To introduce footage from Thor: The Dark World, Tom Hiddleston took to the Comic-Con stage in character as Loki. The crowd. went. INSANE.
He stalked the stage, taunting the increasingly rabid crowd.
Hiddleston appeared to speak his lines from memory, which made the entire speech that much more delightful.
Yes, you're right, Loki, where are they? Not here. In character. Being awesome.
So when Loki asked Comic-Con to claim loyalty to him, everyone was ready to do just that.
Loki had the 6,000-plus people of Hall H in the palm of his hand, and he had everyone screaming his name.