This is John Lewis's Christmas advert this year:
View this video on YouTube
It's about a young boy and his pet penguin, Monty. Yes, really.
True love.
In the end, the young chap helps Monty find his soulmate, wrapped in a box under a Christmas tree. Obviously.
Anyway, some people love it.
The new John Lewis ad is adorable. #montythepenguin is so cute. That cheered me up this morning.
The John Lewis Christmas advert is perfect 😭😭😭😭😭❤️❤️❤️❤️
Got that warm fuzzy Christmas feel after seeing the John Lewis Christmas advert.. #montythepenguin
Some are getting teary over it.
John Lewis Xmas ad made me cry right at the end. They really know what they're doing, don't they.
And some just don't buy into the whole concept of selling a schmaltzy Christmas, especially in the first week of November.
The John Lewis Christmas ad starts earlier every year doesn't it? Advertising's becoming totally commercialised.
NO I DON'T CARE IF IT'S THE JOHN LEWIS WEEPY HAPPY CHRISTMAS ADVERT, YOU DIMWITTED GOONS, YOU'RE DOING THE MARKETING TEAM'S WORK FOR THEM
Advance warning: I’ll probably unfollow anyone who boasts about crying at the John Lewis advert today
John Lewis has made a TV ad? In time for Christmas? How extraordinary. Anybody know if other brands are planning to do the same...?
Someone, somewhere will be ringing round the NGOs ready to write "John Lewis under fire for 'human trafficking' ad". I promise you.
I'm expecting "RSPA: Penguins bought because of the John Lewis advert abandoned in their dozens" stories from mid-December onwards.
But basically, the whole thing is about:
PENGUIN SEX TRAFFICKING