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    • admather

      Oh Buzzfeed - you really need to work on your definition of “win”.
      This is nothing more than ranty bullshit from a butt-hurt hipster when confronted with something other than the “ZOMG! You’re opening a cereal cafe? That’s soooo cool and awesome. Wow, you guys are the absolute balls!” response he was looking for from the media.
      Their PR firm has done an absolute blinder with this story, as these cereal dudes have been everywhere media-wise over the past month or so. Newspapers, online news sites, blogs, magazines etc… and the vast majority of coverage has been fairly positive. It’s a quirky business after all. But that doesn’t alter the fact that opening in a traditionally less privileged part of London that’s currently being overrun with gentrification does open up some important answers that deserve to be discussed. Namely, do you think importing Lucky Charms and charging people £3.50 a bowl is adding to the problem? And is your trendy little boutique cafe actually another Brick Lane addition that’s working to fundamentally change the culture and tradition of that area?
      That’s not a fucking sting or an attack on entrepreneurialism - that’s being a journalist. An agenda-grinding journalist maybe, but let’s not pretend that it’s an unfair, unwarranted takedown by The Man over a plucky little venture. You accepted Channel 4 into your business expecting them to do a fluff piece and got burned. Tough shit. That’s the way the media game works, and you’ve done enough interviews/features so far that you should know this.
      And complaining that a reporter didn’t pay for his bowl of cereal? That makes you sound like even more of a bitter. Just stop now.

    • admather

      For fuck’s sake Buzzfeed, do some simple research before posting stuff like this.
      It won’t be serving drinks at 4am. The pub licence is only from 9, as its manager has said numerous times while getting grilled by sensationalist, moralising TV news journos looking for a juicy story for their predujiced viewers this morning.
      That being said, exactly what’s the point of this post? Because there’s practically nothing that educates or informs here. All I can see is some hastily-cobbled together cockrot that screams “look, there’s a PUB, next to a MOTORWAY!!! And we’ve got a GIF and some pictures of it!!! What will our click-baited readers think???? Fingers crossed they all say how stupid and ridiculous it is, so we can collate all the comments and make another post about it later”.
      Do you know what else is at that motorway services? A bloody hotel. You know, the kind of place where people stay overnight and probably want to have a drink before they get some kip. Or, more likely, the sort of people who might - just might - be the main clientele for this venture.
      Now go back to doing what you do best - stealing content from Cracked, adding some hee-larious pics and passing it off as original work.

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