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The Owner Of London's New Cereal Cafe Posted An Angry Response To Channel 4 On Facebook

Cereal Killer owner Gary Keery fired back after an interview in which he was questioned about pricing out locals in London's poorest borough.

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London's first cereal-based restaurant, the Cereal Killer Cafe, opened on Brick Lane this week.

Matthew Tucker/BuzzFeed

It's brainchild of brothers Gary and Alan Keery, pictured. They serve over 100 varieties of cereal, including rare and imported brands, and charge £2.50 for a small bowl (30g), and up to £3.50 for a large bowl (50g), plus milk.

Channel 4 News Reporter Symeon Brown interviewed Gary on Wednesday, and questioned the ethics of their prices in one of the poorest parts of London.

Matthew Tucker / BuzzFeed

Brick Lane is in the borough of Tower Hamlets, which has the highest rate of child poverty in London, according to the charity End Child Poverty.

During the interview, which you can in full below, Keery defends their pricing as "cheap for the area" before asking for the interview to stop.

View this video on YouTube

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Last night, Keery took to the Cafe’s Facebook page, posting an open letter to Brown and Channel 4, saying, “What you have tried to do to me was completely unfair.”

Facebook: cerealkilleruk

He also mentions that Brown failed to pay the £3.20 he owed for the cereal he ate, before signing it "Gary Keery (the worst person in the world)".

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Here's the full open letter:

Dear channel 4 News and Symeon Brown

I am writing this open letter of complaint to you because I feel what you have tried to do to me was completely unfair. I repeatedly told you I was too busy to do interviews, kept pushing me and pushing me even though I had a cafe full of customers wanting to be served. First of all you tried to blame me for the property prices in London before attacking me with questions about poverty.

I am a small business owner and am gambling everything I have in this business and you try to make a mockery out of me 4 days after 'small business saturday' when we are supposed to support small businesses.

I have a million things going on in my head and one of those things was about helping local charities as I am not the selfish **** you have made me out to be, although on my opening day I will admit it was not the most important thing for me. I have already been contacted by charities to provide breakfasts for underprivileged children in the area and I will be doing this come January but I wanted to get my cafe open and running first.

You obviously don't understand business if you think I don't have to put a mark-up on what I sell. It may be the poorest borough in London but let's not forget canary wharf is also in this borough but I am the one to blame eh? I am from one of the most deprived area in Belfast so me and my family know all about poverty but haven't had to blame the small business owners in the area for it, I have been taught a great work ethic and have made it this far without blaming small business owners trying to better themselves and make a future for themselves.

I still have to pay over the top rent for my premises and pay the 12 staff I have employed so I either have to make profit or I will be out of business. Maybe if I charged over £3 for a coffee and dodged all the taxes in this country like some cafés - the reporters would leave me alone would they?

If you want someone to solve the poverty crises in London I don't think I'm the man to do that as I am too busy trying to cure Ebola and get Kim Kardashian to keep her clothes on. Also you didn't even pay me for the cereal which you could so easily afford with your overpriced river island suit so I will send you a bill for the extortionate £3.20.

Yours sincerely,

Gary keery (the worst person in the world)

People have also been sharing and responding to the open letter on Twitter.

Those people whinging about #CerealCafe charging £2.50 per bowl are gonna lose their MINDS when they find out how much Pret charges for tea.

IncrediblyRich@IncrediblyRichFollow

Those people whinging about #CerealCafe charging £2.50 per bowl are gonna lose their MINDS when they find out how much Pret charges for tea.

7:25 PM - 10 Dec 14ReplyRetweetFavorite

Don't understand the fuss over the cereal restaurant. Cafe food is overpriced. That's it. The end. Gasp.

Tiss@BasicJellybabyFollow

Don't understand the fuss over the cereal restaurant. Cafe food is overpriced. That's it. The end. Gasp.

11:28 AM - 13 Dec 14ReplyRetweetFavorite

BuzzFeed has reached out to both Keery and Channel 4 for comment.