Snoop Dogg’s New Alter Ego Is A White Guy Named Todd

What’s this all about?

1. Since Thursday, Aug. 28, Snoop Dogg has been posting photos and videos on Instagram in which he plays a white character named Todd:

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2. Here he is with actress Nia Long:

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3. And kissing his own reflection:

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4. YouTube user Trap Beatz compiled this compilation of Snoop’s Todd videos:

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5. And Uproxx pointed out that Todd recalls Bob from marketing, a white character Martin Lawrence played in the early seasons of his 1990s sitcom, Martin.

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6. It’s unclear whether Snoop Dogg invented Todd for fun, or if the character will appear in a forthcoming sketch or movie. BuzzFeed has reached out to a spokesperson for Snoop for comment.

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7. Back in March, Nick Cannon was criticized for wearing whiteface to promote his album, White People Party Music, in a since-deleted Instagram.

Instagram @nickcannon / Via

“There’s a big difference between humor and hatred,” Cannon told Good Morning America that month. “I was doing a character impression. Blackface is about oppression.”

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8. On Twitter, Cannon said he loved the conversation his photo prompted:

I love this conversation though. It’s showing a lot of people’s true colors… #punintended #wppm woooo!!!

— Nick Cannon (@NickCannon)
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