV to your wardrobe with colorful prints and quality materials. Look no further than this print-loving brand to brighten your day.

    Farm Rio

    Available at: Farm Rio, Anthropologie, Shopbop

    Pricing: $20+

    Sizing: XS-XL

    Get the dress here and the jumpsuit here.

    12. Femfetti allows you to get into the ~holiday~ spirit by offering kitschy clothing focused on specific times of year. Need a cozy Hocus Pocus sweater? This brand's got you covered with all the cozy pop culture-inspired pieces you want.

    model wearing white sweatshirt with illustrated "Hocus Pocus" characters

    Available at: Femfetti, Etsy

    Pricing: $19+

    Sizing: S-4XL

    Get the sweatshirt here.

    13. Cozy bralettes and glow-in-the-dark undies are the sup du jour at MeUndies. Brace your cheeks for comfort with their premium MicroModal fabric, which is actually three times softer than cotton. / Via @meundies, / Via @meundies

    Available at: MeUndies

    Pricing: $12+

    Sizing: XS-4XL

    Browse all of their undies here.

    14. Travel the globe by way of Jet Set Candy! They use quality sterling silver, 14-karat vermeil, or solid gold to create destination-inspired jewelry that will do nothing to quell your wanderlust. Sorry, not sorry.

    model holding up silver necklace pendant labeled "Elláda Greece" / Via @jetsetcandy

    Available at: Jet Set Candy, Bloomingdale's

    Pricing: $15+

    15. Two words: strawberry dress. Kosovo-born Lirika Matoshi has gone viral for the style featured below, but rest assured that there are *plenty* more iconic outfits —including face masks and a Disney Princess collection — where that came from.

    Lirika Matoshi, / Via http://@Lirika.Matoshi

    Available at: Lirika Matoshi

    Pricing: $50+

    Sizing: XS-XXL

    Pre-order the strawberry dress here.

    16. Rochelle Porter Design is a Black-owned fashion brand that focuses on sustainability by using organic and recycled materials. Plus, the travel-inspired prints are s-t-u-n-n-i-n-g: we're talking tons of color and bold designs that pay homage to Rochelle's Caribbean roots.

    model wearing the bright floral sports bra and matching leggings in green, blue, and red

    Available at: Rochelle Porter Design on Etsy

    Pricing: $17.99+

    Sizing: XS-6XL

    Get the sports bra here and the leggings here.

    17. Fun prints and "sophisticated sass" await at Never Fully Dressed, a UK-based brand known for their iconic boob tee and lovely satin wrap skirts.

    Never Fully Dressed

    Available at: Never Fully Dressed, Asos, Amazon

    Pricing: $38+

    Sizing: 2-20

    Get the tee here and the skirt here.

    18. Handmade Barcelona is your one-stop shop for authentic Spanish espadrilles! Psst, they're even offering virtual Airbnb courses where you can learn about the history of espadrilles *and* design a pair yourself.

    model tying blue laces on black espadrille shoe

    Available at: Handmade Barcelona, Airbnb

    Pricing: $80+

    Sizing: 35-41

    Psst, the Airbnb course costs $98+ and includes a pair of espadrilles!

    19. Browsing the Hanifa online shop is *not* meant for the indecisive: You'll want absolutely everything. From funky asymmetrical sweaters to corset skirts, every piece looks like it would be part of the main exhibit at a fashion museum. / Via @hanifaofficial, / Via @hanifaofficial

    Available at: Hanifa

    Pricing: $49+

    Sizing: 0-20

    Get the dress here and the skirt here.

    20. Thinking about investing in a ~timeless~ accessory? Then Daniel Wellington is the place to start your search! These minimalistic watches offer interchangeable straps and are genuinely fantastic quality — the kind that will last and last and last through a million wears.

    model wearing silver and gold watch with white face / Via @danielwellington

    Available at: Daniel Wellington, Amazon

    Pricing: $39+

    Get this watch here.

    21. The dresses at Rat & Boa are best described by the following emoji: 😍. These slinky slips and patterned minis will basically guarantee your spot as the belle of any ball.

    Rat & Boa

    Available at: Rat & Boa

    Pricing: $115+

    Sizing: XXS-XL

    Get the first dress here and the second dress here.

    22. Anthony Lent creates splurge-worthy jewelry you're basically guaranteed to salivate over — we're talking unique, intricate pieces that will feel entirely your own.

    model wearing gold ring with two hands connecting
    Anthony Lent

    Available at: Anthony Lent , Catbird

    Pricing: $149+

    Get the ring here.

    23. For dresses and matching sets galore, you'll want to bookmark Sabo Skirt right this second. From casual ~sweatshirt and shorts~ ensembles to fancier 'fits, you're guaranteed to fall in love with about one million things.

    Sabo Skirt

    Available at: Sabo Skirt

    Pricing: $10+

    Sizing: XXS-XL

    Get the orange set here and the romper here.

    24. Aurate crafts dainty, ethically sourced jewelry sure to become the ~pièce de résistance~ of any outfit in your wardrobe. They also offer personal engraving and home try-ons, where you're sent up to five pieces and have a week to test 'em out.

    model wearing gold earring jacket

    Available at: Aurate

    Pricing: $40+

    Get the earrings here.

    25. Lilly's Kloset is an online boutique that specializes in stylish pieces so trendy, it's basically inevitable that you'll want to take a pic for the 'gram.

    Lilly's Kloset

    Available at: Lilly's Kloset

    Pricing: $9+

    Sizing: S-3X

    Get the jumpsuit here and the dress here.

    26. Summersalt began with colorful, vibrant swimwear but has since expanded to design a *ton* of fashion must-haves: sleepwear, loungewear, solid basics, and cover-ups.

    model wearing red, pink, and white one-shoulder swimsuit

    Available at: Summersalt

    Pricing: $15+

    Sizing: 0-22

    Get the swimsuit here.

    27. Staud is known for putting a fun spin on basic pieces (cc: this colorblock sweater dress). Their latest expansion is especially fantastic: custom sweaters and purses with your pet's face on it.


    Available at: Staud, Amazon, Shopbop

    Pricing: $22.50+

    Sizing: XS-XL

    Get the sweater here and the dress here.

    28. Becca Jewelry crafts handmade pieces that are truly something to drool at: think accessories adorned with pearls and coins that will get you a minimum of one million compliments per day.

    drop coin earrings with pearls
    Becca Jewelry

    Available at: Becca Jewelry

    Pricing: $55+

    Get the earrings here.

    29. Prepare for chilly weather with Avec Les Filles. Along with tops and dresses, they offer truly solid outerwear ranging from belted biker jackets and cozy teddies to oversized puffers and cotton trench coats.

    Avec Les Filles

    Available at: Avec Les Filles, Nordstrom

    Pricing: $59

    Sizing: XXS-XXL

    Get the leather jacket here and the trench coat here.

    30. Vintage-inspired swimwear? Yes, please. Hermoza swimsuits are equipped with built-in shape-wear, plus they can easily be tucked into high-waisted denim for an outfit that's appropriate all 365 days of the year.

    model wearing pink swimsuit with beach illustrations

    Available at: Hermoza

    Pricing: $40+

    Sizing: 2-14

    Get this swimsuit here.

    31. Enavant Active embodies the *best* kind of athleisure: think lovely matching sets crafted with luxe fabrics that won't rip after one wash.

    AnaMaria Glavan / BuzzFeed, Enavant Active

    Available at: Enavant Active

    Pricing: $85+

    Sizing: S-L

    Get the tie dye set here.

    32. If a pair of boots were to embody rock and roll, they'd probably be sold at NYC-based Modern Vice. These designer boots range from dark leather to light pink suede, with each pair looking more iconic than the next.

    model wearing black five-buckle boots with blue snakeskin detailing / Via @modernvice

    Available at: Modern Vice

    Pricing: $375+

    Sizing: 5-11.5

    Get the boots here.

    33. The idea behind Fortune & Frame is personalization! Each locket (think 14-karat gold-dipped fortune cookies) comes with a paper fortune that can be held inside the pendant.

    Fortune & Frame

    Available at: Fortune & Frame, The Grommet

    Pricing: $23+

    Get the fortune cookie necklace here.

    34. Parisian-based and Brazilian-made Veja designs sneakers that are both chic and practical, with most styles beginning at a white or black base with fun detailing added in (think pops of neon yellow or burgundy).

    model wearing white sneakers with neon yellow detailing

    Available at: Veja, Amazon, Madewell, Nordstrom

    Pricing: $95+

    Sizing: 5-10

    Get the sneakers here.

    35. What's better than fashion for myself? Fashion for my pet. Frenchie bulldog crafts luxe collars, cooling bandanas, and hoodies (!!!!) to make your doggo the most stylish pup at the park.

    Frenchie Bulldog

    Available at: Frenchie Bulldog

    Pricing: $4.99+

    Sizing: M-XXL

    Get the hoodie here.

    36. Clothes from My Oh My Supply Co. will have you feeling as if you're waiting on line for Dole Whip at Disney. That's right, folks: they offer a *ton* of clothing inspired by your favorite Disney classics.

    model wearing black sweater labeled "Evers & Evers Real Estate"
    My Oh My Supply Co.

    Available at: My Oh My Supply Co.

    Pricing: $4+

    Sizing: S-2XL

    Get "The Haunted Mansion" sweater here.

    *Just a disclaimer that Allison Faccenda, co-founder of My Oh MY Supply Co., is a freelance writer for BuzzFeed!

    37. Handmade in Italy, Italeau describes itself as luxury you can live in. This brand takes essential styles (think ballet flats and black booties) and kicks them up a notch with waterproof leather and memory foam removable insole.

    the brown suede booties

    Available at: Italeau, Nordstrom, Amazon

    Pricing: $175+

    Sizing: 5.5-10.5

    Get the booties here.

    The reviews in this post have been edited for length and clarity.

    What's your favorite product?

    Tell us about your favorite product
    Your review may be featured in a post.
    Minimum 25 characters, 1500 characters left
    Upload up to 4 photos you took of the product and/or how you use it. (We love before & after photos!)
    View our photo guidelines with tips that increase your chance of getting featured.
    Max 10 MB. Accepted file types: .jpg, .jpeg, .png.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form