The idea that strength, compassion, and bravery are a far better metric of your goodness than beauty, is wonderful message to consider synonymous with the word princess.
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Too bad these are the products that Disney's still pushing to little girls:
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Disney Princess Cosmetic Set - In A Pink Backpack
Disney Princess: 23 Piece Play Make-Up Set
Disney Princess Lip Gloss Wand, 6 Pack
Disney Princess Tiara Play Make Up Set
Disney Princess Make Up Kit
Disney Princess And Me Vanity Set
Disney Princess Make Up Center And Secret Heart Compact