To introduce footage from Thor: The Dark World, Tom Hiddleston took to the Comic-Con stage in character as Loki. The crowd. went. INSANE.
He stalked the stage, taunting the increasingly rabid crowd.
Yes, people started kneeling.
Hiddleston appeared to speak his lines from memory, which made the entire speech that much more delightful.
Yes, you're right, Loki, where are they? Not here. In character. Being awesome.
So when Loki asked Comic-Con to claim loyalty to him, everyone was ready to do just that.
Loki had the 6,000-plus people of Hall H in the palm of his hand, and he had everyone screaming his name.
And with that, Loki left the stage, and the crowd took in an extended, Loki-heavy preview of Thor: The Dark World.
Watch his whole appearance here:
The video above cuts out the very beginning, where Loki "cuts off" the microphones and lights in Hall H and sneaks onstage in the dark.
Post thumbnail image via @Moviefone