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    Nov 7, 2014

    That Anonymous Twitter Group Doing Good Deeds All Over Britain Was Marks And Spencer's Christmas Ad Campaign

    Ok, but it's still pretty cute.

    So, on Thursday last week, a Twitter account called @TheTwoFairies posted a couple of mystifying tweets.

    Tis almost the season for scarves and mulled wine, but we predict fun of the magical kind...

    Two Fairies@thetwofairiesFollow

    Tis almost the season for scarves and mulled wine, but we predict fun of the magical kind...

    4:08 PM - 29 Oct 14ReplyRetweetFavorite

    We wouldn't want to spoil the surprise, but trust us, you won't believe your own eyes.

    Two Fairies@thetwofairiesFollow

    We wouldn't want to spoil the surprise, but trust us, you won't believe your own eyes.

    4:58 PM - 29 Oct 14ReplyRetweetFavorite

    Then people started getting gifts from them...

    Thank you @thetwofairies !!! It's fabulous such a lovely gift, especially after this long hard week #FollowTheFairies

    Rosaline Hulse@theurban_fairyFollow

    Thank you @thetwofairies !!! It's fabulous such a lovely gift, especially after this long hard week #FollowTheFairies

    4:43 PM - 01 Nov 14ReplyRetweetFavorite

    Thanks SO MUCH @thetwofairies! Night in alone tweeting into the void sorted! #FollowtheFairies

    Abi@gonetodeadlockFollow

    Thanks SO MUCH @thetwofairies! Night in alone tweeting into the void sorted! #FollowtheFairies

    5:11 PM - 01 Nov 14ReplyRetweetFavorite

    And then on Monday, a quite extraordinary thing happened.

    Twitter: @thetwofairies

    Landewednack Primary School in Cornwall was covered in artificial snow.

    Louise Jones, the headteacher of Landewednack CP School, told ITV News:

    It's a big surprise. Our school is the most southerly in the country...so we never get snow. Some of the younger children have never seen snow but this is the real thing - you can even throw snow balls.

    The children will come back from half term ready to start their winter project. Short of a trip to the North Pole this is the next best thing.

    It was a pretty magical scene.

    Twitter: @thetwofairies
    vine.co

    BuzzFeed News reached out to the group via their Twitter, and got this response:

    We're turning dreams to reality, bringing happiness and wonder to a Cornwall community. But now my friend, we need to leave, out of sight. Follow us above the Tyne, we'll take flight.

    And lo...

    Thank you so much @thetwofairies ! Ward 34 were stunned &delighted with their gift.You are doing a truly lovely thing

    Mari Stewart@mari_stewart1Follow

    Thank you so much @thetwofairies ! Ward 34 were stunned &delighted with their gift.You are doing a truly lovely thing

    3:31 PM - 04 Nov 14ReplyRetweetFavorite

    vine.co

    Thank you so much @thetwofairies! Our hard working theatre crew are munching the cupcakes now :) #FollowTheFairies

    Kirsten@kirstenduckyFollow

    Thank you so much @thetwofairies! Our hard working theatre crew are munching the cupcakes now :) #FollowTheFairies

    4:02 PM - 04 Nov 14ReplyRetweetFavorite

    But who were they? Well...all is revealed.

    View this video on YouTube

    youtube.com

    Yep, as some reporters had pretty much guessed, it was Marks and Spencer. According to the Guardian:

    Patrick Bousquet-Chavanne, Marks & Spencer's executive director of marketing and international, said the retailer was spending a similar amount to last year on its 2014 Christmas marketing campaign. But he said the money it spent on hiring David Gandy, Helena Bonham Carter and Rosie Huntington-Whiteley for last year's campaign had been switched to activity on social media such as Twitter, Facebook and Tumblr.

    1. So there we have it. Better than penguin trafficking? You decide.

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    So there we have it. Better than penguin trafficking? You decide.
    1.  
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      Penguin Trafficking?
    2.  
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      Two Fairies?

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